Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience
When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore
How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the
Facebook & YouTube Crack Down on Unoriginal Content
Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original
How Peloton Turned UGC and Community into its Greatest Growth Engine
You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the
Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release
YouTube Opens the Doors to Smarter Brand-Creator Partnerships
Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals.
How to Get TikTok Famous: Ultimate Brand Guide
We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds
Wellness Influencers: Powerful Strategy Guide for Wellness Brands
In the health and wellness industry, you are not just selling products or services; you’re becoming part of someone’s journey toward feeling
Brand Strategy Guide: How To Go Viral on Instagram
For marketers, ‘going viral’ has long been the holy grail, an elusive achievement that promises massive reach, unparalleled engagement, and brand
Major Brands Are Shifting Budgets Towards Influencer Marketing
Overview Influencer-led content is now a top priority for advertisers in 2025 Learn about how big brands plan on using influencer marketing
Top 25 Food Influencers in the U.S. Helping Brands Sell Out Stock
Even legacy brands are shifting their budgets toward influencer marketing, recognising it as a driver of growth & not just a trend.
Creative Optimisation in 2025: Meta’s Top Tips for Smarter Ads
Overview Meta shares ad tips based on 1M+ ad creatives statistics. New insights reveal how emotional storytelling, AI tools, and creative variety
Trump May Grant TikTok Yet Another Extension
Overview President Trump might issue a third executive order to delay TikTok’s sell-off requirement, keeping the app live in the U.S. past
15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]
When done right, influencer marketing builds trust and excitement through real connection. These campaigns engage audiences with stories, personalities, and experiences that
20+ Top Marketing Agencies in TAMPA (2026)
Looking for a Social media marketing agency in Tampa? In 2025, Tampa’s digital scene is more competitive, and more creative, than ever.
Google Launches AI Mode, Deep Search, and Virtual Try-Ons in Massive I/O 2025 Rollout
Overview Google is reimagining how users browse, buy, and connect with its latest updates. Update features AI-powered product discovery and automated checkout,
Meta Will Enable Advertisers to Test Experimental AI Features
Overview Meta’s new Early Release program brings generative AI tools straight to marketers before the public sees them. Learn about how to
Instagram Announces New Messaging and Visual Updates: What You Need to Know
Overview In the new Instagram update, Users can read audio messages in DMs when sound is off or unavailable. Allows longer voice
27+ Best Social Media Marketing Agencies in Atlanta (2026)
From viral TikTok and Instagram campaigns to ROI-driven ad strategies, Atlanta is home to some of the most dynamic social media marketing
25+ Top Marketing Agencies in DENVER (2026)
You know social media matters, but figuring out who to trust with your content online? That’s the hard part! With every agency
Influencer Marketing for Small Businesses: Guide for 2026
Are you a small business looking to try out influencer marketing in 2025? House of Marketers is an Influencer marketing agency and
Influencer Marketing Stats You Need to Know
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over 30 billion in
40+ Best Ever TikTok Dance Challenges and Trends!
There’s something about a catchy beat and a few slick moves that makes TikTok dance challenges impossible to resist. One minute, you’re
20+ Social Media And Influencer Marketing Agencies in Philadelphia (2026)
In Philadelphia, a new generation of marketing agencies is changing the game blending influencer or creator partnerships, paid social, and razor-sharp strategy
47 TikTok Statistics + Facts You Need to Know [Updated 2026]
Most TikTok campaigns do not fail just at the execution stage. They fail much earlier. This is because marketers are planning TikTok
TikTok Announces End of Custom Identity Ads in 2026
TikTok is preparing to fully remove its Custom Identity option from Ads Manager in early 2026. This change will require all advertisers
Best 25 US TikTok Creators for 2026
Social media is no longer optional for businesses looking to dominate in their industries. TikTok has gained wide reverence among marketers. The
Ultimate TikTok Marketing Guide for 2026 [Updated: 2026]
It is no secret that TikTok is reshaping the marketing landscape. The social media platform has already captured the attention of over
40+ Best Social Media Agencies in New York City (NYC) 2026
If you’re looking to grow your brand online, New York is home to some of the most creative, data-driven, and culture-connected marketing
5 Predictions That Will Reshape Influencer Marketing in 2026
Over the past year, something important has shifted. Creator-led content has started to outperform traditional brand ads at scale, not just in
10 Must-Try Strategies for Subscription Brands in 2026
The subscription business model is booming—and it’s easy to see why. By 2026, the global subscription e-commerce market is expected to hit
Marketing Campaigns Year in Review: The Strategies Shaping 2026
Before planning for 2026, it is worth taking a clear look at what worked and what did not last year. Let’s take
6 Mobile App Marketing Trends in 2026 [Agency Insights]
This year, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more
Influencer Marketing for SaaS: Best Practices and Strategies for 2026
Gone are the days when SaaS companies solely relied on traditional advertising methods. The rise of social media has propelled influencer marketing
House of Marketers Helps Azha Perfumes Drive 3.3M+ Views Through Creator-Led Influencer Marketing
House of Marketers, a global TikTok and social media marketing agency, partnered with Azha Perfumes to execute a creator-led influencer and UGC
House of Marketers Helps Dr. Hypes Scale AI-Designed Custom Sneakers Through UGC and Paid Social Performance Campaigns
House of Marketers, a Global TikTok Marketing Agency, partnered with Dr. Hypes to execute a high-impact UGC and paid social campaign across
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