11 Best Influencer Marketing Agencies in Dubai

Last updated:

30 October 2026

Agencies Ranked:

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You’ve got a campaign to launch and a budget to make count. You need creators who fit your brand, content your customers will care about and a team that can take the work off your plate.

This comparison helps you shortlist agencies through the work they’ve delivered, the services they offer and the results they publish. Use it to find a fit for a restaurant campaign, a beauty launch or an ongoing creator programme. Start with the case closest to your own brief.

When comparing top influencer agencies, look at how they’d handle the work you need. A hosted creator visit calls for different delivery from a launch with events and press activity. The profiles explain those differences so you can decide which teams to contact.

We reviewed the agencies’ published campaigns, services and results to help you compare their work. Use this guide to narrow your shortlist, see which teams suit your goals and make an informed decision about who to contact.

Our Method

This analysis evaluated 11 leading agencies. Competing agencies receive a HoM Score out of 5, built from five checks: Cases, Transparency, Breadth, Portfolio and Returns. Cases counts verified campaigns for this topic. Transparency checks whether each result says what it counts or what it’s measured against. Breadth counts services. Portfolio counts named clients. Returns checks for a verified return, cost or sales result. The list runs from the highest score down, with ties decided by verified cases and figures. House of Marketers publishes this list. It sits first as the featured agency and isn’t ranked or scored. We read numerical results on the agencies’ own live pages. Results are self-reported, and each profile retains the campaign’s stated scope.

Quick Overview

#AgencyHoM ScoreBest for
1House of MarketersFeaturedCreator content and paid media for brand growth
2NEXA4.1/5Integrated campaigns measured through registrations
3Socially Powerful4.1/5Regional beauty programmes with paid social support
4House of Comms4.0/5Product launches joining creators with public relations
5YKONE3.6/5Destination itineraries and regional luxury launches
6Following3.6/5Hosted stays and creator visits for local experiences
7Mumkin3.6/5Beauty activations linking events with creator visits
8Alined Creative3.6/5Restaurants building discovery through dining content
9TishTash3.6/5Parenting brands launching through specialist communications
10Imfluence3.5/5Dubai food and entertainment launches through Reels
11Sociata2.1/5Creator programmes for education and beauty seeding

1. House of Marketers

Featured agency
House of Marketers website screenshot

House of Marketers is the featured international campaign option in this comparison. The London agency’s Azha Perfumes work was global and US-focused, connecting fragrance with personal experience through creators on TikTok, Instagram and YouTube. The campaign generated 3.3M+ video views. Its published results include 90 creator-led assets across a 10-month campaign and engagement of up to 6.1%.

The work paired fragrance and lifestyle creators with a brief built around reactions, reviews and everyday settings. Paid amplification supported selected creator content. That combination gives a brand planning campaigns abroad a relevant example of content production alongside distribution. The published output count also gives your team something concrete to discuss when setting delivery expectations. For a fragrance launch, review the creative treatment as well as the audience response. House of Marketers’ Azha case shows how the team presented a product whose scent couldn’t be experienced through the screen.

Key Services

  • Influencer strategy
  • Influencer seeding and gifting
  • Ambassador programmes
  • YouTube influencer marketing
  • TikTok ads
  • Meta ads
  • Paid amplification and whitelisting
  • UGC campaigns
  • TikTok ad content
  • TikTok account management

House of Marketers’ Unique Edge?

Creator content across fragrance discovery channels

The Azha programme brought creator reviews and lifestyle content into a sustained campaign. Its assets ran across TikTok, Instagram and YouTube, with paid support for selected content.

Who is House of Marketers Best For?

Creator content and paid media for brand growth

Fragrance, beauty and lifestyle teams planning international creator campaigns should shortlist House of Marketers. Its Azha work is relevant when your brief combines creator storytelling, repeat content production and paid distribution for audiences abroad.

