Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
TikTok Campaign For Skincare Brand Achieve 5M Views and 10K New Followers!
The beauty and cosmetics industry is a massive and growing market, with an estimated global value of $636.30 billion in 2024, according
Meta Expands Control Over Ad Placements for Marketers
Overview Meta’s new update gives advertisers more control over where their ads appear across Meta. This update includes features like expanded transparency,
Meta’s New ‘Breakthrough Bonus Program’ – Lifeline for Influencers Amid TikTok’s Uncertain Future
Overview Meta Launches Breakthrough Bonus Program for influencers, in case TikTok’s fate takes a turn for the worse. Meta is making the
Instagram Redesigns Profiles: Vertical Grids and More Features for Creators
Overview Instagram released a new update to make the app more customisable to help creators grow their audience and improve content. Instagram
Influencer vs. KOL Marketing: Differences and Pros & Cons
Think of the last time you made a purchase because of someone’s recommendation. Was it a skincare expert breaking down ingredients? A
TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead
Overview TikTok’s released a 2025 emerging trends report that is a comprehensive guide for brands to adapt to evolving consumer behaviors and
What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead
Article Overview U.S. TikTok ban could disrupt brand strategies and ROI Strategies for creators and brands after confirmed US TikTok ban. House
15+ Social Media Marketing Predictions in 2025 [Infographic]
A Snapshot of Social Media Predictions in 2025 In 2025, social media is thriving with new tools and features. Yet audiences are
House of Marketers Launches New Office in Seoul, South Korea
House of Marketers Are Considering Launching a New Office in Seoul to Empower Korean Brands for Global Social Success Seoul, South Korea
TikTok’s Impact on E-Commerce: Emerging Trends and a Clouded Future
Overview TikTok and Ipsos released a report about TikTok’s impact on E-Commerce Key Themes include TikTok’s discovery-driven algorithm, emphasis on the advantages
Access Fastest CPM Calculator: What is CPM? Calculate & Understand CPM
In the marketing funnel, CPM campaigns sit at the top, where the focus is on capturing attention and generating awareness. CPM serves
How TirTir Used TikTok to Achieve Viral Success: K-Beauty Case Study
Crafting a campaign that garners 117.2 million total views is no small feat. But that is exactly what K-beauty brand TirTir accomplished
Inside TikTok 2024: A Report on Trends, Music, and Global Impact
Overview TikTok shares its Year on TikTok 2024 report, celebrating the trends, creators, and moments that shaped the platform this year. Highlights
TikTok Ad Strategy: A Beginner’s Guide to Get Started with TikTok’s Ads
TikTok has redefined how brands connect with audiences, but succeeding on this platform requires more than just creativity—it demands strategy. As a
TikTok Introduces AI-Powered Symphony Creative Studio for Marketers
Overview TikTok Launches Symphony Creative Studio, a groundbreaking AI-powered suite designed to simplify video creation for marketers. The Tools will offer a
How TikTok is Helping Korean Cosmetics Brands Dominate Social Media
Imagine posting a 15-second video on TikTok, and within hours, it’s sold out worldwide. That’s how powerful TikTok’s reach is—and this is
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder
27 Best Social Media Marketing Agencies in Atlanta (2026)
From viral TikTok and Instagram campaigns to ROI-driven ad strategies, Atlanta is home to some of the most dynamic social media marketing
Influencer Marketing for Small Businesses: Guide for 2026
Are you a small business looking to try out influencer marketing in 2025? House of Marketers is an Influencer marketing agency and
Influencer Marketing Stats You Need to Know
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over 30 billion in
40+ Best Ever TikTok Dance Challenges and Trends!
There’s something about a catchy beat and a few slick moves that makes TikTok dance challenges impossible to resist. One minute, you’re
23 Social Media And Influencer Marketing Agencies in Philadelphia (2026)
In Philadelphia, a new generation of marketing agencies is changing the game blending influencer or creator partnerships, paid social, and razor-sharp strategy
47 TikTok Statistics + Facts You Need to Know [Updated 2026]
Most TikTok campaigns do not fail just at the execution stage. They fail much earlier. This is because marketers are planning TikTok
TikTok Announces End of Custom Identity Ads in 2026
TikTok is preparing to fully remove its Custom Identity option from Ads Manager in early 2026. This change will require all advertisers
Best 25 US TikTok Creators for 2026
Social media is no longer optional for businesses looking to dominate in their industries. TikTok has gained wide reverence among marketers. The
Ultimate TikTok Marketing Guide for 2026 [Updated: 2026]
It is no secret that TikTok is reshaping the marketing landscape. The social media platform has already captured the attention of over
5 Predictions That Will Reshape Influencer Marketing in 2026
Over the past year, something important has shifted. Creator-led content has started to outperform traditional brand ads at scale, not just in
10 Must-Try Strategies for Subscription Brands in 2026
The subscription business model is booming—and it’s easy to see why. By 2026, the global subscription e-commerce market is expected to hit
6 Mobile App Marketing Trends in 2026 [Agency Insights]
This year, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more
Influencer Marketing for SaaS: Best Practices and Strategies for 2026
Gone are the days when SaaS companies solely relied on traditional advertising methods. The rise of social media has propelled influencer marketing
House of Marketers Helps Azha Perfumes Drive 3.3M+ Views Through Creator-Led Influencer Marketing
House of Marketers, a global TikTok and social media marketing agency, partnered with Azha Perfumes to execute a creator-led influencer and UGC
House of Marketers Helps Dr. Hypes Scale AI-Designed Custom Sneakers Through UGC and Paid Social Performance Campaigns
House of Marketers, a Global TikTok Marketing Agency, partnered with Dr. Hypes to execute a high-impact UGC and paid social campaign across
Rare Beauty’s Creator-Led Marketing
Rare Beauty did not enter the beauty market to overtake it. It entered with a mission and a desire to give visibility
What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel
Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s
TikTok Is Pushing for Creator-Led Marketing in 2026
Overview TikTok is doubling down on influencer partnerships, as creator-led content now consistently outperforms traditional ads. The update adds stronger data and
Subscribe for Weekly TikTok Industry Insights & News
Ready to Launch Your TikTok Campaign?
Work with the success-driven TikTok Marketing Agency, today!