K Beauty Influencer Marketing Agency for Global Growth
Launch and scale Korean beauty brands across the US, UK and Europe with creator-led education, product seeding, UGC and paid amplification. House of Marketers’ published campaigns span Beauty of Joseon, COSRX, Mediheal, Biodance, d’Alba and LG H&H brands.
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K Beauty campaigns built for Western markets
Entering the US, UK or Europe means explaining a Korean brand’s ingredients and routines to people who haven’t tried them. So we pair local creator selection in each market with ingredient-led education: explainers, routines, demonstrations and reviews that show the product in use. One post rarely does it. The published campaigns below rely on repeated creator exposure, with seeding, TikTok Shop support and paid amplification on TikTok and Meta carrying the strongest content further.
Our K Beauty case studies and results
Beauty of Joseon used recurring partnerships with leading creators and dermatologists around SPF education in the US and UK. The LG H&H campaign covered five named brands with separate product narratives under one creator programme. Mediheal: 12M+ views, 50 videos, 7.4% engagement, reported 1.5× sales ROI. Biodance: 5M+ reach, 75 creators, 8% engagement, +25% followers. d’Alba: 25M+ monthly views, 9% engagement, reported +150% sales.
Additional beauty and personal care case studies
From product seeding to TikTok Shop sales
1
Product seeding and gifting
Hero products and launches go out to creators in ongoing waves. COSRX ran that way: an ongoing, multi-tier creator programme with gifting and product education across Western markets.
2
Education-led UGC
Ingredient explainers, routines, product demonstrations, reviews and tutorials make up the content itself. Beauty of Joseon used recurring partnerships with creators and dermatologists around SPF education in the US and UK.
3
TikTok Shop and social commerce
Creators make content built to convert, and we amplify the shop where TikTok Shop is available. COSRX reported a 15% TikTok Shop uplift during its campaign.
4
Paid amplification
Strong creator assets get paid promotion on TikTok and Meta. Each push reports back on reach, engagement and sales signals.
Influencer marketing services for beauty brands
Creator strategy and market entry
Audience, positioning, creator mix and localisation for the US, UK and Europe.
Product seeding and gifting
Ongoing waves for hero products and launches.
Education-led UGC
Ingredient explainers, routines, product demonstrations, reviews and tutorials.
TikTok Shop and social commerce
Conversion-led creator content and shop amplification where available.
Paid amplification
Promote strong creator assets on TikTok and Meta; report reach, engagement and sales signals.
Multi-brand programmes
Distinct creative narratives for portfolios such as LG H&H.
How we build creator programmes across markets
1
Audience
Market entry starts with the audience: who the brand is for in the US, UK and Europe, and which creators those people already watch.
2
Positioning
Next comes positioning. We agree how the brand presents itself in each market before any creator posts.
3
Creator mix
The creator mix sets how many creators take part and at which tiers. Biodance’s campaign used 75 creators.
4
Localisation for the US, UK and Europe
Each market gets local creators and content made for it, so a UK campaign doesn’t read like a translated US one.
1.5×
Mediheal reported sales ROI
+25%
Biodance followers
5
LG H&H brands in one programme
Frequently asked questions about K Beauty influencer marketing
How do you help K-beauty brands enter Western markets?
We pair local creator selection with ingredient-led education, routines and market-specific content. Campaigns can combine TikTok, Instagram, UGC, seeding and paid amplification.
Can you support TikTok Shop and sales outcomes?
Yes. The published COSRX case describes TikTok Shop support and reports a 15% uplift during the campaign. Measurement and attribution should be agreed before launch.
Do you work with multiple brands in one portfolio?
Yes. The LG H&H campaign covered five named brands with separate product narratives under one creator programme.
What content performs for skincare launches?
Published campaigns use visible product demonstrations, ingredient explanations, routines, credible reviews and repeated creator exposure rather than isolated product mentions.
Get a K Beauty campaign proposal
Tell us which market you’re entering and what you’re launching. We’ll come back with a creator plan for it: the audience, the creator mix, the content, and where TikTok Shop and paid amplification fit.