You need an agency that understands your customers and can turn your brief into creator content that works. Start with the job you need done: getting people to try a service, visit a pop-up or understand a product before buying. The profiles below help you compare those kinds of work.
You can compare managed creator programmes, regional product launches and content paired with paid advertising. Event teams can also consider agencies that bring KOL hosting into a wider PR plan. The profiles explain the work behind those choices, so you can shortlist partners whose experience fits your brief.
Keep the target audience in view. For a local campaign, ask where each creator’s audience lives. For a regional launch, check how the content will fit the countries involved. We’ve kept those market scopes beside the results to help you make a useful comparison.
We reviewed published case studies and service pages to help you compare top influencer agencies, then scored the competing teams using the checks below. House of Marketers appears as an unscored featured global option for Singapore-based brands planning campaigns abroad.
Our Method
This analysis evaluated 11 leading agencies. Competing agencies receive a HoM Score out of 5, built from five checks, each worth up to 1 point. Cases measures verified campaigns for this topic. Transparency checks whether a result says what it counts or what it’s measured against. Breadth counts stated services. Portfolio counts named clients. Returns checks for a return, cost or sales result alongside reach. Scores use results read on the agencies’ own live case pages. Ties go to more verified cases, then more verified figures. House of Marketers publishes this list. It sits first as a featured global option and is neither ranked nor scored. The campaign results are agency-reported. Regional totals retain their published market scope, and integrated campaign results retain their stated basis.
Quick Overview
| # | Agency | HoM Score | Best for |
|---|---|---|---|
| 1 | House of Marketers | Featured | Singapore-based brands launching campaigns abroad |
| 2 | Narrators | 3.6/5 | Managed travel and service trial creator programmes |
| 3 | X10 Media | 3.6/5 | Audience-specific finance and home product stories |
| 4 | FLYCO | 3.6/5 | Retail pop-ups and purchase-linked prize campaigns |
| 5 | Kobe | 3.6/5 | Consumer brands coordinating Southeast Asian content |
| 6 | Mad Hat Asia | 3.6/5 | Event launches combining KOL hosting and press work |
| 7 | HEPMIL Creators Network | 3.6/5 | TikTok event awareness and participation challenges |
| 8 | Social Jet | 3.5/5 | Creator stories paired with tracked Meta sales |
| 9 | Gushcloud | 3.5/5 | Entertainment partnerships and international beauty |
| 10 | Hashmeta | 3.1/5 | Product launches with creator content and paid ads |
| 11 | Partipost | 3.1/5 | Nano-creator product trials with managed approvals |
1. House of Marketers

House of Marketers is a featured global option for Singapore-based brands planning creator campaigns outside Singapore. Its McAfee campaign generated 7.4M+ organic views across the UK and Germany. The agency activated 23 creators and delivered 28 videos, turning online security topics into content audiences could relate to. The work paired creator selection with local messaging across TikTok and Instagram.
The same campaign reported a £0.0075 cost per view. Brand research recorded a 53% overall increase in consideration, with a 125% consideration uplift in the UK and a 33% awareness boost in Germany. Those market labels matter when you’re choosing an international partner. The case gives a Singapore-based marketing team a concrete example of how House of Marketers planned content for overseas audiences and measured the response.
Its services cover influencer strategy, creator content and paid amplification. That makes the agency a relevant shortlist choice when your brief includes both published creator posts and content for paid social in your target market.
Key Services
- Influencer strategy
- Influencer seeding and gifting
- Ambassador programmes
- YouTube influencer marketing
- TikTok ads
- Meta ads
- Paid amplification and whitelisting
- UGC campaigns
- TikTok ad content
- TikTok account management
House of Marketers’s Unique Edge?
Overseas creator work with market-specific brand results
McAfee’s UK and Germany campaign connects organic viewing with brand research. House of Marketers reports consideration and awareness changes by market, giving international brand teams a useful basis for discussing audience response alongside content delivery.
Who is House of Marketers Best For?
Singapore-based brands launching campaigns abroad
Singapore-based teams taking consumer brands into overseas markets. House of Marketers suits a brief that calls for local creator storytelling, TikTok or Instagram content, and a plan for measuring brand response in the countries being targeted.
2. Narrators

