Best Influencer Marketing Agencies in Australia

Last updated:

30 October 2026

Agencies Ranked:

…

You want creator content that feels right for your brand and gives your campaign a clear purpose. Finding the right agency means looking beyond a polished pitch to see what it can take off your plate.

This comparison helps you do that. Review named brand campaigns, the services behind them and the results reported. Use the examples to decide which teams have work relevant to your product and which deserve a closer conversation.

For your Australian campaign, start with the job at hand. You might need products delivered to creators, content captured at a launch event or assets for paid advertising. Look for a partner whose proposed role covers the delivery you need, from briefing through to reporting.

The best influencer agencies for your shortlist should make that choice clearer. Compare the work below, pick the examples closest to your goal and approach those teams with a brief you can discuss with confidence.

Our Method

This analysis evaluated 11 leading agencies. The HoM Score is out of 5 and uses five checks: Cases, Transparency, Breadth, Portfolio and Returns. Cases counts verified campaigns for this topic. Transparency checks the unit or comparison basis of results. Breadth counts stated services. Portfolio counts named clients. Returns checks return, cost or sales evidence. The scores use the agencies’ own published case pages. House of Marketers publishes this list and sits first as the featured agency. It isn’t ranked or scored.

Quick Overview

#AgencyHoM ScoreBest for
1House of MarketersFeaturedEstablished consumer brands growing through influencer campaigns
2Sticki4.5/5Retail brands testing creator ads against brand assets
3Hoozu4.1/5Subscription acquisition and consumer product launches
4Vamp4.0/5Large creator activations across social channels
5Melbourne Social Co3.6/5ANZ brands joining creator content with managed social
6The Social CliQ3.6/5Retail launches linking creators to paid media traffic
7Social Soup3.6/5Product trial and community advocacy programmes
8We Are Social3.6/5Culture-led brands planning international creator work
9Two Palms3.6/5Entertainment launches and creator event coverage
10Hypetap3.6/5Seasonal product campaigns and sporting event audiences
11RISER Collective3.1/5Sampling programmes needing fulfilment and creator content

1. House of Marketers

Featured agency
House of Marketers website screenshot

House of Marketers manages influencer campaigns for consumer brands, using TikTok and Instagram as its primary platforms. Co-founder Inigo Rivero was an early TikTok EMEA employee working in strategy and partnerships. Its services support awareness, product launches and acquisition through creator-led content.

Its consumer-brand work spans beauty and AI, alongside food and drink, technology and gaming. Other sectors include health and wellness, fitness, parenting, pets, ecommerce and FMCG. The team handles strategy, creator selection and production through to campaign reporting, with paid amplification available to support the brief.

HelloFresh shows food and subscription experience in a programme whose target markets include Australia. The wider work reports approximately 5M monthly video views and 500+ monthly tracked promo-code sales, giving brand teams both visibility and response measures to discuss.

Artisse provides an AI app example, with Australia also named among its target markets. That wider programme reports 8M+ views, 30+ influencers and 18K+ installs. Both sets of results cover multiple markets. Together they demonstrate experience with different consumer products and campaign objectives, rather than defining the agency solely around app acquisition or food subscriptions.

Key Services

  • TikTok influencer marketing
  • Instagram influencer marketing
  • Influencer strategy
  • UGC campaigns and content creation
  • Influencer seeding and gifting
  • Ambassador programmes
  • YouTube influencer marketing
  • Snapchat influencer marketing
  • TikTok account management
  • Paid amplification and whitelisting
  • TikTok ads
  • Meta ads
  • TikTok ad content

House of Marketers’ Unique Edge?

TikTok insider experience with full-service creator delivery

Inigo Rivero’s TikTok background sits alongside a managed service covering strategy, creator selection, briefing, content delivery and reporting. Creator choices follow the brand’s audience and campaign brief. TikTok and Instagram lead the approach, with other platforms and paid support selected to suit the objective.

Who is House of Marketers Best For?

Established consumer brands growing through influencer campaigns

Established consumer brands planning awareness campaigns, product launches or ongoing creator programmes. Australian teams can explore locally relevant content and wider campaign delivery, with influencer marketing at the centre and acquisition measures included when the brief calls for them.

