YouTube Influencer Marketing Agency for Brands
We find the creators your buyers already watch, agree on each integration and its usage rights, and manage every video from brief to upload. For Azar, eight YouTube creators produced 21 videos and more than 2.7 million organic views.
YouTube creator campaigns for brands including
What our YouTube influencer marketing services include
Paying for a video you haven’t seen is a risk, so nothing reaches a creator’s channel without your sign-off. Ask for your free proposal and see every fee before anything is agreed.
Creator sourcing and vetting
We match channels to your audience by topic, viewer location and age, judged on recent views.
Channel and audience checks
We review past sponsorships, comment quality and audience data before a creator reaches your shortlist.
Outreach and negotiation
Fees, upload dates and exclusivity agreed with each creator. You see every fee first.
Integration and format planning
A sponsored segment, dedicated video or Short chosen per creator, with talking points and links.
Briefs and coordination
One brief per creator, one schedule, so uploads land when your launch needs them.
Approvals and brand safety
We check talking points and draft cuts for accuracy, product claims and channel suitability before upload.
Usage rights and disclosure
Paid-use rights agreed before filming. YouTube’s paid promotion label and disclosure checked on every video.
Campaign reporting
You get views, engagement, comments and tracked clicks or codes, by creator and by video.
Paid amplification puts budget behind your creators’ best posts once content exists. See our paid amplification service.
When YouTube creator campaigns fit your brand
A product that needs showing, not mentioning
creators demonstrate it in their own format, at the length YouTube viewers will watch.
Your partner can’t find enough creators
a wider, vetted shortlist, so the campaign runs across several channels at once.
You need one age group in one market
channels chosen on where viewers live and how old they are, so the shortlist matches your one market.
TikTok and Instagram creators are working
YouTube creators added from the same plan, with longer formats for the same audience.
How we run your YouTube influencer campaign
Brief and audience
You tell us the goals, markets, audience and product. We agree how success will be measured.
Deliverable:
Creator shortlist
We vet channels, then check rates and availability. You see the shortlist with channel data.
Deliverable:
Agreements and plan
We agree fees, formats, upload dates, rights and disclosure with each creator. You see the plan.
Deliverable:
Drafts and approval
Each creator gets their talking points. You review every draft before it goes up.
Deliverable:
Upload and report
Creators publish on the agreed dates. We report results by creator and by video.
Deliverable:
One YouTube campaign or an ongoing creator programme
Single campaign
Ongoing programme
YouTube creator campaigns we have run
“Creators have become the most powerful distribution channel in modern marketing. They have the trust, attention, and cultural relevance that traditional advertising often lacks.”
Other ways to work with creators and video
Influencer marketing services
Creator campaigns on TikTok, Instagram and YouTube in one programme.
Influencer Strategy
Not sure where the budget should go? We research your audience, choose platforms and creator tiers, set KPIs and split spend between creator fees and paid amplification.
Influencer Gifting
Want your product in the right hands at scale? We shortlist creators, ship with a light brief and track who posts. We also secure rights to reuse the best content in your ads. Gifted posts are labelled in line with ASA guidance.
Influencer Ambassador Programmes
Want creators who stay with your brand? We pick ones who fit, agree fees, usage and exclusivity per programme, and bring back those who perform. We run no talent roster, so no creator gets a slot because we owe them work.
Paid social services
The full paid social pillar, from TikTok and Meta ads to paid amplification.
YouTube influencer marketing agency FAQs
How do you choose which YouTube creators to work with?
We start from your audience, not from a list of famous names. Channels are matched on topic, viewer location and age, recent views and past sponsorships, and you see the shortlist with that data before any creator is contacted.
What kind of YouTube content will creators make for us?
Usually a sponsored segment inside a creator’s regular video, a video dedicated to your product, or YouTube Shorts. The format is chosen per creator, based on how their audience watches and what the campaign needs to achieve.
Do we approve the videos before they go live?
Yes. You sign off the talking points and the draft before upload. Creators keep their own voice, so approval covers accuracy, claims and brand rules rather than rewriting the video.
Who owns the videos, and can we use them in our ads?
The video stays on the creator’s channel. Where you can reuse it, for how long and whether it can run as paid media are agreed in each creator agreement before filming.
How are sponsored videos disclosed?
Every sponsored video uses YouTube’s paid promotion setting and a clear spoken or on-screen disclosure, in line with UK advertising rules and the rules of each market the campaign runs in.
How do you report on a YouTube influencer campaign?
By creator and by video: views, engagement, comments, and clicks or code redemptions where they are tracked. You get one report with the channel data behind each number.
How much does a YouTube influencer campaign cost?
Creator fees depend on channel size and format. Your proposal lists every fee, with media spend shown apart, before anything is agreed.
How long does a YouTube campaign take to kick off?
Uploads follow the creators’ schedules, and your proposal sets out the dates for shortlisting, agreements, drafts and uploads. Timings depend on scope.
Is this the same as running YouTube ads?
No. Influencer videos are organic content that creators publish on their own channels, and we don’t run YouTube ads. If you also use TikTok and Instagram creators, we can run their best posts as Spark Ads or Partnership Ads.
Can TikTok and Instagram creators run alongside YouTube in one campaign?
Yes. We plan TikTok and Instagram creators first, then add YouTube where your audience watches, from one brief and reported in one place.
Get your free YouTube influencer campaign proposal
Tell us the product, the audience and the markets. After a short qualification call, your proposal follows within 2 to 4 working days, with example channels, video formats and a cost breakdown.
Get your free proposal