Best Influencer Marketing Agencies in Europe

House of Marketers is an influencer marketing agency built around TikTok and Instagram campaigns for consumer brands. Co-founder Inigo Rivero previously worked in strategy and partnerships as an early TikTok EMEA employee. Its team manages awareness campaigns, launches and acquisition briefs across named international markets.

Its consumer-brand work spans beauty and AI, alongside food and drink, technology and gaming. Other sectors include health and wellness, fitness, parenting, pets, ecommerce and FMCG. The team handles strategy, creator selection and production through to campaign reporting, with paid amplification available to support the brief.

For pet-care brand Livisto, the agency coordinated 32 creators and 33 videos across Italy, Germany, Poland and Spain. The campaign generated 8.8M total views, combining local creator content with supporting paid boosting.

McAfee adds consumer-technology awareness work across the UK and Germany, reporting 7.4M+ organic views and a 125% consideration uplift in the UK. Social app Jodel provides a separate acquisition example across Germany, France and Sweden. These cases show how the agency adapts its creator approach to different sectors and objectives, while keeping the countries and results attached to the relevant campaign.

Cure Media’s Philips OneUp seeding campaign produced 99 publications at a 64% publication rate across Sweden, Norway and Finland. For a brand planning product distribution to creators, that case gives a view of actual posting after seeding. The work sits alongside the agency’s Nordic beauty activity, giving consumer marketers examples from household products and skincare.

The La Roche-Posay No Regerets campaign reported 39M+ views and 1M+ engagements. Cure Media also reported a 21% sales uplift for that activation. Creator content and UGC were part of the Nordic-wide programme, with audience participation built into the creative idea. The sales figure is the agency’s reported result.

Cure Media lists cultural insights and creator selection alongside campaign approval management. Its paid and organic measurement services are relevant when a regional team needs visibility across content distribution. The selected work makes it a useful comparison for a Nordic launch where local creator fit and product experience matter to the brief.

TERRITORY Influence’s Christmas campaign for Trapa in Spain involved 400 participants and generated 500+ content pieces. The programme recorded 4350 product trials alongside 71000 personal recommendations. Its 1.2M organic impressions describe digital distribution, while the trials describe people experiencing the product. That distinction gives a consumer brand useful detail when sampling is part of the brief.

For Cetaphil’s Hamburg yoga event, Macro influencers created 20 content pieces and generated 770794 impressions. This German activation centred on an event, while Trapa used consumer participation around a seasonal product occasion. The cases give separate examples of local activation rather than a combined regional result.

TERRITORY Influence offers product ratings and reviews alongside word-of-mouth marketing. Its service mix suits a campaign where the physical trial and the content around it both need planning. Brand teams can compare how an event-led brief differs from a sampling programme before deciding which format suits the market and product.

WOO’s Mixa Tour Bus visited 11 French cities during a 1 month tour. The campaign generated 15M video views and 600K engagements, connecting a travelling activation with social content. For a brand planning a French product launch, the case gives a specific format to compare: a physical tour with content distributed beyond the stops themselves.

Its Dessange Cannes activation reported 100M impressions and 5M engagements. The event also recorded a 12% engagement rate. Cannes supplied the setting for the beauty campaign, while Mixa’s tour brought the activation into cities across France. These are French-market examples, and WOO belongs on this list as a France specialist.

WOO lists creator casting and campaign concept development alongside events and brand content. The work suits a brief where place and occasion shape the creative idea. It gives a regional marketing team a local option for the French component of a broader European plan, with responsibility for other markets agreed separately.

YKONE’s La Puffy Hotel activation for Liu Jo in Milan brought 20 influencers into a fashion experience. The campaign produced 161 posts, generating 6.7M impressions and 64.1K interactions. Its 1.9M reach gives another measure of distribution for the Italian activation. The hotel concept made the product part of a setting creators could photograph and interpret.

For SBB CFF FFS in Switzerland, Train Over Cars used 10 social icons and produced 340 posts. The campaign reported 4.6M impressions with a 4% engagement rate. This was a travel-related brief with a different subject and audience from Liu Jo’s fashion event. The figures belong to the separate Swiss campaign.

YKONE lists art direction and creative production alongside influencer casting. Those services connect the event idea with the content a creator is commissioned to make. For a European brand team, the selected work offers useful examples of how a local experience can become social content without losing the particular setting or subject.

Influencer’s Coca-Cola meal-time campaign covered the UK, France, Spain, Belgium and the Netherlands. It worked with 33 creators to produce 836 assets and reported 34.5M impressions across the programme. For a food or drink brand, that case offers a clear example of central campaign coordination with creator content across named European markets.

