Influencer Marketing Agency for Sports Brands
Connect your sport with the people who watch, play and participate. House of Marketers creates influencer and social content campaigns for sports brands and organisations, combining fan culture, useful stories and clear campaign goals.
250k+ Influencer Network
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Our sports case studies and results
What determined success
EuroLeague Basketball’s player, coach and mascot content built a basketball community on TikTok: 238K followers generated, 6.3M engagements and 10% month-on-month follower growth. Daily Burn is a related fitness case rather than a sports sponsorship one: creator assets and multi-platform paid acquisition for a home-workout subscription reported 7,500+ paying subscribers from 30M+ impressions and 300K+ clicks.
Fan culture turned into community content
People inside the sport
Formats are built around players, stories and moments from inside the sport, with access and approvals in the plan. EuroLeague Basketball’s player, coach and mascot content generated 238K followers on TikTok.
Fitness and product demonstrations
For training, equipment or subscription offers, creators show the experience through recognisable use cases. Daily Burn’s creator assets ran with multi-platform paid acquisition and reached 30M+ impressions.
Access settled before filming
Players and events are covered before creators film, because access, timing and content rights get settled with your team ahead of production.
Creator services for sports brands and communities
Fan and creator strategy
Creators selected for the audience, sport and community you want to reach.
Player personality and community content
Formats around the people, stories and moments behind the sport, with access and rights planned in.
Fitness and product demonstrations
Training, equipment or subscription offers shown through practical, recognisable use cases.
Channel growth and paid boosting
Content for community growth and approved paid boosting, tested against the campaign goal.
Instagram fan campaigns
Match days, training and behind the scenes from creators your fans follow on Instagram.
Event and season creator content
A creator calendar built on your fixture list, so a derby or a cup run is briefed and scheduled weeks ahead.
Build content around the moments fans care about
A sports audience follows personalities, rituals and shared experiences as well as results. Creator content can open up those moments, from a player interaction to a relatable training routine.
We develop concepts that make your brand part of the community’s conversation and give the audience a relevant reason to act. The published campaigns below are EuroLeague Basketball, where player, coach and mascot content built a community on TikTok, and Daily Burn, a fitness subscription grown through creator assets and paid acquisition.
Turn the sporting calendar into a content plan
Review audience and goal
The audience and the campaign goal come first, then the moments, people or product access available.
Brief in the community’s language
Creator briefs reflect the community’s language and interests, and access, content rights and participant approvals go into the activation plan.
Refine on audience response
Following approval, content is launched and refined using audience response and the chosen business signals.
Separate growth from sales
Followers, engagement and reach are reported apart from subscription purchases, ticket enquiries or merchandise sales, where those are the agreed goals.
Frequently asked questions about sports influencer marketing
Have you worked with a sports organisation?
Yes. Our EuroLeague Basketball case describes TikTok content and community development using players, coaches and mascots.
Can you build a fan community as well as run a campaign?
The scope can include an ongoing channel content plan or a defined activation. The cadence and measurement follow the objective.
Can you promote fitness subscriptions?
Yes. Daily Burn’s published creator and paid media work reports more than 7,500 paying subscribers. It’s a separate fitness acquisition example.
How do you manage access to players and events?
Access, permissions, timing and content rights are agreed with your team before production and activation.
Get a sports campaign proposal
Share your audience, sporting calendar and campaign priorities. We’ll propose creator concepts and distribution that connect fan interest with your next goal.
Get your free proposal