Best Influencer Marketing Agencies in the UK

Our McAfee campaign generated 7.4M+ organic views across the UK and Germany. We worked with 23 creators on 28 videos, and the published case reports a 125% uplift in UK consideration. That gives you a UK audience result to compare alongside the wider campaign reach. The creative put consumer security software into creator content, with results reported by market where the case provides them. We connect creator work with paid social through our influencer and advertising services. Read our House of Marketers case studies to discuss the campaign plan.

Rimmel London shows another use for that approach. Its creator content ran across social, out-of-home, TV and display. The campaign reported an 18M+ impression total and a 300% sales increase compared with typical product launches. Those are campaign outcomes across the media programme. If your brief joins product awareness to purchase, our published work gives you examples to discuss across software and beauty. Bring your target market and commercial goal to the proposal.

Original Source’s Big Morning Energy campaign generated 26M social video views and 2.3M social engagements. Manchester-based Smoking Gun paired humorous videos featuring Jamie Laing and Sophie Habboo with social posting and PR. The programme also reported a 67% year-on-year sales increase for a key SKU at Tesco. That commercial result belongs to the integrated campaign and its stated retailer and product scope. It’s a useful case if your brief needs attention and a retail outcome discussed together. See Smoking Gun for its published work.

Philips used a different creator mix. Food micro creators supplied family-meal content, while LuAnna hosted a media and influencer launch and made social material. The Philips programme reported 22.66M social and influencer video views. Reviews and media relations supported the activity. The work gives you a basis for discussing how a creator launch would sit beside your existing communications team. Shortlist the agency when PR and social need shared planning around a consumer product.

Monzo’s Book of Money campaign generated 12.8M video views and 98.8K engagements through work with 12 creators. Influencer’s brief asked creators to explain their money habits and discuss how the book changed their thinking. Gift boxes and a launch event accompanied the content. The result gives a finance marketer a concrete example of personal stories carrying a brand message. It’s also a useful starting point for discussing how the agency would make a complex subject understandable in a creator’s voice. See Influencer for its published work.

ASOS shows the team’s fashion work. Its always-on TikTok programme reported a 30% drop in cost per click and used 90+ creators. Style-led and product-led formats supported creative built for conversion. The cases give you different briefs to discuss with the same agency: a conversation about money and a retail performance programme. Creator selection and content production sit alongside amplification in its services. Consider the team when you need creative decisions connected to a defined campaign measure.

ODEON’s TikTok programme reported 14.70 return on ad spend and 109K link clicks. The Goat Agency used comedy, creator takeovers and family activities to recreate the cinema experience in social content. Spark Ads supported the creator work, and content was reposted to ODEON’s channel. The case gives an entertainment marketer a return measure to discuss alongside the creative. It also shows the agency working across creator posts and paid distribution within the same programme. See The Goat Agency for its published work.

NIVEA provides a longer-term example. Its programme reported 65M engagements and 3000+ content pieces across 5 years. Those totals span multiple markets and years. The work built creator strategies around product categories, brand trips and ambassadors. For your UK brief, compare the relevant audience and period with your own plan before using those totals as a reference. Goat’s services cover creator discovery through campaign measurement, making it a shortlist option for a paid creator programme or an ongoing brand relationship.

TUI’s Lakes and Mountains creator trip generated 10.7M impressions and 2.9M engagements. KOMODO used diary-style content following the holiday journey, including booking and excursions. Interactive Stories accompanied the destination posts. The campaign produced 69 content pieces, giving travel marketers a published example of a trip becoming a social content programme. It gives you something specific to discuss when your brief needs creators to show what a holiday involves rather than repeat destination copy. See KOMODO for its published work.

Visit Malta used creators from different markets to show culture, landmarks and activities through TikTok formats. Its campaign reported 21.5M impressions and an 18% average engagement rate. Visit Singapore took another route, using a travel competition with follower input and TikTok LIVE for Australian and New Zealand travellers. Those audience details matter when you choose a reference case. KOMODO’s services include events and performance marketing alongside influencer work, so a destination brief can cover activity on location and the content released afterwards.

SharkNinja’s Generation Glow launch recorded 3M impressions and 72K engagements. SocialChain coordinated skincare and beauty creators across Instagram and TikTok, with launch-day activity followed by continuing campaign content. The published work connects a product introduction with a sustained social rollout. For a beauty technology marketer, it’s a practical reference for discussing creator roles before and after launch day. The agency’s social strategy and creator management services sit alongside creative production and community engagement. See SocialChain for its published work.

