TikTok Account Management: Your Brand Profile, Run for You

Brand profiles that look like adverts get scrolled past. We make the content that looks like TikTok: a plan, original creator videos and remixes of your own footage. We post it and send a monthly report on growth. Replies are optional. Your team approves.

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238,000 followers built for EuroLeague
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Licensed sounds from TikTok’s Commercial Music Library
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Co-founded by an early TikTok EMEA employee
Profile results
Followers generated
238K
Engagements
6.3M
MoM follower growth
10%

TikTok profiles grown for brands including

Redbull
Apple music
LG HH
McAfee
COSRX
Groupon
KFC
Western Union
Hilton
Cetaphil
NN Insurance
Paris Saint Germain
Halfords
Mindful Chef
Cyber Ghost
Badoo
Estee Lauder
d'alba
MAC
NIVEA
Sephora
Artisse
Treatwell
Hellofresh
Red Bull logo
Apple Music logo
LG Household & Health Care logo (Korean)
McAfee_logo
COSRX logo
Groupon logo
KFC logo
Western Union logo
Hilton logo
Cetaphil logo
NN Insurance logo
Paris Saint-Germain logo
Halfords logo
Mindful Chef logo
CyberGhost logo
Badoo logo
Estée Lauder logo
d’Alba logo
MAC Cosmetics logo
NIVEA logo
Sephora logo
Artisse logo
Treatwell logo
HelloFresh logo

What our TikTok management services include

Your profile grows when it looks like TikTok, not an advert. This is what we make and run for you, and the one part you can leave out.

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Profile strategy and content pillars

Audience, competitors and the three or four themes your profile posts about, with KPIs for each.

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Original creator content

Creators from our network film raw, trend-driven video in TikTok’s own language, so your profile looks like TikTok.

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Remixes of your own footage

Event, product and behind-the-scenes footage cut into TikTok formats, as we do with EuroLeague’s in-game clips.

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Publishing, trends and sounds

Posting on a schedule, with trends and sounds from TikTok’s Commercial Music Library, so your account stays licensed.

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Community replies (optional)

Replies to comments and messages, moderation, and escalation to your team. Add it when you want it.

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Monthly reporting

Views, engagement, follower growth and traffic, with next month’s plan built on what worked.

Your best organic posts can run as Spark Ads to reach new audiences.

When brands hand their TikTok to a management agency

Situation 1 icon

Starting a brand profile from zero

What changes:

a clear content mix and posting rhythm from the first week, built for how TikTok finds new audiences.

Situation 2 icon

Your profile has stalled

What changes:

an audit of what stopped working, then a new content mix tested against views and follower growth.

Situation 3 icon

You have footage but no TikTok content

What changes:

your existing videos and photos remixed into native formats, so nothing you have already filmed goes to waste.

Situation 4 icon

Nobody has time to post and reply

What changes:

posting handled every week, with replies and messages too if you add community management. Your team approves what goes live.

How our TikTok account management works

Set-up and launch take three to five weeks, then your profile runs weekly, daily and monthly. Timings depend on scope.
Step 1
Set-up

Profile audit and strategy

We review your account, audience and competitors. Together we agree the content themes, tone and KPIs.

Deliverable:

profile strategy
Step 2
Set-up

First content batch

We cast creators, remix your footage and set up your bio and links. You see the first posts before launch.

Deliverable:

launch-ready posts
Step 3
Every week

Create, approve, post

We make the videos. Your team approves them. We publish on schedule.

Deliverable:

live posts
Step 4
Every day

Reply and moderate (optional)

If you add community management, we answer comments and messages and pass anything sensitive to you.

Deliverable:

response log
Step 5
Every month

Report and plan

We review growth and engagement and plan next month around the winners. You get the report.

Deliverable:

monthly report

TikTok management services: launch first, or hand over the running

Commitments run 2 to 12 months. Fees are set per brief. Ask for your free proposal and see creator, management and media costs apart.

Profile launch or relaunch

For new profiles and profiles that have stalled.
Included
Profile audit and strategy
Included
Profile set-up: bio, links, pinned posts
Included
First batch of creator and remixed videos
Included
30-day performance review

Monthly TikTok management

For brands that want their profile run every month.
Included
Strategy and monthly content plan
Included
Creator content and remixes each month
Included
Posting, plus replies if you want them
Included
Monthly report and next-month plan

TikTok profiles built from the first post

Starting a profile is a commitment, so see the proof first. EuroLeague Basketball gained 238K followers, built from the first post.

“The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.”

Francesca Salerno, Digital Lead, EuroLeague Basketball

Services that work alongside TikTok management

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All social media management

Every brand channel we run, from TikTok to Instagram.

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Content creation

Creator and UGC video made for your feed, ads and product pages.

FAQs

What does TikTok account management include?

Content first: a profile plan, original creator videos and remixes of your own footage, posted with licensed sounds, plus a monthly report with next month’s plan. Replies and messages are optional.

Fees are set per brief. They depend on how many posts you need, how much is new creator video, and whether you add community replies. Your proposal shows management, creator and paid amplification costs apart, and the proposal is free. Most programmes run 2 to 12 months.

Both. Creators from our network film new TikTok-native videos, and we remix footage you already have, such as events, products and behind the scenes. Most profiles use a mix.

We agree a posting rhythm in your proposal, based on your goals and content budget, and keep to it every week.

You choose. Replies are optional. If you add them, we answer using a response guide written with your team, and anything sensitive, such as complaints or press questions, goes to you straight away.

Business accounts can only use sounds cleared for commercial use. We work from TikTok’s Commercial Music Library, so your posts follow trends without licensing problems.

No. We work through TikTok’s business tools, where you add our team as members of your account, so you never share a password and can remove access at any time.

We agree the KPI first. Monthly reports cover views, engagement rate, follower growth, profile visits and traffic to your site, with a note on which posts drove the results.

No, and no honest agency can. TikTok’s algorithm, your category and seasonality change results month to month. We commit to a clear plan, a steady posting rhythm and reporting that shows what is working.

Yes. Your best organic posts can run as Spark Ads through our paid amplification service, and our TikTok ads agency runs full paid campaigns.

Get your free TikTok management proposal

Send us your profile, or tell us you’re starting from zero, plus your goals. After a short qualification call, your proposal lands within 2 to 4 working days. It’s free, with a content mix, posting rhythm and costs.

Red Bull logo
Apple Music logo
LG Household & Health Care logo (Korean)
McAfee_logo
COSRX logo
Groupon logo
KFC logo
Western Union logo
Hilton logo
Cetaphil logo
NN Insurance logo
Paris Saint-Germain logo
Halfords logo
Mindful Chef logo
CyberGhost logo
Badoo logo
Estée Lauder logo
d’Alba logo
MAC Cosmetics logo
NIVEA logo
Sephora logo
Artisse logo
Treatwell logo
HelloFresh logo
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No obligation
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Content mix and costs in writing
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Works for new and existing profiles

Get your free proposal

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