How Influencer Content, Paid Media Boosting & Paid Social Ads Work Together
The way brands invest in social content has changed dramatically. What once fit neatly into “organic influencer marketing” or “paid ads” now […]
House of Marketers Helped NN Insurance Win Gen Z & Millennials Trust Across Europe
The insurance industry is known for its complexity. Policies are filled with technical language, products can feel impersonal, and younger generations often […]
Instagram Adds Downloadable Creator Account Summaries
Overview: Instagram has announced a new feature: downloadable performance summaries of content creators. This is designed to make brand collaborations easier, […]
48+ Social Media Top Tech Influencers in the U.S (& Global)
The right creator can make even the most complex product feel effortless and indispensable. Tech creators have built audiences that trust […]
TikTok Rolls Out Content Insights Update: What Marketers Need to Know
Overview TikTok launches Content Insights within creator analytics, giving brands trend data to guide content ideation. Different from Creator Search Insights by […]
TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)
Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the […]
Micro-Influencer Marketing Strategy: The Only Guide You’ll Ever Need
Truth be told, attention doesn’t live with the blue-check celebrities anymore. Micro-influencer marketing strategy is the reason brands with smaller budgets […]
Meta Announces New Reels and Threads Ad Options for 2025
Overview: Meta has announced some new ad options at its annual Brand Building Summit Reels Trending Ads lets brands appear alongside […]
TikTok Is Turning Search Into a Marketing Growth Engine
Overview: TikTok is evolving into a search destination where users look for ideas, inspiration, and trusted perspectives, not just answers. Search […]
Instagram Adds Reels Linking for Multipart Short-form Content
Overview Instagram recent update lets Creators link Reels together. Advertisers can now build multipart stories, tutorials, or campaigns that audiences can follow […]
![How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]](https://houseofmarketers.com/wp-content/uploads/2024/05/CeraVe-Case-study.webp)
How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]
Who created CeraVe, and how did it turn into one of Gen Z’s favorite skincare brands? The story begins in 2005 when […]
Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights
Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance […]
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-first platform where the right soundtrack can make or break your ad campaigns. Music is not just a background […]
Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights
Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels, […]
NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience
When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore […]
How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the […]
Facebook & YouTube Crack Down on Unoriginal Content
Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original […]
How Peloton Turned UGC and Community into its Greatest Growth Engine
You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the […]
Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release […]
YouTube Opens the Doors to Smarter Brand-Creator Partnerships
Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals. […]
How to Get TikTok Famous: Ultimate Brand Guide
We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds […]
Wellness Influencers: Powerful Strategy Guide for Wellness Brands
In the health and wellness industry, you are not just selling products or services; you’re becoming part of someone’s journey toward feeling […]
How To Go Viral on Instagram: Instagram Brand Strategy Guide
For marketers, ‘going viral’ has long been the holy grail, an elusive achievement that promises massive reach, unparalleled engagement, and brand […]
Major Brands Are Shifting Budgets Towards Influencer Marketing
Overview Influencer-led content is now a top priority for advertisers in 2025 Learn about how big brands plan on using influencer marketing […]
Top 25 Food Influencers in the U.S. Helping Brands Sell Out Stock
Even legacy brands are shifting their budgets toward influencer marketing, recognising it as a driver of growth & not just a trend. […]
Creative Optimisation in 2025: Meta’s Top Tips for Smarter Ads
Overview Meta shares ad tips based on 1M+ ad creatives statistics. New insights reveal how emotional storytelling, AI tools, and creative variety […]
![15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]](https://houseofmarketers.com/wp-content/uploads/2024/11/Featured-img-5.png)
15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]
When done right, influencer marketing builds trust and excitement through real connection. These campaigns engage audiences with stories, personalities, and experiences that […]
Google Launches AI Mode, Deep Search, and Virtual Try-Ons in Massive I/O 2025 Rollout
Overview Google is reimagining how users browse, buy, and connect with its latest updates. Update features AI-powered product discovery and automated checkout, […]
Instagram Announces New Messaging and Visual Updates: What You Need to Know
Overview In the new Instagram update, Users can read audio messages in DMs when sound is off or unavailable. Allows longer voice […]
Meta’s 2025 Ad Updates: Adding Smarter Tools for Creators, Brands & Video Campaigns
Overview Meta is testing ad placements alongside the most popular Reels to help brands align with real-time trends and conversations. New tools […]
Meta Provides Guidance for Advertisers to boost performance
Overview Meta shares five key advertising tips following its Q1 2025 earnings call to help brands improve ad results. Meta releases a […]
Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on […]
Inside Scoop on AI Doll Trend
Overview The AI doll Trend in a nutshell and its importance for marketers and businesses. House of Marketers insights for businesses and […]
Instagram’s Growth Strategy for 2025 by Instagram Chief
Overview Instagram’s Chief shares tips on Instagram Growth Tips about How to Grow Your Profile in 2025 House of Marketers’ breakdown of […]
Nike’s Influencer Marketing Social Media Strategy Explained
Watching a Nike ad feels like you could run through a brick wall—and come out stronger on the other side. It fires […]
Big Changes for Instagram Reels: Longer Videos & a Smarter Algorithm
Overview Instagram expands reels time to 3 Minutes. Algorithm changes introduced earlier last year are now implemented completely. Instagram Offers practical advice […]
30+ Instagram Stats Every Marketer Needs to Know: Instagram Social Media Marketing
With a staggering 130 million people tapping on shopping posts every month, it’s clear that Instagram is the powerhouse for engagement, e-commerce, […]
Leverage Major Events on TikTok with Tentpole Marketing
Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of […]
Instagram Adds Text-Only Testimonials to Partnership Ads
Overview Instagram Launches Text-Only Testimonials to Partnership Ads These are bite-sized endorsements that appear directly in the comments, allowing creators to share […]
TikTok Campaign For Skincare Brand Achieve 5M Views and 10K New Followers!