Contact for Free Campaign Proposal

2. NEXA

HoM Score: 4.1/5
NEXA website screenshot

NEXA is a Dubai agency whose Arabian Radio Network campaign combined influencer-led content with Meta, Google and LinkedIn advertising. The programme reported 739 registrations, 11.8M impressions and 85700 website visits. Its cost per registration was AED 201. Those results belong to the integrated campaign, with creators working alongside paid distribution.

Its Ras Al Khaimah Tourism Development Authority work offers a different brief. The retained social programme reported 100K+ added followers across accounts and 112M+ social impressions, plus 4.9M+ current organic social impressions. Ras Al Khaimah is another emirate. These are programme figures, covering the wider social work alongside a visiting creator itinerary. For your shortlist, NEXA is relevant when creator content needs to connect with social management, advertising and a measurable registration action. Discuss how those workstreams will share reporting before agreeing which result the campaign should deliver. Its portfolio gives you examples of both business audience acquisition and destination content.

Key Services

  • Influencer engagement and management
  • Digital marketing strategy
  • Social media management
  • Content creation
  • Video production
  • Advertising management
  • Event planning and execution
  • Branding and design
  • Campaign reporting

NEXA’s Unique Edge?

Creator work inside a wider acquisition programme

ARN provides a concrete registration measure alongside content distribution. Use that case to discuss the relationship between creative, paid traffic and the action your campaign needs to generate.

Who is NEXA Best For?

Integrated campaigns measured through registrations

Business services and destination marketing teams can consider NEXA when creator content forms part of a wider social and advertising brief. It’s a useful shortlist for campaigns that need registration reporting alongside audience measures.

3. Socially Powerful

HoM Score: 4.1/5
Socially Powerful website screenshot

Socially Powerful has a Dubai MENA team and publishes UAE work for Uber Eats. That Instagram campaign reported 400K+ impressions, 175K+ reach and 19K+ engagements. The measures describe different parts of the audience response, giving you a useful starting point for discussing exposure alongside participation.

The Body Shop programme extends the comparison into regional beauty marketing. Across the Middle East, the agency reported 30M impressions, 17M reach and 15% sales uplift over an 18-month campaign. The work included Instagram, Pinterest, Snapchat, TikTok and YouTube, supported by community management and paid media. Keep that regional geography attached to the results when comparing it with a city campaign. The combination is relevant if your Dubai brief also needs delivery across nearby markets. You can use the named cases to discuss channel selection, the role of paid support and the sales measure your own team would use to evaluate a programme.

Key Services

  • Influencer marketing
  • Paid social advertising
  • Social strategy
  • Community management
  • Social video production
  • Social commerce
  • Influencer seeding
  • Campaign reporting

Socially Powerful’s Unique Edge?

Consumer campaigns spanning creators and paid media

The Body Shop case connects regional social distribution with a reported sales uplift. Uber Eats supplies a UAE example focused on Instagram exposure and engagement.

Who is Socially Powerful Best For?

Regional beauty programmes with paid social support

Beauty and consumer brands planning activity across the Middle East should consider Socially Powerful. Its portfolio suits a brief that joins creator work with paid social, community management and continuing campaign reporting.

4. House of Comms

HoM Score: 4.0/5
House of Comms website screenshot

House of Comms is a Dubai communications agency with creator partnerships inside integrated launch campaigns. Its NEOSTRATA work covered the UAE and KSA. The programme included paid influencers and dermatologists, reporting over 200 Instagram and Snapchat stories and 288 added Instagram followers.

Jellycat’s UAE launch used paid Arab creators and gifting. It reported 22+ media and influencer attendees, 110+ coverage pieces and 5M+ campaign reach. Victoria’s Secret’s Bombshell Oud launch at Dubai Mall reported 29+ media and influencer attendees and 200+ coverage pieces. Those coverage and reach totals describe the integrated PR campaigns. For a product launch, this portfolio lets you compare creator participation with event attendance and media output. House of Comms is relevant when your brief needs the launch event, press activity and creator content planned together. Keep those reporting lines separate in the proposal so your team can assess each part.

