Fintech and Finance Influencer Marketing Agency
Make your financial product easier to understand and relevant to the right customer. House of Marketers develops creator campaigns for fintech apps, insurance and financial tools, connecting useful education with clear acquisition and brand goals.
250k+ Influencer Network
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Our fintech and finance case studies and results
What determined success
Freetrade’s mix of educational and entertaining TikTok content reported 4K signups, 52K clicks and a 6.71% conversion rate. NN Insurance’s creator-led communication built insurance awareness and trust across three markets: 6.9M video views, +44% brand favourability and +34% recommendations. Invoice Fly’s tradespeople demonstrated invoicing in everyday working situations and reported 2K+ monthly paying subscribers. Signups, brand trust and subscribers are three different outcomes.
Education that makes financial products clear
Educational and entertaining content
The content explains the product through a practical use case and sticks to information your team has approved. Freetrade’s mix of educational and entertaining TikTok content reported 4K signups.
Awareness read as awareness
Brand metrics get their own line in reporting, so awareness is read as awareness and sales as sales. NN Insurance’s creator-led work across three markets reported +44% brand favourability.
Invoicing shown on the job
A practical task shown by someone who does it makes a financial product easy to follow. Invoice Fly used tradespeople to demonstrate invoicing on the job.
Creator services for financial products and tools
Audience and creator strategy
Creators selected for the product, customer problem, market and desired action.
Product education and demonstrations
Walkthroughs, practical scenarios and explanations of the product’s purpose and next steps.
Content approval and campaign operations
Your product terms, mandatory messages and review requirements built into briefs and approval.
Paid amplification and acquisition testing
Approved content tested against signups or enquiries, with brand metrics reported separately.
TikTok ad creative for finance
Short tutorial ads that show the saving, transfer or trade happening on screen, cut for TikTok placements.
TikTok ad account and compliance
Advertise in the US through our TikTok Ads account, with creatives and landing pages checked against policy.
Build understanding before asking for the next step
Financial products often need explanation before adoption. A creator can show a practical task, address a familiar concern or make the offer less intimidating. We build concepts around approved product messages, audience relevance and the specific action the campaign needs to support. The published campaigns below cover investing, insurance and small-business invoicing: Freetrade’s TikTok signups, NN Insurance’s brand trust across three markets and Invoice Fly, where tradespeople showed invoicing at work.
Define the message and customer action before launch
Agree proposition and conversion event
We agree the audience, approved proposition, creator requirements and conversion event.
Review content with your team
Content is reviewed with your team, then launched through the selected channels.
Assess against the goal
Performance is assessed against the agreed goal and informs subsequent creative.
Keep awareness apart from sales
A campaign may track account signups, completed onboarding, paying subscriptions or qualified enquiries. Insurance awareness and brand favourability remain separate from policy sales.
Frequently asked questions about fintech and finance influencer marketing
Which financial categories can you show experience in?
The published portfolio includes investing through Freetrade, insurance through NN Insurance and small-business invoicing through Invoice Fly.
Can creator content explain a financial product?
Yes. We focus on practical use cases and approved product information, with content review requirements agreed with your team.
Can campaigns be measured by signups or subscribers?
Yes, where the conversion journey and tracking support them. Freetrade and Invoice Fly illustrate signup and subscription goals respectively.
Who approves financial product claims?
Your team provides approved messages, product terms and required disclosures. We incorporate those requirements into creator briefs and the approval workflow.
Get a fintech and finance campaign proposal
Tell us about your product, audience and desired customer action. We’ll propose creator formats and measurement that support informed discovery and acquisition.
Get your free proposal