How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty […]
Meta’s “Ad” Label Swap and Original Content Push is Affecting Influencer Marketing Campaigns
Meta has recently come out with two new updates in its ecosystem. Firstly, Meta is taking crediting original creators very seriously. Secondly, […]
Social Search in 2026: What Adobe’s Latest Research Means for Marketers
Adobe Express’ recent research surveyed over 800 consumers and 200 small business owners across the US. The data they gathered will steer […]
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This situation […]
Staples Baddie Marketing Case Study: What UGC Marketing Can Do That Expensive Campaigns Cannot
“Why don’t we do something like this?” Everybody has had this conversation in their company, after witnessing another brand execute a powerful […]
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands, include restaurant chains are facing a conundrum in today’s social media age. On one hand, they have decades of cultural […]
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update […]
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding […]
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in […]
How Meta’s 2026 AI Updates Are Reshaping Advertising, Content, and Discovery
Over the last two years, Meta has been integrating AI across every part of its ecosystem. Meta’s goal is to make […]
House of Marketers Turns Beauty of Joseon Into the #1 Bestselling Sunscreen Brand
House of Marketers, a global TikTok Marketing Agency, partnered with Beauty of Joseon to execute a top-tier K-beauty TikTok influencer campaign across […]
House of Marketers Drives 23M+ Views for LG H&H’s K-Beauty Brands on TikTok
House of Marketers, a global TikTok marketing agency, partnered with LG Household & Health Care to deliver a multi-brand K-beauty influencer and […]
TikTok Avoids U.S. Shutdown With New Compliance Structure
Overview TikTok’s U.S. operations are now formally secured allowing the platform to continue operating in its largest market. Data, governance, and […]
Micro-Influencer Marketing Stats: Engagement, ROI & Platform Benchmarks
Most marketers agree that micro-influencers work. Far fewer can explain how well, where, or under what conditions they work best. Micro-influencer […]
House of Marketers Drives 2x Sales for COSRX Through K-Beauty TikTok Influencer Campaign
House of Marketers, a global TikTok marketing agency, partnered with COSRX to execute a large-scale K-beauty TikTok influencer campaign across TikTok, TikTok […]
How to Measure Influencer Marketing ROI
Summary Influencer marketing ROI measures the business value generated by creator campaigns compared to total campaign cost, including direct sales and […]
TikTok SEO Explained: How to Boost Visibility and Grow Audience on TikTok
Summary: How to Drive TikTok Views with Social SEO TikTok SEO is intent-driven, not trend-driven. To rank on TikTok, you should […]
30+ Best TikTok Marketing Agencies in the USA (2026)
TikTok is a powerhouse platform reshaping how brands connect with consumers. And despite recent controversies regarding the potential TikTok ban, we’re extremely […]
27+ Best Social Media Marketing Agencies in Atlanta (2026)
From viral TikTok and Instagram campaigns to ROI-driven ad strategies, Atlanta is home to some of the most dynamic social media marketing […]
25+ Top Marketing Agencies in DENVER (2026)
You know social media matters, but figuring out who to trust with your content online? That’s the hard part! With every agency […]
Influencer Marketing for Small Businesses: Guide for 2026
Are you a small business looking to try out influencer marketing in 2025? House of Marketers is an Influencer marketing agency and […]
Influencer Marketing Stats You Need to Know
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over 30 billion in […]
40+ Best Ever TikTok Dance Challenges and Trends!
There’s something about a catchy beat and a few slick moves that makes TikTok dance challenges impossible to resist. One minute, you’re […]
20+ Social Media And Influencer Marketing Agencies in Philadelphia (2026)
In Philadelphia, a new generation of marketing agencies is changing the game blending influencer or creator partnerships, paid social, and razor-sharp strategy […]
![47 TikTok Statistics + Facts You Need to Know [Updated 2026]](https://houseofmarketers.com/wp-content/uploads/2025/01/onsite-update-important-tiktok-user-revenue-stats-featured.png)
47 TikTok Statistics + Facts You Need to Know [Updated 2026]
Most TikTok campaigns do not fail just at the execution stage. They fail much earlier. This is because marketers are planning TikTok […]
TikTok Announces End of Custom Identity Ads in 2026
TikTok is preparing to fully remove its Custom Identity option from Ads Manager in early 2026. This change will require all advertisers […]
Best 25 US TikTok Creators for 2026
Social media is no longer optional for businesses looking to dominate in their industries. TikTok has gained wide reverence among marketers. The […]
![Ultimate TikTok Marketing Guide for 2026 [Updated: 2026]](https://houseofmarketers.com/wp-content/uploads/2023/07/Ultimate-TikTok-Marketing-Strategy-Guide.png)
Ultimate TikTok Marketing Guide for 2026 [Updated: 2026]
It is no secret that TikTok is reshaping the marketing landscape. The social media platform has already captured the attention of over […]
40+ Best Social Media Agencies in New York City (NYC) 2026
If you’re looking to grow your brand online, New York is home to some of the most creative, data-driven, and culture-connected marketing […]
5 Predictions That Will Reshape Influencer Marketing in 2026
Over the past year, something important has shifted. Creator-led content has started to outperform traditional brand ads at scale, not just in […]
10 Must-Try Strategies for Subscription Brands in 2026
The subscription business model is booming—and it’s easy to see why. By 2026, the global subscription e-commerce market is expected to hit […]
Marketing Campaigns Year in Review: The Strategies Shaping 2026
Before planning for 2026, it is worth taking a clear look at what worked and what did not last year. Let’s take […]
