House of Marketers is a specialist influencer and content creation agency co-founded by Inigo Rivero, one of TikTok’s original EMEA Strategy & Partnerships team members. Since 2020, we’ve worked with hundreds of brands across beauty, tech, food & drink, and wellness — building full-funnel creator campaigns that combine TikTok Shop integration, UGC production, and always-on creator engines built for measurable growth. 

In recent campaigns, 37 creator videos for LG H&H generated 23 million views and 2.1 million engagements across five brands, while HelloFresh achieved 5 million monthly video views that translate directly into 500+ sales monthly through creator promo codes.

Our content creation framework operates across TikTok, Instagram, and YouTube through a global team of 75 specialists spanning Europe, North America, Asia, Africa, South America, and the Middle East. When brands need content that drives performance, not just awareness, we deploy creator networks strategically. McAfee needed tech credibility on TikTok, so we activated 23 creators across gaming and tech verticals, delivering 7.4 million video views at £0.0075 CPV and a 53% consideration uplift.

Content scale matters, but only when paired with performance intelligence. Our content creation process is built by House of Marketers leadership including Co-Founder Inigo Rivero, who was among the earliest TikTok EMEA team members before launching the agency in 2020.

8.9x ROAS and $395K in monthly revenue is what Selfie Leslie achieved through Komodo’s global influencer strategy, proving that the right creator partnerships drive real business growth. WE ARE KOMODO specializes in content creation through their network of 220 million influencers, combining data-driven insights with creative strategy to deliver measurable results across TikTok, Instagram, and other social platforms.

The agency’s approach centers on their proprietary technology platform that enables real-time performance tracking and campaign optimization during execution. For the PUMA x Fenty Creeper launch, their creator network delivered 8.1M reach and 3.2M impressions, demonstrating how strategic influencer partnerships can amplify brand launches at scale.

Their team manages end-to-end campaign execution from influencer discovery and vetting to content creation and ROI reporting. Working with premium brands like Adidas, MAC Cosmetics, Maybelline, and L’Oreal, Komodo consistently delivers campaigns that exceed engagement benchmarks while driving both awareness and conversion metrics.

150+ specialists across London and New York is the team size behind their creator-first approach to content creation, where cultural moments aren’t just captured, they’re co-created. Coolr operates as more than a traditional content creation agency, positioning creators as genuine storytellers embedded at the heart of brand strategy rather than external content producers.

Their standout Tango Blast campaign exemplifies this philosophy perfectly. By partnering with TikTok grime icon Millie B to create a custom rap, they didn’t just produce branded content, they birthed a cultural moment that led to nationwide product sellouts. This represents their core belief that the best content creation happens when brands stop making traditional advertising and start making culture.

As an official TikTok Marketing Partner, they combine platform expertise with cultural instinct, working with major brands like Samsung, Maybelline, L’Oreal, and Deliveroo to create content that feels native to platforms while driving measurable business results. Their approach transforms creator partnerships from media placements into authentic collaborative storytelling that resonates with target audiences.

100,000+ impressions monthly is what their gaming campaigns consistently generate, and this is the result of specializing exclusively in one vertical where authenticity matters most. YRS TRULY has built their reputation by understanding that gaming communities can spot inauthenticity instantly, which is why their creator partnerships focus on finding genuine gaming advocates rather than generic influencers.

Their track record includes campaigns for major gaming titles like Borderlands 4, Apex Legends Season 24, and Civilization VII, working with industry giants including 2K Games, Respawn Entertainment, and Bandai Namco. The agency’s approach centers on sourcing talent outside clients’ existing networks to expand reach while maintaining the authentic voice that gaming audiences demand.

Recognition has followed results, with YRS TRULY winning Independent Agency of the Year at the UK Agency Awards in both 2023 and 2025, plus Campaign of the Year at the MCV/DEVELOP Awards 2025. Their content creation process combines trend spotting with meticulous organization, delivering campaigns that exceed expectations through deep understanding of gaming culture and community dynamics.

#24 on Adweek’s list of 100 Fastest Growing Agencies Global is where New-Moon landed last year, and it reflects how their cultural-first approach to content creation has redefined what luxury brands expect from influencer partnerships. Rather than chasing vanity metrics, they’ve built a methodology around creating content that contributes to culture itself.

Their award-winning work spans luxury fashion, automotive, and hospitality, with campaigns for Tommy Hilfiger, Jaguar Land Rover, and Hotels.com that earned gold at the 2020 Influencer Marketing Awards. The agency’s content strategy integrates creative direction with cultural analysis, ensuring every piece of content aligns with broader cultural movements rather than simply promoting products.

What sets their content creation apart is the focus on ’emerging luxury audiences’ and their proprietary ‘Return on Experience’ framework. This approach has attracted premium brands like Coach, Pandora Jewelry, and Tag Heuer who need content that builds authentic brand desire rather than driving immediate conversions.

