Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
How Misen Used Influencers, UGC and Seeding for $1M Launch: A DTC Playbook
Misen, a DTC kitchenware brand, sold $1,000,000 of its Carbon Nonstick pan in 57 hours. Numbers like that make every brand doing
TikTok Best-Performing Content Types for Brands in 2026
The brands that are creating the best-performing content types on TikTok have stopped asking “what’s trending this week?” and started asking “which
New Market Entry Strategy: Test with Creators Before Retail
For years, a new beauty brand entering the US followed a similar path. First, convince a big retailer like Sephora or Ulta
Only 28% of Consumers Trust AI Influencers. Here’s Where Influencer Marketing Is Heading
Since 2024, headlines have warned that AI is coming for the influencers. This year, AI-generated influencers became hard to ignore, and the
Influencer Marketing for AI Search Visibility
Overview SE Ranking found social links in 67.66% of Google AI Overviews and 32.39% of Google AI Mode answers Social platforms show
Livisto Partners with House of Marketers to Reach 8.8 Million Across Four European Markets
Livisto, a European pet care brand, partnered with House of Marketers, a global TikTok Marketing Agency, to strengthen brand awareness for three
House of Marketers Delivers 75% Brand Preference Uplift for Retail Brand Oriental Trading
House of Marketers, a global TikTok-specialist influencer marketing agency, partnered with Oriental Trading to strengthen its brand positioning in the crowded party
Best Buy Launches on TikTok Shop, Adds Affiliate Program
Overview Best Buy confirmed on September 22, 2026 that it’s opening an official TikTok Shop storefront, live in late October, with nearly
What Do Child Influencers Actually Earn? New Protection Laws & Ethics
If your brand works with, or is hoping to work with family creators or kid-adjacent content, the compliance ground just shifted twice
Cal AI’s Influencer Marketing Strategy for AI brands: $30M ARR From 250 Creators
What makes someone install an app after watching a 30-second video? Cal.ai mastered the answer to this one question that most AI
How Cluely Leveraged Influencer Attention to Build $5M+ AI Startup
Cluely didn’t out-build its competitors. It out-posted them. While most AI startups get hung up on polishing their product demo, Cluely was
YouTube To Start Auto-Labeling Undisclosed Branded Content
Overview YouTube is rolling out automated detection that flags sponsored videos which creators haven’t disclosed as sponsored. YouTube will be applying the
Instagram Introduces AI-Generated Profile Label, Limits Reach for Undisclosed AI Accounts
Overview Instagram has renamed its “AI creator” label to the “AI-generated profile label” and will now limit reach for profiles featuring
Best Agencies for Influencer-led Brand Storytelling
The global influencer marketing platform market is valued at USD 45.2 billion in 2026 and is projected to grow to USD 116.2
Best Influencer Marketing Agencies for SaaS
B2B influencer marketing is the fastest-growing subcategory in the creator economy, expanding 47% year-over-year — and SaaS is leading that charge. As
Influencer Marketing for AI Products: 5 Real Campaign Successes Analysed
In just four months, an AI language-learning app took its annual recurring revenue from $1M to $12M. The reason? Just a single
Instagram Says Captions Now Drive Discovery, Not Just Context
Instagram recently shared tips on writing captions showing how captions should be treated as a discovery signal rather than an afterthought to
Best Fashion Influencer Marketing Agencies in 2026
The global influencer marketing platform market was valued at USD 34.2 billion in 2025 and is projected to grow to USD 45.2
TikTok Campaign For Skincare Brand Achieve 5M Views and 10K New Followers!
The beauty and cosmetics industry is a massive and growing market, with an estimated global value of $636.30 billion in 2024, according
Meta Expands Control Over Ad Placements for Marketers
Overview Meta’s new update gives advertisers more control over where their ads appear across Meta. This update includes features like expanded transparency,
Meta’s New ‘Breakthrough Bonus Program’ – Lifeline for Influencers Amid TikTok’s Uncertain Future
Overview Meta Launches Breakthrough Bonus Program for influencers, in case TikTok’s fate takes a turn for the worse. Meta is making the
Instagram Redesigns Profiles: Vertical Grids and More Features for Creators
Overview Instagram released a new update to make the app more customisable to help creators grow their audience and improve content. Instagram
Influencer vs. KOL Marketing: Differences and Pros & Cons
Think of the last time you made a purchase because of someone’s recommendation. Was it a skincare expert breaking down ingredients? A
TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead
Overview TikTok’s released a 2025 emerging trends report that is a comprehensive guide for brands to adapt to evolving consumer behaviors and
What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead
Article Overview U.S. TikTok ban could disrupt brand strategies and ROI Strategies for creators and brands after confirmed US TikTok ban. House
15+ Social Media Marketing Predictions in 2025 [Infographic]
A Snapshot of Social Media Predictions in 2025 In 2025, social media is thriving with new tools and features. Yet audiences are
House of Marketers Launches New Office in Seoul, South Korea
House of Marketers Are Considering Launching a New Office in Seoul to Empower Korean Brands for Global Social Success Seoul, South Korea
TikTok’s Impact on E-Commerce: Emerging Trends and a Clouded Future
Overview TikTok and Ipsos released a report about TikTok’s impact on E-Commerce Key Themes include TikTok’s discovery-driven algorithm, emphasis on the advantages
Access Fastest CPM Calculator: What is CPM? Calculate & Understand CPM
In the marketing funnel, CPM campaigns sit at the top, where the focus is on capturing attention and generating awareness. CPM serves
How TirTir Used TikTok to Achieve Viral Success: K-Beauty Case Study
Crafting a campaign that garners 117.2 million total views is no small feat. But that is exactly what K-beauty brand TirTir accomplished
Inside TikTok 2024: A Report on Trends, Music, and Global Impact
Overview TikTok shares its Year on TikTok 2024 report, celebrating the trends, creators, and moments that shaped the platform this year. Highlights
TikTok Ad Strategy: A Beginner’s Guide to Get Started with TikTok’s Ads
TikTok has redefined how brands connect with audiences, but succeeding on this platform requires more than just creativity—it demands strategy. As a
TikTok Introduces AI-Powered Symphony Creative Studio for Marketers
Overview TikTok Launches Symphony Creative Studio, a groundbreaking AI-powered suite designed to simplify video creation for marketers. The Tools will offer a
How TikTok is Helping Korean Cosmetics Brands Dominate Social Media
Imagine posting a 15-second video on TikTok, and within hours, it’s sold out worldwide. That’s how powerful TikTok’s reach is—and this is
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder
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