Some brands go for the DIY option in influencer selection. Yet, some find the entire process of discovering and managing effective influencers tedious and time-consuming. Some find the process of boosting influencer assets via paid social ineffective for them also (even though it’s incredibly effective with TikTok ads!). Instead, they choose to work with a TikTok influencer agency that offers the convenience of expertise, quality work, continued metrics measurement, tracking, and ongoing campaign support.
Influencer agencies put the power of influence right back into your hands. Undoubtedly, the teams have the resource and experience to supercharge and accelerate the viral velocity of brand products or services.
What to look for in a top TikTok Influencer Agency
- Long-standing experience in creating effective influencer marketing campaigns.
- A company that focuses on TikTok as its core service, and knows TikTok inside out.
- A close working relationship with top TikTok influencers.
- Their ability to help brands scale their influencer strategy and TikTok ads quickly.
- An agency with a data and evidence-based approach to influencer marketing.
Are you seeking brand authenticity? An influencer agency is what you exactly need. Here are the top 14 UK TikTok influencer agencies to choose from.
Our Methodology
Agencies are listed by HoM Score, starting with House of Marketers, our own agency.
Quick Overview
| # | Agency | HoM Score | Best for | Location |
|---|---|---|---|---|
| 1 | House of Marketers | 5.0/5 | Brands wanting TikTok reach for an app or site | London, UK |
| 2 | Coolr | 4.0/5 | Brands moving from influencer tactics to creator strategy | London, UK |
| 3 | Nuuk Digital | 4.0/5 | E-commerce brands launching products or chasing leads | Not published |
| 4 | Ceek | 3.9/5 | Food, drink and hospitality brands wanting influencer reach | London, UK |
| 5 | Milk and Honey | 3.5/5 | Purpose-driven brands wanting purpose-led PR | London, UK |
| 6 | Sociably | 3.1/5 | Luxury and premium brands running global campaigns | London, UK |
| 7 | Upbeat | 2.9/5 | Gen Z and Millennial DTC brands ready to scale | London, UK |
| 8 | FYI | 2.5/5 | UK consumer brands of any size | Manchester, UK |
| 9 | If Concept | 1.8/5 | Brands selling through TikTok Shop with creators | London, UK |
| 10 | Influo | 0.1/5 | Brands wanting social, paid media and influencer help | London, UK |
| 11 | Mirage Media | 0.0/5 | Brands wanting influencers plus wider digital marketing | Not published |
| 12 | TikTalk marketing agency | 0.0/5 | Brands needing talent sourcing across all social platforms | Not published |
| 13 | Circles | 0.0/5 | Brands wanting influencer campaigns on UK networks | UK |
| 14 | The Influencer Agency (tia) | 0.0/5 | Brands in grooming, fashion, tech, food or travel | Not published |
1. House of Marketers
Europe’s and USA’s Leading TikTok Influencer Agency
There’s no better place to start than our very own, House of Marketers (HoM). HoM is one of the top TikTok influencer marketing agencies across Europe and the USA. HoM works on the philosophy of growing the world’s most loved brands through the world’s most undervalued platform, TikTok.
Key Services
- Influencer search and vetting
- TikTok campaign execution
- Creator matching to products
- Campaign performance reporting
- Scaling apps, sites and brands
House of Marketers’ Unique Edge?
Founded by a former TikTok employee
Inigo Rivero, a former TikTok employee, founded House of Marketers in 2020. You get a team that works on TikTok 100% of the time.
House of Markers was Founded by a Former TikTok Employee
Inigo Rivero, former TikTok employee founded House of Marketers in 2020, and since then, the agency has taken countless brands to new heights with TikTok advertising.
Drive results with the Industry-leading TikTok influencer agency
Yes, House of Marketers is an end-to-end strategic partner for brands seeking to delight audiences, inspire actions and drive results.
In fact, as an industry leader, we have helped top brands across the world find the best creators, execute TikTok marketing campaigns seamlessly, and helped the brands analyse campaign performance with our robust reporting.
Why choose House of marketers for your TikTok influencer marketing campaigns
- TikTok Focus – We understand that to become the best at what we do, we need to focus on it 100% of the time. That’s how we’ve grown our reputation as one of the best TikTok influencer agencies around the globe.
- Team of experts – We know the ins and outs of TikTok. So, whether you want a small or large-scale TikTok campaign, our team will help you to scale your app, website, or brands with our TikTok expertise.
