The Ultimate Guide to Selling on TikTok – Psychology of TikTok’s Shopping Phenomenon
Want to learn how to sell using TikTok? You are at the right place. We at House of Marketers are helping brands […]
Proven Strategies to Lower CPMs & Increase Engagement Using UGC
Struggling with high CPMs on social media? You’re not alone. It seems like everyone’s trying to crack the code of creating brand […]
How Brands Curate UGC for Success – Examples + Case Study
Want to learn how to utilise User-generated content (UGC) in your content strategy? UGC is a powerful tool that plays an essential […]
How to Engage App Users: Duolingo & Merge Mansion Case study
Looking for ways to increase your app’s user engagement? For app marketers and growth teams, the challenge isn’t just to introduce a […]
TikTok for Business: Using Music for Effective Brand Marketing
TikTok has become a modern-day jukebox, playing the tunes that get people talking, dancing, and engaging. The secret sauce behind this is […]
20+ Top UK TikTok Creators for Your Next Marketing Campaign
The world of Influencer marketing is stronger than ever. Marketers and sales teams have fully embraced the marketing methodology for a number […]
The Best TikTok Paid Ads Guide for Beginners
In the rapidly evolving digital advertising landscape, TikTok has emerged as a formidable challenger to long-established PPC giants such as Meta and […]
The Current TikTok Engagement Rate For Brands and Influencers
TikTok has been the fastest-growing social media channel for a while now. And there’s no sign of this trajectory flattening anytime soon. […]
TikTok Reach And Frequency Campaigns For Brands (R and F)
Reach & Frequency (R&F) campaigns on TikTok Ads Manager are a type of ad campaign that lets you control the audience reach […]
7 TikTok Secrets You Can Learn from Big Brands and Agencies
TikTok is a unique platform offering vast potential for finding an audience and virality. However, finding success on the platform can be […]
Top 21 Brainstorming Techniques That Work (For Marketing Campaigns)
In the world of business, being innovative and creative is the key to staying ahead of your competition. At House of Marketers, […]
46 TikTok Content Ideas for B2C Brands
Wondering if TikTok is the right platform for your B2C business? TikTok has stormed the world of online marketing. It’s not just […]
Can’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help
Let’s say you run a business based in Israel, Singapore or Hong Kong but you have an app or website that is […]
UGC on TikTok – Build Authentic Connections through Social Proof
How can a brand stand out in the digital crowd and build genuine connections? This is a question many of our clients […]
Proven Strategies for Building Brand Loyalty Using User-Generated Content
In today’s media-saturated landscape, it’s not the brand with the biggest marketing budget that captures attention, but the most genuine. Brands now […]
LessMore Eatventure TikTok Game App Marketing Case Study
Every day, over 4,000 new apps launch on app stores. With so many apps launching and fighting for user’s attention, how do […]
5 Proven Psychology-Driven Strategies for Successful App Marketing on TikTok
Want to know proven strategies for TikTok app marketing? At House of Marketers, we run powerful culturally-relevant campaigns for ambitious businesses seeking […]
Best Strategies to Boost Your Mobile Gaming App’s Installs
Mobile Game Marketing: Best Strategies to Boost Your Mobile Gaming App Installs Want your mobile game to stand out in a crowded […]
Master TikTok Content for Brand Engagement: The Ultimate Guide
Digital marketing has been undergoing an evolution of its own. From the era of Yahoo and MSN to now Google, Youtube and […]
Why Home Décor Brands Must be on TikTok
The days of home decor and interior design brands relying solely on traditional marketing are over. If your brand’s in this niche, […]
What are TikTok Spark Ads? Examples and Guide for Beginners
In the dynamic landscape of social media, TikTok has rapidly gained traction as a platform that offers a fresh and engaging approach […]
How to Test Pixel Events on Shopify Stores in Minutes (TikTok & Facebook)
Pixels are a powerful tool that helps you track conversions and optimise your ad campaigns on TikTok, Facebook, and Instagram. But if […]
69 TikTok Usage Stats and TikTok Statistics in 2023
Are you curious to learn more about the ever-growing popularity of TikTok? Do you want to gain a deeper understanding of the […]
How to Turn Your Staff into Top-Performing TikTok Creators
While some businesses have strict rules discouraging their staff from referencing their workplace on TikTok and other social media, many actively encourage […]
TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]
What is a MMP? Here’s Why Apps Need It for Digital Ads
Let’s say you’re trying to promote an app through a digital marketing campaign. You create an ad campaign and start running ads […]
What is UGC marketing? All You Need to Know
If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
12 TikTok Tactics That Will Blow Your Mind PDF Download the full PDF here. This PDF includes 12 (not just 7) TikTok […]
TikTok Advertising Agency – How it works
As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]
Advertising On TikTok Costs (With Metrics Per Campaign Type)
There’s no such thing as a free lunch, and that can be applied to social media marketing. Advertising on TikTok is no […]
Retargeting Your TikTok Followers With Custom Audience Feature
TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]
Creating TikTok Content That Converts Older Demographics
By now, everyone knows that Gen Z loves TikTok. But that doesn’t mean the app is only for young people. In fact, […]
Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok
Understanding how people shop across generations is vital when running any online campaign. As a matter of fact, knowing your consumer’s behaviour, […]
13 Small Business TikTok Marketing Strategies To Increase App Installs
If you’re a small business, there’s a good chance you’re looking for creative ways to get your app installed. TikTok can be […]
![TikTok – The Best Way to Market an App [App Promotion Strategy]](https://houseofmarketers.com/wp-content/uploads/2022/01/9.jpg)
TikTok – The Best Way to Market an App [App Promotion Strategy]
With 230 billion apps downloaded globally in 2021, the app market is becoming increasingly competitive every year. When you combine figures from […]
How Our TikTok Finance Influencer Agency Builds Brand Communities
TikTok Offers Customer Acquisition Opportunities for Financial Brands Current trends show that Gen Z internet users actively seek financial advice online. Financial […]
TikTok Crypto Adoption: Impact on Brands and Creators Explained
The future of the world is changing. Cryptocurrency and blockchain are taking over. And that includes the world of advertising. It’s also […]
8 Reasons Why Your TikTok Ad Account Is Banned
You’ve set up your TikTok ad account and you’re hoping to smoothly run your ad campaigns. But then, one day, you wake […]
TikTok Ad Hooks: Why 3 Seconds Matter
Did you know that 63% of all successful ads on TikTok convey its main message in the first three seconds? With attention […]
How to Advertise on TikTok with High-Converting Creator Content
Advertise on TikTok or Lose Relevance Most people that are over 30 don’t understand just how important TikTok is to younger generations. […]
Ultimate Comparison: TikTok vs Instagram Reels vs YouTube Shorts
TikTok vs Instagram Reels vs YouTube Shorts With a huge surge of younger audiences like Gen Z increasingly signing up to TikTok […]
TikTok Retargeting – How to Retain Customers for Years with TikTok Ads
Retaining your customers with TikTok Retargeting Ads Suppose you are a Founder or marketing professional, and you understand that TikTok retargeting plays […]