Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
20 Best Influencer Gifting Agencies
The challenge in influencer gifting campaigns lies in finding agencies that can navigate the complex logistics of product seeding while maintaining genuine
20 Best Micro-Influencer Agencies
Finding the right micro-influencer for your brand is harder than it looks — and getting it wrong is expensive. Inigo Rivero, Managing
15 Best UGC Agencies in the World (2026)
The global user-generated content platform market size was valued at USD 7.1 billion in 2025 and is projected to grow from USD
Creators Can Now Control Who Sees Their Content with TikTok Keyword Metadata Feature
TikTok has just shipped an update. Creators can now view, block, and suggest the keywords that TikTok automatically assigns to their videos.
19 Best TikTok Marketing Agencies USA
Few marketing channels can influence purchasing decisions, drive product discovery and generate instant audience consideration as quickly as TikTok. A single well-executed
Best 20 Influencer Marketing Agencies
Influencer marketing is one of the fastest-growing channels in digital advertising, and the gap between the influencer marketing agencies that deliver and your
From 10,000 to 300,000 creators: Inigo Rivero on what Unilever’s pivot means for every brand
Unilever just moved 50% of their ad budget toward influencer marketing, scaling from 10,000 to 300,000 influencers in two years. For
Best US Content Creation Agencies
The global content creation market is expected to reach $277.2 billion USD in 2026 and $885.9 billion USD by 2036, implying a
Best TikTok Marketing Agencies UK
TikTok generated £24.5 billion in revenue recently, reflecting a massive 36% year-over-year growth that underscores the platform’s dominance in the creator economy.
Best TikTok Agencies Ranked
TikTok is one of the most popular social media platforms globally. Its popularity has transformed it into the ultimate platform for brands
Best Pet Influencer Agencies – For Pet Product Influencer Campaigns
Pet owners are among the most passionate, research-driven consumers in any market. They join breed-specific communities and take recommendations from pet creators
Three Instagram Updates Every Marketer Needs: Stories Myths Busted, Algorithm Insights, and a New Comment Feature
Instagram has come out with a few updates to the platform back-to-back. Adam Mosseri, the platform’s chief, went on record to
How House of Marketers Turned a Brand-New AI Product into a $300K Revenue Engine with 6X ROAS in 90 Days
House of Marketers Helps Stickerbox Generate $300,000+ in 90 Days Through TikTok Influencer Marketing & Paid Ads. House of Marketers, a global
Íñigo Rivero Joins the Commerce Untold Podcast to Talk TikTok, Social Commerce, and What Actually Drives Sales
House of Marketers Co-Founder Íñigo Rivero joins Eitan Koter on Commerce Untold to break down why TikTok outperforms Instagram for sales,
Meta’s Adaptive Ranking Model Explained: How to Use It for Influencer and UGC Campaigns
If you’re running UGC or influencer marketing campaigns and ads, Meta’s recent update is one worth your attention. Meta’s new Adaptive
Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta
How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty
Influencer Marketing vs UGC: Definitions, Differences, Pros and Cons
Social search has completely changed how people want to be marketed to. People now open TikTok, Instagram, and YouTube and type exactly
NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience
When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore
How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the
Facebook & YouTube Crack Down on Unoriginal Content
Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original
How Peloton Turned UGC and Community into its Greatest Growth Engine
You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the
Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release
YouTube Opens the Doors to Smarter Brand-Creator Partnerships
Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals.
How to Get TikTok Famous: Ultimate Brand Guide
We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds
Wellness Influencers: Powerful Strategy Guide for Wellness Brands
In the health and wellness industry, you are not just selling products or services; you’re becoming part of someone’s journey toward feeling
Brand Strategy Guide: How To Go Viral on Instagram
For marketers, ‘going viral’ has long been the holy grail, an elusive achievement that promises massive reach, unparalleled engagement, and brand
Major Brands Are Shifting Budgets Towards Influencer Marketing
Overview Influencer-led content is now a top priority for advertisers in 2025 Learn about how big brands plan on using influencer marketing
Top 25 Food Influencers in the U.S. Helping Brands Sell Out Stock
Even legacy brands are shifting their budgets toward influencer marketing, recognising it as a driver of growth & not just a trend.
Creative Optimisation in 2025: Meta’s Top Tips for Smarter Ads
Overview Meta shares ad tips based on 1M+ ad creatives statistics. New insights reveal how emotional storytelling, AI tools, and creative variety
Trump May Grant TikTok Yet Another Extension
Overview President Trump might issue a third executive order to delay TikTok’s sell-off requirement, keeping the app live in the U.S. past
15+ Best Examples of Creative Influencer Marketing Campaigns [Campaign Highlights + Impact]
When done right, influencer marketing builds trust and excitement through real connection. These campaigns engage audiences with stories, personalities, and experiences that
20+ Top Marketing Agencies in TAMPA (2026)
Looking for a Social media marketing agency in Tampa? In 2025, Tampa’s digital scene is more competitive, and more creative, than ever.
Google Launches AI Mode, Deep Search, and Virtual Try-Ons in Massive I/O 2025 Rollout
Overview Google is reimagining how users browse, buy, and connect with its latest updates. Update features AI-powered product discovery and automated checkout,
Meta Will Enable Advertisers to Test Experimental AI Features
Overview Meta’s new Early Release program brings generative AI tools straight to marketers before the public sees them. Learn about how to
Instagram Announces New Messaging and Visual Updates: What You Need to Know
Overview In the new Instagram update, Users can read audio messages in DMs when sound is off or unavailable. Allows longer voice
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