Income’s Singapore travel insurance campaign generated 3.4M+ organic views through 29 creators and 51 content pieces. Narrators worked with creators who shared travel experiences that included the insurer’s products. The content ran across Instagram, YouTube and TikTok, giving the brand a way to explain its offer through the situations travellers recognise.
For BlueSG, the agency organised a local activation with 12 creators and 24 content pieces. The Singapore electric car-sharing campaign reported 520K reach and 32K engagements. Participating creators received rental credit, tried the service, then produced Instagram carousels, videos and stories about the experience. That detail makes the example useful if your product needs to be tried before it can be explained.
Narrators’ services span creator outreach, contracting and content approvals through campaign reporting. You can assess it against a managed programme brief where your team needs help coordinating creators as well as developing the campaign idea. The cases show how that coordination translates into published content for service brands.
Key Services
- Campaign strategy
- Creator sourcing and matching
- Creator outreach
- Negotiation and contracting
- Creator onboarding
- Content coordination and approvals
- Paid amplification
- Campaign reporting
Narrators’s Unique Edge?
Product experiences give creators something to explain
The BlueSG activation built the content around using the service. Income used travel experiences to bring insurance into the story. Those examples give service marketers a relevant way to discuss creator briefs and product access.
Who is Narrators Best For?
Managed travel and service trial creator programmes
Travel, insurance and consumer service marketers who want an agency to manage creator relationships and content approvals. It’s a useful choice when the brief depends on creators experiencing the product and explaining it in their own content.
3. X10 Media

SingSaver’s Singapore campaign reported reach of 1138450 across 64 influencer postings from 14 KOLs. X10 Media selected creators who could explain financial topics to their audiences. Instagram reels and stories carried the work, with the campaign aimed at building interest and credibility for the financial comparison platform.
KDK’s Singapore ceiling fan campaign took a different creative route. It used 7 Gen Z and millennial creators to demonstrate the product’s Wi-Fi functions through TikTok videos, humour and trending audio. The case reports a 32.44% engagement/viewership rate, using that combined label, and 47341 views for the best-performing post. The post result belongs to that piece of content.
Together, the cases show how X10 Media adjusts the explanation to the product and audience. Financial education and a home appliance ask different things of a creator. Its service list includes KPI setting, audience strategy and creative direction, so a useful proposal discussion can cover who should tell the story, what they need to explain and how the campaign will be measured.
Key Services
- KPI setting
- Brand-building programmes
- Platform-specific campaigns
- Tactical campaigns
- Full-funnel influencer marketing
- Social listening
- Audience strategy
- Creative direction
X10 Media’s Unique Edge?
Different products get different creator treatments
SingSaver used explanatory Instagram content. KDK used TikTok demonstrations with humour and trending audio. X10 Media’s published work gives you distinct examples to compare when your product needs a clear explanation without losing the creator’s usual style.
Who is X10 Media Best For?
Audience-specific finance and home product stories
Finance platforms and home product brands with a specific audience to reach. Shortlist X10 Media when you want creator selection and creative direction tied to how your customers understand the offer, with platform-specific content in the brief.
4. FLYCO

