Social Media Management Agency

Brand channels that earn attention and sales, not just posts. We plan and create the content for your TikTok, Instagram and YouTube profiles, publish it on a schedule and report on the numbers that matter to your business. Community management is there when you want it.

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238,000 TikTok followers built for EuroLeague Basketball
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250k+ vetted creators
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Led by one of TikTok’s first EMEA employees
Creator in a robe and headband using a skincare device on her jawline
Creator trying on a knit cardigan over a wrap dress in a hallway
Creator in a black hoodie talking to camera in a studio lit red

Trusted by brands including

Redbull
Apple music
LG HH
McAfee
COSRX
Groupon
KFC
Western Union
Hilton
Cetaphil
NN Insurance
Paris Saint Germain
Halfords
Mindful Chef
Cyber Ghost
Badoo
Estee Lauder
d'alba
MAC
NIVEA
Sephora
Artisse
Treatwell
Hellofresh
Red Bull logo
Apple Music logo
LG Household & Health Care logo (Korean)
McAfee_logo
COSRX logo
Groupon logo
KFC logo
Western Union logo
Hilton logo
Cetaphil logo
NN Insurance logo
Paris Saint-Germain logo
Halfords logo
Mindful Chef logo
CyberGhost logo
Badoo logo
Estée Lauder logo
d’Alba logo
MAC Cosmetics logo
NIVEA logo
Sephora logo
Artisse logo
Treatwell logo
HelloFresh logo

Social media management services for your brand channels

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TikTok Account Management

Posting on TikTok and nobody follows? We plan the content mix, make original creator videos, remix your own footage and publish on a schedule. You get a growth report every month. Replies and moderation are an optional add-on.

Which social media management service do I need?

Pick your goal, and we’ll start you in the right place.
Your goal
Start with
Then add
Launch or relaunch a brand profile on TikTok
Start with
TikTok account management
Then add
Creator content for your feed
Keep every channel active without growing your team
Start with
Full social media management
Then add
Paid amplification of your best posts

Results from our social media management

More social media case studies

“The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.”

Francesca Salerno, Digital Lead, EuroLeague Basketball

Want every channel managed?

Our full-service programme combines strategy, content, publishing, paid amplification and reporting under one team, with community management when you want it.

A campaign manager at work.

Pair social media management with influencers, paid social and content

Social media management on TikTok, Instagram and YouTube

We choose channels by where your buyers spend time and how they decide, then plan a content mix and posting rhythm for each.

TikTok

TikTok

Sound-on short-form video, trend formats and TikTok Shop clips, planned by a team co-founded by an early TikTok EMEA employee.

Instagram

Instagram

Reels, Stories and carousels for visual and lifestyle brands.

YouTube

YouTube

Shorts for reach, and longer reviews and tutorials for considered purchases.

What you get with social media management

You want your channels active without adding to your team. Every month you get five parts: strategy, calendar, content, publishing and reporting. Community management is an optional sixth.

Strategy and brand voice

What you get

Audience and competitor research, content pillars, tone of voice and KPIs for each channel

Delivered as

Channel strategy

Content calendar

What you get

A monthly plan by platform, tied to launches, seasons and your approval dates

Delivered as

Approved calendar

Content production

What you get

Creator, UGC and in-house video, stills and carousels, made new or remixed from your own assets

Delivered as

Monthly content batch

Publishing and optimisation

What you get

Scheduling, captions, hashtags and posting times, adjusted on what performs

Delivered as

Live posts

Community management (optional)

What you get

Replies to comments and messages, moderation, and escalation of complaints to your team

Delivered as

Response guide written with your team

Reporting and insights

What you get

Reach, engagement, follower growth and traffic, with a plan for the next month

Delivered as

Monthly report

Every plan gives you a connected team, not a single account manager, matched to your industry and language. Nothing goes live without your approval. You get one monthly report across all channels.

Ready to take social media off your to-do list?

Tell us your channels, goals and monthly volume. We’ll send a free proposal with a content plan, a sample calendar and a reporting example.

Social media management by industry

Each sector has its own tone, rules and audience habits. See how we run brand channels in yours.

How social media management works for you

Step 1 icon

Brief, proposal and strategy

Tell us your channels and goals. After a short call, your proposal arrives in 2 to 4 working days. Once you sign off, your channel strategy usually follows within two weeks.

Deliverable:

channel strategy
Step 2 icon

Content calendar

Your first calendar usually comes in those same two weeks. It plans each platform around your launches, seasons and approval dates.

Deliverable:

content calendar
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Production and your approval

We make the content, or remix your own footage, and write the captions. You approve claims and messaging before anything goes live. A new or relaunched profile usually takes three to five weeks to launch.

Deliverable:

approved posts
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Publishing

Posts go live on the days in your calendar. If you add community management, we reply to comments and messages using a response guide written with your team.