Get Your Free Campaign Proposal

2. Sticki

HoM Score: 4.5/5
Sticki website screenshot

Sticki’s Hairhouse work reports a 116% increase in ROAS and a 95% decrease in CPA for creator-led ads compared with branded assets tested at the same time. Sticki produced the UGC; DataSauce handled the Meta media strategy. The case also reports a 722% increase in average CTR. Those are relative changes against the comparison creative, giving retail marketers a specific basis for discussing an advertising test.

Sticki also publishes Australian brand work outside paid acquisition. A Mildura creator Reel for Bega juice recorded a 4.16% engagement rate. A named creator video for Uniting Op Shops had approximately 13 seconds of average watch time. Those measures describe the individual assets. The service offer connects influencer campaigns with photography and videography, plus creator events and reporting. That makes the agency worth considering when your brief needs a supply of creator content and a clear plan for how each asset will be used.

Key Services

  • Influencer marketing
  • Mass-micro influencer campaigns
  • User-generated content
  • Photography
  • Videography
  • Influencer events and activations
  • Creator sourcing
  • Campaign reporting
  • Campaign management

Sticki’s Unique Edge?

Creator production with a stated advertising comparison

Hairhouse provides a direct creative comparison with branded advertising assets. Sticki’s production contribution and DataSauce’s media role are named, so the case gives you a concrete model for defining responsibilities.

Who is Sticki Best For?

Retail brands testing creator ads against brand assets

Shortlist Sticki for retail or consumer product campaigns where creator content will enter a paid creative test. Agree how the production team and media buyer will share results and decide what gets made next.

3. Hoozu

HoM Score: 4.1/5
Hoozu website screenshot

Hoozu’s Marley Spoon programme reports 2.9M impressions from 6 creators and 24 content pieces. It also records a 17% quarter-on-quarter improvement in CPA. That combination gives subscription brands evidence of creator production alongside acquisition measurement, with the comparison period attached to the cost result. A particular Reel achieved a CPA 60% below target, a result attributed to that asset.

For Sukin’s Bond Build haircare launch, Hoozu worked with 8 influencers on 21 content pieces. The campaign reports 155.7K impressions and 2.1K engagements. Together, the cases cover an ongoing meal subscription programme and a consumer product introduction. Hoozu’s services include assessing talent, preparing creator briefs and negotiating contracts. Programme management and reporting sit alongside creator-generated content and paid amplification. If your Australian brief needs a team to manage delivery after creator selection, the published work offers relevant examples to discuss, from a product demonstration through to the response recorded after it runs.

Key Services

  • Influencer strategy
  • Talent assessment
  • Creator briefing
  • Contract negotiation
  • Programme management
  • Reporting and insights
  • Creator-generated content
  • Paid amplification
  • Brand experiences and activations

Hoozu’s Unique Edge?

Ongoing creator activity with acquisition measurement

The Marley Spoon case attaches a quarter-on-quarter basis to the CPA improvement. That gives your acquisition team a useful starting point for agreeing reporting periods and separating campaign results from an individual Reel.

Who is Hoozu Best For?

Subscription acquisition and consumer product launches

Consider Hoozu for an Australian subscription service or consumer product launch that needs managed creator partnerships. Its cases suit a discussion about repeat content, product education and the response your internal team wants measured.

4. Vamp

HoM Score: 4.0/5
Vamp website screenshot

Vamp’s Australian Coca-Cola activation brought together 90 creators and generated 300+ content pieces. The case reports 33.5M views and 5.6M engagements. For a brand organising a sizeable creator rollout, those figures show the delivered volume alongside the audience response, rather than leaving the proposal at a creator roster.

Vamp combines creator sourcing and contracting with campaign management, production and paid amplification. Its Rexona case separates TikTok and Instagram delivery. TikTok activity reports 4.1M+ views from 10 creators, while Instagram reports a 6.2% organic engagement rate and 8.46M+ paid impressions. A separate Garnier Eid campaign in Saudi Arabia and the UAE involved 60 creators producing 115 content pieces. The examples give your team material for discussing how a managed campaign moves from selection into content approval and distribution. For an Australian brief, start with the Coca-Cola activation, then use the platform-specific work to define the reporting and production requirements you want in the proposal.