Optimum Nutrition shows a different kind of content plan. Creators set personal fitness goals across successive phases, while separate athlete films followed their journeys and the role of nutrition. The programme reported 44.6K link clicks, 15M impressions and 69 content pieces across creator content and athlete films. The case helps you discuss how personal stories could continue beyond an opening announcement. SocialChain is worth a conversation when your brief combines a launch moment with an ongoing role for creator content on brand channels.

Lumene’s UK launch used 250 influencers and produced 450+ content pieces. The Social Shepherd’s results block reports 150K video views and 26.4K engagements for that launch. Products went to nano creators, with Instagram feed posts and Stories carrying the work alongside TikTok testing. For a skincare marketer, the case offers a specific starting point for discussing product fulfilment and creator briefing. Use the launch figures together when comparing it with a proposed seeding campaign. See The Social Shepherd for its published work.

Bio-Oil used nano, micro and macro creators with pregnancy and broader women’s skincare audiences. The campaign reached 9.4M users, with 181K TikTok users reached and an 8.3% TikTok engagement rate. Real-skin content and creator freedom shaped the brief. The team managed outreach through reporting, with video, carousels and static posts in the mix. Its Bath base adds a regional option to your UK shortlist. Consider the agency when product experience needs to drive creator content across different audience groups.

Argos’s Arghäus campaign recorded 38M video views, a 94% view-through rate and 74% brand recall. Billion Dollar Boy used UK comedy creators as characters in a fictional art gallery. The episodic format let audience feedback shape later instalments. That makes the case useful for a retail marketer who wants a continuing entertainment idea around products. It gives you a concrete discussion about characters and repeat viewing, with recall reported alongside the view total. See Billion Dollar Boy for its published work.

IKEA’s Långbord campaign used bespoke hosting kits and a tablecloth designed for shared stories and doodles. Creator dinners and unboxing posts connected local experiences across a global programme. The campaign reported 2M organic views and 95% positive sentiment across 26 markets. Keep that international scope beside the figures when comparing it with a UK brief. The agency’s services include creator campaigns and live experiences, giving you a basis for discussing how a physical product idea could become a series of social stories.

Samsung’s Circle the City activation reached 9.7M+ people and generated 8.1M+ video views with 992K engagements. Coolr took runners around London’s Circle Line with Jonny Davies and Warren. Product demonstrations and a staged social rollout connected the event to Galaxy features. Content ran across TikTok, Instagram and Meta. The result gives a consumer technology marketer an example of an event designed to make social content as well as involve people on location. See Coolr for its published work.

Pepsi MAX used a different starting point. Community conversations surfaced The Smithy Family as fans. Their Christmas creator collaboration generated 11.3M video views. The work centred on a familiar creator relationship and a seasonal brand brief. Taken together, the cases give you an activation and a community-led collaboration to discuss. Coolr’s stated services cover creator sourcing, contracting and compliance through measurement. Consider the team when your product needs a social creative idea with a clear route into creator content.

Mappin & Webb’s creator partnership generated 1M+ video views and 1.8M total reach across video and photography. Prohibition worked with Lydia Millen to reach a younger luxury audience. The brand commissioned content and invited her to its Regent Street launch. Its published case also reports a 32% increase in branded search. For a luxury marketer, this is a concrete reference for discussing how a creator partnership could connect social content with an in-store event. See Prohibition for its published work.

North York Moors National Park’s Time for You campaign used social posts and blogs. It produced 22 influencer content pieces and reached 252K people in the target audience. The brief focused on older female millennials from urban areas, with responsible tourism messaging and diverse representation. Leeds-based Prohibition gives your UK shortlist a regional PR and creator option. Its services include media relations and video production alongside influencer marketing. Consider it for a partnership where the audience and place need to be defined in the brief.

Prada Beauty’s US launch generated 34.5M video views and 2.6K content posts. Buttermilk defined a beauty-creator persona and seeded products before adding mid and macro creators. The brief gave creators room to make their own product stories across Instagram and TikTok. This was a US campaign run by a UK-based agency. It’s a useful reference for a beauty team discussing how product gifting and paid creator activity could fit within the same launch plan. See Buttermilk for its published work.

Elizabeth Arden’s MyBeautyCape programme activated 146 creators and produced 228 content pieces with a 5% content engagement rate. The work took the product beyond beauty creators into lifestyle groups, including students, travel creators and parents. TikTok was a focus. The cases show different ways to define a creator community around a product. Buttermilk’s services include product concept testing and always-on creator campaigns. Shortlist the team when your brief needs to test which kinds of creators can tell a credible product story.