![6 Mobile App Marketing Trends in 2026 [Agency Insights]](https://houseofmarketers.com/wp-content/uploads/2024/04/App-Marketing-Trends.png)
6 Mobile App Marketing Trends in 2026 [Agency Insights]
This year, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more […]
Influencer Marketing for SaaS: Best Practices and Strategies for 2026
Gone are the days when SaaS companies solely relied on traditional advertising methods. The rise of social media has propelled influencer marketing […]
House of Marketers Helps Azha Perfumes Drive 3.3M+ Views Through Creator-Led Influencer Marketing
House of Marketers, a global TikTok and social media marketing agency, partnered with Azha Perfumes to execute a creator-led influencer and UGC […]
House of Marketers Helps Dr. Hypes Scale AI-Designed Custom Sneakers Through UGC and Paid Social Performance Campaigns
House of Marketers, a Global TikTok Marketing Agency, partnered with Dr. Hypes to execute a high-impact UGC and paid social campaign across […]
Rare Beauty’s Creator-Led Marketing
Rare Beauty did not enter the beauty market to overtake it. It entered with a mission and a desire to give visibility […]
What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel
Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s […]
Unlocking Q5 on TikTok: How Smart+ and Lower Competition Drive Better Results
Overview Q5 is far more user engagement than most marketers realise and how lower competition can help maximise performance. How TikTok’s Smart+ […]
TikTok Is Pushing for Creator-Led Marketing in 2026
Overview TikTok is doubling down on influencer partnerships, as creator-led content now consistently outperforms traditional ads. The update adds stronger data and […]
Meta Shares New Performance Tips for Reels Ahead of 2026
Overview Meta analysed brand Reels with Toluna to identify the creative patterns most likely to land in the top 20% for […]
Shelby’s Shawarma Use of Lore, Skits, and Influencers to Find Global Fanbase
TikTok has turned into one of the easiest places for brands to grow, and the platform keeps shifting. First it was all […]
House of Marketers Helps Pulsenmore Build International Awareness Through a Multi-Market Paid Social Strategy
House of Marketers, a global TikTok and paid social marketing agency, partnered with Pulsenmore to execute a comprehensive multi-country awareness campaign across […]
(Eyes Lips Face) Elf Case Study: TikTok Marketing Lessons For Beauty Brands
What does it take for a beauty brand to go viral on TikTok? For Elf Cosmetics, the answer was a 15-second […]
House of Marketers Helps Cetaphil Transform NYC Derm On Tour Into a Multi-Million-View Creator-Led UGC Campaign
House of Marketers, a Global TikTok Marketing Agency, collaborated with Cetaphil to execute a high-impact creator activation for the brand’s Derm On […]
How Crumbl Built a Frictionless Influencer Marketing System That Drives Viral Growth
If you run a business today, you know how hard it is to stay consistently relevant online. Getting people to talk about […]
Meta Expands Content Protection to Safeguard Original Reels
Overview Meta launches new Content Protection for creators, a system that automatically detects when a creator’s Reel is reposted across Facebook or […]
TikTok’s New Holiday Hub Helps Brands Turn Festive Trends Into Sales
Overview TikTok rolls out a seasonal hub to help brands make TikTok-ready content and ride the holiday shopping wave. Discusses TikTok […]
What Every Brand Can Learn From Zohran Mamdani’s Creator-Led Social Media Campaign
Somehow, Zohran Mamdani had the whole internet rooting for him. Even people nowhere near New York were invested in what he had […]
Instagram Adds Competitive Insights for Professional Accounts
Overview: Instagram introduces Competitive Insights to help marketers compare their performance with other similar profiles. Marketers can select up to 10 competitor […]
Stay Within Safe Zones – TikTok, Facebook and Instagram Reels/Stories
Did you upload the perfect Reel or Story, only to watch your call-to-action disappear under a progress bar or caption box? That […]
TikTok Deal to Be Signed Off This Week: Reports from White House
U.S. Treasury Secretary Scott Bessent says all details for TikTok’s sell-off have been “ironed out,” with leaders expected to finalise the agreement […]
How SKIMS Built a $4 Billion Brand Through Instagram Marketing
When Kim Kardashian launched SKIMS in 2019, she built it on a principle she already understood better than anyone — influence — […]
How Liquid Death Built a $1.4 Billion Brand Using TikTok and Comedy Marketing
When most people think of bottled water, they picture clear plastic bottles, minimalist labels, and faint promises of purity. Then in 2017, […]
Meta Releases 2025 Festive Season Guide Highlighting AI, Reels, and Data-Driven Sales
Overview Meta has published its 2025 Festive Season Guide, sharing how brands can prepare for peak shopping months using automation, first-party data, […]
Insurance Influencer Marketing: Unique Strategies for 2026
Most insurance ads still sound like they were written in the 1950s, formal, fear-driven, and packed with jargon. It’s a message that […]
TikTok Releases New AI Advertising Guide Featuring Smart+, GMV Max, and Symphony
Overview TikTok has published new guidance highlighting how advertisers can utilise AI tools such as Smart+, GMV Max, and Symphony for stronger […]
How Influencer Content, Paid Media Boosting & Paid Social Ads Work Together
The way brands invest in social content has changed dramatically. What once fit neatly into “organic influencer marketing” or “paid ads” now […]
House of Marketers Helped NN Insurance Win Gen Z & Millennials Trust Across Europe
The insurance industry is known for its complexity. Policies are filled with technical language, products can feel impersonal, and younger generations often […]
Instagram Adds Downloadable Creator Account Summaries
Overview: Instagram has announced a new feature: downloadable performance summaries of content creators. This is designed to make brand collaborations easier, […]