INFLUENCER & UGC MARKETING CASE STUDY
Azha Perfumes Instagram, TikTok & YouTube Influencer & UGC Campaign
Azha Perfumes Influencer Campaign Case Study
How House of Marketers introduced Azha Perfumes through creator-led storytelling, generating an engagement rate 60% above industry average across social media.
OUR CLIENT
About Azha Perfumes
Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury.
OUR CLIENT
Azha Perfumes
Azha Perfumes is a modern fragrance brand focused on emotional storytelling, sensory experience, and contemporary luxury. Rather than positioning scent purely as a product, Azha Perfumes aims to connect fragrance with mood, memory, and personal expression.
The Problem
The fragrance category is one of the most difficult categories to steal your share of the social voice in. Consumers cannot smell a product through a screen, and traditional advertising often struggles to translate scent into emotion or meaning.
Azha Perfumes faced three key challenges:
Standing out in a saturated luxury fragrance market
Communicating emotional and sensory value without physical experience
Building trust and relevance with Gen Z and Millennial audiences who prioritise authenticity over polished brand ads
To succeed, the brand needed a campaign that felt human, expressive, and creator-first, rather than overtly promotional.
Target audience
- Region: Global (US-focused)
- Target Demographic: Gen Z and Millennials
- Audience Profile: Fragrance enthusiasts and lifestyle-driven consumers
- Discovery Behaviour: Creator-led, entertainment-first, and discovery-driven
Our Approach
House of Marketers executed a creator-led brand awareness strategy that translated fragrance into emotion and real-world experience, partnering with trusted fragrance and lifestyle creators to deliver personality-driven reviews and sensory storytelling across TikTok, Instagram, and YouTube. Content was designed around authentic reactions, everyday contexts, and platform-native formats, with paid amplification used selectively to scale the strongest creator content without compromising credibility or trust.
Incredible Results
- Generated 3.3M+ video views, rapidly boosting brand visibility for Azha Perfumes across the globe.
- 90 creator-led assets published across a 10-month campaign period
- With as high as a 6.1% engagement rate we outperformed the fragrance industry benchmark of 3.8%
- 78% of total momentum driven by TikTok, confirming its role as the primary discovery platform
- 75%+ of total views driven by top-performing creators, validating the impact of personality-led storytelling
- Mid-tier creators (20K–70K views) delivered the most consistent engagement, supporting scalable creator partnerships
Video Views
0
M
Average Engagement Rate
0
%
Creators
0
Above Industry Average Engagement Rate
%
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
UGC Pop-Up Event Awareness Case Study
Cetaphil UGC Influencer Pop-Up Event Awareness Campaign
How we turned a two-day NYC pop-up into 1.5M+ views, 3.9M impressions, and a 3.22% engagement rate using TikTok and Instagram UGC creators.
The Problem
Before working with House of Marketers, Cetaphil faced several event-driven marketing challenges:
Limited organic visibility beyond attendees
Need to generate high-volume content within a short 48-hour window
Requirement to strengthen the brand’s connection with younger, social-native skincare communities
Pressure to outperform typical CPG engagement benchmarks
A goal to spark real conversation rather than one-off mentions
Need to showcase experience-led storytelling across TikTok and Instagram simultaneously
Cetaphil required a UGC-first approach that could scale content, generate emotional reactions, and push the event into the centre of social conversation.
Target audience
- Region: USA (New York & major US cities)
- Demographic: 18–35, skincare-conscious consumers, beauty enthusiasts, and sensitive-skin users
- Objective: Widen awareness, drive event buzz, and reinforce Cetaphil’s leadership in science-backed sensitive skincare
Our Approach
To amplify their Derm On Tour pop-up event in New York City, Cetaphil partnered with House of Marketers to generate large-scale UGC, build social conversation, and extend the event’s reach far beyond the physical venue.
Over a two-day creator activation, our team delivered scroll-stopping content, mass visibility, and exceptional engagement across TikTok and Instagram — driving brand love and powerful awareness uplift across skincare-focused audiences.
We executed a high-volume UGC strategy across TikTok and Instagram, using micro creators to capture real-time Derm On Tour moments and showcase the event’s energy through authentic, relatable content. By combining keyword-optimised TikTok briefings on Day 1 with flexible storytelling on Day 2, we maximised reach, strengthened algorithm signals, and kept content fresh. This approach delivered rapid visibility, strong engagement, and a sustained wave of social conversation around Cetaphil’s NYC event.
