TikTok Launches Out-of-Phone Ad – Merging Mobile and Billboard Ads
Overview TikTok launches “Out of Phone,” a new out-of-home (OOH) ad solution, extending advertising reach to billboards, cinemas, and more. Tailored programs […]
Proven Strategies for Building Brand Loyalty Using User-Generated Content
In today’s media-saturated landscape, it’s not the brand with the biggest marketing budget that captures attention, but the most genuine. Brands now […]
TikTok Plans to Launch Ad-Free Subscription Tier
Overview For TikTok Ad-free Subscription Model TikTok is testing a monthly subscription service offering an ad-free experience to users for $4.99. This […]
LessMore Eatventure TikTok Game App Marketing Case Study
Every day, over 4,000 new apps launch on app stores. With so many apps launching and fighting for user’s attention, how do […]
5 Proven Psychology-Driven Strategies for Successful App Marketing on TikTok
Want to know proven strategies for TikTok app marketing? At House of Marketers, we run powerful culturally-relevant campaigns for ambitious businesses seeking […]
Best Strategies to Boost Your Mobile Gaming App’s Installs
Mobile Game Marketing: Best Strategies to Boost Your Mobile Gaming App Installs Want your mobile game to stand out in a crowded […]
TikTok Introduced ‘Fulfilled by TikTok’ in the UK
In a Strategic E-commerce Pivot, TikTok Shop Unveils ‘Fulfilled by TikTok’ in the UK Amidst an evolving e-commerce landscape, TikTok Shop has […]
Master TikTok Content for Brand Engagement: The Ultimate Guide
Digital marketing has been undergoing an evolution of its own. From the era of Yahoo and MSN to now Google, Youtube and […]
25 Top TikTok Crypto Influencers
The popularity of cryptocurrencies like Bitcoin shot up in the past years. For several reasons ranging from investors who believe in crypto […]
Why Home Décor Brands Must be on TikTok
The days of home decor and interior design brands relying solely on traditional marketing are over. If your brand’s in this niche, […]
What are TikTok Spark Ads? Examples and Guide for Beginners
In the dynamic landscape of social media, TikTok has rapidly gained traction as a platform that offers a fresh and engaging approach […]
How to Test Pixel Events on Shopify Stores in Minutes (TikTok & Facebook)
Pixels are a powerful tool that helps you track conversions and optimise your ad campaigns on TikTok, Facebook, and Instagram. But if […]
69 TikTok Usage Stats and TikTok Statistics in 2023
Are you curious to learn more about the ever-growing popularity of TikTok? Do you want to gain a deeper understanding of the […]
How to Turn Your Staff into Top-Performing TikTok Creators
While some businesses have strict rules discouraging their staff from referencing their workplace on TikTok and other social media, many actively encourage […]
TikTok Focused View Ad Campaign Objective – New Feature
To keep up with its promises of elusive reality and unmatched authenticity, TikTok regularly updates its products and services. Notwithstanding, the rate […]
TikTok Guide: ABO or CBO (Ad Group or Campaign Budget Optimization)
Determining whether to use ABO or campaign budget optimization (CBO) on TikTok can be a tricky decision. Both have their pros and […]
New TikTok Cookies Update for 2023
As we go through 2023, it’s time to start thinking about the future of cookies and their role in campaign optimization and […]
What is a MMP? Here’s Why Apps Need It for Digital Ads
Let’s say you’re trying to promote an app through a digital marketing campaign. You create an ad campaign and start running ads […]
What is UGC marketing? All You Need to Know
If your brand follows the best marketing practices, you probably already have adopted the user-generated content (UGC) marketing approach or have heard […]
7 Simple TikTok Marketing Strategies Nobody Does! | 2023 Tactics
12 TikTok Tactics That Will Blow Your Mind PDF Download the full PDF here. This PDF includes 12 (not just 7) TikTok […]
Growth of TikTok – The No.1 News Source For Teenagers In 2023
In recent years, social media has had a profound impact on the way people consume news. Twenty years ago, most people would […]
TikTok Advertising Agency – How it works
As the saying goes, there are many ways to skin a cat. The same can be said about marketing on TikTok. As […]
About the TikTok Leadership Team – CEO, COO and more
Everyone knows who founded Facebook Mark Zuckerbeg) and most people can name the CEO of Tesla Motors. But can you name the […]
Top 10 Highest Paid TikTok Stars in 2022
In this post, we delve into the Top 10 highest-paid TikTok stars who make great content on the app a reality. How […]
Advertising On TikTok Costs (With Metrics Per Campaign Type)
There’s no such thing as a free lunch, and that can be applied to social media marketing. Advertising on TikTok is no […]
