Best B2B Influencer Marketing Agencies

Our B2B proof is Invoice Fly, an invoicing and estimates app for small businesses, freelancers and contractors. We ran the campaign on TikTok with 30 creators from relatable trades, among them plumbers and electricians. Our performance team then amplified the content with paid media.

The campaign reached 8M+ impressions. It brought in 2K paying monthly subscribers and 70K app downloads, at a cost per install of $3.5, over several months.

Invoice Fly is the one B2B case we’ve published. Our other software work, for McAfee, CyberGhost, Hint, JobSwipe and ReSim, sells to consumers, so it isn’t counted here. We haven’t published LinkedIn creator campaigns.

TopRank Marketing is a B2B marketing agency that builds influencer programmes for enterprise software and IT brands. We could verify 8 B2B cases on its site, the deepest published record on this list.

For Dell it used 8 influencers and 30+ posts to promote a study to CIOs and senior IT executives, reaching 1.7M in potential reach. For SAP it ran a podcast season with influencers, reaching 52M+ in potential reach and 101% over the industry average for downloads. Sprinklr’s masterclass event drew 5,000 event registrations and 23.4M in organic and paid reach.

TopRank doesn’t publish how it calculates potential reach, and the percentage lifts compare against benchmarks it doesn’t publish.

Mischka Agency runs influencer programmes for tech brands, and its B2B cases put software and developer experts in front of their peers. We verified 4 B2B cases on its site.

For SE Ranking it worked with 40+ influencers on 200+ pieces of content, including blogs, webinars and online courses, for 500K impressions. For Machinet, an AI coding assistant, a single developer creator on YouTube and TikTok earned 450K+ organic impressions. For Warmly it ran 50+ influencer posts on LinkedIn and 150K+ organic impressions.

For RunSafe Security, influencer content outperformed RunSafe’s own organic social content by 20x. That compares against RunSafe’s own posts. It isn’t a reach or return figure.

This London boutique works with consumer and B2B brands. We verified 3 B2B cases, each with a different creator format.

For HubSpot’s GROW conference it briefed business creators as GROW Insiders. The engagement rate reached 3%, against 1.7% for the previous year’s GROW influencer campaign, and the agency says it beat typical B2B LinkedIn benchmarks by 50% to 100%. For Cliverton Insurance, TikTok creators who run dog grooming and equestrian businesses posted day-in-the-life videos at a 15% campaign engagement rate.

For Tide, creator Ama Hill hosted an event series, and the agency credits it with 100+ new business bank account sign-ups. Event access required opening a Tide business account.

Collectively runs creator programmes for large brands, and its published B2B cases are QuickBooks and Salesforce. For Intuit QuickBooks it ran an annual partnership of 142 influencers, which delivered 434.7M organic and paid impressions and 27.8M engagements. The traffic campaigns paid for 2.9M link clicks at $0.38 per click.

For Salesforce’s Dreamforce, comedy creators and tech creators made content backed by a paid reach campaign. Together they delivered 16.6M paid and organic impressions, and the paid impressions cost a $2.52 CPM.

Read these as paid-and-organic totals. The QuickBooks figures roll up a whole year, and the creators included small business owners, consumers and accountants. The agency lists a 2024 Best B2B Campaign Gold award for the Salesforce work.

Custom Influence is a London agency that built its site around B2B influencer marketing. It has published 2 cases, and both are in scope.

For monday.com, 16 influencers from 7 industries drove 2000+ completed quiz registrations in under 4 days at a $30 CPA, for the sales team’s Q4 follow-up. The content also earned 150K+ organic impressions in a week. That CPA is per completed quiz registration, a lead, and not per customer.

Criteo GO was a pilot. It produced 97,252 views and impressions, 2,623 engagements and 993 saves and shares. The agency says 37% of tracked engagement was high-intent, by its own definition.

OST calls itself a global B2B social media agency, and LinkedIn carries all of its case work. For Dell Technologies’ #DellTogether it ran 5 influencer-hosted virtual discussions across 6 European markets in 5 languages, then added paid LinkedIn promotion. The campaign ran for 6 months and delivered 5M LinkedIn impressions and 15K interactions from IT decision-makers.

For Salesforce, OST designed and launched the UK influencer programme as part of a wider social media management contract. Its published Salesforce results cover the whole social account, so we don’t credit them to the influencers.

Dell’s impressions blend influencer-led discussions with targeted advertising. OST says the campaign contributed to more sales enquiries and gives no number.

Tap Lab is a London creator agency built around student and Gen Z creators, and most of its work is for consumer brands. We verified 2 B2B cases.

For Owkin’s K Navigator, an AI tool for biopharma, 6 science creators, including biomedical students, researchers and a doctor, used the product and filmed it on TikTok. The campaign report lists 787.7K impressions, 1.64K likes and 614 saves. The audience was students, researchers and clinicians, the people who use the tool.