Key Services

  • Influencer marketing
  • Social media strategy
  • Community management
  • Content creation
  • Media relations
  • Event management
  • Performance marketing
  • Videography
  • Photography

House of Comms’ Unique Edge?

Launch events backed by creator and media activity

NEOSTRATA, Jellycat and Victoria’s Secret show launch work with paid partnerships or gifting. The cases record content output alongside combined media and creator attendance.

Who is House of Comms Best For?

Product launches joining creators with public relations

Beauty, fragrance and retail launch teams should consider House of Comms when PR and creators share the same brief. Its work suits launches needing event delivery alongside media relations and social content.

5. YKONE

HoM Score: 3.6/5
YKONE website screenshot

YKONE has a Dubai office and publishes creator campaigns for Visit Dubai and d’Alba. The d’Alba launch covered the UAE and Saudi Arabia, involving 107 social icons and producing 166 posts. It reported 19.7M impressions, 11.6M reach and 29K interactions. Keep that regional campaign scope attached to the audience figures.

The Visit Dubai always-on programme describes historical work from 2018. It involved 72 influencers across 7 international markets, with nearly 6K publications and 94% over-delivery on campaign publications. The work included custom itineraries, travel management and on-ground support alongside creator management. That service detail is useful for a destination brief because the trip itself has to support the content plan. YKONE gives your shortlist examples of both a beauty launch and an international visitor programme. Review the published content with the itinerary and casting plan when discussing a similar campaign, so the proposal explains how the experience will translate into posts.

Key Services

  • Concept and strategy
  • Casting
  • Briefing and content guidelines
  • Influencer management
  • Custom itinerary creation
  • Booking and travel management
  • On-ground support
  • Content production
  • Event production

YKONE’s Unique Edge?

Travel logistics included in creator campaign delivery

Visit Dubai’s programme describes itinerary creation, booking and on-ground support. Those delivery tasks connect creator selection with the experience the destination wants to show through published content.

Who is YKONE Best For?

Destination itineraries and regional luxury launches

Tourism boards and luxury brands planning regional launches should consider YKONE. Its portfolio is relevant when an international creator programme needs travel arrangements, a destination experience and clear publication deliverables.

6. Following

HoM Score: 3.6/5
Following website screenshot

Following is a Dubai creator campaign business with cases covering a mocktail launch and hosted hotel stays. Barakat’s campaign at Kite Beach reported 859.4K reach and 954.9K views, with 15 creators enrolled. The engagement rate was 4.1% against followers and 2.7% against views. Those denominators matter when you compare the campaign with another proposal.

The Palazzo Versace hosted-creator campaign reported 1.2M reach and 1.3M views. It also recorded 30.3K likes, 5.3K shares and a 2.9% engagement rate against views. These figures belong to the named property campaign. Its delivery model was hosted stays. Following lists barter and paid creator campaigns alongside cashback campaigns and UGC production, so your team can discuss the form of the creator relationship as well as the content. For a venue or experience brief, use these cases to set expectations for creator selection, the visit itself and the audience measures in the final report.

Key Services

  • Cashback creator campaigns
  • Barter campaigns
  • Paid creator campaigns
  • Creator payouts
  • Direct creator briefs
  • UGC production
  • Creator sourcing and vetting
  • Creative briefing
  • Campaign tracking and reporting

Following’s Unique Edge?

Experience campaigns with engagement bases stated

Following reports engagement against followers and against views in the Barakat case. Its hosted hotel work supplies a related example of creator visits with measured social response.

Who is Following Best For?

Hosted stays and creator visits for local experiences

Hospitality and food teams planning hosted experiences should consider Following. Its work is useful when your brief needs creator visits, clear participation terms and reporting that separates views from engagement rates.