The beauty and cosmetics industry is a massive and growing market, with an estimated global value of $636.30 billion in 2024, according […]
Meta Expands Control Over Ad Placements for Marketers
Overview Meta’s new update gives advertisers more control over where their ads appear across Meta. This update includes features like expanded transparency, […]
Meta’s New ‘Breakthrough Bonus Program’ – Lifeline for Influencers Amid TikTok’s Uncertain Future
Overview Meta Launches Breakthrough Bonus Program for influencers, in case TikTok’s fate takes a turn for the worse. Meta is making the […]
Instagram Redesigns Profiles: Vertical Grids and More Features for Creators
Overview Instagram released a new update to make the app more customisable to help creators grow their audience and improve content. Instagram […]
Influencer vs. KOL Marketing: Differences and Pros & Cons
Think of the last time you made a purchase because of someone’s recommendation. Was it a skincare expert breaking down ingredients? A […]
TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead
Overview TikTok’s released a 2025 emerging trends report that is a comprehensive guide for brands to adapt to evolving consumer behaviors and […]
What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead
Article Overview U.S. TikTok ban could disrupt brand strategies and ROI Strategies for creators and brands after confirmed US TikTok ban. House […]
![15+ Social Media Marketing Predictions in 2025 [Infographic]](https://houseofmarketers.com/wp-content/uploads/2025/01/Featured-Img.png)
15+ Social Media Marketing Predictions in 2025 [Infographic]
A Snapshot of Social Media Predictions in 2025 In 2025, social media is thriving with new tools and features. Yet audiences are […]
House of Marketers Launches New Office in Seoul, South Korea
House of Marketers Are Considering Launching a New Office in Seoul to Empower Korean Brands for Global Social Success Seoul, South Korea […]
TikTok’s Impact on E-Commerce: Emerging Trends and a Clouded Future
Overview TikTok and Ipsos released a report about TikTok’s impact on E-Commerce Key Themes include TikTok’s discovery-driven algorithm, emphasis on the advantages […]
Access Fastest CPM Calculator: What is CPM? Calculate & Understand CPM
In the marketing funnel, CPM campaigns sit at the top, where the focus is on capturing attention and generating awareness. CPM serves […]
How TirTir Used TikTok to Achieve Viral Success: K-Beauty Case Study
Crafting a campaign that garners 117.2 million total views is no small feat. But that is exactly what K-beauty brand TirTir accomplished […]
Inside TikTok 2024: A Report on Trends, Music, and Global Impact
Overview TikTok shares its Year on TikTok 2024 report, celebrating the trends, creators, and moments that shaped the platform this year. Highlights […]
TikTok Ad Strategy: A Beginner’s Guide to Get Started with TikTok’s Ads
TikTok has redefined how brands connect with audiences, but succeeding on this platform requires more than just creativity—it demands strategy. As a […]
TikTok Introduces AI-Powered Symphony Creative Studio for Marketers
Overview TikTok Launches Symphony Creative Studio, a groundbreaking AI-powered suite designed to simplify video creation for marketers. The Tools will offer a […]
How TikTok is Helping Korean Cosmetics Brands Dominate Social Media
Imagine posting a 15-second video on TikTok, and within hours, it’s sold out worldwide. That’s how powerful TikTok’s reach is—and this is […]
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get […]
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder […]
7 Ways Subscription-Based Businesses Can Convert Social Media Users into Subscribers
Your subscription business is gaining new followers every day—your top-of-funnel strategy is solid. But now you’re thinking, “Where are the customers?” A […]
The Ultimate Marketing Strategy for Subscription-Based Companies
The subscription model is booming, and it’s no surprise why. By 2028, the global subscription e-commerce market is expected to reach an […]
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the […]