Inigo Rivero

Iñigo Rivero – Co-Founder & Managing Director at House of Marketers

About Iñigo Rivero

Iñigo Rivero is the Managing Director and Co-Founder of House of Marketers, a TikTok Marketing Agency. Prior to launching the agency, he worked at TikTok as one of their first EMEA employees.

However, Iñigo is one of the driving forces behind how modern brands approach influencer marketing today, and is known for his forward-thinking approach.

Iñigo has built House of Marketers around a clear vision:
turn influencer marketing into a structured, scalable, and performance-driven growth channel.

Rather than focusing on individual campaigns, Iñigo leads the strategy, systems, and team that enable brands to achieve consistent, measurable growth through creators and UGC.

A Leader Shaping the Future of Influencer Marketing

Iñigo operates at a strategic level, defining how brands should approach influencer marketing in a rapidly evolving social landscape.

Early on, he identified key shifts that now define the industry:

• TikTok outperforming traditional digital channels
• Influencer marketing evolving into a core acquisition strategy
• UGC becoming the backbone of paid social

These insights have shaped how House of Marketers builds strategies for its clients today.

By connecting platform trends with scalable business outcomes, Iñigo ensures the agency stays ahead of the curve, while clients benefit from strategies designed for where the market is going, not where it’s been.

Building House of Marketers into a Global Growth Partner

As Managing Director, Iñigo leads the overall direction, growth, and positioning of House of Marketers as a performance-driven influencer marketing agency.

He works closely with senior teams to:

• Define client strategy and repeatable growth frameworks
• Innovate and keep our partners ahead of the curve
• Build high-performing teams across creative, strategy, and client services
• Expand the agency’s global presence
• Ensure campaigns acheive measurable business outcomes

The agency is recognised for delivering data-driven, creative and scalable growth around clear influencer and UGC strategy frameworks.

Entrepreneurial Mindset & Innovation

Iñigo brings an entrepreneurial mindset to everything he builds.

Before co-founding House of Marketers, he was already launching and growing TikTok into the company we know it today, being one of the initial employees. His role involved onboarding brands and agencies into the TikTok ecosystem across many verticals.

Connect with Iñigo Rivero

• LinkedIn: https://www.linkedin.com/in/inigorivero/
• Company: House of Marketers