Key Services

  • Audience and creator strategy
  • Creator sourcing
  • Contracting
  • Campaign management
  • Content and UGC production
  • Paid amplification
  • Channel integration
  • Reporting
  • Creator payment support

Vamp’s Unique Edge?

Managed creator volume with platform-level reporting

Vamp’s Coca-Cola case gives a concrete Australian activation example at substantial creator volume. The Rexona case also distinguishes organic engagement from paid impressions, useful when setting separate delivery targets.

Who is Vamp Best For?

Large creator activations across social channels

Include Vamp when your brand needs a managed creator programme with content production and distribution across social channels. Define the Australian audience and platform deliverables in the brief before comparing campaign totals.

5. Melbourne Social Co

HoM Score: 3.6/5
Melbourne Social Co website screenshot

Melbourne Social Co’s lululemon work covers Australia and New Zealand. The WunderPuff micro-influencer activity reached 1M+ accounts and generated 552K plays. A separate Align activation reports 1.55M organic reach. These campaign examples give apparel marketers relevant material for discussing creator collaborations around a particular product, with the audience measures attached to the activity that produced them.

The Melbourne Social Co DoorDash partnership also covers Australia and New Zealand. That integrated social, creator and paid programme reports 81.7M Instagram impressions in a quarter, alongside an 89.5% quarter-on-quarter increase in organic engagement. The offer extends from influencer campaigns into social management and paid social, with content planning and creative testing included. Consider that mix when your creator brief needs to fit an ongoing publishing calendar. You can discuss product launches through the lululemon examples, then use DoorDash to examine how creator work sits within a wider managed social programme and its reporting.

Key Services

  • Social strategy
  • UGC-style content creation
  • Social media management
  • Premium content production
  • Paid social
  • Influencer campaigns
  • Content planning
  • Campaign reporting
  • Creative testing

Melbourne Social Co’s Unique Edge?

Creator campaigns within ongoing brand social delivery

The published work connects product-focused creator collaborations with ongoing social delivery. Lululemon and DoorDash give your team distinct examples for discussing a launch calendar or a broader brand publishing plan.

Who is Melbourne Social Co Best For?

ANZ brands joining creator content with managed social

Consider Melbourne Social Co if your Australian and New Zealand activity needs creator campaigns alongside managed brand channels. Bring the product launch schedule and paid media plan so the proposal can address how they fit together.

6. The Social CliQ

HoM Score: 3.6/5
The Social CliQ website screenshot

The Social CliQ’s Marc Anthony campaign reports 1.25M video views, 2.79M impressions and 73K clicks to Priceline. The Australian retail work combined influencers with UGC and paid media. Those figures describe that combined activity, giving a marketer a relevant example when the brief needs content to support a retailer destination as well as social visibility.

For Fujifilm’s Mother’s Day campaign, The Social CliQ reports 52 unique content pieces. Influencer content reached 17269 accounts, while paid activity generated 492542 impressions. The service offer covers influencer marketing alongside digital advertising and social media management. Content creation and design also sit in the mix. That breadth is useful to discuss when your team wants a partner to connect a campaign idea with the assets and advertising needed to distribute it. Use the retail cases to set out the role of each channel, the destination for traffic and the measures you’ll review after the campaign.

Key Services

  • Strategy
  • Social media management
  • Digital advertising
  • Content creation and design
  • Influencer marketing
  • Email marketing
  • Branding
  • Training and consulting

The Social CliQ’s Unique Edge?

Retail traffic alongside content and media delivery

The Marc Anthony example connects social content with clicks to a named Australian retailer. The Fujifilm case separates influencer reach and paid impressions, giving you a practical reference for a channel-specific report.

Who is The Social CliQ Best For?

Retail launches linking creators to paid media traffic

Shortlist The Social CliQ for consumer brands launching through Australian retail partners. Its cases suit a brief that combines creator content and advertising while keeping traffic reporting tied to a named destination.

