Influencer Marketing Agency for Technology Brands
Show people what your technology does and why they should care. House of Marketers connects consumer devices, digital products and software with creators who can turn features into useful demonstrations, credible reviews and measurable customer journeys.
250k+ Influencer Network
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Our technology case studies and results
What determined success
Hover Air: 227 creators showed the X1 drone in real use across five markets, with 30M+ total video views. Pantum: local technology creators in seven Middle Eastern and African markets, 3.63M organic views and +53% brand favourability.
Grover’s creator demonstrations of technology rental reported +1,200% monthly orders and 3.4x ROAS. McAfee: 23 creators, 7.4M+ organic views and a +56% curiosity uplift. Artisse: 18K+ reported installs at a $2.50 CPI.
Product demos that make the value clear
Real-use demonstrations
Unboxing, setup and everyday use answer the question a specification can’t: how will this improve my day? Hover Air’s X1 drone was shown that way across five markets by 227 creators.
Creators chosen by use case
A technical reviewer covers the specifications while a lifestyle creator puts the product into an ordinary day. Pantum worked with local technology creators in seven Middle Eastern and African markets.
Relatable protection stories
McAfee’s scam-protection stories were made for audiences in the UK and Germany. The campaign used 23 creators and reported a +56% curiosity uplift.
Demonstration-led launch
Launch creative shows the product completing one clear user task and answers the practical objections a buyer has. Stickerbox launched its screen-free AI product that way.
UGC and paid creative testing
One shoot can be cut into several hooks and formats, which gives the awareness and acquisition tests more to choose from once the footage is approved.
Creator services for devices and digital products
Product demonstrations and reviews
Unboxing, setup, everyday use and feature-led comparisons that make the benefit visible.
Technology and lifestyle creator partnerships
Specialist reviewers explain technical value; lifestyle creators show where the product fits.
UGC and paid creative testing
We turn approved creator footage into multiple hooks and formats, then test them against your goal.
International product campaigns
Creator selection, messaging and demonstrations adapted for each market you want to reach.
Spark Ads for device launches
A creator’s demo of your device runs as a TikTok ad, so launch week reaches buyers beyond their followers.
Meta ads with demo retargeting
We put creator footage into Meta ads, with retargeting for people who watched a demo but haven’t bought.
Turn product features into reasons to choose your brand
A specification rarely answers the buyer’s most practical question: how will this improve my day? We build creator concepts around the product in use, from a hands-free drone demonstration to a relatable explanation of online protection.
Content makes the value easier to understand before asking the audience to buy, download or explore further. The published campaigns below cover Hover Air’s X1 drone, Pantum printers in seven markets, Grover’s technology rental, McAfee’s scam protection and two AI products, Stickerbox and Artisse.
Start with the product moment that earns attention
Find the user problem
The work starts with the user problem and the demonstration that makes the solution clear.
Brief the product moment
Creator briefs translate that moment into platform-specific content, and creator selection follows the product use case, audience and market.
Compare response and signals
After approval and launch, we compare audience response and conversion signals to choose what to test or scale next.
Track the commercial signal
Hardware campaigns can track product-page visits, purchases and acquisition cost. Views, curiosity and brand favourability stay separate from revenue.
Frequently asked questions about technology influencer marketing
Can you market physical devices and software?
Yes. Our published work includes Hover Air and Pantum alongside McAfee and Artisse. The creative and measurement plan is tailored to the product.
How do you explain a complex product?
We focus on one clear user task, show the product completing it and address practical objections. Technical claims and comparisons are reviewed with your team.
Do you work with technology creators only?
Creator selection follows the buying audience. A technical reviewer may explain specifications, while a travel, family or lifestyle creator demonstrates an everyday use case.
Can a launch run across several markets?
Yes. Hover Air and Pantum are published examples of multi-market campaigns. Localisation, product availability and shipping are planned before activation.
Get a technology campaign proposal
Share your product, target audience and launch priorities. We’ll propose creator concepts and a campaign plan that connects product education with the next step in your buying journey.
Get your free proposal