10 million TikTok views is what Tommee Tippee’s Parent Zone campaign achieved, and this shows exactly how cultural insight transforms traditional content creation into viral momentum. The Fifth Agency operates with a distinctive ‘Social Out’ approach that prioritizes cultural penetration over conventional campaign methods.

The agency combines AI-driven analytics with eye-tracking technology and facial coding to ensure creator authenticity meets performance optimization. Their art-first methodology identifies creators who genuinely embody brand values rather than just demographic targets.

Their client portfolio spans YouTube, Montblanc, Wimbledon, Eurostar, and the BBC, where they convinced 35 million people that Doctor Who remains a cultural phenomenon. The team of 51-200 professionals delivers campaigns that audiences actually want to watch, supported by real-time measurement dashboards and industry recognition as Global Influencer Marketing Awards Best Team winners.

1664 Blanc’s launch as a super premium lifestyle brand is what Full Fat achieved by positioning the beer within culture and lifestyle spaces rather than traditional channels, and it showcases their mastery of making food brands part of cultural conversations. This London agency specializes in building food and drink brands into cultural fabric through strategic content creation, moving far beyond standard product marketing.

Their proprietary Cultural Resonance Index™ measures campaign depth across relevance, cultural truths, emotion, and impact, providing quantified insights into how deeply content connects with audiences. Major campaigns for San Miguel, Burger & Lobster, Candy Kittens, and Birrifico Angelo Poretti demonstrate their ability to transform food brands through culturally authentic storytelling.

The agency’s B Corp certification reflects their commitment to ethical marketing practices that resonate with conscious consumers. Their team excels at Gen Z and Millennial campaigns, leveraging cultural moments and trends to create content that drives meaningful engagement rather than surface-level reach.

201-500 specialists is the team size that positions Social BrandUp as one of London’s larger content creation agencies, and their focus on hospitality means they understand what makes luxury brands tick. The agency has built its reputation around viral content production, combining strategic storytelling with cutting-edge technology to deliver campaigns that resonate with global audiences.

Their in-house creative team includes graphic designers, videographers, and photographers who produce multi-format content across digital platforms. What sets them apart is their deep hospitality industry knowledge, having worked extensively with Marriott International, Dusit International Hotels and Resorts, and SLS Dubai Hotel and Residences.

Social BrandUp’s approach integrates content creation seamlessly with social media management, influencer partnerships, and paid advertising to amplify reach and engagement. Their content strategy focuses on creating emotionally resonant, brand-building content that drives both immediate engagement and long-term customer loyalty through data-driven optimization and omni-channel distribution.

80% of a consulting business’s first-year revenue came directly from social media lead generation, and that outcome reflects how Social Hire approaches content creation differently than most agencies. Rather than creating content for engagement or brand awareness, they build systematic content strategies designed to attract and convert C-suite prospects into qualified business meetings.

Their four-step methodology begins with deep prospect research to understand exactly where target decision-makers consume content, then creates magnetic social media profiles that position clients as industry thought leaders. The content creation process focuses on topics that resonate with specific buyer personas, combined with strategic outreach that transforms content engagement into revenue opportunities.

Since 2012, the agency has specialized in B2B content creation that drives measurable business outcomes. Their approach includes webinar funnel creation, business breakfast promotion content, and LinkedIn thought leadership pieces that generate direct prospect engagement rather than vanity metrics.

15+ million views is what Bloom’s gut health supplement campaign generated through Stride Social’s TikTok content creation strategy, proving that creator-founded agencies understand platform dynamics differently. Founded in 2020 by Alex Hendy, a former creator with over 6 million followers, and Ollie Kitson, Stride Social brings insider perspective to content creation that most agencies simply can’t match.

The agency’s creator-first approach has driven substantial results across major campaigns, including Meta Quest’s product launch achieving 1.1+ million views and Narwal’s product launch reaching 3+ million views. With over $2 million in influencer payments distributed in 2023, they’ve proven their ability to execute at scale while maintaining creator relationships.

Their client roster spans Meta, Anker, Jackery, True Classic, Ring, and AliExpress, demonstrating capability across tech, consumer electronics, fashion, and lifestyle sectors. Recognition as a Top TikTok Talent Management Agency for 2025 by Influencer Marketing Hub validates their platform expertise and content creation capabilities.

535 million media reach is what they generated for travel brands through viral content campaigns, and their secret is combining ex-Fleet Street journalism with modern storytelling that actually drives bookings. Smoking Gun specializes in travel content marketing, having executed high-profile campaigns for Alton Towers, Eurocamp, and Interflora that connect destination marketing with measurable business outcomes.

Their standout work includes the Nemesis roller coaster closure and reopening campaign at Alton Towers, which generated massive social engagement and visitor interest through emotional storytelling around the iconic ride’s transformation. For Eurocamp, they executed a perception transformation campaign that successfully shifted brand positioning in the competitive family holiday market.