JisuLife’s Orchard Road pop-up campaign reported 400100 total views/impressions and 2500 engagements from 10 creators. FLYCO used creator reels to highlight the Global Experience Store at The Heeren. In-store offers, fan engraving and a lucky draw gave the content concrete reasons for people to consider a visit.
Its Fuze Tea work covered Singapore and Malaysia. That regional campaign reported 1268142 total views/impressions and 25956 engagements. Creators told stories about balance around the brand’s new-label message, while a spend-to-win offer connected purchases with a prize trip. The published totals cover the combined markets. FLYCO uses the combined views/impressions label for both cases.
FLYCO’s services join creator sourcing and scriptwriting with production, retail activations and paid amplification on Meta. It also offers influencer trips and ambassador programmes. For a retail marketer, the cases are useful examples of how creator content can explain an offer or campaign mechanic. Use the proposal to connect that content plan with the customer action your own campaign will measure.
Key Services
- Creator sourcing and matching
- Campaign briefing and scriptwriting
- Content production
- Meta paid amplification
- Campaign reporting
- Retail activations
- Influencer trips
- Spend-to-win campaigns
- Brand ambassador programmes
FLYCO’s Unique Edge?
Creator content explains the activation itself
JisuLife’s reels showed the pop-up’s offers and experiences. Fuze Tea paired a purchase mechanic with travel content. FLYCO is worth considering when the campaign needs creators to make an activation easy to understand.
Who is FLYCO Best For?
Retail pop-ups and purchase-linked prize campaigns
Retail and beverage teams planning a pop-up, prize promotion or sponsored travel activation. The fit is strongest when creator storytelling needs to explain how customers can take part and what the experience involves.
5. Kobe

Kobe’s regional Home with Philips campaign reported 160379+ saves from 69 creators and 160+ content pieces. The work included Singapore creators alongside creators in other countries. Kobe placed household products into everyday situations through Instagram posts, stories and TikTok content. The saves are a published interaction result across the regional campaign.
For CASETiFY, the agency reported 6M people reached and 10M+ views across Southeast Asia. The case names a Singapore creator alongside participants from Malaysia, Thailand, the Philippines, Vietnam and Indonesia. Content was adapted to the local market and platform. Those results cover the regional programme, including Singapore.
This makes Kobe a useful option when your Singapore brief sits inside a wider regional launch. The published work shows consumer products appearing in local creator content across markets. Its services include creative concept development, influencer matching and posting schedules, followed by weekly reporting and post-campaign analysis. You can use those stages to compare how an agency proposes to keep a regional campaign coherent while giving creators room to make relevant content.
Key Services
- Campaign planning
- Creative concept development
- Campaign content design
- Influencer matching
- Influencer management
- Posting schedules
- Weekly reporting
- Post-campaign analysis
Kobe’s Unique Edge?
Regional planning leaves room for local creator choices
The CASETiFY work names creators across Southeast Asian markets. Philips shows household products in everyday situations. Kobe offers relevant examples for brands that need a shared campaign idea with content adapted to local audiences.
Who is Kobe Best For?
Consumer brands coordinating Southeast Asian content
Consumer product marketers coordinating Singapore activity within a Southeast Asian campaign. Consider Kobe when your brief needs local creator matching under a shared idea, with posting schedules and reporting across the planned markets.
6. Mad Hat Asia

World Christmas Market Singapore’s integrated PR and KOL campaign reported 44M+ social reach, 507 coverage pieces and 148965 event visitors over 21 days. Mad Hat Asia combined press distribution with on-ground KOL and media hosting, plus spokesperson profiling. These are results for the integrated campaign, including event attendance. The figures don’t isolate the contribution from creators.
For Singapore Food Festival, commissioned by Blake Harris Entertainment, Mad Hat combined food KOL hosting with PR and spokesperson work. The campaign reported 373 coverage pieces and 272M worldwide reach. That is an international reach total for the integrated event campaign. It should be read alongside the mix of press and creator activity that produced the coverage.
Mad Hat’s services cover influencer selection, creative concepts and creator briefing, with content monitoring and reporting. Its cases are relevant when your event needs creator participation within a wider communications plan. The proposal discussion can then focus on what KOLs will experience, what content they will make and how their contribution will be reported alongside press activity.
Key Services
- Campaign development
- Influencer selection and engagement
- Creative concepts
- Creator briefing
- Content production
- Content monitoring and fulfilment
- Community management
- Reporting and analysis
Mad Hat Asia’s Unique Edge?
KOL hosting sits inside the event communications plan
Mad Hat’s event work combines creator hosting with media relations and spokesperson activity. The case results give event marketers a view of that integrated delivery, with reach and coverage reported across the wider campaign.
Who is Mad Hat Asia Best For?
Event launches combining KOL hosting and press work
Event organisers and food or retail destinations planning a launch with both press and creator attendance. Shortlist Mad Hat when the brief needs those activities coordinated around the same event experience and communications plan.
7. HEPMIL Creators Network

