Influencer Marketing Agency for Gaming Brands
Show players why your game is worth trying. House of Marketers builds creator campaigns and UGC for gaming brands, connecting gameplay, personality and community with a clear path to installs and player acquisition.
250k+ Influencer Network
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Our gaming case studies and results
What determined success
IGG’s Lords Mobile: gameplay content across TikTok, Instagram and YouTube with paid amplification, 9M video views and 82K reported installs at a $4 CPI. Dragon City: entertainment-led UGC and TikTok ads for LATAM and US audiences, an ongoing creator partnership that reported a CPM target exceeded by over 50%. iFUN Games: 50 UGC creators supported the FINAL 5 launch and reported a $1.21 CPI and $0.12 CPC.
Gameplay content built for installs
Gameplay UGC and launch creative
Creators play the game on camera, take on its challenge and react as they go. IGG’s Lords Mobile campaign reported 82K installs.
Entertainment-led UGC
UGC made to entertain carries the game’s personality into TikTok ads. Dragon City’s ongoing creator partnership reported a CPM target exceeded by over 50%.
Ongoing creative and market testing
Findings from each wave feed fresh concepts, creators and audience tests after launch. iFUN Games used UGC creators to support its mobile launch and later promotion.
Creator services for game launches and player growth
Gaming creator partnerships
Creators whose content, audience and personality fit the game, genre and target market.
Gameplay UGC and launch creative
Gameplay demonstrations, challenges, reactions and explanations in a format players recognise.
Paid acquisition creative
Approved creator content adapted for paid placements and tested against installs.
Ongoing creative and market testing
Campaign findings guide fresh concepts, creators and audience tests after launch.
Spark Ads for installs
A creator’s gameplay post runs as a TikTok ad from their own account, so its comments and views come with it.
App marketing for mobile games
Install campaigns for a mobile game on TikTok, Meta and Google, with in-app events and payers in the report.
Let creators make the gameplay easy to imagine
A game campaign needs to capture the experience rather than simply announce availability. Creator content can show the challenge, the progression, the reaction and the reason to keep playing. We develop concepts that fit the game’s personality and the audience you want to acquire. The published campaigns below are three mobile games: IGG’s Lords Mobile, Dragon City for LATAM and US audiences, and the FINAL 5 launch for iFUN Games.
Start with the gameplay moment and player goal
Review game and player
The game, target player, markets and conversion events are reviewed first.
Turn gameplay into formats
Briefs turn the game’s strongest gameplay moments into creator formats.
Test and distribute
After approval and launch, acquisition and creative data guide the next wave of testing and distribution.
Judge installs and player quality
Installs, cost per install and agreed in-app events come first. Retention, active use and payer conversion then show player quality, with awareness results and CPM reported separately.
Frequently asked questions about gaming influencer marketing
Do you have mobile gaming experience?
Yes. The published portfolio includes Lords Mobile, Dragon City and iFUN Games’ FINAL 5 launch.
Can creator content be combined with paid acquisition?
Yes. Campaigns can combine creator posts with approved paid use of the content. Channel selection follows the game and target audience.
Can you support a new game launch?
Yes. iFUN Games’ published launch used 50 TikTok UGC creators and reports a $1.21 cost per install. Each new launch is planned against its own market and product data.
Is cost per install the only useful metric?
No. It’s an acquisition signal. Where data is available, the report should also cover retained players, engagement and the game’s commercial goals.
Get a gaming campaign proposal
Share your game, target markets and acquisition priorities. We’ll propose creator content and a testing plan that introduce the experience and support player growth.
Get your free proposal