Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.

How Misen Used Influencers, UGC and Seeding for $1M Launch: A DTC Playbook
Misen, a DTC kitchenware brand, sold $1,000,000 of its Carbon Nonstick pan in 57 hours. Numbers like that make every brand doing

TikTok Best-Performing Content Types for Brands in 2026
The brands that are creating the best-performing content types on TikTok have stopped asking “what’s trending this week?” and started asking “which

New Market Entry Strategy: Test with Creators Before Retail
For years, a new beauty brand entering the US followed a similar path. First, convince a big retailer like Sephora or Ulta

Only 28% of Consumers Trust AI Influencers. Here’s Where Influencer Marketing Is Heading
Since 2024, headlines have warned that AI is coming for the influencers. This year, AI-generated influencers became hard to ignore, and the

Influencer Marketing for AI Search Visibility
Overview SE Ranking found social links in 67.66% of Google AI Overviews and 32.39% of Google AI Mode answers Social platforms show

Livisto Partners with House of Marketers to Reach 8.8 Million Across Four European Markets
Livisto, a European pet care brand, partnered with House of Marketers, a global TikTok Marketing Agency, to strengthen brand awareness for three

House of Marketers Delivers 75% Brand Preference Uplift for Retail Brand Oriental Trading
House of Marketers, a global TikTok-specialist influencer marketing agency, partnered with Oriental Trading to strengthen its brand positioning in the crowded party

Best Buy Launches on TikTok Shop, Adds Affiliate Program
Overview Best Buy confirmed on September 22, 2026 that it’s opening an official TikTok Shop storefront, live in late October, with nearly

What Do Child Influencers Actually Earn? New Protection Laws & Ethics
If your brand works with, or is hoping to work with family creators or kid-adjacent content, the compliance ground just shifted twice

Cal AI’s Influencer Marketing Strategy for AI brands: $30M ARR From 250 Creators
What makes someone install an app after watching a 30-second video? Cal.ai mastered the answer to this one question that most AI

How Cluely Leveraged Influencer Attention to Build $5M+ AI Startup
Cluely didn’t out-build its competitors. It out-posted them. While most AI startups get hung up on polishing their product demo, Cluely was

YouTube To Start Auto-Labeling Undisclosed Branded Content
Overview YouTube is rolling out automated detection that flags sponsored videos which creators haven’t disclosed as sponsored. YouTube will be applying the

Instagram Introduces AI-Generated Profile Label, Limits Reach for Undisclosed AI Accounts
Overview Instagram has renamed its “AI creator” label to the “AI-generated profile label” and will now limit reach for profiles featuring

Best Agencies for Influencer-led Brand Storytelling
The global influencer marketing platform market is valued at USD 45.2 billion in 2026 and is projected to grow to USD 116.2

Best Influencer Marketing Agencies for SaaS
B2B influencer marketing is the fastest-growing subcategory in the creator economy, expanding 47% year-over-year — and SaaS is leading that charge. As

Influencer Marketing for AI Products: 5 Real Campaign Successes Analysed
In just four months, an AI language-learning app took its annual recurring revenue from $1M to $12M. The reason? Just a single

Instagram Says Captions Now Drive Discovery, Not Just Context
Instagram recently shared tips on writing captions showing how captions should be treated as a discovery signal rather than an afterthought to

Best Fashion Influencer Marketing Agencies in 2026
The global influencer marketing platform market was valued at USD 34.2 billion in 2025 and is projected to grow to USD 45.2

Top AI Influencer Marketing Campaigns
Ten creator campaigns with practical lessons for AI product launches, trials and customer acquisition.

Top Tech Influencer Marketing Campaigns 2026
Ten creator campaigns with ideas worth borrowing, results worth examining and a clear job for the product.

Top Viral Influencer Marketing Campaigns of 2026
The ideas audiences shared, remade and bought into — and the creator decisions behind them.

Influencer Marketing Predictions 2027
50 research-backed predictions for the next era of creator marketing

TikTok TopView and Pulse: How Premium Ad Placement Works at Big Cultural Moments
Overview TikTok has published a 12-page playbook on TopView and the Pulse Suite, its premium placement options. TopView gives a brand the

Best Gaming Influencer Marketing Agencies
Your game needs people to notice it, understand why it’s worth playing and stay interested beyond launch. A creator partner should make

Best Influencer Marketing Agencies in France
Finding creators who fit your audience in France is the starting point. You need a partner who can turn that selection into

11 Best Influencer Marketing Agencies in South Africa
Choosing an influencer agency for South Africa means deciding who can reach your customer and manage the work behind the content. You

Best Influencer Marketing Agencies in Europe
You want an influencer campaign that gets people interested in your brand. But choosing an agency means working out who understands your

Best Influencer Marketing Agencies in Australia
You want creator content that feels right for your brand and gives your campaign a clear purpose. Finding the right agency means

Best Influencer Marketing Agencies in Canada
Choosing an influencer marketing agency in Canada starts with your campaign. A Quebec product launch, a national retail push and an international

11 Best Influencer Marketing Agencies in Dubai
You’ve got a campaign to launch and a budget to make count. You need creators who fit your brand, content your customers

Best Influencer Marketing Agencies in Singapore
You need an agency that understands your customers and can turn your brief into creator content that works. Start with the job

Best Influencer Marketing Agencies in the UK
Finding an influencer marketing agency in the UK starts with knowing what you need. Perhaps you’re launching a product, trying to reach

Influencer Marketing Trends 2027
Eight evidence-led shifts in discovery, creator economics and commercial growth

Google Publishes a “When to Buy” Guide and Launches Universal Cart in the U.S.
Overview Google published its first When to Buy Guide, showing when holiday deals usually peak across major categories. Google’s Universal Cart is

The TikTok Playbook That Built Rhode Into a $1B Brand
You can’t swatch a lipstick through a screen. Beauty shoppers know it, so they look for the next best thing: someone who

TikTok Shares Holiday Shopping Trends for Black Friday and Cyber Monday 2026
Overview TikTok has published its holiday shopping trends for TikTok Shop, ahead of Black Friday and Cyber Monday, running from 11 to
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