Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.

TikTok UGC vs. Brand-Produced Creative: Which Actually Converts
Imagine that you are a creative strategist, and you have to choose between a creator-shot UGC video and a polished, brand-produced one.

Best 18 Gen Z Influencer Marketing Agencies in 2026
Targeting Generation Z is a must for every brand looking to steal market share from competitors. A recent study conducted by Statista

Meta’s 2026 Holiday Playbook: What SMBs Need to Know Before Black Friday
Overview Meta has opened its 2026 Holiday Insights Center, which provides access to marketing stats and ad tips to help marketers build

Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by

Cultural Relevance Beats AI Volume Says TikTok and Warc’s New Report
Overview TikTok partnered with Warc to examine how generative AI is reshaping creative work. AI is now embedded in most creative

Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for

How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered

TikTok Launches AI Literacy Tools to Help Users Spot AI-Generated Content
Overview TikTok launched an AI literacy guide to help users identify AIGC. An in-app learning hub is coming in the next few

Content Creation Agency London Review
The global digital agency market exceeds 200k agencies, making London’s content creation landscape fiercely competitive yet rich with opportunity. London sits at

Meta’s Muse Image Model Brings Designer-Level AI to Ad Creative
Overview Muse Image by Meta is the first image-generation model built in-house by Meta’s Superintelligence Labs AI research group. Muse Image is

House of Marketers Secures Investment from Ethos Partners and Appoints New Chairman and CFO
We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside

TikTok is Reshaping Campaign Creation with TikTok Symphony Agent
Overview Symphony Agent is an AI tool that builds complete video ad campaigns from text prompts, images, and reference videos, informed by

TikTok Shop Grows to New EU Merchant Countries
Overview TikTok Shop’s June 15 launch in Austria, Belgium, the Netherlands, and Poland. This timing lines up with a broader shift in

Inside Meta’s 2026 Holiday Guide
Overview Meta’s 2026 holiday guide argues that shoppers expect trust and convenience at the same time, and the guide shows how to

Google’s AI Ad Updates at I/O 2026 are Changing the Advertising Game
Google’s I/O announcements this week laid out a pretty clear vision of where advertising is heading. Advertising in 2026 and beyond will

Influencer Marketing Agencies for AI Brands
There are now over 212,230 active AI companies globally, including more than 62,184 AI-focused startups. The growth has been hugely driven by

Best Food Content Marketing Agencies
Today’s food consumer is more informed, more opinionated, and harder to impress than ever before. As a result, they want to know

Best TikTok Shop Agencies For DTC Brands
TikTok Shop has changed how DTC brands sell online. What used to take a full funnel, i.e., awareness, consideration, conversion, now happens

Influencer Marketing Predictions 2027
50 research-backed predictions for the next era of creator marketing

TikTok TopView and Pulse: How Premium Ad Placement Works at Big Cultural Moments
Overview TikTok has published a 12-page playbook on TopView and the Pulse Suite, its premium placement options. TopView gives a brand the

Best Gaming Influencer Marketing Agencies
Your game needs people to notice it, understand why it’s worth playing and stay interested beyond launch. A creator partner should make

Best Influencer Marketing Agencies in France
Finding creators who fit your audience in France is the starting point. You need a partner who can turn that selection into

11 Best Influencer Marketing Agencies in South Africa
Choosing an influencer agency for South Africa means deciding who can reach your customer and manage the work behind the content. You

Best Influencer Marketing Agencies in Europe
You want an influencer campaign that gets people interested in your brand. But choosing an agency means working out who understands your

Best Influencer Marketing Agencies in Australia
You want creator content that feels right for your brand and gives your campaign a clear purpose. Finding the right agency means

Best Influencer Marketing Agencies in Canada
Choosing an influencer marketing agency in Canada starts with your campaign. A Quebec product launch, a national retail push and an international

11 Best Influencer Marketing Agencies in Dubai
You’ve got a campaign to launch and a budget to make count. You need creators who fit your brand, content your customers

Best Influencer Marketing Agencies in Singapore
You need an agency that understands your customers and can turn your brief into creator content that works. Start with the job

Best Influencer Marketing Agencies in the UK
Finding an influencer marketing agency in the UK starts with knowing what you need. Perhaps you’re launching a product, trying to reach

Influencer Marketing Trends 2027
Eight evidence-led shifts in discovery, creator economics and commercial growth

Google Publishes a “When to Buy” Guide and Launches Universal Cart in the U.S.
Overview Google published its first When to Buy Guide, showing when holiday deals usually peak across major categories. Google’s Universal Cart is

The TikTok Playbook That Built Rhode Into a $1B Brand
You can’t swatch a lipstick through a screen. Beauty shoppers know it, so they look for the next best thing: someone who

TikTok Shares Holiday Shopping Trends for Black Friday and Cyber Monday 2026
Overview TikTok has published its holiday shopping trends for TikTok Shop, ahead of Black Friday and Cyber Monday, running from 11 to

How Misen Used Influencers, UGC and Seeding for $1M Launch: A DTC Playbook
Misen, a DTC kitchenware brand, sold $1,000,000 of its Carbon Nonstick pan in 57 hours. Numbers like that make every brand doing

TikTok Best-Performing Content Types for Brands in 2026
The brands that are creating the best-performing content types on TikTok have stopped asking “what’s trending this week?” and started asking “which

New Market Entry Strategy: Test with Creators Before Retail
For years, a new beauty brand entering the US followed a similar path. First, convince a big retailer like Sephora or Ulta
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