Deliverable:

live content
Step 5 icon

Monthly report

Each month you get one report on reach, engagement, follower growth and traffic. Next month’s plan follows what worked.

Deliverable:

monthly report and next-month plan

How we report on social media

Likes and follower counts show activity, not business results. We report them next to what they led to, so you can see which posts are worth repeating.

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Reach, views and engagement rate by platform and post type

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Follower growth and audience quality, not follower count alone

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Traffic and conversions from social, tracked with your own analytics or tracked links

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Community activity, when you add community management: comments and messages answered

In practice: one monthly report with what worked, what did not, and next month’s plan.

How much does social media management cost?

Fees are set per brief, and the proposal is free. Most programmes run 2 to 12 months.

What drives cost

  • Your proposal shows management fees, content costs and media spend apart. Fees move with platforms, posts, content type, community management and paid support.
Model
Best for
Included
Monthly retainer
Best for
Always-on brand channels
Included
A strategy, a monthly calendar, the content, publishing and one monthly report
Channel launch or relaunch
Best for
New or stalled profiles
Included
Audit, strategy, set-up and first content batch
Community management add-on
Best for
Brands with high comment and message volume
Included
Someone replies to comments and messages, removes spam and passes complaints to you
Paid amplification add-on
Best for
Scaling top posts
Included
More views for your best posts, through TikTok Spark Ads and Instagram Reels ads

Why brands choose our social media management agency

Built by TikTok insiders

Our co-founder Inigo Rivero was an early TikTok EMEA employee, so we plan content for how platforms actually reward it.

Strategy before posting

Every post has a job, an audience and a KPI before it goes in the calendar.

Creators and paid in one team

250k+ vetted creators and $40M+ in managed ad spend mean your best posts can be made, cast and boosted by the same team.

A specialist for your sector

75+ experts around the world. You get a connected team, not a single account manager, matched to your industry, market and language.

TikTok Marketing Agency Co-Founder, Inigo Rivero

“Most brands treat social media as a posting schedule. It is a growth channel. Get the strategy, the content mix and the community right, and the numbers follow.”

Inigo Rivero,
Managing Director / Co-Founder
ex-TikTok Strategy & Partnerships Manager

Social media management agency FAQs

What do social media management services include?

Strategy, a monthly content calendar, content production, publishing and monthly reporting. Community management is an optional add-on. You can start with one channel, such as your TikTok profile, or hand over every brand channel.

Cost depends on the number of platforms, posts per month, content type, community management hours and any paid support. We show management fees, content costs and media spend separately in every proposal.

Usually two weeks to a strategy and first calendar after sign-off, and three to five weeks to launch a new or relaunched profile. Timings depend on scope; the steps above show the order.

TikTok, Instagram and YouTube. We recommend the channels your buyers use to decide, and most programmes run two or three of them well.

Either. We can make or remix content using creators, UGC and in-house video, or schedule assets you already have. Most clients use a mix, and your team approves everything before it goes live.

If you add community management, we reply to comments and messages, moderate spam and abuse, and escalate complaints and sensitive posts to your team using a clear response guide.

We agree on the KPI before launch. Reports cover reach, views, engagement rate and follower growth. They also show traffic and conversions from social, tracked with your own analytics or tracked links, so you see what posts led to, beyond how many people liked them.

No, and no honest agency can. Algorithms, seasonality and your category change results month to month. We commit to a clear plan, a steady publishing rhythm and reporting that shows what worked.

Many brands keep brand decisions in-house and outsource the volume. An agency adds a content team, creator access, a posting rhythm that does not stall when people are away, and reporting across channels. We can run everything, or work with your team on the parts you want help with.

We follow the ASA’s CAP Code, which can apply to brand posts that promote products or services, paid ads included. That means clear #ad labelling on paid and gifted content, approved claims, and contracts that cover disclosure and usage. In the US we follow the FTC’s endorsement guides. Regulated sectors get an extra review step.

Yes. We run channels for brands across the US, the UK and Europe. EuroLeague Basketball’s TikTok targeted audiences in Spain, Italy, France, Greece and the US.

Get your free social media management proposal

Tell us your channels, goals and monthly content needs. After a short qualification call, your proposal lands within 2 to 4 working days: a channel plan, a sample content calendar and the costs.

Red Bull logo
Apple Music logo
LG Household & Health Care logo (Korean)
McAfee_logo
COSRX logo
Groupon logo
KFC logo
Western Union logo
Hilton logo
Cetaphil logo
NN Insurance logo
Paris Saint-Germain logo
Halfords logo
Mindful Chef logo
CyberGhost logo
Badoo logo
Estée Lauder logo
d’Alba logo
MAC Cosmetics logo
NIVEA logo
Sephora logo
Artisse logo
Treatwell logo
HelloFresh logo
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No obligation
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Reply within 1 working day
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Senior strategist on every proposal

Get your free proposal

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