- Wide-ranging influencer network – we have built a relationship of trust and mutual benefits with thousands of TikTok influencers. Our diverse influencer networks allows us to identify influencers that would actually use your product or service, allowing authentic endorsements.
- Wide-ranging experience – we have dozens of clients cutting across all sorts of industries/ niches. Therefore, our experience has sharpened our ability to deliver top-notch results. We can proudly say we are one of the best TikTok influencer agencies.
- Global reach – To drive continuous innovation and excellence across multiple industries and markets, House of Marketers has campaign managers spread out across North America, South America, Europe, UAE, and South Asia. Our multi-talented in-house team is a source for powerful ideas that bring out the best in TikTok marketing.
Who is House of Marketers Best For?
Brands wanting TikTok reach for an app or site
Small or large campaigns both fit, and thousands of TikTok influencers help find people who’d actually use your product. Ask us to match creators to your app or site.
Get in touch with House of Marketers
Visit the House of Marketers homepage, here.
2. Coolr
influencer agency using social to try transform brands
In short, Coolr offers influencer management, paid media, and community management services. Their approach to influencer marketing is simple. They combine the discipline of a big agency with the thinking, speed, and agility of a social publisher.
Key Services
- Creator and influencer programmes
- Influencer management
- Paid media
- Community management
- Social strategy and creative
Coolr’s Unique Edge?
Lidl and Deliveroo creator campaigns at scale
Coolr’s Lidl challenge on TikTok drove a 32.3% ad recall uplift. Deliveroo’s Tour de’liveroo campaign reached 26M+ people.
Who is Coolr Best For?
Brands moving from influencer tactics to creator strategy
It also suits large consumer brands that want big-agency discipline with the speed of a social publisher.
3. Nuuk Digital
agency, offer TikTok advertising
Nuuk Digital agency is a Facebook marketing partner that offers influencer marketing services. Namely, they have adopted a social-first approach towards influencer marketing. With a social-first approach to social marketing, the agency offers clients a bespoke and objective-oriented influencer marketing solution.
Key Services
- Social-first influencer marketing
- Paid social advertising
- Community growth and management
- Crowdfunding and launch campaigns
- Email marketing
Nuuk Digital’s Unique Edge?
You own your ad accounts and data
Nuuk works directly from your own ad accounts, so you own all the data. There are no long-term contracts or retainers.
Who is Nuuk Digital Best For?
E-commerce brands launching products or chasing leads
It works with e-commerce businesses, solo founders and established brands alike. Its Sphero RVR launch generated $1,006,252 in product sales.
4. Ceek
a revolutionary approach to influencer marketing
Ceek is a UK- based company that class themselves as a ‘Digital Marketing & Social Media Consultancy’ but they also offer influencer marketing services, paid media, social commerce, and social media marketing services. The agency has worked with micro and macro influencers to launch influencer campaigns for brands that include Small beer, the Savoy, and Oatopia, a snacks brand.
Key Services
- Influencer marketing
- Social media campaigns
- Content creation
- Paid media campaigns
- E-Matrix marketing strategy
Ceek’s Unique Edge?
Creator partnerships that drove a TikTok flavour launch
Creator partnerships around a Mogu Mogu launch drew 5.5 million views, 575k likes and 17k followers on TikTok in one week. Mogu Mogu was the 3rd best-selling drink on TikTok in 2023.
Who is Ceek Best For?
Food, drink and hospitality brands wanting influencer reach
Ceek has run micro and macro influencer campaigns for Small beer, the Savoy and Oatopia, a snacks brand. It also specialises in luxury hospitality.
5. Milk and Honey
an influencer agency passionate about storytelling
Milk and Honey is a creative influencer agency based in Sydney and London. They aspire to become a leading agency for influencer management and a center for passionate storytelling. For instance, their main focus is to nurture brands and increase brand visibility across all social media networks. They offer various services, including lead generation, web design and SEO, copywriting and content production, corporate reputation, and brand management.
Key Services
- Creator and influencer marketing
- Social media
- Employee generated content strategy
- Media relations
- Corporate reputation and brand management
Milk and Honey’s Unique Edge?
Certified B Corp with a King’s Award
Milk and Honey won The King’s Award for Enterprise in Sustainable Development. It has also published five People, Purpose and Planet reports.
Who is Milk and Honey Best For?
Purpose-driven brands wanting purpose-led PR
It suits growing brands that want purpose-led PR and communications. Brands wanting more visibility across social media networks fit too.
