Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
40+ Best Ever TikTok Dance Challenges and Trends!
There’s something about a catchy beat and a few slick moves that makes TikTok dance challenges impossible to resist. One minute, you’re
23 Social Media And Influencer Marketing Agencies in Philadelphia (2026)
In Philadelphia, a new generation of marketing agencies is changing the game blending influencer or creator partnerships, paid social, and razor-sharp strategy
47 TikTok Statistics + Facts You Need to Know [Updated 2026]
Most TikTok campaigns do not fail just at the execution stage. They fail much earlier. This is because marketers are planning TikTok
TikTok Announces End of Custom Identity Ads in 2026
TikTok is preparing to fully remove its Custom Identity option from Ads Manager in early 2026. This change will require all advertisers
Best 25 US TikTok Creators for 2026
Social media is no longer optional for businesses looking to dominate in their industries. TikTok has gained wide reverence among marketers. The
Ultimate TikTok Marketing Guide for 2026 [Updated: 2026]
It is no secret that TikTok is reshaping the marketing landscape. The social media platform has already captured the attention of over
5 Predictions That Will Reshape Influencer Marketing in 2026
Over the past year, something important has shifted. Creator-led content has started to outperform traditional brand ads at scale, not just in
10 Must-Try Strategies for Subscription Brands in 2026
The subscription business model is booming—and it’s easy to see why. By 2026, the global subscription e-commerce market is expected to hit
6 Mobile App Marketing Trends in 2026 [Agency Insights]
This year, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more
Influencer Marketing for SaaS: Best Practices and Strategies for 2026
Gone are the days when SaaS companies solely relied on traditional advertising methods. The rise of social media has propelled influencer marketing
House of Marketers Helps Azha Perfumes Drive 3.3M+ Views Through Creator-Led Influencer Marketing
House of Marketers, a global TikTok and social media marketing agency, partnered with Azha Perfumes to execute a creator-led influencer and UGC
House of Marketers Helps Dr. Hypes Scale AI-Designed Custom Sneakers Through UGC and Paid Social Performance Campaigns
House of Marketers, a Global TikTok Marketing Agency, partnered with Dr. Hypes to execute a high-impact UGC and paid social campaign across
Rare Beauty’s Creator-Led Marketing
Rare Beauty did not enter the beauty market to overtake it. It entered with a mission and a desire to give visibility
What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel
Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s
TikTok Is Pushing for Creator-Led Marketing in 2026
Overview TikTok is doubling down on influencer partnerships, as creator-led content now consistently outperforms traditional ads. The update adds stronger data and
Meta Shares New Performance Tips for Reels Ahead of 2026
Overview Meta analysed brand Reels with Toluna to identify the creative patterns most likely to land in the top 20% for
Shelby’s Shawarma Use of Lore, Skits, and Influencers to Find Global Fanbase
TikTok has turned into one of the easiest places for brands to grow, and the platform keeps shifting. First it was all
House of Marketers Helps Pulsenmore Build International Awareness Through a Multi-Market Paid Social Strategy
House of Marketers, a global TikTok and paid social marketing agency, partnered with Pulsenmore to execute a comprehensive multi-country awareness campaign across
Social Search in 2026: What Adobe’s Latest Research Means for Marketers
Adobe Express’ recent research surveyed over 800 consumers and 200 small business owners across the US. The data they gathered will steer
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This
Staples Baddie Marketing Case Study: What UGC Marketing Can Do That Expensive Campaigns Cannot
“Why don’t we do something like this?” Everybody has had this conversation in their company, after witnessing another brand execute a powerful
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands, include restaurant chains are facing a conundrum in today’s social media age. On one hand, they have decades of cultural
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in
How Meta’s 2026 AI Updates Are Reshaping Advertising, Content, and Discovery
Over the last two years, Meta has been integrating AI across every part of its ecosystem. Meta’s goal is to make
House of Marketers Turns Beauty of Joseon Into the #1 Bestselling Sunscreen Brand
House of Marketers, a global TikTok Marketing Agency, partnered with Beauty of Joseon to execute a top-tier K-beauty TikTok influencer campaign across
House of Marketers Drives 23M+ Views for LG H&H’s K-Beauty Brands on TikTok
House of Marketers, a global TikTok marketing agency, partnered with LG Household & Health Care to deliver a multi-brand K-beauty influencer and
Micro-Influencer Marketing Stats: Engagement, ROI & Platform Benchmarks
Most marketers agree that micro-influencers work. Far fewer can explain how well, where, or under what conditions they work best. Micro-influencer
House of Marketers Drives 2x Sales for COSRX Through K-Beauty TikTok Influencer Campaign
House of Marketers, a global TikTok marketing agency, partnered with COSRX to execute a large-scale K-beauty TikTok influencer campaign across TikTok, TikTok
How to Measure Influencer Marketing ROI
Summary Influencer marketing ROI measures the business value generated by creator campaigns compared to total campaign cost, including direct sales and
TikTok SEO Explained: How to Boost Visibility and Grow Audience on TikTok
Summary: How to Drive TikTok Views with Social SEO TikTok SEO is intent-driven, not trend-driven. To rank on TikTok, you should
Best TikTok Marketing Agencies for US Brands
You can hire an agency that delivers exactly what it promised and still regret the decision. Millions of views offer little reassurance
27 Best Social Media Marketing Agencies in Atlanta (2026)
From viral TikTok and Instagram campaigns to ROI-driven ad strategies, Atlanta is home to some of the most dynamic social media marketing
Influencer Marketing for Small Businesses: Guide for 2026
Are you a small business looking to try out influencer marketing in 2025? House of Marketers is an Influencer marketing agency and
Influencer Marketing Stats You Need to Know
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over 30 billion in
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