Retargeting Your TikTok Followers With Custom Audience Feature
TikTok is one of the most forward-thinking and innovative social media platforms available. However, it has been missing one key element that […]
TikTok Story Selection Feature for Boosting Engagement
Ready to learn about an exciting new feature that will help advertisers majorly boost audience engagement on TikTok? Staying updated on TikTok’s […]
Creating TikTok Content That Converts Older Demographics
By now, everyone knows that Gen Z loves TikTok. But that doesn’t mean the app is only for young people. In fact, […]
6 TikTok Campaign Examples by House of Marketers
Unless you’ve been living under a rock, you’ve heard about how insanely popular TikTok has become. The short-form video sharing platform took […]
Targeting Gen Z on the Most Undervalued Engaged Platform, TikTok
Understanding how people shop across generations is vital when running any online campaign. As a matter of fact, knowing your consumer’s behaviour, […]
13 Small Business TikTok Marketing Strategies To Increase App Installs
If you’re a small business, there’s a good chance you’re looking for creative ways to get your app installed. TikTok can be […]
40 TikTok Ideas to Boost Your Business
Every TikTok business idea is not always going to be successful. Every piece of content is not going to make noise and […]
Top 9 TikTok App Install Campaigns Ranked
TikTokers form the most engaged social media users online. The majority of TikTokers fall into the younger millennial and generation Z tech-savvy […]
Top 21 App Marketing Agencies for Growing App Installs
You paid to get onto their phone. You have not yet earned a place in their day. That gap is where an […]
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Top 14 TikTok Influencer Agencies [Market-leading on TikTok]
Some brands go for the DIY option in influencer selection. Yet, some find the entire process of discovering and managing effective influencers […]
Top Finance and Fintech Marketing Agencies in the US, UK and Europe
Your agency can hit its lead target while your sales team misses theirs. That is the hiring mistake a polished pitch rarely […]
Top TikTok Ad Agencies for your Company
If you’re running a digital marketing campaign and you haven’t dived into TikTok yet, you’re missing out. TikTok isn’t a trend that’s […]
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TikTok – The Best Way to Market an App [App Promotion Strategy]
With 230 billion apps downloaded globally in 2021, the app market is becoming increasingly competitive every year. When you combine figures from […]
17 Best Brands on TikTok (Examples): 2023 Content Strategy Inspiration
TikTok marketing has rapidly become the hotspot for social media marketing. Since its rise to prominence in 2020, brands have been experimenting […]
Bumble Boosts Installs 5X with TikTok Marketing
Bumble TikTok Marketing Strategy Revealed For some, TikTok is a place to catch those new connections, meet new friends and develop and […]
How Our TikTok Finance Influencer Agency Builds Brand Communities
TikTok Offers Customer Acquisition Opportunities for Financial Brands Current trends show that Gen Z internet users actively seek financial advice online. Financial […]
TikTok Crypto Adoption: Impact on Brands and Creators Explained
The future of the world is changing. Cryptocurrency and blockchain are taking over. And that includes the world of advertising. It’s also […]
8 Reasons Why Your TikTok Ad Account Is Banned
You’ve set up your TikTok ad account and you’re hoping to smoothly run your ad campaigns. But then, one day, you wake […]
TikTok Ad Hooks: Why 3 Seconds Matter
Did you know that 63% of all successful ads on TikTok convey its main message in the first three seconds? With attention […]
12 Rules to Ensure Brand Safety with Influencer Marketing
Influencer Marketing Brand Safety is a must! There are limitless positive benefits surrounding the implementation of influencer marketing. Influencer marketing presents clear […]
How to Advertise on TikTok with High-Converting Creator Content
Advertise on TikTok or Lose Relevance Most people that are over 30 don’t understand just how important TikTok is to younger generations. […]
Ultimate Comparison: TikTok vs Instagram Reels vs YouTube Shorts
TikTok vs Instagram Reels vs YouTube Shorts With a huge surge of younger audiences like Gen Z increasingly signing up to TikTok […]
TikTok Retargeting – How to Retain Customers for Years with TikTok Ads
Retaining your customers with TikTok Retargeting Ads Suppose you are a Founder or marketing professional, and you understand that TikTok retargeting plays […]
Top 21 TikTok Advertising Examples by Brands (Must-see content)
Top 21 TikTok Advertising Examples to inspire your company’s next TikTok campaign TikTok has seen an upsurge in popularity over the last […]