7. Mumkin

HoM Score: 3.6/5
Mumkin website screenshot

Mumkin is a Dubai agency whose Sephora Ramadan truck campaign connected a physical activation with creator content. The published case records 64 influencer home visits and 110 influencer appearances at public locations. The route included Dubai and Sharjah. Mariia Vehera’s content generated 1M+ views on Instagram and TikTok, a result attributed to that creator’s content within the activation.

The Dove Bond Repair launch covered UAE and KSA creators and delivered 123 posts. Its participation included 6 squad members, 5 paid influencers and 20 organic invitees. These counts give a beauty team concrete delivery details to discuss before an event brief is signed. Mumkin’s services include events and experiences alongside talent representation and brand seeding. The portfolio is relevant when product education happens through a physical experience that creators then share. Compare the event plan with the proposed content output, and make sure your reporting identifies which content generated each audience result.

Key Services

  • Influencer marketing
  • Social media management
  • Events and experiences
  • Public relations and media management
  • Design and content solutions
  • Talent representation
  • Press trips
  • Brand seeding and gifting
  • Campaign management and reporting

Mumkin’s Unique Edge?

Physical beauty experiences carried into social content

Sephora’s home visits and public appearances show the activation’s delivery. Dove adds a regional product launch with recorded post output and distinct creator participation groups.

Who is Mumkin Best For?

Beauty activations linking events with creator visits

Beauty marketers planning a roadshow or product experience should shortlist Mumkin. Its cases suit campaigns where creator attendance, product education and social content need to be planned as related parts of delivery.

8. Alined Creative

HoM Score: 3.6/5
Alined Creative website screenshot

Alined Creative is a Dubai agency with published restaurant campaigns for Somewhere and Of The Earth. Somewhere’s Good Taste Travels campaign reported 38 posts from 24 creators, generating 337K views and 552 hours of watch time. The reported average engagement rate was 5.9%. The campaign sought audiences beyond the restaurant’s existing Emirati diners.

Of The Earth’s After Dark campaign produced 27 posts with 17 creators. It reported 138K views, 460 hours of watch time and a 7% average engagement rate calculated against views. The cases give your restaurant team practical measures for reviewing a dining-content brief. You can compare how many pieces were delivered with how people watched and engaged. The agency also lists creative direction, content production and event production among its services. That makes it relevant if the creator visit needs a clear visual treatment and a dining experience planned around the content. Review the actual posts alongside the campaign totals before choosing the creative direction.

Key Services

  • Influencer marketing
  • Public relations
  • Content production
  • AI production
  • Creative direction
  • Event production
  • Social media management
  • Brand strategy
  • Visual identity

Alined Creative’s Unique Edge?

Dining experiences assessed through watch time

The restaurant cases pair creator and post counts with views and watch time. Of The Earth also names the basis for its engagement rate, making the audience measure clearer.

Who is Alined Creative Best For?

Restaurants building discovery through dining content

Restaurant marketers seeking discovery through creator visits should shortlist Alined Creative. Its published dining work is relevant when you need visual content, an experience for creators and reporting on how viewers responded.

9. TishTash

HoM Score: 3.6/5
TishTash website screenshot

TishTash is a Dubai communications agency whose specialist division TishTash Tots publishes UAE launches for parenting brands. Kit & Kin’s market launch involved 95 influencers and generated 220 coverage pieces. The reported audience reach was 94.9M across the integrated communications launch. That total belongs to the combined communications activity.

My Little Coco’s UAE launch involved 71 influencers, with 243 coverage pieces and 1.3M reported audience reach across the launch. The division’s work joins creator launch events with media interviews and consumer events. For your parenting brand, the cases offer a way to discuss how product introduction, creator participation and press activity fit together. TishTash also lists storytelling, social management and graphic design among its services. Its portfolio is relevant when your team wants a specialist communications partner to support a market entry. Use the proposal to agree distinct measures for creator content, event participation and press coverage before comparing the predicted audience totals.