6. Sociably
A influencer agency that focuses on Luxury brands
Sociably is a UK-based influencer agency. The agency identifies as a luxury influencer marketing agency. Therefore, the agency identifies influencers, manages campaigns, and implements strategies for premium luxury brands. The agency offers campaign management and tracking.
Key Services
- TikTok influencer campaigns
- Luxury influencer casting
- End-to-end campaign management
- Influencer posting management
- High-end content production
Sociably’s Unique Edge?
Luxury launches with art-directed TikTok seeding
TikTok influencer seeding for the Bentley EXP 100 GT launch drew 3.6 million views. Campaigns are art-directed by in-house luxury tastemaker Louis-Nicolas Darbon.
Who is Sociably Best For?
Luxury and premium brands running global campaigns
Sociably casts from a hand-picked group of luxury and premium influencers across Europe and the US. It identifies influencers and manages the campaign for you.
7. Upbeat
TikTok agency
The Upbeat agency classify themselves as an ‘e-commerce growth agency’. Upbeat agency is a Gen- Z and Millennial base agency that offers influencer marketing. Therefore, the agency supports brands in creating marketing activities that generate brand awareness, leads, and increased conversions within this target audience.
Key Services
- TikTok ads management
- Creator-led UGC-style content
- Paid social and performance creative
- AI-generated creative
- Paid search on Google
Upbeat’s Unique Edge?
Real-world content mixed with AI-generated ads
Upbeat blends real-world content with AI-generated ads to scale e-commerce brands. Sweetzy, a UK pick’n’mix brand, reached 11 ROAS from 9,782 purchases.
Who is Upbeat Best For?
Gen Z and Millennial DTC brands ready to scale
It fits DTC e-commerce brands scaling through paid media. Early-stage brands with no budget aren’t a fit.
8. FYI
manages and amplifies TikTok campaigns
Like House of Marketers, the Find Your Agency (FYI) is a TikTok-focused influencer agency. Being an all-service influencer agency, they have worked with all types of clients ranging from TV producers to home improvement brands. What makes this agency special? They do extensive footwork research to determine the right clients for their clients.
Key Services
- End-to-end influencer marketing
- Spark Ads paid social
- Two-hour influencer strategy workshop
- Monthly performance reporting
FYI’s Unique Edge?
100,000 UK influencers plus paid amplification
Its network covers over 100,000 UK influencers and 20+ million worldwide. For Little Freddie, 95 influencers produced 604 pieces of content and 1.3 million reach.
Who is FYI Best For?
UK consumer brands of any size
It has worked with global brands including Aldi, Amazon Publishing and Frenchic Paint. Categories include fashion, beauty, food and travel.
9. If Concept
Social influencer agency
If Concept Social agency offer influencer marketing services for Instagram, TikTok, and YouTube. They simultaneously support all sorts of clients, offering creative and innovative talent. Most notably, for instance, they have partnered with leading brands like Oppo, Eventbrite, and The Alley.
Key Services
- TikTok Shop creator marketing
- Influencer marketing and content
- Instagram, TikTok and Red campaigns
- Multi-channel digital marketing
- Cross-border PR
If Concept’s Unique Edge?
Record-setting TikTok Shop creator livestream sales
TikTok Shop credited the agency as partner on a UK Creator Affiliate LIVE that set a record of $156,095 GMV in one 12-hour session. It started in UK TikTok commerce and has since expanded to Europe and the US.
Who is If Concept Best For?
Brands selling through TikTok Shop with creators
It connects brands with TikTok Shop creators for in-app sales. Oppo, Eventbrite and The Alley are among its partners.
10. Influo
Influencer Marketing Company
Influo agency is a brand and influencer management based in London. They offer social media marketing, paid media marketing influencer management.
Key Services
- Social media marketing
- Paid media marketing
- Influencer management
Influo’s Unique Edge?
Brand and influencer management based in London
Influo is a brand and influencer management agency based in London. It also offers social media and paid media marketing.
Who is Influo Best For?
Brands wanting social, paid media and influencer help
You get social media marketing, paid media marketing and influencer management from one London agency.
11. Mirage Media
Digital marketing agency that works with Influencers
Mirage agency specialises in both influencer and digital marketing as a whole. Their services range from SEO services, influencer marketing, online PR to content marketing services.
Key Services
- SEO services
- Influencer marketing
- Online PR
- Content marketing
Mirage Media’s Unique Edge?