7. Social Soup

HoM Score: 3.6/5
Social Soup website screenshot

Social Soup’s Australian Blackmores immunity campaign reports 5.54M total reach and a 6% average engagement rate. It also generated 8500+ website clicks and 239K+ social engagements. These measures give health and consumer product marketers a named example of creator advocacy, with audience response and site traffic reported separately.

The LEGO girls programme adds a family-focused example. Social Soup reports 219K overall reach, 33 photo content pieces and a 4.9% engagement rate for that work. The agency’s services include product sampling and product reviews alongside macro-creator partnerships and micro-creator campaigns. Community research and campaign measurement are also stated services. This makes the offer relevant when your brief involves getting a product into people’s hands and understanding their response. Use the cases to discuss the role of creator posts, trial activity and feedback in your programme. Keep the reporting tied to the agreed action, such as engagement with content or a visit to your site.

Key Services

  • Macro-creator partnerships
  • Micro-creator campaigns
  • Product reviews
  • Product sampling
  • Shop and Scan activations
  • Community networking
  • Community research
  • Campaign measurement

Social Soup’s Unique Edge?

Creator advocacy paired with product sampling

Product sampling and community research sit beside creator partnerships in Social Soup’s offer. The Blackmores and LEGO examples give you relevant health and family brand work to examine when planning advocacy.

Who is Social Soup Best For?

Product trial and community advocacy programmes

Consider Social Soup for a consumer product brief built around trial, reviews or family advocacy. Its service mix suits a team that wants creator content alongside product distribution and feedback from participants.

8. We Are Social

HoM Score: 3.6/5
We Are Social website screenshot

We Are Social’s Samsung No Bad Seats work involved 25 creators capturing 1600+ hours of content across 40+ devices. The activity took place on a European tour through Lisbon, Madrid and Barcelona. It shows creator production around live entertainment, with captured footage as the reported output. The case appears in the agency’s Australian portfolio alongside its broader social and creative services.

For Contiki, We Are Social reports 12M organic reach and 325K engagements. That international travel example brings destination storytelling into the comparison. The agency’s stated services connect creator partnerships with cultural research and social strategy. Production, paid media planning and events also form part of the offer. If your Australian team is planning an international campaign, these examples provide a basis for discussing how creator content fits the wider creative idea. Set the actual delivery markets in the brief, then use the cases to examine production responsibilities and the audience response your campaign needs to measure.

Key Services

  • Campaign and social strategy
  • Social-first creative and design
  • Influencer and creator partnerships
  • Research and cultural insights
  • Social-first production
  • Paid media planning and buying
  • Activations and events
  • Brand reputation

We Are Social’s Unique Edge?

Creator activity within wider social creative campaigns

The Samsung example shows creator production around a live entertainment experience. Contiki adds travel storytelling with reported organic reach, giving internationally focused brands distinct campaign settings to discuss.

Who is We Are Social Best For?

Culture-led brands planning international creator work

Include We Are Social if your brand needs creator partnerships within a broader cultural or international social campaign. Its published examples suit a discussion about the creative idea and production around travel or entertainment.

9. Two Palms

HoM Score: 3.6/5
Two Palms website screenshot

Two Palms’ Prime Video work brought together 20+ advocates and produced 200+ content pieces, with 11M+ impressions reported. The programme centres on Australian entertainment talent and long-term advocacy. That gives entertainment marketers an example of creator partnerships that extend beyond a launch appearance into a continuing supply of content.

For Netflix’s Wednesday launch, Two Palms delivered a Sydney activation with social rollout across Australia, New Zealand and international markets. The case reports 37.6M organic views, 34 content assets and 5.3M livestream views as separate measures. The agency’s offer includes creator selection and campaign management alongside content production and brand activations. Talent management is also listed, so your proposal should specify the brand campaign responsibilities you want commissioned. The published entertainment cases give you relevant material for discussing how an event becomes social content, who produces the assets and how a continuing advocate programme differs from coverage of a particular launch.