OCBC Cycle’s creator campaign reported 2.2M video views and 2.9M impressions. HEPMIL Creators Network brought participating creators into a campaign to raise awareness and encourage event sign-ups as the cycling event returned. The published work names the creators involved and separates the viewing result from impressions.
The National Environment Agency’s SGECOHACKS campaign used a TikTok hashtag challenge around sustainability and recycling-related actions. It reported 1.2M video views and 39 UGC submissions. Creators helped introduce the challenge and show the actions audiences could take. The submissions give the case a participation measure alongside video viewing.
HEPMIL’s services include branded creator content, hashtag challenge management and paid media boosting. Content licensing and video production are also listed. For a team planning a public participation campaign, the cases offer a clear starting point for discussing the creator’s role. You can compare how the agency proposes to introduce the idea, demonstrate it and invite an audience response within the content itself.
Key Services
- Branded creator content
- Brand account content
- Hashtag challenge amplification
- Creative asset creation
- Content licensing
- Paid media boosting
- Hashtag challenge management
- Video production
HEPMIL Creators Network’s Unique Edge?
Challenge content gives audiences a role in the campaign
SGECOHACKS paired creator videos with a prompt for audience submissions. OCBC Cycle used creator content around an event return. The work is relevant to briefs built around awareness and participation.
Who is HEPMIL Creators Network Best For?
TikTok event awareness and participation challenges
Event, public education and community campaign teams using TikTok to introduce an activity. Consider HEPMIL when you need creators to demonstrate the idea and encourage people to participate through content of their own.
8. Social Jet

Mom’s Cooking’s Singapore campaign reported S$258K+ in tracked sales, 16x ROAS and 674 new customers over 8 weeks. Social Jet combined influencer storytelling with Meta direct-response advertising. The agency attributes the sales through the Meta web pixel, so the results belong to that creator-and-paid-media campaign. ROAS measures return on ad spend.
Citi Singapore’s campaign used financial education within lifestyle content. Social Jet reports a 15% increase in following over 2 weeks, alongside 200K accounts reached. The case gives financial marketers an example of using creator-style content to explain a subject in a setting audiences recognise.
Its service list covers TikTok, Instagram and Xiaohongshu marketing, with UGC content and product sampling. The Mom’s Cooking example makes Social Jet relevant when your brief joins creator content with paid advertising and sales tracking. The proposal should show how the content, media buying and measurement will work together for your product. The Citi work adds a separate example focused on audience growth and reach.
Key Services
- Influencer marketing
- TikTok marketing
- Instagram marketing
- Xiaohongshu marketing
- UGC content
- Creator-led event and activation marketing
- Product sampling and reviews
Social Jet’s Unique Edge?
A published sales case includes its attribution basis
The Mom’s Cooking case states both tracked sales and Meta web pixel attribution. That gives a performance team a concrete campaign to discuss when it needs creator content, direct-response ads and reporting in the same plan.
Who is Social Jet Best For?
Creator stories paired with tracked Meta sales
Consumer businesses with a product to sell and a paid social budget alongside creator production. Social Jet suits teams that want to discuss sales attribution and media execution as part of the campaign brief.
9. Gushcloud

