Influencer Strategy Agency: A Plan Before You Spend
Know who to work with, where, and what it should return before you pay a single creator. Our influencer marketing strategy services turn your audience data, competitor activity and the creators in your market into a plan with KPIs and a budget for the campaign that follows.
Strategies built for brands including
What your influencer marketing strategy services include
Seven parts, one strategy pack your team can act on. Each is built from your audience and market, and you see all of it before you pay a single creator.
Audience and competitor research
Who buys, what they watch, and what competitors run with creators.
Creator map
The creators your audience follows, grouped by tier, platform and fit, with audience data.
Platform and tier mix
Where you spend and which creator sizes you use, with the reasons written down.
Content angles and briefs
Campaign ideas and brief templates creators can film from.
KPIs and measurement plan
What success looks like and how you’ll track it: codes, links, platform data, brand lift and sentiment.
Budget and media plan
How your budget splits between creator fees, production and paid amplification.
90-day roadmap
Who does what and when, so you can launch.
We walk your team through the plan and answer your questions before launch.
When the influencer strategy stage matters most
Launching in a new market or category
which creators and platforms matter there, and what a realistic first budget looks like.
Influencer spend isn’t paying back
where your money leaks: the wrong creators, the wrong platform or no way to measure.
Moving from one-off posts to always-on
a creator line-up, a content rhythm and KPIs you can track month by month.
You want to launch fast
a plan, briefs and a creator shortlist, so outreach starts the week you sign off the plan.
How we build your influencer strategy
Research and insights
We study your brand, audience, competitors and market, then show you where you stand and where the plan needs to take you.
Deliverable:
Creators and creative concepts
We identify creators from our network and data, and hold brainstorming sessions for campaign and content ideas.
Deliverable:
Plan, KPIs and handover
You get the platform and tier mix, KPIs, budget split and roadmap, walked through with your team.
Deliverable:
Outreach and launch
We run creator outreach, contracts and briefs. Your campaign goes live and we optimise it while it runs.
Deliverable:
Reporting
You see results for the whole campaign and for each creator, measured against the KPIs set in week 3.
Deliverable:
Influencer marketing strategy services: the plan, then the campaign
Strategy only
Strategy plus execution
Strategy decisions that paid off
“A good influencer strategy says no to most creators. The value is in who you leave out, where you don’t spend, and what you agree to measure from day one.”
Put your strategy to work
All influencer marketing services
Back to the full range, from strategy to fully managed campaigns.
Influencer Gifting
Want your product in the right hands at scale? We shortlist creators, ship with a light brief and track who posts. We also secure rights to reuse the best content in your ads. Gifted posts are labelled in line with ASA guidance.
Influencer Ambassador Programmes
Want creators who stay with your brand? We pick ones who fit, agree fees, usage and exclusivity per programme, and bring back those who perform. We run no talent roster, so no creator gets a slot because we owe them work.
YouTube Influencer Marketing
Need creators whose viewers match your buyers? We vet channels on recent views, viewer location and age, and manage every video from brief to upload. For Azar, 8 creators made 21 videos that drew 2.7M+ organic views.
Paid social
Scale the creator content your strategy produces with Spark Ads and Partnership Ads.
Influencer strategy FAQs
What does your influencer marketing strategy include?
Seven parts: audience and competitor research, a creator map, platform and tier mix, content angles and briefs, KPIs and a measurement plan, and a budget and media plan. A 90-day roadmap and a handover workshop round it off.
How long does an influencer strategy take?
The strategy pack is ready by week three. Larger, multi-market strategies can take longer, and we confirm the timeline in your proposal.
Is the strategy a separate service?
No. It’s the first stage of every campaign we run, so you see the plan, the creator shortlist and the KPIs before any creator is booked.
How much does an influencer marketing strategy cost?
Nothing extra. Your proposal shows what the strategy covers and the full campaign cost in one place, with creator fees, management fees and media spend apart. The proposal is free.
What do you need from us to start?
Your goals and target markets, any past influencer or social campaign data, access to analytics where possible, brand guidelines and an idea of budget.
Can you include influencers we already work with?
Yes. We review their audience data alongside new creators, so you can see who to keep, who to drop and where the gaps are.
How do you set KPIs?
From the objective. Awareness strategies use qualified reach, views and engagement rate; sales or app strategies use clicks, conversions, cost per acquisition and ROAS, tracked with codes, links and platform data.
Which platforms does the strategy cover?
Whichever your buyers use, usually TikTok and Instagram, with YouTube or Snapchat in support. The strategy explains why each platform is in or out of the plan.
Do you work with brands outside the UK?
Yes. We build strategies for brands in the US, UK and South Korea, and across Europe, with a team covering 25 languages and markets. Jodel’s strategy, for example, covered Germany, France and Sweden.
Get your free influencer strategy proposal
Tell us your market, goal and what you’ve tried so far. After a short qualification call, your proposal lands within 2 to 4 working days, with a scope, a timeline and the full campaign cost before you spend anything.
Get your free proposal