UGC Content Agency: Content That Shows Your Product in Use

Buyers want to see your product in use. Our creators film unboxings, routines, demos and honest reviews for your product pages, profiles and ads on TikTok, Instagram and YouTube. We handle the brief, casting and edits.

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349 UGC pieces for Cetaphil in one activation
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Usage rights agreed before filming
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Co-founded by an early TikTok EMEA employee
Creator holding a cream tube to camera and pointing at it
Creator holding a serum bottle and dropper
Creator holding a mascara tube under her eye

UGC made for brands including

Redbull
Apple music
LG HH
McAfee
COSRX
Groupon
KFC
Western Union
Hilton
Cetaphil
NN Insurance
Paris Saint Germain
Halfords
Mindful Chef
Cyber Ghost
Badoo
Estee Lauder
d'alba
MAC
NIVEA
Sephora
Artisse
Treatwell
Hellofresh
Red Bull logo
Apple Music logo
LG Household & Health Care logo (Korean)
McAfee_logo
COSRX logo
Groupon logo
KFC logo
Western Union logo
Hilton logo
Cetaphil logo
NN Insurance logo
Paris Saint-Germain logo
Halfords logo
Mindful Chef logo
CyberGhost logo
Badoo logo
Estée Lauder logo
d’Alba logo
MAC Cosmetics logo
NIVEA logo
Sephora logo
Artisse logo
Treatwell logo
HelloFresh logo

What our UGC content creation services include

Running UGC means chasing creators, files and permissions. We handle all of it, from brief to delivered files. You review and approve.

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Direction and product message

The audience, the product message and the action you want viewers to take, agreed before anyone films.

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Casting for authenticity

Creators who fit your product and audience, picked from 250k+ vetted creators, so the video feels real.

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Product-in-use formats

Unboxings, routines, demos and honest reviews, briefed so each creator shows real use in their own voice.

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Production and edits per placement

Filming coordinated, then edits cut for product pages, organic profiles and ads.

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Usage rights for channels and ads

Where the content runs (your channels, creator accounts, paid ads) and for how long, agreed before filming.

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Review rounds and delivery

Your feedback gathered in agreed rounds, then finished files in the formats each placement needs.

Plus performance reporting

Which creators, formats and messages built trust and drove action, fed into your next brief.

Why brands hire a UGC agency

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You’re launching a product

What changes:

creators show it in use, so buyers see how it works and where it fits before they buy.

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Your product pages don’t convert

What changes:

real-use video on the page answers the doubts that brand photos and copy can’t.

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Your brand-made content feels repetitive

What changes:

creator videos in new voices and settings give your channels and ads a fresh look.

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You’re entering a new market

What changes:

local creators show the product in settings and language your new audience knows.

How our UGC agency runs your campaign

Five steps from brief to live content. Timings depend on scope, and your proposal sets the dates.
Step 1
Step 1

Brand and audience analysis

We review your brand, audience and goal with you, then agree which content and placements you need.

Deliverable:

campaign scope
Step 2
Step 2

UGC concept development

We develop the concepts, hooks and formats, then cast creators for each idea.

Deliverable:

briefs and creator line-up
Step 3
Step 3

Production and review

We ship the products, creators film, we edit, and your feedback goes in before anything is final.

Deliverable:

approved content
Step 4
Step 4

Organic and paid launch

The content goes live on your channels, on creator accounts or as paid ads.

Deliverable:

live content
Step 5
Step 5

Performance optimisation

We check results against your goal. The winners shape your next brief.

Deliverable:

results report

UGC agency pricing: one campaign or a programme

Fees are set per brief. Your free proposal shows creator fees, production, management and media spend apart, so you know what each part costs.

Focused UGC campaign

For a product launch, a seasonal moment or one clear goal.
Included
One brief, one campaign goal
Included
Creator casting and agreed deliverables
Included
Production and launch schedule
Included
A results report at the end
Ask for a proposal. It arrives 2 to 4 working days after a short call.

Ongoing UGC programme

For brands that need fresh creator content every month.
Included
A continuing plan for creator content
Included
New briefs around products and seasons
Included
A content calendar agreed with your team
Included
Performance reviews to guide each batch
Most programmes run 2 to 12 months. Ask for a proposal to start.

Results from our UGC content agency

Your proposal is free and carries no obligation. Cetaphil got 349 UGC videos from one activation; each case shows the choices behind its result.
TikTok Marketing Agency Co-Founder, Inigo Rivero

“A useful creator brief starts with the question a buyer needs answered. Give the creator a clear product message and room to show it their own way, then let the results decide what to make next.”

Inigo Rivero,
Managing Director / Co-Founder
ex-TikTok Strategy & Partnerships Manager

Put your UGC to work

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All content creation

Back to every content service, from UGC to creator ad content.

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TikTok Content Creation

Is your paid social creative worn out? Creators film hook, body and CTA variations built for TikTok ads, with Spark Ads permissions agreed before filming, so your budget moves to the winners.

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Influencer marketing

Creators who post about your product on their own channels.

FAQs

What do your UGC content creation services include?

Creator selection, briefs, production, review, delivery and reporting. Your proposal lists the assets, review rounds and usage rights.

Fees are set per brief, so there’s no price list. The proposal is free. It arrives 2 to 4 working days after a short qualification call, with creator fees, production, management and media spend shown apart.

It depends on creator availability, product delivery, production and approvals. Tell us your launch date and we’ll plan back from it. Multi-market work or extra versions can take longer.

TikTok and Instagram first, then YouTube and Snapchat when your audience is there.

Yes. It runs on your product pages, profiles and ads. Paid use is included when it’s agreed in the creator permissions, and we set platforms, territories and duration before filming.

Only if that’s in the scope. Making content and posting it are separate, so your proposal says which accounts and placements are included.

Yes. Review stages and revision rounds are agreed in your scope. Tell us early if brand or legal reviewers need to see the work.

Yes, as paid amplification alongside your campaign, once the first creator content exists. Our paid social team plans the budget and tracking with the brief.

Your product, website, audience, markets, goal, budget and launch date. Physical products need a plan for reaching creators.

We agree the measures before launch. Reach, views and engagement show awareness. Tracked visits, conversions and cost per acquisition show performance. Reports split organic from paid.

Get your free UGC proposal

Tell us what you sell, who you want to reach and what the content needs to achieve. Our partnerships team will come back with a scope, creator examples and a quote.

Red Bull logo
Apple Music logo
LG Household & Health Care logo (Korean)
McAfee_logo
COSRX logo
Groupon logo
KFC logo
Western Union logo
Hilton logo
Cetaphil logo
NN Insurance logo
Paris Saint-Germain logo
Halfords logo
Mindful Chef logo
CyberGhost logo
Badoo logo
Estée Lauder logo
d’Alba logo
MAC Cosmetics logo
NIVEA logo
Sephora logo
Artisse logo
Treatwell logo
HelloFresh logo
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No obligation
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Reply within 1 working day
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Scope and usage rights agreed before production

Get your free proposal

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