Grab’s integration with Jackson Wang’s Come Alive music video reported 14M total views. Gushcloud secured the partnership, which its case collection labels as Singapore work. The result is the music video’s viewing total, giving entertainment marketers an example of a brand appearing inside an artist’s content.
For ISNTREE, Gushcloud handled creator booking, content production and regional strategy. The campaigns reported 7.9M+ views across the United States, Philippines, Singapore, Malaysia, Indonesia, Vietnam and Thailand. That total spans the participating markets. Instagram, YouTube, TikTok and Facebook carried different content formats for different audiences.
The cases show distinct routes into creator partnerships. A music-video integration puts a brand within an entertainment release. A regional beauty programme coordinates creators and content across countries. Gushcloud’s services include creative media production and experiential activations alongside creator partnerships. That mix gives marketers a useful basis for discussing how a talent relationship could work within a broader brand campaign, with the content format and markets agreed in the brief.
Key Services
- Brand strategy and marketing
- Creator partnerships
- Audience and campaign insights
- Creative media production
- Premium YouTube ads
- Experiential activations
- Brand licensing partnerships
Gushcloud’s Unique Edge?
Artist integration and regional creator production
The Grab work centres on a music-video partnership, while ISNTREE uses creators across countries and platforms. Gushcloud gives brand teams examples to assess for entertainment-led campaigns and international beauty content.
Who is Gushcloud Best For?
Entertainment partnerships and international beauty
Brands considering an artist partnership or a beauty campaign across international markets. Shortlist Gushcloud when the brief includes talent booking, content production and a clear role for entertainment within the brand’s marketing plan.
10. Hashmeta

Trichoderm’s Singapore launch reported 18K+ link clicks across 3 months, with 20+ influencers involved. Hashmeta selected beauty, wellness and parenting creators, then adapted their content into short clips for social ads. The clicks went to the Guardian e-commerce landing page. They reflect creator content combined with paid redistribution.
ZALORA’s Get The Look campaign covered Singapore and Malaysia. It reported 2.5M+ Instagram users reached, 287K+ interactions and an 11.7% engagement rate. Creator posts linked fashion with travel and adventure themes, using product links and promotional codes. Those results cover both markets.
Hashmeta’s services span influencer marketing, social content and social advertising. Video content adaptation is part of that offer, which makes the Trichoderm example useful if your launch needs creator assets for paid distribution as well as published posts. The ZALORA work adds a regional retail example. You can use the cases to discuss the path from creator concept to product link, then agree how clicks and engagement will be reported for your own campaign.
Key Services
- Influencer marketing
- Social media strategy
- Content marketing
- Social media management
- Social media advertising
- Creative campaigns
- Gamification
- Video content adaptation
Hashmeta’s Unique Edge?
Creator assets carry through into social advertising
Trichoderm’s launch shows creator content being edited for paid social distribution. ZALORA adds product links and promotional codes to regional creator posts. The work is relevant to a brief that connects content production with distribution.
Who is Hashmeta Best For?
Product launches with creator content and paid ads
Beauty, wellness and retail marketers planning a launch with paid social support. Consider Hashmeta when your team wants creator assets adapted for advertising and a clear reporting plan for traffic or engagement.
11. Partipost

