AI TOOLS INFLUENCER MARKETING CASE STUDY
Creator-Led Launch Campaign Across Five Latin American Markets
Oreate AI Influencer Marketing Case Study
Oreate AI partnered with House of Marketers to build awareness and trust across Brazil, Argentina, Mexico, Colombia and Peru. In three weeks, 35 creators delivered 5.1 million views and gave the brand its first real search footprint in the region.
Read on for a full breakdown of how creators who built whole videos inside the tool turned doubt about AI into curiosity.
OUR CLIENT
Oreate AI is an AI creation platform that turns ideas and reference images into videos, images and slides. The brand was new to Latin America and had little presence in local search or social conversation.
OUR CLIENT
Oreate AI is an AI creation platform that turns ideas and reference images into videos, images and slides. The brand was new to Latin America and had little presence in local search or social conversation.
House of Marketers ran a creator campaign from 25 June to 16 July 2026, timed to the World Cup. The goal was to show people what the tool can do by letting trusted creators use it on camera, rather than describing it in an advert.
The Problem
New AI tools launch constantly, and audiences have learned to be careful with them. Oreate AI needed to introduce itself in markets where almost nobody knew the name and where trust, was the real barrier – not just awareness.
The challenge required a strategy that could accomplish the following:
- Build awareness from a standing start across five markets that speak Spanish and Portuguese.
- Answer the questions skeptical audiences ask about any new AI tool, such as whether it really works and whether it is safe to pay for.
- Show the product working on camera, because people believe a real result far more readily than a claim.
- Prove the campaign created real interest in the brand, measured in search and conversation rather than views alone.
Oreate AI needed creators who could demonstrate the product honestly and give people a reason to look it up for themselves.
Target audience
The campaign targeted curious, creative social media users across Brazil, Argentina, Mexico, Colombia and Peru who are open to AI tools but want proof before they trust one.
The campaign focus was on reaching:
- Creative and tech-curious viewers who follow creators for tips, tutorials and new tools
- Football fans in the middle of World Cup excitement, especially in Mexico and Colombia
- First-time AI tool users looking for something free or easy to try
- Skeptical viewers who trust a real person showing a real result more than an advert
- Spanish-speaking and Portuguese-speaking audiences, each reached through local creators
This audience required content that showed the product working and explained it like a friend sharing a tip, ensuring Oreate AI was not only seen, but understood and trusted.
Our Approach
House of Marketers built a layered creator roster and a set of formats where the video itself was the product demo.
- Activated 35 creators across 69 posts, with a small group of large accounts for reach, mid-sized creators as a bridge, and a large base of smaller creators for engagement and proof.
- House of Marketers multi-lingual and diverse team allowed us to seamlessly onboard the right talents and produce culturally-relevant content that stood out on social media feeds.
- Creators built entire videos inside Oreate AI, so viewers watched the product work from the first second instead of seeing a demo bolted on at the end.
- Creators used interactive choose-your-path stories, split-screen explainers, recreate-yourself-with-AI transformations and numbered series they already ran.
- Content tied into World Cup football fandom, giving audiences a timely, emotional reason to stop and watch.
- Content ran across TikTok and Instagram, with a small YouTube test alongside.
Together, these approaches used big accounts to build reach, smaller creators to build trust, and live demos to make the product feel real.
Results
House of Marketers ran a tiered creator campaign for Oreate AI, using live demos and familiar formats to build reach, trust and search interest in five markets.
Campaign outcomes included:
Campaign outcomes included:
- 5.1 million views from 35 creators in three weeks.
- 38,000+ engagements, including 2,500+ saves and 1,000+ shares
- A 4% average engagement rate per post.
- Branded search moving from flat to present in Mexico, Colombia and Peru
- A 10%+ engagement rate from a creator who recreated himself as an AI character.
The winning videos shared a pattern. Each was built inside the tool, so the product showed itself working, and each either recreated something with AI or taught a simple trick the way a friend would share it. Split-screens put the result and the method in one frame, and local football fandom gave people a reason to care.
The campaign did not just earn views. It put credible, creator-led proof in front of audiences who were unsure about AI tools, and it gave Oreate AI a start in a region it had barely reached.
