Blog - Page 2 - House of Marketers

6 Mobile App Marketing Trends in 2026 [Agency Insights]

This year, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more […]

Influencer Marketing for SaaS: Best Practices and Strategies for 2026

Gone are the days when SaaS companies solely relied on traditional advertising methods. The rise of social media has propelled influencer marketing […]

House of Marketers Helps Azha Perfumes Drive 3.3M+ Views Through Creator-Led Influencer Marketing

House of Marketers, a global TikTok and social media marketing agency, partnered with Azha Perfumes to execute a creator-led influencer and UGC […]

House of Marketers Helps Dr. Hypes Scale AI-Designed Custom Sneakers Through UGC and Paid Social Performance Campaigns

House of Marketers, a Global TikTok Marketing Agency, partnered with Dr. Hypes to execute a high-impact UGC and paid social campaign across […]

Rare Beauty’s Creator-Led Marketing

Rare Beauty did not enter the beauty market to overtake it. It entered with a mission and a desire to give visibility […]

What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel

Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s […]

Unlocking Q5 on TikTok: How Smart+ and Lower Competition Drive Better Results

Overview Q5 is far more user engagement than most marketers realise and how lower competition can help maximise performance.. How TikTok’s Smart+ […]

TikTok Is Pushing for Creator-Led Marketing in 2026

Overview TikTok is doubling down on influencer partnerships, as creator-led content now consistently outperforms traditional ads. The update adds stronger data and […]

Meta Shares New Performance Tips for Reels Ahead of 2026

Overview Meta analysed brand Reels with Toluna to identify the creative patterns most likely to land in the top 20% for […]

Shelby’s Shawarma Use of Lore, Skits, and Influencers to Find Global Fanbase

TikTok has turned into one of the easiest places for brands to grow, and the platform keeps shifting. First it was all […]

House of Marketers Helps Pulsenmore Build International Awareness Through a Multi-Market Paid Social Strategy

House of Marketers, a global TikTok and paid social marketing agency, partnered with Pulsenmore to execute a comprehensive multi-country awareness campaign across […]

(Eyes Lips Face) Elf Case Study: TikTok Marketing Lessons For Beauty Brands

What does it take for a beauty brand to go viral on TikTok? For Elf Cosmetics, the answer was a 15-second […]

House of Marketers Helps Cetaphil Transform NYC Derm On Tour Into a Multi-Million-View Creator-Led UGC Campaign

House of Marketers, a Global TikTok Marketing Agency, collaborated with Cetaphil to execute a high-impact creator activation for the brand’s Derm On […]

How Crumbl Built a Frictionless Influencer Marketing System That Drives Viral Growth

If you run a business today, you know how hard it is to stay consistently relevant online. Getting people to talk about […]

Meta Expands Content Protection to Safeguard Original Reels

Overview Meta launches new Content Protection for creators, a system that automatically detects when a creator’s Reel is reposted across Facebook or […]

TikTok’s New Holiday Hub Helps Brands Turn Festive Trends Into Sales

Overview TikTok rolls out a seasonal hub to help brands make TikTok-ready content and ride the holiday shopping wave. Discusses TikTok […]

What Every Brand Can Learn From Zohran Mamdani’s Creator-Led Social Media Campaign

Somehow, Zohran Mamdani had the whole internet rooting for him. Even people nowhere near New York were invested in what he had […]

Instagram Adds Competitive Insights for Professional Accounts

Overview: Instagram introduces Competitive Insights to help marketers compare their performance with other similar profiles. Marketers can select up to 10 competitor […]

Stay Within Safe Zones – TikTok, Facebook and Instagram Reels/Stories

Did you upload the perfect Reel or Story, only to watch your call-to-action disappear under a progress bar or caption box? That […]

TikTok Deal to Be Signed Off This Week: Reports from White House

U.S. Treasury Secretary Scott Bessent says all details for TikTok’s sell-off have been “ironed out,” with leaders expected to finalise the agreement […]

How SKIMS Built a $4 Billion Brand Through Instagram Marketing

When Kim Kardashian launched SKIMS in 2019, she built it on a principle she already understood better than anyone — influence — […]

How Liquid Death Built a $1.4 Billion Brand Using TikTok and Comedy Marketing

When most people think of bottled water, they picture clear plastic bottles, minimalist labels, and faint promises of purity. Then in 2017, […]

Meta Releases 2025 Festive Season Guide Highlighting AI, Reels, and Data-Driven Sales

Overview Meta has published its 2025 Festive Season Guide, sharing how brands can prepare for peak shopping months using automation, first-party data, […]

Insurance Influencer Marketing: Unique Strategies for 2026

Most insurance ads still sound like they were written in the 1950s, formal, fear-driven, and packed with jargon. It’s a message that […]

TikTok Releases New AI Advertising Guide Featuring Smart+, GMV Max, and Symphony

Overview TikTok has published new guidance highlighting how advertisers can utilise AI tools such as Smart+, GMV Max, and Symphony for stronger […]