Key Services

  • Communication strategy
  • Public relations
  • Influencer strategy and engagement
  • Digital marketing
  • Event planning and management
  • Storytelling
  • Social media management
  • Content creation
  • Graphic design

TishTash’s Unique Edge?

A specialist division for parenting launches

TishTash Tots supplies the relevant work here. Its Kit & Kin and My Little Coco cases describe creator participation inside wider UAE market-launch communications programmes.

Who is TishTash Best For?

Parenting brands launching through specialist communications

Parenting and family product teams entering the UAE should consider TishTash. Its specialist division is relevant when creator engagement needs to sit alongside press relations, consumer events and a clear product story.

10. Imfluence

HoM Score: 3.5/5
Imfluence website screenshot

Imfluence has a Dubai team and publishes local Reels campaigns for Chocomelt and Dubai TV. The Chocomelt online-ordering campaign reported 7.8M views, 502K engagements and 8.4M reach, with a 6.12% engagement rate. These are the creator campaign’s published audience measures for the named Dubai case.

The Shark Tank UAE launch for Dubai TV reported 90K views, 1.5K engagements and 96K reach, with a 2.15% engagement rate. It gives an entertainment team a related example of creator-led launch awareness. Imfluence’s services include content production and content strategy alongside influencer campaigns and brand partnerships. The cases make it relevant when your brief centres on Reels and you want to assess the audience response across food or entertainment content. Review the creator choices and the actual posts alongside the reach figures. For a similar launch, agree the content approval process and reporting definitions before deciding which campaign result should guide your shortlist.

Key Services

  • Influencer marketing campaigns
  • Content production
  • Social media management
  • C-suite marketing and branding
  • Personal branding
  • Content strategy
  • Brand partnerships

Imfluence’s Unique Edge?

Named Dubai campaigns with recorded engagement

The Chocomelt and Dubai TV cases pair views with reach and engagement figures. That gives you campaign-specific evidence to discuss when reviewing a local Reels brief.

Who is Imfluence Best For?

Dubai food and entertainment launches through Reels

Food and entertainment marketers planning Dubai launch awareness should consider Imfluence. Its published Reels work is useful when creator content and audience engagement form the main delivery and reporting requirements.

11. Sociata

HoM Score: 2.1/5
Sociata website screenshot

Sociata is based in Dubai and publishes work for Dubai Future Foundation and MAC Cosmetics. The Foundation’s Arab Coders programme set out to reach audiences across the Arab world. It reported 1M enrollments, with 65% attributed to creators. The geography and attribution share belong together when you assess this education campaign.

MAC’s organic TikTok programme covered the UAE and Saudi Arabia. It generated 500+ creator content pieces, including 150 in the opening month. The published case reports 100% creator participation in seeding and says 30% of content performed above the creators’ personal averages. The portfolio joins product seeding with creator development, content production and campaign analytics. For your shortlist, these cases are relevant when participation or enrollment matters alongside output. Review the programme’s audience, creator role and reporting basis with your team. Then use the education and beauty examples to discuss how Sociata would structure the creator brief around the action or content response you need.

Key Services

  • Creator-led social strategy
  • Creator casting and management
  • Creative strategy
  • Content production
  • Product seeding
  • Creator development
  • Campaign reporting and analytics
  • Technology platform

Sociata’s Unique Edge?

Creator participation measured beyond post output

The Foundation case identifies a creator-attributed share of enrollments. MAC records seeding participation and performance against creators’ personal averages, giving the output count a stated comparison.

Who is Sociata Best For?

Creator programmes for education and beauty seeding

Education programmes and beauty seeding teams should shortlist Sociata when creator participation needs a clear reporting basis. Its cases suit briefs that connect creator content with enrollment or sustained product-content output.

