Content Creation Agency
Getting scrolled past? We make short-form video and UGC for TikTok, Instagram and YouTube, scripted around the first two seconds. One team writes, casts, films and edits it.
Trusted by brands including
Our content creation services
UGC Agency
Want videos that look like real customers made them? We cast UGC creators to your brief, write the hooks, manage filming and edits, and deliver ready-to-post testimonials, unboxings and demos. Usage rights for organic and paid use are agreed before filming.
TikTok Content Creation
Is your paid social creative worn out? Creators film hook, body and CTA variations built for TikTok ads, with Spark Ads permissions agreed before filming, so your budget moves to the winners.
Which content creation service do I need?
Results from our content creation campaigns
More content creation case studies
“Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.”
“House of Marketers has been the only partner that has truly helped us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.”
Want it all managed?
Our content programme brings together strategy, creator casting, production and editing. UGC and influencer content are planned for your channels and audience, with paid activity added only when agreed.
Pair content creation with influencer marketing, paid social and social media
Influencer marketing services
Creator campaigns posted on creators’ own channels for reach and trust.
Paid social
Add paid distribution when your influencer campaign needs more reach or a defined conversion goal.
Brand channel content
Creator videos and a content plan for your brand profiles, with publishing support where agreed.
Content creation for TikTok, Instagram and YouTube
Your audience scrolls differently on each platform. So you get native content for each one, not one video cropped three ways.
TikTok
Sound-on short-form video and trend formats, made by a team co-founded by an early TikTok EMEA employee.
Reels, Stories and carousels. We cut the same video for your Meta ad placements, and for ads that run from a creator’s handle.
YouTube
Shorts to get found, plus longer reviews and tutorials for when your buyer needs time to decide.
TikTok Shop
Creator videos made for TikTok Shop, where people buy from the video. COSRX saw a 15% uplift in TikTok Shop performance.
Which content format fits your goal?
Trust, launches, paid testing, reach: each goal needs a different format. Here is what each one is for and where you can run it.
UGC testimonials and reviews
Trust and conversion
Product pages, Meta ads, TikTok ads
Unboxings and product demos
Launches, explaining features
TikTok, Reels, Shorts, TikTok Shop
Tutorials, how-tos and routines
Considered purchases
TikTok, Reels, YouTube
Trend and entertainment formats
Reach and profile growth
Organic TikTok and Reels
Hook and CTA variations
Paid testing, lower CPA
Spark Ads, Partnership Ads
Founder-led and behind the scenes
Brand story and D2C trust
Brand profiles, retargeting
Content is mainly produced in 9:16, with 4:5 versions for relevant Meta placements. We agree formats, captions, usage rights and any raw footage in the brief before filming.
Need more content that converts?
Tell us your platforms, goal and monthly volume. We’ll send a free proposal with creator examples, content concepts and a costed plan.
Content creation by industry
Each sector has its own claims rules, creators and formats that work. See how we create content in yours.
How our content creation process works
Discovery and content strategy
We agree the goal, audience and platforms, audit your current creative and your competitors’, and set monthly volume.
Deliverable:
Creator casting and briefing
We shortlist creators by on-camera style, audience fit and past performance, then write hooks, scripts and briefs.
Deliverable:
Production and approvals
Creators film natively; we edit, caption and version; your team approves claims before anything goes live.
Deliverable:
Launch and testing
Content goes live on your profiles and creators’ profiles. When the plan includes paid amplification, the best hooks run as Spark Ads and Partnership Ads.
Deliverable:
Reporting and iteration
We review content against the agreed goal. Reach, watch time and engagement show audience response; tracked clicks and conversions are included where relevant. Findings shape the next brief.
Deliverable:
How much does content creation cost?
We tailor the content volume and fees to your objectives. Programmes can run from 2 to 12 months. Your proposal sets out production and management costs, with media spend separate when relevant.
What drives cost
- Number of assets
- Creator tier
- Usage-rights length
- Edits and versions
- Paid amplification
Why brands choose our content creation agency
Built by TikTok insiders
Our co-founder Inigo Rivero was an early TikTok EMEA employee, so content is made for how platforms actually distribute it.
Strategy before production
Every asset has a job, an audience and a KPI before a creator picks up a phone.
TikTok native
Your content won’t look like a repost. We make raw, trend-driven video in TikTok’s own language, then cut it for Reels and Shorts.
Global experience across 25 industries
Our remote team works across markets and languages, with experience across 25 industries. We choose creators and content formats around your product and audience.
“Most brands treat content creation as a production problem. It isn’t. It’s a strategy problem. Get the brief right, match the format to the platform, and the content does the work.”
Content creation agency FAQs
Do I have to buy a full content creation programme?
No. You can buy UGC production or creator ad content on its own, or combine them in one managed programme. A full programme covers strategy, casting, scripts, filming, edits, captions, usage rights and reporting.
How much does a content creation agency cost?
Number of assets, creator tier, usage-rights length, edits and versions, and paid amplification drive the cost. Fees are set per brief. Your proposal shows creator fees, production and management fees apart, and it’s free.
How quickly can you deliver content?
Influencer content creation campaigns typically launch in 2 to 4 weeks, depending on creator availability, product access and approvals. We tailor the amount of content and programme length to your objectives, from 2 to 12 months.
Which platforms do you create content for?
Mainly TikTok, Instagram and YouTube, with cuts for Meta ad placements. Each platform gets a native version rather than one video resized for every channel.
What is the difference between UGC and influencer content?
UGC is content made by creators for your brand channels, product pages or ads. Influencer content is published on the creator’s own channel to reach their audience. We agree whether the goal is awareness, trust or conversion before production.
Do we own the content you create?
You get usage rights, agreed with every creator before filming. They cover where, how and for how long you can use each asset, including paid ads. Raw footage can be included on request.
How do you measure content performance?
We agree the goal first. Organic content is measured on reach, watch time and engagement. Ad content is measured on clicks, cost per acquisition and return on ad spend.
Can you run the ads as well as make the content?
Yes, when paid activity is part of your influencer campaign. We can boost creator posts for more reach or plan performance ads for agreed sales, lead or install goals.
Do you work with D2C, e-commerce and app brands?
Yes, if you sell to consumers. We make content for D2C, e-commerce and app brands, and we work with consumer brands only. Tell us your platforms and goal, and your proposal shows the creators we’d cast.
Do you work with brands outside the UK?
Yes. Our main regions are the US, UK and South Korea, and we work across Europe too. We match creators to your market and language, so the content sounds local.
How do you keep content compliant?
We follow UK advertising rules, the ASA’s CAP Code. Paid or gifted content carries a clear #ad label, and your team approves claims before filming. In the US we follow the FTC’s endorsement guides. Regulated sectors get an extra review step.
Get your free content creation proposal
Tell us your platforms, goal and monthly content needs. After a short qualification call, we typically send your proposal within 2 to 4 working days: content concepts, creator examples and a costed plan.
Get your free proposal