Incredible Results
- Generated 3.98M+ impressions, driving exceptional visibility for Cetaphil’s Derm On Tour across TikTok and Instagram.
- Achieved 1.58M+ video views, outperforming booked expectations by more than 217% and dominating beauty conversations for two days.
- Delivered a combined 3.22% engagement rate, exceeding CPG benchmarks by 3× and proving strong creator–audience resonance.
- Drove a 59% lift in brand awareness, strengthening Cetaphil’s position as a trusted leader in sensitive-skin care.
- Lowered CPV to just $0.013, a 91% improvement over projected costs — making UGC one of the most efficient performance drivers in the campaign.
- Produced 349 content pieces, with creators overdelivering by 16% and supplying a rich library of authentic, evergreen UGC for ongoing use.
- Achieved 100% positive sentiment, validating the event experience and reinforcing brand affinity among skincare-focused audiences.
Impressions
0
M
Engagement Rate
0
%
VideoViews
0
M+
UGC Videos Produced
100
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
TIKTOK MARKETING CASE STUDY
The Euroleague Basketball TikTok Follower-Boosting Campaign
The Euroleague Basketball TikTok Follower-Boosting Case Study
The EuroleagueFollower-BoostingTikTok Creator Campaign
Our TikTok Influencer Marketing Experts generated 168,000 followers and 6.3M engagements whilst building the TikTok community for the Euroleague Basketball Association.
OUR CLIENT
About Euroleague Basketball
Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.
OUR CLIENT
About Euroleague Basketball
Euroleague Basketball (EB) stands as a prominent figure in the realm of sports and entertainment, with a steadfast commitment to overseeing the foremost European contests among professional basketball clubs. This is all achieved through an unparalleled and inventive organizational framework. Under the ownership and guidance of some of the planet’s most accomplished and esteemed clubs, EB takes charge of Europe’s primary men’s basketball tournaments: the Turkish Airlines EuroLeague and the BKT EuroCup.
The Problem
Having seen how important TikTok was becoming as a platform, Euroleague wanted to start their own channel. However their first attempts were unsatisfactory as their engagement rate was low and follower growth was slow.
Campaign Objectives
To grow the Euroleague’s TikTok’s account, improve the engagement rate and follower growth
Target audience
- Regions: Europe (Spain, Italy, France, Greece) and US
- Ages: 16 – 35
Our Organic TikTok Community-Building Solution
By capitalizing on TikTok trends we generated original content for Euroleague, whilst utilizing key individuals such as players, coaches or mascots. In doing so we developed an very engaging channel as we built their TikTok community.
The House of Marketers influencer partnership team focused on impactful, fun and educational content to drive growth of @Euroleague TikTok channel.
Campaign Achievements
Our long-term partnership with the Euroleague has been very successful
- 10% Month on Month growth in followers
- Unique and effective strategy for boosting followers
- Entertaining and effective content that's incredibly engaging
Followers
0
K
Engagement Rate
0
%
Video Views
0
M
Engagements
0
M
Client Review
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
Francesca Salerno
Digital Lead at Euroleague Basketball
Contact Us
Work with the world's best TikTok Influencers and TikTok Ads Experts, today.
Please complete the form below and our team will contact you today to schedule a call.
TIKTOK MARKETING CASE STUDY
The Dragon City Game TikTok Campaign Case Study
Dragon CityTikTok GamingCreator Campaign
The TikTok Influencer Marketing Experts have been smashing the targets of Gaming mobile app, Dragon City for years!
OUR CLIENT
About The Drgaon City Game
Dragon City is a free mobile game in which users build their own city of dragons.
OUR CLIENT
About The Drgaon City Game
Dragon City is a free mobile game in which users build their own city of dragons.
The Problem
Dragon City needed to outsource their influencer marketing and paid media activity to a trusted agency that could driver higher levels of engagement with creators, as well as general awareness and low-cost installs.
Campaign Objectives
The campaign objective was to achieve CPM $4 – $5 with authentic UGC videos from TikTok creators
Target audience
- Regions: LATAM and USA
- Ages: 16 – 25
- Gender: Predominantly males
Utilising TikTok-Native Content & Paid Media to Drive Results
With a real focus on bringing out the brand voice of the game, we strictly partnered Dragon City with creators that encapsulated the personality of the game, as well as the target market.
Through impactful, entertaining TikTok-native content, and a powerful TikTok ads strategy we were able to exceed the client’s expectations. We have since been working with Dragon City for years.
