Influencer Ambassador Programmes
One post doesn’t make a creator a believer. An ambassador programme keeps the right creators with your brand for months. We choose them for each programme, agree fees, usage and exclusivity, brief and approve every post, and bring back the ones who perform. We’re not a talent agency.
Ambassador programmes run for brands including
What our influencer ambassador programmes include
You approve the line-up, the briefs and every post. We run everything in between, so your programme never turns into an inbox of creators to chase.
Creator selection
Creators picked for this programme on audience fit, past brand work and results, from 250k+ vetted creators.
Fees and agreements
Fees, deliverables and posting windows agreed with each creator before any content is made.
Usage rights and exclusivity
Where your content can run, for how long, and any category exclusivity, agreed per creator and programme.
Briefs and approvals
A brief written for each creator’s style. Drafts checked against it and your brand rules before they go live.
Product in creators' hands
Product sent to each creator, so every post comes from real use of what you sell.
Reporting by creator
Reach, engagement and codes or sales where tracked, shown by creator, so you see who earns a return.
Top ambassador posts can run as TikTok Spark Ads or Meta Partnership Ads, under the rights already agreed.
When an influencer ambassador programme beats one-off posts
Every campaign starts from zero
creators who performed come back. They already know your product.
You want steady awareness, not a spike
a few creators keep posting for your brand, for 2 to 12 months.
Nobody is sure which rights you hold
usage rights and exclusivity are agreed per creator, so you know where each post can run.
You are entering a new market
we pick creators in the US, UK or South Korea, all briefed from one plan.
How an influencer ambassador programme runs
Goal and platforms
We agree the goal and markets with you. TikTok and Instagram come first, with YouTube and Snapchat where your audience is.
Deliverable:
Creator selection
We choose creators for fit, from audience quality to past brand work, and share the shortlist. You approve the line-up.
Deliverable:
Terms and onboarding
Fees, usage rights and exclusivity agreed per creator. Product shipped, and every creator briefed on your brand.
Deliverable:
Posting and approvals
Creators post over the months of the programme. Every draft is checked against the brief and approved before it goes live.
Deliverable:
Review and next round
Results by creator show who performed. Those creators come back for the next round, and the brief changes to match what worked.
Deliverable:
What an influencer ambassador programme costs and how it starts
Focused programme
Always-on programme
Creator partnerships that kept delivering
Services that work alongside ambassador programmes
Product seeding
Test new creators with gifted product before offering them a programme.
Influencer Strategy
Not sure where the budget should go? We research your audience, choose platforms and creator tiers, set KPIs and split spend between creator fees and paid amplification.
Influencer Gifting
Want your product in the right hands at scale? We shortlist creators, ship with a light brief and track who posts. We also secure rights to reuse the best content in your ads. Gifted posts are labelled in line with ASA guidance.
YouTube Influencer Marketing
Need creators whose viewers match your buyers? We vet channels on recent views, viewer location and age, and manage every video from brief to upload. For Azar, 8 creators made 21 videos that drew 2.7M+ organic views.
Influencer strategy
Set markets, tiers and KPIs before the first creator is chosen.
Ambassador programme FAQs
Do you represent influencers?
No. We’re not a talent agency and don’t manage individual influencers. We choose creators for each programme on audience fit and results, not because they’re on our books. Creators looking for brand work can join our creator network.
What are influencer ambassador programmes?
Long-term creator partnerships for one brand. A few creators post about your product over months, so audiences meet it from the same voices more than once. We choose them, set the terms and approve every post.
How much do influencer ambassador programmes cost?
We set fees per brief, so there’s no price list. Your proposal shows creator fees, management fees and media spend apart. Most programmes run 2 to 12 months, and the proposal is free.
Can we keep working with creators we already use?
Yes. Repeat creators are welcome, because they already know your product. We check each one against the programme goal, agree terms for this programme and brief them like any other creator.
How long does an ambassador programme run?
Most run 2 to 12 months. Kick-off takes three to five weeks on average, depending on size and agreed deadlines. Your proposal lands 2 to 4 working days after a short qualification call.
Who owns the content and the usage rights?
Usage rights are agreed per creator before content is made: where you can use each post, including paid ads, and for how long. Any category exclusivity is agreed the same way, per programme.
Which platforms do ambassadors post on?
TikTok and Instagram first, then YouTube and Snapchat where your audience is. The mix follows your audience and goal, and your proposal says which and why.
How do you report on results?
By creator. We agree the measures before launch, then look at three layers: direct results, demand signals such as branded search and Amazon ranking, and creator buzz. You see which creators earned a return.
Can ambassador posts run as ads?
Yes, if the usage rights cover paid use. Top posts can run as TikTok Spark Ads or Meta Partnership Ads. Paid amplification is optional, and your proposal shows its media spend apart.
How do you keep ambassador posts compliant?
Every sponsored post is labelled. In the UK we follow the ASA’s CAP Code, and in the US we follow the FTC’s endorsement guides. Labels are checked at the approval stage, before anything goes live.
Get your free ambassador programme proposal
Tell us your goal, market and budget. After a short qualification call, your proposal lands within 2 to 4 working days: a creator strategy, recommended platforms and tiers, and a costed plan.
Get your free proposal