Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
20 Best Influencer Gifting Agencies
The challenge in influencer gifting campaigns lies in finding agencies that can navigate the complex logistics of product seeding while maintaining genuine
20 Best Micro-Influencer Agencies
Finding the right micro-influencer for your brand is harder than it looks — and getting it wrong is expensive. Inigo Rivero, Managing
15 Best UGC Agencies in the World (2026)
The global user-generated content platform market size was valued at USD 7.1 billion in 2025 and is projected to grow from USD
Creators Can Now Control Who Sees Their Content with TikTok Keyword Metadata Feature
TikTok has just shipped an update. Creators can now view, block, and suggest the keywords that TikTok automatically assigns to their videos.
19 Best TikTok Marketing Agencies USA
Few marketing channels can influence purchasing decisions, drive product discovery and generate instant audience consideration as quickly as TikTok. A single well-executed
Best 20 Influencer Marketing Agencies
Influencer marketing is one of the fastest-growing channels in digital advertising, and the gap between the influencer marketing agencies that deliver and your
From 10,000 to 300,000 creators: Inigo Rivero on what Unilever’s pivot means for every brand
Unilever just moved 50% of their ad budget toward influencer marketing, scaling from 10,000 to 300,000 influencers in two years. For
Best US Content Creation Agencies
The global content creation market is expected to reach $277.2 billion USD in 2026 and $885.9 billion USD by 2036, implying a
Best TikTok Marketing Agencies UK
TikTok generated £24.5 billion in revenue recently, reflecting a massive 36% year-over-year growth that underscores the platform’s dominance in the creator economy.
Best TikTok Agencies Ranked
TikTok is one of the most popular social media platforms globally. Its popularity has transformed it into the ultimate platform for brands
Best Pet Influencer Agencies – For Pet Product Influencer Campaigns
Pet owners are among the most passionate, research-driven consumers in any market. They join breed-specific communities and take recommendations from pet creators
Three Instagram Updates Every Marketer Needs: Stories Myths Busted, Algorithm Insights, and a New Comment Feature
Instagram has come out with a few updates to the platform back-to-back. Adam Mosseri, the platform’s chief, went on record to
How House of Marketers Turned a Brand-New AI Product into a $300K Revenue Engine with 6X ROAS in 90 Days
House of Marketers Helps Stickerbox Generate $300,000+ in 90 Days Through TikTok Influencer Marketing & Paid Ads. House of Marketers, a global
Íñigo Rivero Joins the Commerce Untold Podcast to Talk TikTok, Social Commerce, and What Actually Drives Sales
House of Marketers Co-Founder Íñigo Rivero joins Eitan Koter on Commerce Untold to break down why TikTok outperforms Instagram for sales,
Meta’s Adaptive Ranking Model Explained: How to Use It for Influencer and UGC Campaigns
If you’re running UGC or influencer marketing campaigns and ads, Meta’s recent update is one worth your attention. Meta’s new Adaptive
Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta
How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty
Influencer Marketing vs UGC: Definitions, Differences, Pros and Cons
Social search has completely changed how people want to be marketed to. People now open TikTok, Instagram, and YouTube and type exactly
Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by
Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for
How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered
Content Creation Agency London Review
Content Creation Agency London Review The global digital agency market exceeds 200k agencies, making London’s content creation landscape fiercely competitive yet rich
House of Marketers Secures Investment from Ethos Partners and Appoints New Chairman and CFO
We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside
TikTok is Reshaping Campaign Creation with TikTok Symphony Agent
Overview Symphony Agent is an AI tool that builds complete video ad campaigns from text prompts, images, and reference videos, informed by
TikTok Shop Grows to New EU Merchant Countries
Overview TikTok Shop’s June 15 launch in Austria, Belgium, the Netherlands, and Poland. This timing lines up with a broader shift in
Inside Meta’s 2026 Holiday Guide
Overview Meta’s 2026 holiday guide argues that shoppers expect trust and convenience at the same time, and the guide shows how to
Google’s AI Ad Updates at I/O 2026 are Changing the Advertising Game
Google’s I/O announcements this week laid out a pretty clear vision of where advertising is heading. Advertising in 2026 and beyond will
Influencer Marketing Agency for AI Brands
There are now over 212,230 active AI companies globally, including more than 62,184 AI-focused startups. The growth has been hugely driven by
Best Food Content Marketing Agencies
Today’s food consumer is more informed, more opinionated, and harder to impress than ever before. As a result, they want to know
Is Social Search Replacing Google? What Meta’s New Research Means for Your Marketing Budget
Meta recently published a three-part research series examining how online discovery actually works in 2025. Backed by a 16-page report drawing on
Best TikTok Shop Agencies For DTC Brands
TikTok Shop has changed how DTC brands sell online. What used to take a full funnel, i.e., awareness, consideration, conversion, now happens
Best Content Marketing Agencies For Travel Industry
The global market for Travel Agency Services is projected to reach US$776.2 Million by 2030, growing at a CAGR of 6.9% from
Best Influencer Marketing Agencies London
The UK influencer market is projected to reach $24.15 billion by 2033 and has a 28.03% CAGR, It’s the most mature influencer
20 Best Instagram Influencer Agencies
39.2% of brands use Instagram as the top choice for influencer campaigns. But far fewer have an Instagram influencer strategy that actually
Best Influencer Seeding Agencies
Influencer seeding has moved from a nice-to-have to a core brand growth strategy, and with the influencer marketing industry projected to hit
Best TikTok Creative Production Agencies
Brands racing to capture Gen Z attention face a critical challenge because on TikTok, Gen Z can spot a brand trying too
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