Meta’s 2025 Ad Updates: Adding Smarter Tools for Creators, Brands & Video Campaigns
Overview Meta is testing ad placements alongside the most popular Reels to help brands align with real-time trends and conversations. New tools […]
Meta Provides Guidance for Advertisers to boost performance
Overview Meta shares five key advertising tips following its Q1 2025 earnings call to help brands improve ad results. Meta releases a […]
35+ Best Social Media Agencies in the United Kingdom (UK)
When it comes to growing your business online, partnering with the right social media marketing agency in London or across the UK […]
Best 30+ Influencer Marketing Agencies in the UK
If you’re serious about growing your brand through social media—especially on TikTok, Instagram and YouTube —you need the right agency behind you. […]
Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on […]
TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers
Overview Trump’s reintroduced tariffs on Chinese trade have caused China to reject the proposed TikTok deal, further complicating negotiations. Instagram is making […]
Inside Scoop on AI Doll Trend
Overview The AI doll Trend in a nutshell and its importance for marketers and businesses. House of Marketers insights for businesses and […]
30+ Best Social Media Influencer Marketing Agencies in New York
Looking to partner with a bold, data-driven influencer marketing agency in NYC that can actually move the needle? You are in the […]
Instagram’s Growth Strategy for 2025 by Instagram Chief
Overview Instagram’s Chief shares tips on Instagram Growth Tips about How to Grow Your Profile in 2025 House of Marketers’ breakdown of […]
Nike’s Influencer Marketing Social Media Strategy Explained
Watching a Nike ad feels like you could run through a brick wall—and come out stronger on the other side. It fires […]
Big Changes for Instagram Reels: Longer Videos & a Smarter Algorithm
Overview Instagram expands reels time to 3 Minutes. Algorithm changes introduced earlier last year are now implemented completely. Instagram Offers practical advice […]
30+ Instagram Stats Every Marketer Needs to Know: Instagram Social Media Marketing
With a staggering 130 million people tapping on shopping posts every month, it’s clear that Instagram is the powerhouse for engagement, e-commerce, […]
Leverage Major Events on TikTok with Tentpole Marketing
Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of […]
TikTok Ban Update: Trump Says TikTok Deal ‘Coming Soon’
Overview Only 25 days remain for TikTok to finalise a U.S. sell-off deal under the current extension. Oracle Emerges as the Leading […]
30+ Best Social Media Influencer Marketing Agencies in the US
Partnering with the right influencer marketing agency in the USA can completely transform your brand’s social media presence. Whether you’re aiming […]
Instagram Adds Text-Only Testimonials to Partnership Ads
Overview Instagram Launches Text-Only Testimonials to Partnership Ads These are bite-sized endorsements that appear directly in the comments, allowing creators to share […]
TikTok Campaign For Skincare Brand Achieve 5M Views and 10K New Followers!
The beauty and cosmetics industry is a massive and growing market, with an estimated global value of $636.30 billion in 2024, according […]
Meta Expands Control Over Ad Placements for Marketers
Overview Meta’s new update gives advertisers more control over where their ads appear across Meta. This update includes features like expanded transparency, […]
Meta’s New ‘Breakthrough Bonus Program’ – Lifeline for Influencers Amid TikTok’s Uncertain Future
Overview Meta Launches Breakthrough Bonus Program for influencers, in case TikTok’s fate takes a turn for the worse. Meta is making the […]
Instagram Redesigns Profiles: Vertical Grids and More Features for Creators
Overview Instagram released a new update to make the app more customisable to help creators grow their audience and improve content. Instagram […]
Influencer vs. KOL Marketing: Differences and Pros & Cons
Think of the last time you made a purchase because of someone’s recommendation. Was it a skincare expert breaking down ingredients? A […]
TikTok Gets a Second Life: President Trump Halts Ban For 75 Days
Overview TikTok’s U.S. ban lasted 20 hours before President-elect Trump intervened, partially restoring the app’s functionality for existing users while leaving its […]
TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead
Overview TikTok’s released a 2025 emerging trends report that is a comprehensive guide for brands to adapt to evolving consumer behaviors and […]
What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead
Article Overview U.S. TikTok ban could disrupt brand strategies and ROI Strategies for creators and brands after confirmed US TikTok ban. House […]
US TikTok Ban – Supreme Court, President Trump, Brands and Creators
Quick summary of the potential TikTok US ban As the January 19, 2025 deadline approaches, the future of TikTok in the United […]
![15+ Social Media Marketing Predictions in 2025 [Infographic]](https://houseofmarketers.com/wp-content/uploads/2025/01/Featured-Img.png)
