We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside this, we’re welcoming two senior leaders to the business: John Farrell as Chairman and Garry Boyd as CFO. This marks the beginning of the next chapter for House of Marketers — and we couldn’t be more energised about what comes next.
House of Marketers Partnership With Ethos Partners
This investment marks a defining moment for House of Marketers. After six years of building one of the world’s leading influencer marketing agencies, partnering with Ethos gives us the platform to go further and faster.
Inigo Rivero, Co-Founder and CEO, said:
“We are delighted to be partnering with Ethos. Throughout the process, they demonstrated a strong understanding of our business, our culture and our ambitions for the future. Their experience supporting founder-led businesses through periods of rapid growth made them the ideal partner. We are excited about the opportunities ahead as we continue to expand internationally and enhance our offering to clients.”
Jack Jacovou, Partner at Ethos, added:
“House of Marketers has built an outstanding reputation in one of the fastest-growing segments of the marketing services market. We have been highly impressed by the quality of the management team, the strength of the client relationships and the business’s track record of growth. We look forward to partnering with Inigo and the wider team as they continue to scale internationally and build on their market position.”
Partnering With Ethos Partners
The investment from Ethos Partners marks a significant milestone for House of Marketers. Ethos backs founder-led businesses through periods of rapid growth, bringing not just capital but strategic expertise in scaling marketing and technology businesses internationally.
The investment was led by Jack Jacovou, partner at Ethos, who brings more than 20 years of experience across investing and advisory roles in the UK market.
Senior debt facilities were provided by Frontier Development Capital in support of the transaction. As part of the partnership, Ethos have brought an additional two senior leaders into the business to support Inigo and the team through the next phase.
John Farrell joins as Chairman
John is an experienced Chairman and advisor to marketing, media and technology businesses, having supported more than 20 successful business exits. He currently serves as Chairman of Ethos portfolio company Strata and brings deep expertise in growth strategy and M&A. John’s appointment gives us experienced board-level guidance at exactly the right moment, especially as we move from high-growth challenger to established international operator.
Garry Boyd joins as CFO
Garry brings extensive experience operating within private equity-backed businesses and joins at a pivotal moment as we accelerate our international growth. His financial leadership will be central to how we invest, scale and build out the business over the coming years.
House of Marketers Background
House of Marketers was co-founded in 2020 by Inigo Rivero, who spent years at TikTok as part of the EMEA Strategy and Partnerships team before launching the agency with his co-founder, Rohan Midha. That background in TikTok has shaped how the agency was built from day one. Inigo understood how TikTok’s algorithm rewards authenticity, how creators actually think about brand partnerships, and what it takes to build campaigns that perform on the platform rather than just appear on it. That inside knowledge has been a genuine competitive edge, and it runs through everything we do.
In the six years since founding, House of Marketers has grown into one of the leading influencer marketing agencies globally, expanding beyond TikTok to serve clients across Instagram, YouTube and other social platforms, and growing revenue by more than 50% per annum in the process!
Today, we serve more than 100 clients annually through a global network of influencers. The brands we work with span categories and geographies. Over the years, the House of Marketers team have managed influencer marketing campaigns for clients such as global K-Beauty cosmetics brand, LG H&H, to world-renowned HelloFresh, Cetaphil, McAfee, AZAR and Tim Hortons. These are among the brands that have trusted us to build and execute creator-led campaigns that deliver measurable results.
With strong footholds across the UK, US, Europe and Asia, the international spread reflects the global nature of the creator economy and our belief that the most effective influencer marketing crosses borders as naturally as content does.
What This Investment Means for Our Clients and Growth
This investment gives us the resources and the platform to move faster and go further. Our priorities for the next phase are clear: deepen our international footprint, invest in the technology and data infrastructure that makes our campaigns smarter and more measurable, and continue broadening our service offering so clients can do more with us.
The creator economy is still in its early innings. Brands are increasingly shifting budgets from traditional media into influencer and creator-led content and the agencies that win will be the ones with the platform expertise, the creator relationships, and the data capability to prove performance at scale. That’s exactly where we’re focused.
About House of Marketers
House of Marketers (HoM) is a TikTok-first specialist influencer marketing agency focused on helping brands scale through data-driven social campaigns. We partner with global companies to plan, execute and optimise influencer marketing initiatives across platforms such as TikTok, Instagram, and YouTube, delivering measurable growth, creative excellence, and ROI-focused performance.
About Ethos Partners
Ethos Partners is a London-based private equity firm that backs founder-led businesses through periods of growth. Ethos Partners LLP is authorised and regulated by the Financial Conduct Authority.
Press Contact
House of Marketers Media Team
Press@HouseofMarketers.com
Ethos was advised by Stephenson Harwood (Legals), Crowe (Financial & Tax), Grant Thornton (Debt), Latitude Consulting (Commercial), Confidas People (Management) and Blick Rothenberg (Tax). The sellers were advised by Two Roads Advisors (US M&A Advisor), M&A Advisory (UK M&A Advisor) and Birketts (Legals and Tax).