Influencer marketing inside a wider digital offer
Mirage specialises in both influencer marketing and digital marketing as a whole. SEO, online PR and content marketing sit alongside the influencer work.
Who is Mirage Media Best For?
Brands wanting influencers plus wider digital marketing
You want influencer marketing combined with SEO, online PR and content marketing.
12. TikTalk marketing agency
provokes action through talent-led marketing
TikTalk Marketing agency is an influencer discovery network that provides brands with valuable influencer management, content production, and creative strategies. The agency specialises in talent sourcing and support for brands across all social media platforms. TikTalk mentions that they are the “only agency devoted to TikTok” on their homepage, however, House of Marketers is also devoted entirely to TikTok marketing.
Key Services
- Influencer management
- Talent sourcing and support
- Content production
- Creative strategy
TikTalk marketing agency’s Unique Edge?
Calls itself the only agency devoted to TikTok
TikTalk makes that claim on its homepage. It runs as an influencer discovery network.
Who is TikTalk marketing agency Best For?
Brands needing talent sourcing across all social platforms
It sources and supports influencer talent for brands on every social media platform. Content production and creative strategy are also on offer.
13. Circles
creates ROI-focused social media campaigns
Circles is an influencer marketing agency with quality influencer networks across the UK. The agency in 2014 to help brands get more value through influencer marketing. Until now, the agency has always aimed to create connections campaigns. Consequently, today, the agency is one of the renowned marketing agencies in the United Kingdom. They offer influencer marketing, online brand amplification, campaign tracking and measurement, performance marketing, and creative content creation services.
Key Services
- Influencer marketing
- Online brand amplification
- Campaign tracking and measurement
- Performance marketing
- Creative content creation
Circles’ Unique Edge?
Influencer networks across the UK since 2014
Circles started in 2014 to help brands get more value from influencer marketing. Its influencer networks span the UK.
Who is Circles Best For?
Brands wanting influencer campaigns on UK networks
You get influencer marketing backed by campaign tracking and measurement. Performance marketing and creative content sit alongside.
14. The Influencer Agency (tia)
‘The Influencer agency’ aims to connect brands with talent and the audience they want to reach. The agency will help you find talent in the following areas, male grooming + styling, lifestyle, fashion, entertainment, technology, food, travel, sports, and other related areas.
Key Services
- Matching brands with talent
- Male grooming and styling talent
- Lifestyle and fashion talent
- Tech, food and travel talent
The Influencer Agency (tia)’s Unique Edge?
Lists male grooming and styling talent first
Male grooming and styling comes first among its talent areas. Lifestyle, fashion, entertainment and technology follow in the same list.
Who is The Influencer Agency (tia) Best For?
Brands in grooming, fashion, tech, food or travel
It helps brands find talent and the audience they want to reach. Sports and entertainment brands are covered too.
Why Hire One of The Best TikTok Influencer Agencies?
Creators are getting business off the ground, and taking others to unimaginable scalability in short periods. TikTok’s virality can’t be ignored. “Brands have to be open to trying new things, listening to their customers, and being willing to test different technology,” says Cathy Hackl, the Chief Officer at Futures Intelligence Group.
If you’d like to learn more about how the House of Marketers team is driving sales and app installs for the biggest brands in the world, get in touch here. Work with us as we strategise and connect you to the best TikTok influencers. Ultimately, we take the burden of searching and vetting the influencer off your shoulders so that you can concentrate on running your business.
Frequently Asked Questions
Because discovering and managing effective influencers is tedious and time-consuming. An agency brings expertise, quality work, ongoing metrics measurement, tracking and campaign support.
Long-standing experience building effective influencer campaigns, and TikTok as its core service. Add a close working relationship with top TikTok influencers, the ability to scale your influencer strategy and TikTok ads quickly, and a data and evidence-based approach.
Yes, look for one that makes TikTok its core service and knows it inside out. House of Marketers and FYI are both TikTok-focused. TikTalk calls itself the only agency devoted to TikTok, and House of Marketers is devoted entirely to it too.
Yes, with House of Marketers. Whether the TikTok campaign is small or large-scale, its team helps you scale your app, website or brand. Whichever agency you pick, check it can scale influencer strategy and TikTok ads quickly.
Ask how the agency finds them. House of Marketers identifies influencers who’d actually use your product, which allows authentic endorsements, and it takes the searching and vetting off your shoulders.
Yes, expect it. A good agency offers continued metrics measurement and tracking, and works from data and evidence. House of Marketers analyses campaign performance through its reporting.