15+ Social Media Marketing Predictions in 2025 [Infographic]
A Snapshot of Social Media Predictions in 2025 In 2025, social media is thriving with new tools and features. Yet audiences are […]
House of Marketers Launches New Office in Seoul, South Korea
House of Marketers To Launch New Office in Seoul to Empower Korean Brands for Global Social Success Seoul, South Korea – 9th, […]
TikTok’s Impact on E-Commerce: Emerging Trends and a Clouded Future
Overview TikTok and Ipsos released a report about TikTok’s impact on E-Commerce Key Themes include TikTok’s discovery-driven algorithm, emphasis on the advantages […]
Access Fastest CPM Calculator: What is CPM? Calculate & Understand CPM
In the marketing funnel, CPM campaigns sit at the top, where the focus is on capturing attention and generating awareness. CPM serves […]
How TirTir Used TikTok to Achieve Viral Success: K-Beauty Case Study
Crafting a campaign that garners 117.2 million total views is no small feat. But that is exactly what K-beauty brand TirTir accomplished […]
TikTok Shop Introduces New Powerful Tools to Help Sellers
Overview TikTok Shop introduces a suite of innovative tools designed to help creators balance creativity with compliance while adhering to platform policies. […]
Inside TikTok 2024: A Report on Trends, Music, and Global Impact
Overview TikTok shares its Year on TikTok 2024 report, celebrating the trends, creators, and moments that shaped the platform this year. Highlights […]
TikTok Introduces New Safety Innovations for European Users
Overview TikTok unveils updates to enhance user safety, security, and community support for its European users. Introduction of Project Clover to ensure […]
TikTok Ad Strategy: A Beginner’s Guide to Get Started with TikTok’s Ads
TikTok has redefined how brands connect with audiences, but succeeding on this platform requires more than just creativity—it demands strategy. As a […]
TikTok Introduces AI-Powered Symphony Creative Studio for Marketers
Overview TikTok Launches Symphony Creative Studio, a groundbreaking AI-powered suite designed to simplify video creation for marketers. The Tools will offer a […]
How TikTok is Helping Korean Cosmetics Brands Dominate Social Media
Imagine posting a 15-second video on TikTok, and within hours, it’s sold out worldwide. That’s how powerful TikTok’s reach is—and this is […]
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get […]
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder […]
TikTok’s New Marketing Guide Helps Maximise Post-Holiday Sales
Overview After their previous holiday season guide TikTok introduced new post-holidays marketing guide that highlights this period as an ideal marketing opportunity […]
7 Ways Subscription-Based Businesses Can Convert Social Media Users into Subscribers
Your subscription business is gaining new followers every day—your top-of-funnel strategy is solid. But now you’re thinking, “Where are the customers?” A […]
The Ultimate Marketing Strategy for Subscription-Based Companies
The subscription model is booming, and it’s no surprise why. By 2028, the global subscription e-commerce market is expected to reach an […]
Google Implements AI Upgrades for Shopping Ads
Overview Google’s new AI update provides AI-generated shopping briefs, dynamic AR filters, personalised shopping feed, and price comparison tools This update will […]
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the […]
Meta Shares Reel Ads Tips in New Guide
Overview Meta introduces a new guide to help brands optimise Reels ads for the holiday season. This guide will include reel ads […]
6 Social Media Tips Every Subscription Brand Should Know
The subscription economy is skyrocketing, with predictions showing it could hit $1.5 trillion by 2025. Moreover, digital subscription companies already have a […]
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical […]
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms […]
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively […]
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you, often better than you ever could? […]
Meta Introduces New Tools for Advertisers Ahead of Holidays
Overview Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance. New features […]
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the right […]
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside […]
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels […]
Google Unveils New Tools to Help Retailers Capitalise on Shopping Trends
Overview Google Prepares Retailers for the Holiday Season with new tools in the Google Merchant Center to help businesses. Highlights understanding search […]
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season. […]
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X […]
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed […]
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader […]
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from […]
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to […]