Campaign Achievements
“House of Marketers continue to smash our targets!”
- Exceeded the CPM target by over 50%
- Entertaining and effective content that's incredibly engaging
- Powerful organic + paid strategy to drive high-intent awareness
Video Views
0
M
Influencers
0
+
Continents
0
Engagements
0
K
Testimonials
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Testimonials
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Contact Us
Work with the world's best TikTok Influencers and TikTok Ads Experts, today.
Please complete the form below and our team will contact you today to schedule a call.
INSTAGRAM & TIKTOK INFLUENCER MARKETING CASE STUDY
Pantum PrintersInfluencer & Paid Media Boosting Campaign
Pantum Printers Influencer & Paid Media Boosting Campaign
How we boosted the awareness of Pantum's printer products across 7 countries
OUR CLIENT
About Pantum
Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.
OUR CLIENT
Pantum
Pantum International Ltd. is a leading Chinese innovator in laser printing technology, specializing in the R&D, design, manufacturing, and global sales of both monochrome and color printers, as well as consumables and full printing solutions.
The Problem
Pantum desired to raise their level of brand awareness, consumer trust, and curiosity across the Middle East and Africa regions —prompting the need for a multi-market influencer campaign to shift perception and build engagement.
Target audience
- Regions: Middle East and Africa (UAE, Turkey, Nigeria, Morocco, Saudi Arabia, South Africa and Algeria)
- Interests: Tech-savvy professionals and home users in MENA and African regions
- Age range: 25–45
Our Approach
Pantum partnered with House of Marketers to boost brand awareness and interest across seven key markets by collaborating with local tech influencers. The campaign highlighted Pantum’s printer range through regionally tailored content, strengthening its position as a credible player in the tech space.
Incredible Results
- Breakthrough Reach Across Key Markets: Generated 3.63 million organic views, driving powerful brand visibility and positioning Pantum as a standout player across MENA and Africa.
- Content Overdelivery: Exceeded production goals with 30% more video content than planned—boosting platform presence and engagement frequency.
- Amplified Awareness: Secured 1.31 million additional boosted views, extending visibility through cost-effective paid support.
- Trust Elevated: Achieved a +53% increase in brand favorability, reflecting stronger consumer confidence in Pantum’s quality and innovation.
- Curiosity Sparked: Delivered a +58% uplift in curiosity, with audiences showing greater interest in exploring Pantum’s printer range.
Markets
0
Boosted Views Free Value Added
0
M
Videos
0
Organic Video Videos
0
M
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
TIKTOK & INSTAGRAM MARKETING CASE STUDY
McAfee Software Influencer Marketing Campaign
McAfee Software Marketing Case Study
Our influencer marketing specialists supercharged the brand uplift of McAfee, an anti-virus industry leader
OUR CLIENT
About McAfee
McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats.
OUR CLIENT
About McAfee
McAfee is a global leader in online protection, empowering individuals and families to live securely in a connected world. With cutting-edge AI technology and an unwavering commitment to privacy, McAfee provides intuitive, real-time cybersecurity solutions that adapt to today’s digital threats. From scam detection to identity protection, McAfee makes cybersecurity simple, human, and trustworthy—so users can explore more, worry less, and stay one step ahead of cybercriminals.
The Problem
McAfee partnered with House of Marketers to raise awareness of its AI Text Scam Detector in the UK and Germany. The campaign tapped into key creator communities—including parents, grandparents, and digital protectors—to deliver humorous, relatable content that made cybersecurity accessible and memorable.
Target audience
- United Kingdom and Germany
- Adults aged 30–60+, families, and tech-cautious individuals at risk of text scams
Our Approach
We activated 23 creators across the UK and Germany, delivering 28 videos and 10 reposts. The strategy focused on relatable “protector” creators—parents and grandparents—who used humor, challenges, and real-life scenarios to highlight McAfee’s AI tool. TikTok outperformed Instagram, driving nearly 10x more views. This approach led to standout results, including a 125% uplift in consideration (UK) and a 33% boost in awareness (DE).
Incredible Results
- Massive Reach Achieved: Garnered over 7.4 million organic views, driving widespread visibility across the UK and Germany.
- Cost-Efficient Engagement: Delivered an impressive CPV of just £0.0075, maximizing ROI while scaling awareness.
- Curiosity Ignited: Achieved a +56% uplift in curiosity, proving the campaign successfully sparked interest and attention.
