d'Alba Beauty Skincare Campaign Case Study
d'Alba Beauty Skincare Campaign Case Study
House of Marketers were tasked with positioning D’Alba’s White Truffle Spray Serum as the top hydration product in the beauty/skincare community and become a desired brand by young female consumer audience.
OUR CLIENT
d'Alba
d’Alba develops the most convenient, hygienic, organic and shortening skincare routine products with effective ingredients. d’Alba provide their customers with the most luxurious, convenient, and effective premium skincare.
OUR CLIENT
About d'Alba
d’Alba develops the most convenient, hygienic, organic and shortening skincare routine products with effective ingredients. d’Alba provide their customers with the most luxurious, convenient, and effective premium skincare.
The Problem
House of Marketers faced the challenge of positioning D’Alba’s White Truffle Spray Serum as the top hydration product within the highly competitive US and Spain beauty and skincare markets. The primary obstacles included overcoming brand recognition obstacles, differentiating the product in a crowded space, and appealing to the discerning young female consumer audience.
Target audience
- Regions: USA, Canada, Australia, UK, Spain, Germany, France, Italy (with gradual expansion to additional markets)
- Gender: Female
- Age: Gen Z and millennials
Our Approach
Our agency’s approach involved leveraging the power of influencers to navigate these challenges, elevating D’Alba’s brand visibility and desirability. By collaborating with trusted voices in the beauty community, we aimed to highlight the unique benefits of the White Truffle Spray Serum, fostering a strong connection with potential customers and establishing D’Alba as a leading name in skincare.
A collective of skincare professionals, beauty fanatics and UGC beauty professional creators were utilised to communicate the unique benefits and differentiations of their Serum via the power of emotional testimonials, humour and entertaining, but insightful videos, all bearing strong call-to-actions.
We partnered with 97 creators to build powerful content. Some creators outlined optimal application techniques, and provided concise product reviews during their regular day in engaging narrative formats. Whilst some creators applied their makeup whilst having natural conversations with their children.
We found particular success when partnering credible dermatologist creators in our creator network that had proven to be successful on other campaigns also.
Incredible Results
- We are successfully raising the awareness of the White Truffle Spray Serum, driving its position as a global skincare favorite and building strong connections across multiple markets, accumulating over 100M video so far
- During our sentiment & emotional analysis, we discovered 73% of the influencer content comments encapsulated a sense of joy surrounding D'Alba & their products
- Hundreds of influential creators have passionately showcased D’Alba’s White Truffle Spray Serum over the past several months
- Our campaign achieved an extraordinary 9% engagement rate, shattering industry norms, whilst boosting sales by over 150%
What Clients Say About Us
What Clients Say About Us
