Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
TikTok UGC vs. Brand-Produced Creative: Which Actually Converts
Imagine that you are a creative strategist, and you have to choose between a creator-shot UGC video and a polished, brand-produced one.
Best 18 Gen Z Influencer Marketing Agencies in 2026
Targeting Generation Z is a must for every brand looking to steal market share from competitors. A recent study conducted by Statista
Meta’s 2026 Holiday Playbook: What SMBs Need to Know Before Black Friday
Overview Meta has opened its 2026 Holiday Insights Center, which provides access to marketing stats and ad tips to help marketers build
Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by
Cultural Relevance Beats AI Volume Says TikTok and Warc’s New Report
Overview TikTok partnered with Warc to examine how generative AI is reshaping creative work. AI is now embedded in most creative
Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for
How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered
TikTok Launches AI Literacy Tools to Help Users Spot AI-Generated Content
Overview TikTok launched an AI literacy guide to help users identify AIGC. An in-app learning hub is coming in the next few
Content Creation Agency London Review
The global digital agency market exceeds 200k agencies, making London’s content creation landscape fiercely competitive yet rich with opportunity. London sits at
Meta’s Muse Image Model Brings Designer-Level AI to Ad Creative
Overview Muse Image by Meta is the first image-generation model built in-house by Meta’s Superintelligence Labs AI research group. Muse Image is
House of Marketers Secures Investment from Ethos Partners and Appoints New Chairman and CFO
We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside
TikTok is Reshaping Campaign Creation with TikTok Symphony Agent
Overview Symphony Agent is an AI tool that builds complete video ad campaigns from text prompts, images, and reference videos, informed by
TikTok Shop Grows to New EU Merchant Countries
Overview TikTok Shop’s June 15 launch in Austria, Belgium, the Netherlands, and Poland. This timing lines up with a broader shift in
Inside Meta’s 2026 Holiday Guide
Overview Meta’s 2026 holiday guide argues that shoppers expect trust and convenience at the same time, and the guide shows how to
Google’s AI Ad Updates at I/O 2026 are Changing the Advertising Game
Google’s I/O announcements this week laid out a pretty clear vision of where advertising is heading. Advertising in 2026 and beyond will
Influencer Marketing Agencies for AI Brands
There are now over 212,230 active AI companies globally, including more than 62,184 AI-focused startups. The growth has been hugely driven by
Best Food Content Marketing Agencies
Today’s food consumer is more informed, more opinionated, and harder to impress than ever before. As a result, they want to know
Best TikTok Shop Agencies For DTC Brands
TikTok Shop has changed how DTC brands sell online. What used to take a full funnel, i.e., awareness, consideration, conversion, now happens
(Eyes Lips Face) Elf Case Study: TikTok Marketing Lessons For Beauty Brands
What does it take for a beauty brand to go viral on TikTok? For Elf Cosmetics, the answer was a 15-second
House of Marketers Helps Cetaphil Transform NYC Derm On Tour Into a Multi-Million-View Creator-Led UGC Campaign
House of Marketers, a Global TikTok Marketing Agency, collaborated with Cetaphil to execute a high-impact creator activation for the brand’s Derm On
How Crumbl Built a Frictionless Influencer Marketing System That Drives Viral Growth
If you run a business today, you know how hard it is to stay consistently relevant online. Getting people to talk about
Meta Expands Content Protection to Safeguard Original Reels
Overview Meta launches new Content Protection for creators, a system that automatically detects when a creator’s Reel is reposted across Facebook or
What Every Brand Can Learn From Zohran Mamdani’s Creator-Led Social Media Campaign
Somehow, Zohran Mamdani had the whole internet rooting for him. Even people nowhere near New York were invested in what he had
Instagram Adds Competitive Insights for Professional Accounts
Overview: Instagram introduces Competitive Insights to help marketers compare their performance with other similar profiles. Marketers can select up to 10 competitor
Stay Within Safe Zones – TikTok, Facebook and Instagram Reels/Stories
Did you upload the perfect Reel or Story, only to watch your call-to-action disappear under a progress bar or caption box? That
How SKIMS Built a $4 Billion Brand Through Instagram Marketing
When Kim Kardashian launched SKIMS in 2019, she built it on a principle she already understood better than anyone — influence —
How Liquid Death Built a $1.4 Billion Brand Using TikTok and Comedy Marketing
When most people think of bottled water, they picture clear plastic bottles, minimalist labels, and faint promises of purity. Then in 2017,
Meta Releases 2025 Festive Season Guide Highlighting AI, Reels, and Data-Driven Sales
Overview Meta has published its 2025 Festive Season Guide, sharing how brands can prepare for peak shopping months using automation, first-party data,
Insurance Influencer Marketing: Unique Strategies for 2026
Most insurance ads still sound like they were written in the 1950s, formal, fear-driven, and packed with jargon. It’s a message that
TikTok Releases New AI Advertising Guide Featuring Smart+, GMV Max, and Symphony
Overview TikTok has published new guidance highlighting how advertisers can utilise AI tools such as Smart+, GMV Max, and Symphony for stronger
How Influencer Content, Paid Media Boosting & Paid Social Ads Work Together
The way brands invest in social content has changed dramatically. What once fit neatly into “organic influencer marketing” or “paid ads” now
House of Marketers Helped NN Insurance Win Gen Z & Millennials Trust Across Europe
The insurance industry is known for its complexity. Policies are filled with technical language, products can feel impersonal, and younger generations often
Instagram Adds Downloadable Creator Account Summaries
Overview: Instagram has announced a new feature: downloadable performance summaries of content creators. This is designed to make brand collaborations easier,
48+ Social Media Top Tech Influencers in the U.S (& Global)
The right creator can make even the most complex product feel effortless and indispensable. Tech creators have built audiences that trust
TikTok Rolls Out Content Insights Update: What Marketers Need to Know
Overview TikTok launches Content Insights within creator analytics, giving brands trend data to guide content ideation. Different from Creator Search Insights by
TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)
Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the
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