Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights
Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-first platform where the right soundtrack can make or break your ad campaigns. Music is not just a background
Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights
Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels,
NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience
When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore
How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the
Facebook & YouTube Crack Down on Unoriginal Content
Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original
How Peloton Turned UGC and Community into its Greatest Growth Engine
You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the
Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release
YouTube Opens the Doors to Smarter Brand-Creator Partnerships
Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals.
How to Get TikTok Famous: Ultimate Brand Guide
We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds
Wellness Influencers: Powerful Strategy Guide for Wellness Brands
In the health and wellness industry, you are not just selling products or services; you’re becoming part of someone’s journey toward feeling
Brand Strategy Guide: How To Go Viral on Instagram
For marketers, ‘going viral’ has long been the holy grail, an elusive achievement that promises massive reach, unparalleled engagement, and brand
Major Brands Are Shifting Budgets Towards Influencer Marketing
Overview Influencer-led content is now a top priority for advertisers in 2025 Learn about how big brands plan on using influencer marketing
Top 25 Food Influencers in the U.S. Helping Brands Sell Out Stock
Even legacy brands are shifting their budgets toward influencer marketing, recognising it as a driver of growth & not just a trend.
Creative Optimisation in 2025: Meta’s Top Tips for Smarter Ads
Overview Meta shares ad tips based on 1M+ ad creatives statistics. New insights reveal how emotional storytelling, AI tools, and creative variety
Trump May Grant TikTok Yet Another Extension
Overview President Trump might issue a third executive order to delay TikTok’s sell-off requirement, keeping the app live in the U.S. past
15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]
When done right, influencer marketing builds trust and excitement through real connection. These campaigns engage audiences with stories, personalities, and experiences that
20+ Top Marketing Agencies in TAMPA (2026)
Looking for a Social media marketing agency in Tampa? In 2025, Tampa’s digital scene is more competitive, and more creative, than ever.
Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by
Cultural Relevance Beats AI Volume Says TikTok and Warc’s New Report
Overview TikTok partnered with Warc to examine how generative AI is reshaping creative work. AI is now embedded in most creative
Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for
How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered
TikTok Launches AI Literacy Tools to Help Users Spot AI-Generated Content
Overview TikTok launched an AI literacy guide to help users identify AIGC. An in-app learning hub is coming in the next few
Content Creation Agency London Review
Content Creation Agency London Review The global digital agency market exceeds 200k agencies, making London’s content creation landscape fiercely competitive yet rich
Meta’s Muse Image Model Brings Designer-Level AI to Ad Creative
Overview Muse Image by Meta is the first image-generation model built in-house by Meta’s Superintelligence Labs AI research group. Muse Image is
House of Marketers Secures Investment from Ethos Partners and Appoints New Chairman and CFO
We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside
TikTok is Reshaping Campaign Creation with TikTok Symphony Agent
Overview Symphony Agent is an AI tool that builds complete video ad campaigns from text prompts, images, and reference videos, informed by
TikTok Shop Grows to New EU Merchant Countries
Overview TikTok Shop’s June 15 launch in Austria, Belgium, the Netherlands, and Poland. This timing lines up with a broader shift in
Inside Meta’s 2026 Holiday Guide
Overview Meta’s 2026 holiday guide argues that shoppers expect trust and convenience at the same time, and the guide shows how to
Google’s AI Ad Updates at I/O 2026 are Changing the Advertising Game
Google’s I/O announcements this week laid out a pretty clear vision of where advertising is heading. Advertising in 2026 and beyond will
Influencer Marketing Agency for AI Brands
There are now over 212,230 active AI companies globally, including more than 62,184 AI-focused startups. The growth has been hugely driven by
Best Food Content Marketing Agencies
Today’s food consumer is more informed, more opinionated, and harder to impress than ever before. As a result, they want to know
Is Social Search Replacing Google? What Meta’s New Research Means for Your Marketing Budget
Meta recently published a three-part research series examining how online discovery actually works in 2025. Backed by a 16-page report drawing on
Best TikTok Shop Agencies For DTC Brands
TikTok Shop has changed how DTC brands sell online. What used to take a full funnel, i.e., awareness, consideration, conversion, now happens
Best Content Marketing Agencies For Travel Industry
The global market for Travel Agency Services is projected to reach US$776.2 Million by 2030, growing at a CAGR of 6.9% from
Best Influencer Marketing Agencies London
The UK influencer market is projected to reach $24.15 billion by 2033 and has a 28.03% CAGR, It’s the most mature influencer
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