Key Services

  • Creative influencer strategy
  • Creator selection
  • Campaign management
  • Talent management
  • Partnerships and sponsorship
  • Content production
  • Brief development
  • Performance analytics
  • Brand activations

Two Palms’s Unique Edge?

Entertainment advocacy connected to live experiences

Prime Video supplies a long-term advocate example, while Netflix supplies an event and livestream example. Together they show different ways to brief entertainment partnerships and plan the content around them.

Who is Two Palms Best For?

Entertainment launches and creator event coverage

Consider Two Palms for an entertainment property or brand planning creator coverage around a live event. Its cases suit a brief that joins talent relationships with event production and a defined social rollout.

10. Hypetap

HoM Score: 3.6/5
Hypetap website screenshot

Hypetap’s Australian Open campaign involved 14 creators producing 92 content pieces. It reports 17.4M impressions and 99044 engagements. The work included culture, family and food audiences alongside the sporting context. For a marketer planning an event brief, that gives a concrete example of selecting creators around different reasons people might engage with the occasion.

For Perfection Fresh’s Calypso Mango launch, Hypetap worked with 10 creators on 51 content pieces. That seasonal product campaign reports 3.49M impressions and 473452 engagements. The offer covers creative strategy and influencer qualification, followed by briefing and contracting. Production and copywriting sit alongside paid social and reporting, with usage rights management also stated. These services give your team specific delivery tasks to discuss beyond the initial creator selection. Use the event and food cases to examine the proposed audience groups, the content plan and the reporting measures that fit your Australian campaign’s purpose and launch schedule.

Key Services

  • Creative strategy
  • Influencer qualification
  • Compliance and safety
  • Briefing and contracting
  • Production and copywriting
  • Paid social
  • Reporting and analysis
  • Usage rights management

Hypetap’s Unique Edge?

Creator selection across different audience interests

The Australian Open work brings creators from different interest groups into an event campaign. Calypso adds a seasonal food launch, giving the discussion a product example alongside the sporting occasion.

Who is Hypetap Best For?

Seasonal product campaigns and sporting event audiences

Shortlist Hypetap for an Australian sporting event or seasonal consumer launch that needs creator selection and managed delivery. Its cases suit a brief with defined audience interests and a planned content release period.

11. RISER Collective

HoM Score: 3.1/5
RISER Collective website screenshot

RISER Collective’s Australian 7-Eleven coffee launch delivered 388 content pieces through its micro-influencer programme. For Dove Kids Care, the agency reports 415 content pieces, with video accounting for a 67% share of content. Those figures describe creator participation and delivered assets. They give consumer product marketers a concrete starting point for planning the volume of a sampling programme.

RISER Collective lists product fulfilment and gifting logistics alongside creator matching and content approval. Its offer also includes product reviews, creator surveys and usage rights. That combination is relevant when your Australian brief needs someone to handle the physical movement of products as well as the resulting content. The coffee and family care examples let you discuss product trial within a managed campaign. Define the planned outputs and the engagement measures you want reported, then agree how creator feedback will be collected and how approved content can be reused by your brand. Name who handles product questions during creator production.

Key Services

  • Mass influencer sampling
  • Influencer marketing
  • User-generated content
  • Content creation
  • Product reviews
  • Creator surveys
  • Product fulfilment and gifting logistics
  • Creator matching
  • Content approval
  • Usage rights

RISER Collective’s Unique Edge?

Product logistics within managed micro-creator delivery

Product fulfilment and gifting logistics are explicit parts of the service offer. The coffee launch provides an Australian example with delivered content counts, useful when planning a sampling programme’s operational scope.

Who is RISER Collective Best For?

Sampling programmes needing fulfilment and creator content

Consider RISER Collective when your consumer product campaign needs distribution to creators alongside managed content delivery. Its service mix suits a team that wants product logistics, approval and participant feedback included in the proposal.

How to choose an influencer marketing agency in Australia

Commission a brand campaign with a named owner

Start your brief with the job you need done. A talent booking, a product trial and a managed campaign involve different responsibilities. State whether you want the agency to select creators, negotiate deliverables and manage approvals through to reporting. If talent representation is part of its business, ask who owns the brand brief and how creator selection will be proposed.

