Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.

TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)
Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the

Micro-Influencer Marketing Strategy: The Only Guide You’ll Ever Need
Truth be told, attention doesn’t live with the blue-check celebrities anymore. Micro-influencer marketing strategy is the reason brands with smaller budgets

Meta Announces New Reels and Threads Ad Options for 2025
Overview: Meta has announced some new ad options at its annual Brand Building Summit Reels Trending Ads lets brands appear alongside

TikTok Is Turning Search Into a Marketing Growth Engine
Overview: TikTok is evolving into a search destination where users look for ideas, inspiration, and trusted perspectives, not just answers. Search

Instagram Adds Reels Linking for Multipart Short-form Content
Overview Instagram recent update lets Creators link Reels together. Advertisers can now build multipart stories, tutorials, or campaigns that audiences can follow

How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]
Who created CeraVe, and how did it turn into one of Gen Z’s favorite skincare brands? The story begins in 2005 when

Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights
Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance

TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-first platform where the right soundtrack can make or break your ad campaigns. Music is not just a background

Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights
Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels,

NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience
When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore

How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the

Facebook & YouTube Crack Down on Unoriginal Content
Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original

How Peloton Turned UGC and Community into its Greatest Growth Engine
You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the

Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release

YouTube Opens the Doors to Smarter Brand-Creator Partnerships
Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals.

How to Get TikTok Famous: Ultimate Brand Guide
We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds

Wellness Influencers: Powerful Strategy Guide for Wellness Brands
In the health and wellness industry, you are not just selling products or services; you’re becoming part of someone’s journey toward feeling

How To Go Viral on Instagram: Instagram Brand Strategy Guide
For marketers, ‘going viral’ has long been the holy grail, an elusive achievement that promises massive reach, unparalleled engagement, and brand

Top Viral Influencer Marketing Campaigns of 2026
The ideas audiences shared, remade and bought into — and the creator decisions behind them.

Influencer Marketing Predictions 2027
50 research-backed predictions for the next era of creator marketing

TikTok TopView and Pulse: How Premium Ad Placement Works at Big Cultural Moments
Overview TikTok has published a 12-page playbook on TopView and the Pulse Suite, its premium placement options. TopView gives a brand the

Best Gaming Influencer Marketing Agencies
Your game needs people to notice it, understand why it’s worth playing and stay interested beyond launch. A creator partner should make

Best Influencer Marketing Agencies in France
Finding creators who fit your audience in France is the starting point. You need a partner who can turn that selection into

11 Best Influencer Marketing Agencies in South Africa
Choosing an influencer agency for South Africa means deciding who can reach your customer and manage the work behind the content. You

Best Influencer Marketing Agencies in Europe
You want an influencer campaign that gets people interested in your brand. But choosing an agency means working out who understands your

Best Influencer Marketing Agencies in Australia
You want creator content that feels right for your brand and gives your campaign a clear purpose. Finding the right agency means

Best Influencer Marketing Agencies in Canada
Choosing an influencer marketing agency in Canada starts with your campaign. A Quebec product launch, a national retail push and an international

11 Best Influencer Marketing Agencies in Dubai
You’ve got a campaign to launch and a budget to make count. You need creators who fit your brand, content your customers

Best Influencer Marketing Agencies in Singapore
You need an agency that understands your customers and can turn your brief into creator content that works. Start with the job

Best Influencer Marketing Agencies in the UK
Finding an influencer marketing agency in the UK starts with knowing what you need. Perhaps you’re launching a product, trying to reach

Influencer Marketing Trends 2027
Eight evidence-led shifts in discovery, creator economics and commercial growth

Google Publishes a “When to Buy” Guide and Launches Universal Cart in the U.S.
Overview Google published its first When to Buy Guide, showing when holiday deals usually peak across major categories. Google’s Universal Cart is

The TikTok Playbook That Built Rhode Into a $1B Brand
You can’t swatch a lipstick through a screen. Beauty shoppers know it, so they look for the next best thing: someone who

TikTok Shares Holiday Shopping Trends for Black Friday and Cyber Monday 2026
Overview TikTok has published its holiday shopping trends for TikTok Shop, ahead of Black Friday and Cyber Monday, running from 11 to

How Misen Used Influencers, UGC and Seeding for $1M Launch: A DTC Playbook
Misen, a DTC kitchenware brand, sold $1,000,000 of its Carbon Nonstick pan in 57 hours. Numbers like that make every brand doing

TikTok Best-Performing Content Types for Brands in 2026
The brands that are creating the best-performing content types on TikTok have stopped asking “what’s trending this week?” and started asking “which
Subscribe for Weekly TikTok Industry Insights & News
Ready to Launch Your TikTok Campaign?
Work with the success-driven TikTok Marketing Agency, today!