Charles & Keith’s Singapore campaign activated 122 creators and reported a 31.13% average engagement rate over 4 weeks. Partipost used TikTok content in which creators shared sponsored products with their followers. The case gives fashion marketers a concrete example of coordinating product content across a group of participating creators.
MoneyOwl’s Singapore campaign activated 81 creators and reported a 6.12% average engagement rate during the programme. Creators opened an account, built a portfolio and shared their experiences through Instagram carousel posts and stories. The reported percentage is an engagement rate for the campaign content.
Partipost offers campaign planning, creator matching and content approvals, with communications and payment management in its service list. It also provides a platform workflow for managing activity. That makes the delivery scope worth discussing when you request a proposal. Agree which tasks the team will run and which your own team will handle. The published campaigns give you relevant examples for product trials and coordinated creator participation.
Key Services
- Expert campaign planning
- Creator matching
- Creator vetting
- Content review and approvals
- Creator communications
- Creator payment management
- Campaign monitoring
- Campaign reporting
Partipost’s Unique Edge?
Product trial campaigns supported by approval workflows
MoneyOwl’s creators used the product before sharing their experiences. Charles & Keith coordinated sponsored fashion content. Partipost’s planning and approval services give brands a way to organise those product-led creator briefs.
Who is Partipost Best For?
Nano-creator product trials with managed approvals
Fashion and consumer service teams planning nano-creator trials or product content. Partipost is a useful choice when you want creator matching, content review and payment management included in a clearly scoped campaign workflow.
How to choose the right agency for your campaign
Choose the customer action before the creator list
Write the outcome into your brief before you compare proposals. For a service trial, explain what a creator needs to experience and what you want their audience to understand. For a product launch, decide whether you need demonstrations, styling ideas or a clear explanation of a feature. Give the agency enough context to suggest the right content.
Then ask for the case that resembles that task. Narrators’ BlueSG work centres on trying a service. FLYCO’s JisuLife reels explain a pop-up’s offers and experiences. Those are useful comparisons for different briefs. Look at what the creator actually did, alongside the result the agency reports.
Match the campaign to the markets you need
A Singapore-only brief and a regional launch need different proposals. State the countries you want to reach and request an audience breakdown for the proposed creators. Ask how language, product availability and local context will shape the content. A regional case can support that conversation when its markets match your plans.
Kobe’s CASETiFY work covers Southeast Asia, including Singapore. Hashmeta’s ZALORA results cover Singapore and Malaysia. Use those cases to discuss regional coordination, then request reporting that separates your target markets where possible. For a Singapore-based brand campaigning overseas, compare the agency’s work in the countries you’re entering.
Compare the scope behind the quote
Request separate costs for creator fees, agency delivery and paid media. Put content usage rights into the same conversation. If your team plans to run a creator’s video as an ad, confirm the permitted channels and usage period before production starts. Make the approval process clear too, including who signs off scripts and finished content.
Partipost lists content review and creator payment management among its services. Social Jet’s Mom’s Cooking work combines creator storytelling with Meta advertising. These examples can help you describe the delivery you want. Get the proposed scope in writing, including reporting, revisions and responsibilities, so you’re comparing the work behind the price.
Agree how the results will be read
Choose the reporting measures that fit the customer action. A viewing total can help assess content distribution. A link-click total can show traffic to a product page. For a sales brief, request the attribution source and the spending basis behind any return figure. Keep these labels attached to the results when you compare cases.
For an event campaign that combines PR and KOL activity, agree how creator content will be reported alongside coverage and attendance. Mad Hat Asia’s cases report integrated campaign totals. For paid creator campaigns, ask which results include advertising. Resolve unclear market scope, content rights or measurement responsibilities before you sign.
Final thoughts
The best influencer marketing agency for your brand should understand the customers you want to reach and show relevant work. Compare proposals on the same scope, with clear content rights and an agreed reporting plan.
If your next campaign takes you beyond Singapore, House of Marketers can help you plan the creator content and paid media around that brief. Its McAfee work in the UK and Germany gives you an example to discuss. Share your target countries and campaign goal to get a free campaign proposal.
Frequently Asked Questions
Start with your target audience and the action you want them to take. Compare relevant published work, then request a proposal that sets out creator selection, content formats and reporting. For Singapore activity, confirm the proposed creators reach the local audience you need.
Include your product, target markets and campaign goal. Explain what creators need to experience or demonstrate, then state the content you need and where you plan to use it. Include the approval process and the result your team will use to judge the campaign.
Build the budget around your scope. Request separate costs for creator fees, agency delivery, content rights and paid advertising. State the markets and formats you need so the agency can quote for the actual work. Compare proposals on those same terms.
Allow for product access, creator briefing and approvals before publication. Partipost reports a 4-week Charles & Keith campaign, but that duration describes the published campaign. Agree your own preparation schedule with the agency, including time for revisions.
Yes, when the agreed rights cover that use. Hashmeta’s Trichoderm work adapted creator content into social ads and reported 18K+ link clicks across the Singapore launch. The result combines creator content with paid redistribution. Confirm channels, usage periods and ad permissions in the proposal.
Keep the countries beside the figures. Kobe reports 10M+ views for CASETiFY across Southeast Asia, including Singapore. That figure covers the regional campaign. Request a Singapore audience breakdown for your own brief and keep regional totals separate in your comparison.
House of Marketers is featured here for Singapore-based brands planning campaigns outside Singapore. Its McAfee campaign covered the UK and Germany, generating 7.4M+ organic views. Share the countries you want to enter when requesting a campaign proposal.