For Printify, which sells print-on-demand to online sellers, the creator was Tap Lab’s own founder and CEO, Ishaan Bhimjiyani, who made 2 videos. The page reports 140K impressions, 12K likes and 1,232 saves as campaign totals across the creators’ posts.

The Goat Agency is an influencer agency with offices in London and New York. On this list, its place rests on one published B2B campaign: IBM Granite, aimed at developers and C-suite decision-makers.

The campaign used 7 creators who are developers or tech and AI experts. They posted short-form video on LinkedIn, TikTok, Instagram and YouTube Shorts as a Preview part and then a Reveal part. Goat chose them with its IBEX tool.

The page reports close to 43M impressions, over 9M engagements and 68K link clicks, of which 59K were paid and 9K organic. Paid media extended the reach, so those totals belong to the campaign and not to the creators alone. Goat’s other published work is consumer.

BrandRefer focuses on LinkedIn. It activates micro-influencers, professionals who share and endorse the client’s own content. On this list, its place rests on one published B2B campaign: SuperAdmins, a public cloud and DevOps consultancy.

For SuperAdmins, 10 LinkedIn influencers from DevOps and tech backgrounds promoted an educational blog post over 2 weeks. The page reports a 4% engagement rate and a 2% click-through rate on the influencer posts. It also reports a 62% increase in average session duration and a 54% increase in average time on page, with no baseline stated.

The 20K figure is the combined LinkedIn network of those influencers, not people reached. BrandRefer runs selection, briefing and compliance itself.

XOMAD builds nano and micro-creator networks, mostly for public health and consumer brands. On this list, its place rests on one published B2B campaign: the #FarmTime video launch for FileMaker, an Apple subsidiary.

Over 2 months, 33 influencers on Instagram, Twitter and Facebook made content for the launch, and the page credits them with over 325M impressions. Video completion rates exceeded 80%. The top single engagement result was 32.13%, which is the best result and not an average. Unaided brand awareness moved from zero to double digits, with no survey figures published.

The brief was a consumer-style hook and the page names no business audience, so read it as a software video launch.

Zen Media is a B2B PR and marketing agency. On this list, its place rests on one published B2B campaign: TrueLook, which sells jobsite cameras to construction site managers.

Zen screened 80 influencers, approached 38 and signed 3 for the May 2022 launch. The case page reports 548 high-intent leads that targeted the product demo request page, 500K+ impressions and 2,446+ engagement points across platforms.

No paid media is named on the page. The agency’s other published work includes PR, content, SEO, paid media and AI visibility, and another influencer programme for Beatleap, so treat creator marketing here as a single service from a PR firm.

In The Black Media and its sister brand In The Black Talent split a business, with Media distributing content and Talent representing creators. On this list, the entry rests on one published B2B campaign: Odoo, a business software platform for small business owners and professionals.

The Odoo campaign ran on YouTube with 24 creators across Australia and New Zealand, the Netherlands, Belgium and the UK. The integrations were long-form, 8 to 15 minutes, with tutorials and tool walkthroughs, and each creator was contracted for several videos. The timeline runs February 2023 to April 2025 and the status is ongoing.

The page reports 2.2M views from 5 videos. That figure covers 5 videos and not the whole programme, so don’t scale it up.

Pepper is a London and New York creative social agency, and its published work is mostly consumer. On this list, its place rests on one published B2B campaign: Xero Go, Xero’s free app for sole traders and the self-employed.

Pepper used 5 finance and small-business creators on Instagram Reels, TikTok and Stories, supported by boosted paid ads. The page says the campaign over-delivered on impressions by 279%, on clicks by 683% and on installs by 148%. Pepper doesn’t publish the targets behind those percentages or the raw counts.

The results blend organic storytelling with paid amplification, so they describe the campaign and not the creators alone.

22 IMPACT is a London agency for fashion and talent: model casting, creator campaigns, PR and events. On this list, its place rests on one published B2B campaign: GoDaddy’s website builder.

The creator was Carlos Roberto, filmed in his San Francisco home, and 22 IMPACT also built his actual website on GoDaddy. The campaign ran in 2023 and delivered 10M+ impressions across GoDaddy’s paid social, programmatic digital and talent amplification.

That figure blends paid and creator channels, so don’t read it as the creator’s reach. With a single creator, it’s a spot and not a programme. The agency’s other published projects are fashion, luxury, beauty, drinks and entertainment.

inBeat makes creator and UGC content for paid social, mainly on TikTok and Meta. On this list, its place rests on one published B2B campaign: Booksy, a booking and business-management app, with a brief to acquire beauty professionals.

Creators from the beauty and grooming community made videos about no-shows and double bookings. inBeat ran them as paid ads through the creators’ own accounts. The page says cost per acquisition fell 60% while paid media scaled 6x. It gives no baseline for the 60%, and the 6x is spend, not results.

inBeat’s B2B page names LinkedIn, X and YouTube, but the Booksy campaign ran on TikTok.