Use the cases above to make that conversation specific. A retail traffic brief needs a destination and a reporting plan. An entertainment activation needs a content schedule around the experience. Request a proposal that names the person responsible for delivery and the decisions your own team must approve.

Plan product delivery and event attendance

For an Australian sampling campaign, put fulfilment into the scope. Set out where stock will come from, the addresses to be covered and the process for delayed parcels. Include product variants and the instructions creators need before filming. Agree who checks receipt and follows up when a product hasn’t arrived.

If your brief involves an event, pin down attendance and production separately. Specify what creators are expected to capture on site and what must be edited afterwards. Confirm who coordinates venue access and who approves content during the event. Build those decisions into the schedule before you book talent.

Price content rights alongside paid distribution

Define where your brand wants to use the finished assets. A creator’s organic post and an advertisement running from that creator’s account need separate instructions in the proposal. Request a stated usage period and approved territories. Include edit permissions and the process for extending use after the agreed period ends.

Then assign responsibility for paid media. Identify who controls the advertising account, who funds spend and who decides which creative runs. Sticki’s Hairhouse work, delivered with DataSauce’s media strategy, offers a useful example of shared responsibilities to discuss. Agree how the production partner receives results and how those findings inform the next creative brief.

Compare results with their actual scope

When comparing the best influencer marketing agencies, keep the measure beside the result. Review whether a figure describes an individual post, a campaign or a wider social programme. Request the delivery market and reporting period. Keep paid and organic results separate in your proposed report, and define how tracked sales or acquisition costs will be attributed.

Before signing, resolve unclear responsibilities for fulfilment, rights or reporting. Request a revised scope if the proposal leaves these decisions open. Your comparison will be more useful when agencies are quoting for the same intended work.

Final thoughts

A useful shortlist connects the campaign you need with relevant delivered work. Choose the team whose proposal makes creator selection and campaign ownership clear, with practical arrangements for content use and a report tied to your goal.

You don’t need to have your campaign mapped out before you get in touch. Bring your goals and the audience you want to reach in Australia to House of Marketers. Get a free campaign proposal to explore which creators could suit your brand, what content to commission and how to measure the results. You’ll have a clearer plan to weigh up before choosing your agency.

Get Your Free Campaign Proposal

Frequently Asked Questions

Request a managed campaign scope covering creator selection through to reporting. Name the product or experience, the audience and the intended action. Specify whether you need content production, sampling or event attendance, and identify who’ll run paid media. That makes proposals easier to compare with a talent booking offer.

Build the budget from your proposed scope. Request separate costs for agency delivery, creator fees and content usage, with fulfilment and paid media shown where required. A case result isn’t a fee quote. House of Marketers’ Artisse case reports a $2.50 cost per install across a multi-market programme that includes Australia; that measures acquisition performance.

Specify that you’re commissioning work for your brand, including campaign management and reporting. Confirm who proposes the creators and who manages contracts and approvals. If the agency also represents talent, request an explanation of how it selects creators for your brief and handles the brand’s interests.

Yes. Sticki’s Hairhouse case reports a 116% ROAS increase for its UGC ads against branded assets tested at the same time, delivered with DataSauce’s Meta media strategy. Agree usage rights and the media buyer’s responsibilities before production. Treat that comparison as a case example when designing your own test.

Review the product logistics and the content delivered after distribution. RISER Collective’s Australian 7-Eleven coffee launch reports 388 content pieces. Request a fulfilment plan and agreed reporting units for your campaign, rather than treating the participants’ combined following as measured audience reach.

Yes, with the delivery markets and measures attached. Vamp’s Coca-Cola example explicitly covers Australia and reports 33.5M views. Melbourne Social Co’s lululemon work covers Australia and New Zealand. Use those scopes to judge relevance, then request Australian audience requirements and reporting in the proposal for your own campaign.

Join Our Weekly Newsletter

Stay in the loop with news, trends, and updates from the TikTok and influencer marketing world

Get your free proposal

1/2
2/2
By sending this form, you agree to our privacy policy.