The agency’s strategic planning division, The Intention Unit, ensures content connects emotionally with travelers’ aspirations while their AMEC Award-winning measurement capabilities track performance against booking conversions and brand awareness metrics. Their editorial background brings journalistic credibility to travel storytelling across Instagram, TikTok, and YouTube.

15 years of professional content production is what Zut Media brings to every campaign, and their approach bridges the gap between high-end brand content and authentic user-generated material. Since 2009, they have specialized in creating content that resonates with passionate communities while maintaining professional production standards.

Their portfolio spans major sports and fashion brands including Liverpool FC, Nike, and Adidas, demonstrating expertise in creating content that naturally inspires organic sharing and engagement. The agency’s strength lies in understanding community behavior and developing content strategies that fuel user participation.

Their comprehensive production capabilities include video, photography, CGI, and AI-generated content, providing brands with the technical foundation to either curate existing UGC or create professional content that mimics authentic user-generated styles. Each piece of content is optimized for platform-specific requirements while maintaining brand consistency.

Queen’s official AI music video is the kind of high-profile project that showcases this agency’s cutting-edge approach to content creation, and it demonstrates how AI can enhance rather than replace human creativity. FIT operates from both London and Tokyo, offering a unique blend of AI-powered content production and bilingual creative services that bridge Western and Japanese markets.

Their technical expertise centers around proprietary ComfyUI workflows and AI prompt engineering, allowing them to generate compelling visual content for fashion brands like Domingo and Fiallo. Beyond AI innovation, they deliver traditional video production services including music videos, motion graphics, and comprehensive pre-to-post production workflows.

With major brand experience spanning Sony, Toyota, Google, Amazon, and Vimeo, FIT demonstrates capability across automotive, technology, luxury goods, and entertainment sectors. Their Google DoubleClick certification and Shopify partnership status indicate professional-grade execution standards for digital content creation projects.

£2.66m in theatre revenue is what their content creation delivered for Hall for Cornwall, and it demonstrates how strategic social media content can directly impact bottom-line results. Oh So Social operates from Cornwall but serves established brands across the UK through comprehensive content creation services that span multiple platforms.

The agency holds official partnerships with Meta, TikTok, and Pinterest, giving them access to platform-specific tools and insights that inform their content strategies. Their team creates everything from TikTok video content to LinkedIn professional posts, with particular expertise in visual storytelling for Pinterest and community-driven content for Facebook and Instagram.

What sets them apart is their 24/7 community management approach, ensuring content engagement and brand reputation management around the clock. Their content has consistently outperformed traditional marketing channels, with client testimonials noting results delivered “at half the cost” of other marketing efforts.

150+ diverse consultants across The Real Folk Panel is how this Cardiff agency creates content that reaches underrepresented communities, and it changes everything about how inclusive campaigns get built. Folk doesn’t operate like traditional content creation agencies, instead embedding diversity directly into every creative decision through their unique consultant network.

Their ‘Welcome Home’ social media campaign demonstrated how culturally sensitive content creation drives authentic engagement, while their TikTok work for road safety campaigns showed platform-specific content that resonates with younger audiences. The agency approaches content creation through their broader inclusive communications philosophy, ensuring every piece reflects fair representation.

What sets Folk apart is their ability to spot the right talent and manage diverse creator input throughout campaigns. Their bilingual content capabilities and cross-platform strategy mean brands get content that speaks to specific communities authentically, rather than generic diversity messaging.

45+ industry awards is what this Leeds-based agency has secured, recognition that reflects their dual expertise in PR and content creation across multiple sectors. Their approach centers on creating content that works across both traditional media and social platforms, leveraging their PR foundation to craft stories that resonate with journalists and audiences alike.

Through Prohibition PR, brands get access to content creation that is strategically rooted in their award-winning PR methodology. Their team develops content campaigns for fashion brands like Kurt Geiger and Carvela, food personalities including Big Zuu, and FMCG companies across multiple sectors.

Their content creation process integrates social listening and community engagement insights to develop authentic brand narratives. This PR-led approach to content ensures that every piece of creative works to build both online engagement and broader brand reputation, making their content strategic rather than just visually appealing.

24 years is how long Sauce Communications has been crafting content for luxury travel brands, and that quarter-century of experience shows in their portfolio of premium clients including Belmond, The Langham hotels, and Virgin Hotels. Their content creation expertise spans the full spectrum of luxury hospitality marketing, from high-end visual storytelling to sophisticated destination campaigns that drive bookings rather than just engagement.

The agency’s integrated approach sets them apart in the crowded content creation space, combining strategic content development with their proprietary FEED Social platform and Sauce Intelligence data tools. This means content campaigns are not created in isolation but as part of broader communications strategies that include PR, influencer partnerships, and social media management.

Their London-based team understands the nuances of global luxury travel marketing, creating content narratives that connect destinations and experiences with high-value travelers through authentic storytelling. Sauce Communications specializes in lifestyle content that positions travel brands within the broader luxury ecosystem, working across digital platforms to create cohesive brand stories.