House of Marketers Helps Pulsenmore Build International Awareness Through a Multi-Market Paid Social Strategy
House of Marketers, a global TikTok and paid social marketing agency, partnered with Pulsenmore to execute a comprehensive multi-country awareness campaign across […]
(Eyes Lips Face) Elf Case Study: TikTok Marketing Lessons For Beauty Brands
What does it take for a beauty brand to go viral on TikTok? For Elf Cosmetics, the answer was a 15-second […]
House of Marketers Helps Cetaphil Transform NYC Derm On Tour Into a Multi-Million-View Creator-Led UGC Campaign
House of Marketers, a Global TikTok Marketing Agency, collaborated with Cetaphil to execute a high-impact creator activation for the brand’s Derm On […]
How Crumbl Built a Frictionless Influencer Marketing System That Drives Viral Growth
If you run a business today, you know how hard it is to stay consistently relevant online. Getting people to talk about […]
Meta Expands Content Protection to Safeguard Original Reels
Overview Meta launches new Content Protection for creators, a system that automatically detects when a creator’s Reel is reposted across Facebook or […]
TikTok’s New Holiday Hub Helps Brands Turn Festive Trends Into Sales
Overview TikTok rolls out a seasonal hub to help brands make TikTok-ready content and ride the holiday shopping wave. Discusses TikTok […]
What Every Brand Can Learn From Zohran Mamdani’s Creator-Led Social Media Campaign
Somehow, Zohran Mamdani had the whole internet rooting for him. Even people nowhere near New York were invested in what he had […]
Instagram Adds Competitive Insights for Professional Accounts
Overview: Instagram introduces Competitive Insights to help marketers compare their performance with other similar profiles. Marketers can select up to 10 competitor […]
Stay Within Safe Zones – TikTok, Facebook and Instagram Reels/Stories
Did you upload the perfect Reel or Story, only to watch your call-to-action disappear under a progress bar or caption box? That […]
TikTok Deal to Be Signed Off This Week: Reports from White House
U.S. Treasury Secretary Scott Bessent says all details for TikTok’s sell-off have been “ironed out,” with leaders expected to finalise the agreement […]
How SKIMS Built a $4 Billion Brand Through Instagram Marketing
When Kim Kardashian launched SKIMS in 2019, she built it on a principle she already understood better than anyone — influence — […]
How Liquid Death Built a $1.4 Billion Brand Using TikTok and Comedy Marketing
When most people think of bottled water, they picture clear plastic bottles, minimalist labels, and faint promises of purity. Then in 2017, […]
Meta Releases 2025 Festive Season Guide Highlighting AI, Reels, and Data-Driven Sales
Overview Meta has published its 2025 Festive Season Guide, sharing how brands can prepare for peak shopping months using automation, first-party data, […]
Insurance Influencer Marketing: Unique Strategies for 2026
Most insurance ads still sound like they were written in the 1950s, formal, fear-driven, and packed with jargon. It’s a message that […]
TikTok Releases New AI Advertising Guide Featuring Smart+, GMV Max, and Symphony
Overview TikTok has published new guidance highlighting how advertisers can utilise AI tools such as Smart+, GMV Max, and Symphony for stronger […]
How Influencer Content, Paid Media Boosting & Paid Social Ads Work Together
The way brands invest in social content has changed dramatically. What once fit neatly into “organic influencer marketing” or “paid ads” now […]
House of Marketers Helped NN Insurance Win Gen Z & Millennials Trust Across Europe
The insurance industry is known for its complexity. Policies are filled with technical language, products can feel impersonal, and younger generations often […]
Instagram Adds Downloadable Creator Account Summaries
Overview: Instagram has announced a new feature: downloadable performance summaries of content creators. This is designed to make brand collaborations easier, […]
48+ Social Media Top Tech Influencers in the U.S (& Global)
The right creator can make even the most complex product feel effortless and indispensable. Tech creators have built audiences that trust […]
Top Marketing Agencies in Miami Florida (2026)
Miami’s business scene is buzzing as everyone is chasing attention. The challenge isn’t just finding a social media marketing agency; it’s cutting […]
TikTok Rolls Out Content Insights Update: What Marketers Need to Know
Overview TikTok launches Content Insights within creator analytics, giving brands trend data to guide content ideation. Different from Creator Search Insights by […]
TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)
Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the […]
Micro-Influencer Marketing Strategy: The Only Guide You’ll Ever Need
Truth be told, attention doesn’t live with the blue-check celebrities anymore. Micro-influencer marketing strategy is the reason brands with smaller budgets […]
Meta Announces New Reels and Threads Ad Options for 2025
Overview: Meta has announced some new ad options at its annual Brand Building Summit Reels Trending Ads lets brands appear alongside […]
TikTok Is Turning Search Into a Marketing Growth Engine
Overview: TikTok is evolving into a search destination where users look for ideas, inspiration, and trusted perspectives, not just answers. Search […]
Instagram Adds Reels Linking for Multipart Short-form Content
Overview Instagram recent update lets Creators link Reels together. Advertisers can now build multipart stories, tutorials, or campaigns that audiences can follow […]
![How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]](https://houseofmarketers.com/wp-content/uploads/2024/05/CeraVe-Case-study.webp)
How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]
Who created CeraVe, and how did it turn into one of Gen Z’s favorite skincare brands? The story begins in 2005 when […]
Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights
Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance […]
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-first platform where the right soundtrack can make or break your ad campaigns. Music is not just a background […]
Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights
Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels, […]
NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience
When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore […]
How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the […]
Facebook & YouTube Crack Down on Unoriginal Content
Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original […]
How Peloton Turned UGC and Community into its Greatest Growth Engine
You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the […]
Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release […]
YouTube Opens the Doors to Smarter Brand-Creator Partnerships
Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals. […]
How to Get TikTok Famous: Ultimate Brand Guide
We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds […]
Wellness Influencers: Powerful Strategy Guide for Wellness Brands
In the health and wellness industry, you are not just selling products or services; you’re becoming part of someone’s journey toward feeling […]
Brand Strategy Guide: How To Go Viral on Instagram
For marketers, ‘going viral’ has long been the holy grail, an elusive achievement that promises massive reach, unparalleled engagement, and brand […]
Major Brands Are Shifting Budgets Towards Influencer Marketing
Overview Influencer-led content is now a top priority for advertisers in 2025 Learn about how big brands plan on using influencer marketing […]
Top 25 Food Influencers in the U.S. Helping Brands Sell Out Stock
Even legacy brands are shifting their budgets toward influencer marketing, recognising it as a driver of growth & not just a trend. […]
Creative Optimisation in 2025: Meta’s Top Tips for Smarter Ads
Overview Meta shares ad tips based on 1M+ ad creatives statistics. New insights reveal how emotional storytelling, AI tools, and creative variety […]
Trump May Grant TikTok Yet Another Extension
Overview President Trump might issue a third executive order to delay TikTok’s sell-off requirement, keeping the app live in the U.S. past […]
![15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]](https://houseofmarketers.com/wp-content/uploads/2024/11/Featured-img-5.png)
15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]
When done right, influencer marketing builds trust and excitement through real connection. These campaigns engage audiences with stories, personalities, and experiences that […]
20+ Top Marketing Agencies in TAMPA (2026)
Looking for a Social media marketing agency in Tampa? In 2025, Tampa’s digital scene is more competitive, and more creative, than ever. […]
Google Launches AI Mode, Deep Search, and Virtual Try-Ons in Massive I/O 2025 Rollout
Overview Google is reimagining how users browse, buy, and connect with its latest updates. Update features AI-powered product discovery and automated checkout, […]
Meta Will Enable Advertisers to Test Experimental AI Features
Overview Meta’s new Early Release program brings generative AI tools straight to marketers before the public sees them. Learn about how to […]
Instagram Announces New Messaging and Visual Updates: What You Need to Know
Overview In the new Instagram update, Users can read audio messages in DMs when sound is off or unavailable. Allows longer voice […]
30+ Social Media And Influencer Marketing Agencies in Chicago
With hundreds of agencies out there, finding the right one can feel overwhelming. Do you need a team that understands paid media? […]
TikTok Ownership Talks Resume as U.S. Eases China Tariffs
Overview U.S. announces tariff reduction on Chinese imports, easing trade tensions. Trade de-escalation may revive stalled TikTok ownership talks between the U.S. […]
Meta’s 2025 Ad Updates: Adding Smarter Tools for Creators, Brands & Video Campaigns
Overview Meta is testing ad placements alongside the most popular Reels to help brands align with real-time trends and conversations. New tools […]
Meta Provides Guidance for Advertisers to boost performance
Overview Meta shares five key advertising tips following its Q1 2025 earnings call to help brands improve ad results. Meta releases a […]
35+ Best Social Media Agencies in the United Kingdom (UK)
When it comes to growing your business online, partnering with the right social media marketing agency in London or across the UK […]
Best 30+ Influencer Marketing Agencies in the UK
If you’re serious about growing your brand through social media—especially on TikTok, Instagram and YouTube —you need the right agency behind you. […]
Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on […]
TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers
Overview Trump’s reintroduced tariffs on Chinese trade have caused China to reject the proposed TikTok deal, further complicating negotiations. Instagram is making […]
Inside Scoop on AI Doll Trend
Overview The AI doll Trend in a nutshell and its importance for marketers and businesses. House of Marketers insights for businesses and […]
30+ Best Social Media Influencer Marketing Agencies in New York
Looking to partner with a bold, data-driven influencer marketing agency in NYC that can actually move the needle? You are in the […]
Instagram’s Growth Strategy for 2025 by Instagram Chief
Overview Instagram’s Chief shares tips on Instagram Growth Tips about How to Grow Your Profile in 2025 House of Marketers’ breakdown of […]
Nike’s Influencer Marketing Social Media Strategy Explained
Watching a Nike ad feels like you could run through a brick wall—and come out stronger on the other side. It fires […]