Chris Wilson

Chris Wilson – Performance Marketing Director & Digital Director at House of Marketers

About Chris Wilson

Chris Wilson is the Performance Marketing Director and Digital Director at House of Marketers; leading the strategy, systems, and execution behind both the company’s internal growth and its client performance campaigns.

Known for his analytical mindset and ability to turn marketing into a measurable growth engine, Chris sits at the intersection of content, paid media, SEO (Search Engine Optimisation), GEO (Generative Engine Optimisation) and conversion optimisation.

He is responsible for ensuring that everything—from inbound traffic to paid acquisition is not just generating attention, but driving real, trackable business results.

A Leader Driving Modern Performance Marketing

Chris represents a new generation of performance marketers where traditional channel silos no longer apply.

Rather than treating SEO, paid media, and content as separate functions, he has built an approach that integrates them into a single, performance-driven system.

His thinking is rooted in a few key principles:

• Content should drive acquisition – not just awareness
• Paid media should scale proven creative and not test blindly
• SEO and GEO should align with intent and conversion; not vanity metrics

This mindset has helped position House of Marketers as a performance-first agency, where every marketing activity is tied to measurable outcomes.

Expertise in Paid Media, SEO & Scalable Acquisition

Chris specialises in building full-funnel marketing systems designed to scale.

His core areas of expertise include:

• Paid social strategy and campaign scaling (TikTok, Meta, Instagram, Google and more)
• Integrating UGC and influencer content into paid media strategies
• Landing page optimisation and conversion rate improvement
• SEO-driven content strategies built for high-intent traffic
• Data-driven campaign optimisation and performance tracking

By combining creative output with performance data, Chris ensures that marketing efforts translate directly into revenue growth.

Driving Client Performance Through Paid Campaigns

Chris leads the paid performance strategy for client campaigns, working closely with teams to ensure campaigns are structured for success.

He focuses on:

• Designing campaigns with scalability from the outset
• Identifying high-performing creatives and doubling down
• Continuously optimising performance through testing and data
• Aligning paid media with influencer and UGC strategies

His goal is clear:
Turn paid media into a predictable and efficient acquisition channel.

Leading Internal Marketing at House of Marketers

In addition to client-based growth, Chris leads the internal marketing function at House of Marketers—overseeing how the company attracts, engages, and converts its own audience.

His responsibilities include:

• Building SEO strategies that drive qualified inbound traffic
• Leading content production for marketers and brand partners
• Overseeing paid acquisition channels
• Optimising the website for conversion and user experience

Career Background & Experience

Chris has built his career at the intersection of performance marketing, digital growth, and influencer strategy.

He previously co-founded PMYB in 2015, one of Europe’s first influencer marketing agencies where he played a key role in helping shape how brands approached creator partnerships in the early days of the industry.

During this time, he worked with leading global brands including:

• Groupon
• Barclays
• boohooMAN
• EON
• TikTok
• Halfords
• Ancestry
• National Lottery
• Hilton

This breadth of experience allows him to connect every stage of the marketing funnel; from traffic generation to conversion and revenue growth.

Approach: Building Growth Engines, Not Campaigns

Chris’s approach is centred around building connected marketing systems, not isolated tactics.

He focuses on:

• Integrating SEO, content, and paid media into one strategy
• Using data to guide every decision
• Scaling what works and removing inefficiencies
• Continuously testing and improving performance

His philosophy:
Growth is engineered through systems—not achieved through one-off wins.

Connect with Chris Wilson

• LinkedIn: https://www.linkedin.com/in/its-chris-wilson/
• Company: House of Marketers