How to choose an influencer marketing agency in Dubai

Start with the customer and the campaign area

Write down who should see the content and where they should be. A Dubai restaurant visit and a regional beauty launch need different creator choices. Give the agency your customer profile, the language of the content and the places your campaign must reach. Then request a relevant case with its geography attached. YKONE’s d’Alba work covers the UAE and Saudi Arabia. Sociata’s Foundation case reaches across the Arab world. Those examples can inform a regional brief, while a local launch needs its own delivery plan. Keep the campaign audience separate from the agency’s office address.

Match the delivery model to your brief

Decide what you need creators to do. A hosted stay requires a different plan from paid product education. For an event, review the invitation process and the content expected after attendance. For seeding, agree how participation and published posts will be recorded. For a wider launch, identify where PR, social management or paid media joins the creator work. Mumkin’s Sephora activation connects home visits and public appearances with content. House of Comms’ launch cases join media and creator activity. Use that delivery detail to check whether the proposal covers the work your team needs.

Agree what the results will mean

Choose a reporting measure that follows your goal. Views can help assess content consumption. A registration campaign needs the completed action recorded as well. Request the definition behind an engagement rate and clarify whether reach describes creators or an integrated programme. Following’s Barakat case gives rates against followers and against views. NEXA reports registration cost for ARN’s wider campaign. Have the agency show you a sample report with the same distinctions. Keep content counts, audience response and commercial actions on separate lines so the result can be read without guesswork.

Make the quote and approval process clear

Request separate prices for creator participation, agency work and production. Specify usage rights and paid distribution in the quote. Add travel or event delivery where your brief needs it. Agree who approves creators and content, how revisions work and who supplies the final reporting data. Discuss the timetable with the people who will deliver the campaign. If an agency can’t define the audience, identify the work included or explain its proposed success measure, resolve that before signing. A large reach estimate doesn’t answer those delivery questions.

Final thoughts

The best influencer marketing agency in Dubai for your brief should show relevant campaign work, a clear plan for your audience and reporting you can use. Choose the delivery model that fits your goal, then compare proposals using the same scope and measures. Keep regional totals attached to their geography and mixed campaign results attached to their channel mix.

For brands in Dubai and across the UAE, a clear brief is the next step. Bring yours to House of Marketers to discuss how creator content and paid media could support your campaign. Share your target audience, budget and goals so the conversation starts with what your brand needs.

Contact for Free Campaign Proposal

Frequently Asked Questions

Define the audience and geography, the product or experience, the content you need and the action you want viewers to take. Include your timing and approval process. Use the cases here to discuss a relevant delivery model, such as creator visits, product seeding or an integrated launch.

Request an itemised quote for creator fees, agency work, production, usage rights and paid distribution. The campaign sheets used here don’t establish standard agency fees. NEXA’s ARN case reports AED 201 per registration for an integrated campaign; that’s a campaign result, not an agency price.

Compare the same measure and denominator. Following’s Barakat case reports 4.1% engagement against followers and 2.7% against views. Keep those definitions beside the rates. Check whether a reach total covers a local campaign, a region or a wider communications programme.

Alined Creative publishes dining work for Somewhere and Of The Earth. The latter reported 138K views and a 7% average engagement rate calculated against views. Following’s Barakat campaign offers a related food-and-drink example tied to a Kite Beach activation.

Keep them as separate measures. House of Comms’ launch results and TishTash Tots’ communications cases include media and creator activity. For example, Kit & Kin’s launch reported 220 coverage pieces across its communications work. Use creator-specific reporting when assessing creator delivery.

Regional results retain their published geography. YKONE’s d’Alba case covers the UAE and Saudi Arabia, while Sociata’s Foundation programme reaches the Arab world. NEXA’s tourism programme concerns Ras Al Khaimah, another emirate. Compare those scopes with the audience in your brief.

House of Marketers is the featured international campaign option. Its Azha Perfumes work was global and US-focused, reporting 3.3M+ video views and 90 creator-led assets across a 10-month campaign. It suits a discussion about creator campaigns for audiences abroad.

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