Category: TikTok strategy guides and tips

Think of the last time you made a purchase because of someone’s recommendation. Was it a skincare expert breaking down ingredients? A […]

This year, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more […]

The  subscription business model is booming—and it’s easy to see why. By 2025, the global subscription e-commerce market is expected to hit […]

In the marketing funnel, CPM campaigns sit at the top, where the focus is on capturing attention and generating awareness. CPM serves […]

TikTok has redefined how brands connect with audiences, but succeeding on this platform requires more than just creativity—it demands strategy. As a […]

Your subscription business is gaining new followers every day—your top-of-funnel strategy is solid. But now you’re thinking, “Where are the customers?” A […]

The subscription model is booming, and it’s no surprise why. By 2028, the global subscription e-commerce market is expected to reach an […]

The subscription economy is skyrocketing, with predictions showing it could hit $1.5 trillion by 2025. Moreover, digital subscription companies already have a […]

When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem.  Both platforms […]

Why sing your own praises when you can have someone else do it for you—even better than you could? It’s no secret […]

Are you looking to turn your mobile game into the next big hit? Traditional ads can easily get lost in the noise, […]

Did you know, the beauty industry is on track to hit a jaw-dropping $758.4 billion by 2025? And guess what? TikTok is […]

Did you know that there are almost 50 thousand apps launched on Google store every month? And we are talking about the […]

What is the TikTok algorithm, and how do you utilise it fully to succeed on TikTok? Have you ever asked yourself this […]

As the fintech landscape continues to evolve, financial brands are increasingly seeking innovative ways to forge deeper, more meaningful connections with their […]

We, at House of Marketers are implementing a shift in the way brands and businesses are marketing, as well as consuming content […]

TikTok’s Top Ads and Trend Insights Library continues to be an indispensable tool for businesses and marketers. It allows businesses and marketers […]

Influencer marketing is dominating the conversation even more this year, and for good reason. It’s a strategy that has proven its worth […]

Want to learn how to sell using TikTok? You are at the right place. We at House of Marketers are helping brands […]

New to Social Media Marketing? On platforms like Facebook, Instagram and TikTok, understanding and utilising ‘safe zones’ can be the key to […]

Struggling with high CPMs on social media? You’re not alone. It seems like everyone’s trying to crack the code of creating brand […]

Want to learn how to utilise User-generated content (UGC) in your content strategy? UGC is a powerful tool that plays an essential […]

Looking for ways to increase your app’s user engagement? For app marketers and growth teams, the challenge isn’t just to introduce a […]

TikTok has become a modern-day jukebox, playing the tunes that get people talking, dancing, and engaging. The secret sauce behind this is […]

TikTok has been the fastest-growing social media channel for a while now. And there’s no sign of this trajectory flattening anytime soon. […]

Reach & Frequency (R&F) campaigns on TikTok Ads Manager are a type of ad campaign that lets you control the audience reach […]

TikTok is a unique platform offering vast potential for finding an audience and virality. However, finding success on the platform can be […]

In the world of business, being innovative and creative is the key to staying ahead of your competition. At House of Marketers, […]

Did you know that between 2016 and 2022, the global downloads of mobile apps skyrocketed to a staggering 255 billion? In 2023, […]

How can a brand stand out in the digital crowd and build genuine connections? This is a question many of our clients […]

TikTok is an underutilised platform for AI software marketing. So you’ve garnered investment from a group of wealthy individuals, built your AI […]

In today’s media-saturated landscape, it’s not the brand with the biggest marketing budget that captures attention, but the most genuine. Brands now […]

The human psyche is naturally wired for curiosity. We’re driven by a need to fill gaps in our knowledge, and this desire […]

Every day, over 4,000 new apps launch on app stores. With so many apps launching and fighting for user’s attention, how do […]