How Influencer Content, Paid Media Boosting & Paid Social Ads Work Together

The way brands invest in social content has changed dramatically. What once fit neatly into “organic influencer marketing” or “paid ads” now […]

House of Marketers Helped NN Insurance Win Gen Z & Millennials Trust Across Europe

The insurance industry is known for its complexity. Policies are filled with technical language, products can feel impersonal, and younger generations often […]

Instagram Adds Downloadable Creator Account Summaries

Overview: Instagram has announced a new feature: downloadable performance summaries of content creators. This is designed to make brand collaborations easier, […]

48+ Social Media Top Tech Influencers in the U.S (& Global)

The right creator can make even the most complex product feel effortless and indispensable. Tech creators have built audiences that trust […]

Top Marketing Agencies in Miami Florida (2026)

Miami’s business scene is buzzing as everyone is chasing attention. The challenge isn’t just finding a social media marketing agency; it’s cutting […]

TikTok Rolls Out Content Insights Update: What Marketers Need to Know

Overview TikTok launches Content Insights within creator analytics, giving brands trend data to guide content ideation. Different from Creator Search Insights by […]

TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)

Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the […]

Micro-Influencer Marketing Strategy: The Only Guide You’ll Ever Need

Truth be told, attention doesn’t live with the blue-check celebrities anymore. Micro-influencer marketing strategy is the reason brands with smaller budgets […]

Meta Announces New Reels and Threads Ad Options for 2025

Overview: Meta has announced some new ad options at its annual Brand Building Summit Reels Trending Ads lets brands appear alongside […]

TikTok Is Turning Search Into a Marketing Growth Engine

Overview: TikTok is evolving into a search destination where users look for ideas, inspiration, and trusted perspectives, not just answers. Search […]

Instagram Adds Reels Linking for Multipart Short-form Content

Overview Instagram recent update lets Creators link Reels together. Advertisers can now build multipart stories, tutorials, or campaigns that audiences can follow […]

How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]

Who created CeraVe, and how did it turn into one of Gen Z’s favorite skincare brands? The story begins in 2005 when […]

Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights

Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance […]

TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)

TikTok is an audio-first platform where the right soundtrack can make or break your ad campaigns. Music is not just a background […]

Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights

Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels, […]

NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience

When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore […]

How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences

The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the […]

Facebook & YouTube Crack Down on Unoriginal Content

Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original […]

How Peloton Turned UGC and Community into its Greatest Growth Engine

You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the […]

Latest News Suggests TikTok to Launch US-Only App Soon

Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release […]

YouTube Opens the Doors to Smarter Brand-Creator Partnerships

Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals. […]

How to Get TikTok Famous: Ultimate Brand Guide

We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds […]

Wellness Influencers: Powerful Strategy Guide for Wellness Brands

In the health and wellness industry, you are not just selling products or services; you’re becoming part of someone’s journey toward feeling […]

Brand Strategy Guide: How To Go Viral on Instagram

For marketers, ‘going viral’ has long been the holy grail, an elusive achievement that promises massive reach, unparalleled engagement, and brand […]

Major Brands Are Shifting Budgets Towards Influencer Marketing

Overview Influencer-led content is now a top priority for advertisers in 2025 Learn about how big brands plan on using influencer marketing […]

Top 25 Food Influencers in the U.S. Helping Brands Sell Out Stock

Even legacy brands are shifting their budgets toward influencer marketing, recognising it as a driver of growth & not just a trend. […]

Creative Optimisation in 2025: Meta’s Top Tips for Smarter Ads

Overview Meta shares ad tips based on 1M+ ad creatives statistics. New insights reveal how emotional storytelling, AI tools, and creative variety […]

Trump May Grant TikTok Yet Another Extension

Overview President Trump might issue a third executive order to delay TikTok’s sell-off requirement, keeping the app live in the U.S. past […]

15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]

When done right, influencer marketing builds trust and excitement through real connection. These campaigns engage audiences with stories, personalities, and experiences that […]

20+ Top Marketing Agencies in TAMPA (2026)

Looking for a Social media marketing agency in Tampa? In 2025, Tampa’s digital scene is more competitive, and more creative, than ever. […]

Google Launches AI Mode, Deep Search, and Virtual Try-Ons in Massive I/O 2025 Rollout

Overview Google is reimagining how users browse, buy, and connect with its latest updates. Update features AI-powered product discovery and automated checkout, […]

Meta Will Enable Advertisers to Test Experimental AI Features

Overview Meta’s new Early Release program brings generative AI tools straight to marketers before the public sees them. Learn about how to […]

Instagram Announces New Messaging and Visual Updates: What You Need to Know

Overview In the new Instagram update, Users can read audio messages in DMs when sound is off or unavailable. Allows longer voice […]

30+ Social Media And Influencer Marketing Agencies in Chicago

With hundreds of agencies out there, finding the right one can feel overwhelming. Do you need a team that understands paid media? […]

TikTok Ownership Talks Resume as U.S. Eases China Tariffs

Overview U.S. announces tariff reduction on Chinese imports, easing trade tensions. Trade de-escalation may revive stalled TikTok ownership talks between the U.S. […]