Livisto, a European pet care brand, partnered with House of Marketers, a global TikTok Marketing Agency, to strengthen brand awareness for three products, V-Skin Ear Cleaner Aloe Vera, Zoolac, and Pulsix, across four European markets, generating 8.8 million views across 33 videos on Instagram and TikTok with 32 creators.
Through a connected influencer and paid social strategy, House of Marketers helped Livisto move beyond one-off product promotion toward a consistent, creator-led playbook for building trust across new markets.
Running a Brand Awareness Campaign Across Four Distinct European Markets
Livisto needed to build brand awareness and consumer trust for its pet care products across several distinct European markets, each with its own language, culture, and pet-owner community. While the brand already had a foundation in pet health products, it needed a way to introduce a new product, Pulsix, alongside existing products like V-Skin and Zoolac, without relying on traditional, polished advertising.
To succeed, the campaign needed to:
- Build reach through relatable, native content, using creators who authentically documented everyday life with their pets
- Combine a new product launch with reinforcement of two existing products, using a consistent creator-led approach across four markets
- Rely on organic, educational storytelling rather than traditional advertising, without a hard sales push or direct buy link in most campaigns
House of Marketers was tasked with building a creator-led, platform-native strategy that could introduce and reinforce multiple products across several markets at the same time.
Ready to launch an influencer campaign for your pet brand?
Get a free proposal from House of Marketers
Strategic Influencer Campaign Across Four European Markets
Rather than run a single influencer push, House of Marketers layered two tactics into the Livisto campaigns: dedicated paid partnerships with vetted micro-influencers in every market, and paid social boosting to extend that content’s reach.
The strategy centred on:
- Partnering with vetted micro-influencers, including pet lovers, breed-specific accounts, and pet health experts, to produce dedicated content for V-Skin, Zoolac, and Pulsix
- Layering paid social boosting on top of organic content in every market, sustaining strong viewership even without a direct buy link
Each piece played a distinct role: paid creators gave every market dedicated, on-brand content, and boosting extended that content’s reach beyond each creator’s existing following.
Campaign Outcomes
The campaign delivered strong results across reach and engagement on both platforms:
- 8.8 million total views across 33 videos and 32 creators, split between Instagram and TikTok
- 4.19 million views and a 1.9% engagement rate for V-Skin in Italy
- 2 million views for Zoolac in Germany
- 2.65 million views and a 0.95% engagement rate for Pulsix across Poland and Spain
- 10 videos reshared organically across the three campaigns at no additional media cost
Beyond the headline numbers, the campaigns gave Livisto a consistent, creator-led playbook for introducing and reinforcing pet care products across new markets, one that can scale as the brand continues to expand across Europe.
What This Means for Pet Brands Scaling Across New Markets
Livisto’s results show what’s possible when influencer marketing is built around genuine, everyday storytelling rather than polished advertising. In a category like pet care, where trust and relatability matter as much as reach, standing out requires content that feels native to each platform and each market’s pet-owner community.
For pet and lifestyle brands looking to build lasting awareness across multiple markets, this campaign shows why a dedicated pet influencer marketing strategy, one that layers paid partnerships and boosting together across the right platforms, can deliver strong reach while staying authentic to each local audience.
About House of Marketers
House of Marketers is a globally-recognised influencer marketing agency founded in 2020 by Iñigo Rivero, Co-Founder and CEO and a former TikTok EMEA Strategy & Partnerships lead. The agency operates across the UK, US, and Europe, working with 100+ brand clients annually and a network of 250,000+ influencers across TikTok, Instagram, YouTube, and other platforms.
House of Marketers specialises in TikTok influencer marketing, creator-led strategy, UGC production, influencer seeding campaigns and multi-market social campaigns for fast-growing brands across beauty, fashion, AI, technology, retail, apps, lifestyle sectors, and more.
Contact for Free Campaign Proposal
Press Contact
House of Marketers Media Team
📧 newbusiness@houseofmarketers.com
📍 London, United Kingdom
