Health and Wellness Influencer Marketing Agency
Help people understand your product, trust its relevance and take the next step. House of Marketers creates influencer and UGC campaigns for health apps, wellness products and fitness subscriptions, connecting useful education with clear acquisition goals.
250k+ Influencer Network
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Our health and wellness case studies and results
What determined success
Flo Health’s creator storytelling around women’s health, carried further by Spark Ads, reached 10.5M+ video views and 200K engagements with 15 creators. Daily Burn’s creator assets and multi-platform paid acquisition reported 7,500+ paying subscribers from 30M+ impressions and 300K+ clicks. Pulsenmore: 5.7M video views and 11,551 new followers for a prenatal ultrasound device across eight markets. Endoca: 10 micro-creators on Instagram and a 9.5% engagement rate.
From creator education to subscriber acquisition
Creator selection by use case
Creators are chosen for credibility and for how clearly they can explain the offer. Flo Health’s creators told women’s health stories that Spark Ads then carried further.
Educational UGC and demonstrations
Routines, walkthroughs and explainers set in real life show where an offer fits, and your team checks health statements first. Pulsenmore educated audiences on a prenatal ultrasound device across eight markets.
Paid amplification and creative testing
Approved assets run in small tests, so the strongest hook and call to action earn the budget. Daily Burn reported 7,500+ paying subscribers from creator assets and paid acquisition.
Influencer marketing services for health and wellness brands
Creator strategy and selection
We match your product with creators whose content and audiences fit the intended use case.
Educational UGC and demonstrations
We brief routines, app walkthroughs and product explainers that show how the offer fits into real life.
Paid amplification and creative testing
Approved creator assets tested across social channels: hooks, explanations and calls to action.
Subscription and app acquisition
We align creator content with a measurable next step, such as an install, trial or paid subscription.
Spark Ads from health creators
A creator’s post becomes a TikTok ad under their own name, as Flo Health’s women’s health stories did.
TikTok profile content for wellness
Routines and explainers for your own TikTok channel, kept to the claims your team has approved.
Make health and wellness relevant to everyday life
Health decisions depend on confidence as well as attention. A routine, product demonstration or first-hand experience can help an audience understand where your brand fits. We develop creator concepts around the questions people actually ask, with messaging that reflects your product’s approved claims and the audience’s stage of consideration. The published campaigns below show the range: Flo Health’s creator storytelling around women’s health, Pulsenmore’s education for a prenatal ultrasound device across eight markets and Daily Burn’s paid acquisition for a home-workout subscription.
Build the campaign around understanding and action
Start with audience and approvals
Your audience, product proposition and approval requirements set the brief, so creators work from claims your team has cleared.
Agree the conversion event
Next, we agree the conversion event and creator briefs, so creator content points at a measurable next step.
Launch and test approved assets
Approved assets are launched and tested. Campaign findings then guide the next wave of creative and distribution.
Report reach apart from acquisition
Reporting separates qualified reach and engagement from installs, trials and paid subscriptions. Acquisition is assessed against your agreed attribution model and subscription economics.
Frequently asked questions about health and wellness influencer marketing
Which health and wellness categories can you support?
Campaigns can cover health apps, wellness products, fitness subscriptions and product education. The approach depends on the audience, product claims, market and platform suitability.
Do you work with health apps?
Yes. Our Flo Health work used creator storytelling and paid amplification around women’s health. A new app campaign can be planned around awareness, installs or subscriptions.
Can creators support paid subscriptions?
Yes. Daily Burn’s published campaign reports more than 7,500 paying subscribers. We define the conversion goal and tracking requirements for each new programme.
How are health claims handled in creator content?
Your team provides approved messaging and any restrictions. We build those requirements into briefs and review workflows so creators explain the product accurately.
Get a health and wellness campaign proposal
Tell us about your product, target markets and the action you want customers to take. We’ll propose a creator strategy, content approach and measurement plan for your campaign.
Get your free proposal