The agency’s Lee Kum Kee campaign involved Britain, Germany and Poland. Its published narrative reports 122 content pieces, 564100 unique audience reach and 1249126 impressions. The work gives a separate food-category example with its own content output and audience measures. Together, the cases make country selection and local expression concrete parts of the comparison.

Influencer lists content localisation alongside creator contracting and briefing. It also offers creator amplification and video editing. That combination is relevant when your team wants a common brand idea adapted into market-specific content, with production responsibilities and distribution planned as part of the creator programme rather than added after approval.

TANKE’s BOSS x Notino fragrance campaign activated creators in the Czech Republic and Poland. It generated 13.7M impressions and 3M total reach across 42 content pieces, with a reported 4.1% engagement rate. For a regional beauty team, the case gives a named example of creator work in Central European markets, tied to a product launch rather than an office footprint.

Its Niantic NBA All-World activation took place in France, including a Paris treasure hunt. With 16 talents, the campaign produced 40 content pieces and reported 5.6M+ impressions. This case adds a gaming launch built around an event, giving a different creative format from the fragrance programme.

TANKE lists audience audit and creative direction alongside creator casting and vetting. Contract management, briefing and deliverable approval are also stated services. That offer is relevant when a launch needs defined approval ownership, with paid amplification supporting the approved content and reporting tied to the campaign’s intended audience.

BeInfluence reports 140M views and 2000+ activated creators for its Carrefour Group programme in France and Belgium. Those results cover 5 years of partnership. For a retail marketing team, the case describes sustained creator activity across neighbouring markets, with the relationship’s duration giving context to the volume of content distribution.

Its Henkel Group work covers Benelux and brands including Schwarzkopf, Syoss, Gliss Kur and Got2Be. The agency reports 500+ creators per year for that ongoing programme. The annual basis matters for a team planning an ongoing calendar, where creator selection and campaign execution need to repeat across different product briefs.

BeInfluence lists research and insights alongside brand safety checks. Its services also include UGC and CGC, plus creator events. The selected work makes it a relevant comparison for brands looking beyond a launch burst, particularly when a local retail or haircare programme needs continuity across the year and coordination between brand teams.

Socially Powerful’s Tefal programme reports 70M+ impressions and 500+ collaborations across European activity. The case includes UK creator content, giving a consumer appliance team a concrete product-category example. The collaboration count describes activity within the programme, while impressions measure content distribution. It presents a substantial body of creator work around household products.

The agency’s Leffe Kitchen campaign targeted Italy and reported 4M+ views with 3.5M reach. It also generated 200+ assets. This separate campaign gives a food-and-drink setting for comparison, where the occasion around the product shapes the content. Its Italian focus should be read alongside the broader European description of Tefal’s programme.

Socially Powerful lists influencer discovery and matchmaking alongside social video production. Paid social and campaign measurement are part of its stated offer. For a brand team, those services connect creator selection with content distribution, making it a useful shortlist option when demonstrations or consumption occasions are central to the campaign idea.

Billion Dollar Boy’s Arghäus campaign for Argos used 4 UK comedy creators to produce 122 content pieces. It reported 38M views, a 94% view-through rate and 74% brand recall. The British audience focus gives consumer marketers a specific entertainment-led example, where creator comedy carries the brand idea rather than a conventional product demonstration.

For IKEA’s LÅNGBORD programme, the agency distributed 400 creator kits across 26 global markets, including Sweden and China. It reported 2M organic views and 95% positive sentiment. Those are global programme totals. The campaign adds a gifting format to the UK comedy example, with a concept designed to travel across different markets.

Billion Dollar Boy lists creator experiences and community strategy alongside creator-made content. Its offer is relevant when your team wants to commission a recognisable creative idea and give creators room to interpret it. The selected work supports a comparison around entertainment and gifting, with regional scope agreed against the actual launch plan.

The Goat Agency reports 3000+ content pieces and 65M engagements across 5 years of measured NIVEA activity. The case describes UK and European work, giving a beauty marketer an example of sustained creator output rather than a short launch burst. The duration gives context to the engagement total and the amount of content produced.

Its World of Warcraft campaign targeted the UK and Nordics. Working with 10 creators, the activation reported 631K engagements and 90% positive sentiment. This gaming case provides a different audience context, where the creative brief needs to make sense to an existing community around the title.

The Goat Agency lists influencer strategy and creator discovery alongside paid media. Campaign measurement and performance analysis are also part of its offer. For a regional brand team, the selected cases make it a useful comparison for recurring creator programmes or a community-led launch, with the intended countries and campaign period defined before comparing proposed output.