Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
19 Best TikTok Marketing Agencies USA
TikTok is no longer just a platform for going viral. For brands targeting younger audiences, it has become one of the most
From 10,000 to 300,000 creators: Inigo Rivero on what Unilever’s pivot means for every brand
Unilever just moved 50% of their ad budget toward influencer marketing, scaling from 10,000 to 300,000 influencers in two years. For
Three Instagram Updates Every Marketer Needs: Stories Myths Busted, Algorithm Insights, and a New Comment Feature
Instagram has come out with a few updates to the platform back-to-back. Adam Mosseri, the platform’s chief, went on record to
How House of Marketers Turned a Brand-New AI Product into a $300K Revenue Engine with 6X ROAS in 90 Days
House of Marketers Helps Stickerbox Generate $300,000+ in 90 Days Through TikTok Influencer Marketing & Paid Ads. House of Marketers, a global
Íñigo Rivero Joins the Commerce Untold Podcast to Talk TikTok, Social Commerce, and What Actually Drives Sales
House of Marketers Co-Founder Íñigo Rivero joins Eitan Koter on Commerce Untold to break down why TikTok outperforms Instagram for sales,
Meta’s Adaptive Ranking Model Explained: How to Use It for Influencer and UGC Campaigns
If you’re running UGC or influencer marketing campaigns and ads, Meta’s recent update is one worth your attention. Meta’s new Adaptive
Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta
How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty
Influencer Marketing vs UGC: Definitions, Differences, Pros and Cons
Social search has completely changed how people want to be marketed to. People now open TikTok, Instagram, and YouTube and type exactly
Meta’s “Ad” Label Swap and Original Content Push is Affecting Influencer Marketing Campaigns
Meta has recently come out with two new updates in its ecosystem. Firstly, Meta is taking crediting original creators very seriously. Secondly,
Pet Influencers: Product Awareness Step-by-Step Campaign Guide
In early 2026, a $19.99 stuffed toy sold out globally. There was no product launch or any paid campaign for it.
Social Search in 2026: What Adobe’s Latest Research Means for Marketers
Adobe Express’ recent research surveyed over 800 consumers and 200 small business owners across the US. The data they gathered will steer
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This
Staples Baddie Marketing Case Study: What UGC Marketing Can Do That Expensive Campaigns Cannot
“Why don’t we do something like this?” Everybody has had this conversation in their company, after witnessing another brand execute a powerful
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands, include restaurant chains are facing a conundrum in today’s social media age. On one hand, they have decades of cultural
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in
19 Best TikTok Marketing Agencies USA
TikTok is no longer just a platform for going viral. For brands targeting younger audiences, it has become one of the most
From 10,000 to 300,000 creators: Inigo Rivero on what Unilever’s pivot means for every brand
Unilever just moved 50% of their ad budget toward influencer marketing, scaling from 10,000 to 300,000 influencers in two years. For
Three Instagram Updates Every Marketer Needs: Stories Myths Busted, Algorithm Insights, and a New Comment Feature
Instagram has come out with a few updates to the platform back-to-back. Adam Mosseri, the platform’s chief, went on record to
How House of Marketers Turned a Brand-New AI Product into a $300K Revenue Engine with 6X ROAS in 90 Days
House of Marketers Helps Stickerbox Generate $300,000+ in 90 Days Through TikTok Influencer Marketing & Paid Ads. House of Marketers, a global
Íñigo Rivero Joins the Commerce Untold Podcast to Talk TikTok, Social Commerce, and What Actually Drives Sales
House of Marketers Co-Founder Íñigo Rivero joins Eitan Koter on Commerce Untold to break down why TikTok outperforms Instagram for sales,
Meta’s Adaptive Ranking Model Explained: How to Use It for Influencer and UGC Campaigns
If you’re running UGC or influencer marketing campaigns and ads, Meta’s recent update is one worth your attention. Meta’s new Adaptive
Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta
How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty
Influencer Marketing vs UGC: Definitions, Differences, Pros and Cons
Social search has completely changed how people want to be marketed to. People now open TikTok, Instagram, and YouTube and type exactly
Meta’s “Ad” Label Swap and Original Content Push is Affecting Influencer Marketing Campaigns
Meta has recently come out with two new updates in its ecosystem. Firstly, Meta is taking crediting original creators very seriously. Secondly,
Pet Influencers: Product Awareness Step-by-Step Campaign Guide
In early 2026, a $19.99 stuffed toy sold out globally. There was no product launch or any paid campaign for it.
Social Search in 2026: What Adobe’s Latest Research Means for Marketers
Adobe Express’ recent research surveyed over 800 consumers and 200 small business owners across the US. The data they gathered will steer
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This
Staples Baddie Marketing Case Study: What UGC Marketing Can Do That Expensive Campaigns Cannot
“Why don’t we do something like this?” Everybody has had this conversation in their company, after witnessing another brand execute a powerful
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands, include restaurant chains are facing a conundrum in today’s social media age. On one hand, they have decades of cultural
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in
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