Influencer Gifting Agency: Product Seeding That Creators Post About
Will creators actually post what you send them? On COSRX, 85% of gifted creators posted to their feed. As an influencer gifting agency, we match creators who fit your product, ship it with a light brief, track every post and amplify the best ones.
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What our influencer seeding services include
Gifting gets messy fast: chasing creators, tracking parcels, counting posts. We run all of it, so you approve the plan and read the report.
Creator matching and vetting
We pick from our 250k+ vetted creators by audience, engagement quality and how naturally your product fits.
Seeding plan
Creator tiers, gifting waves and the content you want the campaign to produce.
Gifting experience
Packaging, personalisation and a light brief that give creators a reason to post.
Outreach and creator contact
We contact, confirm and follow up with every creator, so you never chase.
Shipping and tracking
Every parcel shipped and tracked until it’s in the creator’s hands, so you know it arrived.
Post monitoring
You see who posted, what they said and how it performed, as content goes live.
Posting rate, engagement, UGC volume and conversions, with next steps. Your team is matched to your market and language.
Why brands hire an influencer seeding agency
You're launching a new product
Creators have the product in hand on launch day, and the best posts get amplified while attention is high. You get organic buzz and product trials.
You're entering a new market
Local creators try it in the local language, across 25 languages and markets. You get early audience feedback.
You want content without paying per post
Creators share because they chose to. You get cost-effective reach and rights to reuse the best posts in your ads.
Gifting has outgrown your team
We handle outreach, shipping and tracking. You get one report instead of spreadsheets.
How our product seeding agency runs your campaign
Seeding and gifting plan
Goals, audience, creator tiers and the gifting experience, agreed with your team before anything ships.
Deliverable:
Creator matching
Creators vetted for fit and audience quality, then shown to you for approval.
Deliverable:
Outreach and shipping
We contact the creators, pack the product and ship it, tracking every parcel to the door.
Deliverable:
Content goes live
We track posting, engagement and sentiment as creators publish, and adjust while it runs.
Deliverable:
Paid amplification and reporting
Optional: the best posts tested and scaled as Spark Ads and Partnership Ads. Every campaign ends with a report.
Deliverable:
Influencer gifting campaigns for your launch: one wave or always-on
One-off seeding wave
Always-on seeding
Seeding and gifting strategies that paid off
“Seeding isn’t about logistics and sending products to creators. It’s about placing them where they’ll be genuinely loved at the right time, with the right messaging.”
Influencer seeding FAQs
How much does an influencer seeding campaign cost?
You see every cost in your proposal, and the proposal is free. Fees are set per brief, with creator fees, management fees and media spend shown apart. Most programmes run 2 to 12 months.
How many creators should we seed?
We size it with you. It depends on your goals, product and budget, and we pick creators on fit, not follower count.
How long does an influencer seeding campaign take?
Tell us your launch date and we’ll say what’s realistic. The timeline above shows the typical four to eight weeks from kick-off to live posts, and multi-market work can take longer.
Do creators have to post about the product?
No. There’s no contract and no script, so creators post only if they like the product. That’s why we match on fit. On COSRX, 93% of gifted creators posted in total.
Should we choose influencer seeding or paid partnerships?
Often both. Paid partnerships buy a post with a brief and deliverables. Seeding buys goodwill, so the content reads differently. We advise on the mix.
Can you amplify the best seeded posts?
Yes, and we recommend it. We scale your best-performing seeded posts as Spark Ads and Partnership Ads, backed by $40M+ in media spend managed. See our paid amplification service.
Is influencer seeding right for my brand?
Yes, if you sell a consumer product a creator can use, wear, eat or experience: beauty and skincare, food and drink, fashion, fitness, pets, parenting and toys.
Which platforms and markets do you seed in?
TikTok and Instagram first, then YouTube and Snapchat where your audience is. We seed in the US, UK and South Korea first, then Europe and other regions.
Do gifted posts need to be labelled?
Yes, in most cases. UK advertising rules, enforced by the ASA, require creators to say when content features a gifted product. We brief every creator on how. In the US we follow the FTC’s endorsement guides.
Is influencer gifting the same as influencer seeding?
Yes. Gifting is how seeding works: we send product to matched creators. The same team runs both, from matching to shipping and reporting.
Get a free proposal from our influencer gifting agency
Tell us your product, markets and goal. After a short qualification call, your proposal lands within 2 to 4 working days: a seeding plan, example creators and a costed plan.
Get your free proposal