- Consumer Confidence Boost: Saw a +53% increase in consideration, with audiences more likely to explore and trust McAfee’s AI tool.
- Platform Performance Edge: TikTok content outperformed Instagram by nearly 10x, positioning short-form video as a dominant awareness driver.
Video Views
0
M
Creators
0
Recommendation Brand Uplift
0
%
Curiosity Brand Uplift
0
%
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
TIKTOK INFLUENCER CASE STUDY
Mediheal K-Beauty Sheet Mask Campaign Case Study
Mediheal K-Beauty Sheet Mask Campaign Case Study
How we helped Mediheal Scale Internationally into the US with their range of K-Beauty Skincare Sheet Masks!
OUR CLIENT
About Mediheal
In just 10 years, MEDIHEAL transformed from an innovative idea into a globally recognised beauty powerhouse, all driven by a single mission: to make everyday sheet masks that deliver affordable, comprehensive skincare solutions.
MEDIHEAL blends science with beauty, collaborating with leading dermatologists, scientists, and aestheticians to craft highly effective, all-in-one skincare solutions. In 2017, the brand took a major step forward by establishing its own R&D centre, dedicated to independent research and the development of cutting-edge mask technologies and formulas. This commitment to innovation keeps MEDIHEAL at the forefront of skincare advancements.
OUR CLIENT
About Mediheal
In just 10 years, MEDIHEAL transformed from an innovative idea into a globally recognised beauty powerhouse, all driven by a single mission: to make everyday sheet masks that deliver affordable, comprehensive skincare solutions.
MEDIHEAL blends science with beauty, collaborating with leading dermatologists, scientists, and aestheticians to craft highly effective, all-in-one skincare solutions. In 2017, the brand took a major step forward by establishing its own R&D centre, dedicated to independent research and the development of cutting-edge mask technologies and formulas. This commitment to innovation keeps MEDIHEAL at the forefront of skincare advancements.
The Problem
Mediheal launched an initial influencer campaign with House of Marketers to generate Black Friday sales in the US for their sheet mask collection and toner pads.
Target audience
- Regions: United States
- Gender: Females
- Age: 18-34
Our Approach
We executed a data-driven influencer marketing strategy designed to maximize Black Friday sales while keeping the messaging authentic and relatable. Our influencer delivery team partnered influencers in the 50K–500K follower range, with strong engagement and trust within niche skincare communities to maintaining cost efficiency.
Influencers highlighted exclusive Black Friday deals, including discounts and bundles, using trackable links to measure performance. A mix of testimonials, application tutorials, and skincare routine videos were created to keep content fresh, unique and engaging, ensuring high visibility during the sale period.
The campaign significantly increased Mediheal’s Black Friday sales, elevated brand visibility, and strengthened its position in the global skincare market. The use of mid-tier influencers proved highly effective in balancing authenticity and ROI, driving both engagement and conversions.
Incredible Results
- High Scaled Capability: Collaborating with dynamic TikTok influencers, we were able to produce 50 complelling creator videos on Black Friday in a high impact seasonal campaign
- Content Virality: Generating over 12 million views, we dominated the social media feeds of US females
- High Engagement: Sparked a huge online buzz, generating an above industry-standard 7.4% engagement rate
Video views
0
M+
Engagement rate
0
%
Creator Videos
0
Sales ROI
0
X
What Clients Say About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
What Clients Say About Us
House of Marketers has been the only partner that has truly help us develop a performance-driven, strategic and global approach to TikTok. It’s refreshing to see how the team works with transparent communication, competitive fees and amazing content in efficient deadlines.
The House of Marketers influencer team was instrumental in successfully expanding our influencer marketing efforts for Chispa. They were able to identify new, relevant creators in multiple verticals, and they managed the entire process from beginning to end. Their work for our brand resulted in strong direct conversion as well as a significant and diverse pool of new assets to be used by our teams for performance marketing.
The House of Marketers team has been pivotal in helping EuroLeague shape our TikTok digital presence and scale our TikTok content activity over the past couple of years.
The House of Marketers team really delivered our campaign message effectively with well-selected influencers. Curiosity in our app surged and they lowered our cost per install to $0.52. Great job by the guys!
My favourite part about working with House of Marketers was the incredibly smooth execution within tight deadlines. Not only that, we saw a 1200% increase in monthly orders across our 4 target locations!
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.
Partner with our Leading Influencer Marketing Agency, today.
Please complete the form and our team will contact you as soon as possible to schedule a call.