Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical […]
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms […]
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively […]
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you, often better than you ever could? […]
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the right […]
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside […]
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels […]
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season. […]
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X […]
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed […]
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader […]
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from […]
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to […]
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards […]
Instagram Shares Tips on How to Maximise Your Live Streams
Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House […]
TikTok Marketing for Beauty Brands: 7 Top Beauty Brands Marketing Analysis
Did you know, the beauty industry is on track to hit a jaw-dropping $758.4 billion by 2025? And guess what? TikTok is […]
Instagram Adds New Status for Creators Called “Open to Collaborating”
Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages, […]
Instagram Shares Tips for Boosting Reels Performance
Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and […]
How We Scaled Awareness and Installs for a Leading European Beauty Booking App
From makeup tutorials to skincare routines, TikTok has become the go-to platform for beauty enthusiasts seeking inspiration and recommendations. Recognising the immense […]
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How to Run a Google Ads Campaign for Your App [House of Marketers Guide]
Did you know that there are almost 50 thousand apps launched on Google store every month? And we are talking about the […]
Instagram New Algorithm Update Prioritises “Sends”
Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators […]
Top 7 Beauty Brand Social Media Marketing Campaigns 2024
When it comes to utilising the power of social media, no other industry has thrived like the beauty and wellness sector. With […]
Here’s How Little Moons Mochi Conquered TikTok and the Freezer Aisle
Great products plus marketing leads to viral recognition. That’s how a simple dessert becomes a global sensation. Little Moons Mochi found its […]
This Strategy Helped An AI Image Generation App Generate 18,000+ Installs
We wouldn’t be wrong in saying that the world was unprepared for the incredible advancements AI has achieved with just a few […]
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app […]
Inigo Rivero joins the Influence Global Podcast, with Gordon Glenister
Running a Global Influencer Marketing Agency with Multi-Lingual Teams Listen as the House of Marketers Managing Director and Co-Founder, Inigo Rivero joins […]
We Helped A Social Community App Get 85,000 Installs at €2.29 CPI!
At House of Marketers, we specialise in turning influencer marketing campaigns across TikTok, Instagram, Facebook and YouTube into major success stories. Our […]
TikTok’s Latest Initiative Calls for AI Transparency
Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and […]
How Gymshark Grew a £100M Business in 7 years with Influencers!
Valued at an astonishing £1 billion, Gymshark has revolutionised the fitness apparel industry! What began as an idea in a Birmingham student […]
Stop Duplicate Content: Go Viral with the TikTok Algorithm
What is the TikTok algorithm, and how do you utilise it fully to succeed on TikTok? Have you ever asked yourself this […]
Instagram Revamps Reels Algorithm to Boost ‘Original Content’
Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to […]
How we Gained 2K Subscribers for Fintech App
Small businesses today are caught in a digital dilemma. On one hand, a TikTok marketing campaign presents an unparalleled opportunity to amplify […]
Learn How We Helped 3 Games Apps get 82,000 Game Installs using Influencer Partnerships!
TikTok, Instagram and YouTube have a vast and diverse user base, and have proven to be a game-changer for brands looking to […]
Top 7 Successful Fintech Marketing Campaigns (Real-Life Examples)
Fintech companies operate in an intensely competitive landscape, competing not only with each other but also with established financial institutions. Afterall, finding […]
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Artificial intelligence’s Impact on Influencer Marketing [Agency Insights]
“Artificial Intelligence only adds to marketing, and is incredibly positive for the influencer marketing industry.” Inigo – Founder of House of Marketers […]
TikTok Revamps Community Guidelines
Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to […]
17 Ways to Use UGC to Increase Your Brand’s Engagement
We, at House of Marketers are implementing a shift in the way brands and businesses are marketing, as well as consuming content […]
9 Best TikTok Ads to Inspire your Strategy in 2024
TikTok’s Top Ads and Trend Insights Library continues to be an indispensable tool for businesses and marketers. It allows businesses and marketers […]
9 Influencer Marketing Latest Trends (Agency Insights)
Influencer marketing is dominating the conversation even more this year, and for good reason. It’s a strategy that has proven its worth […]
The Ultimate Guide to Selling on TikTok – Psychology of TikTok’s Shopping Phenomenon
Want to learn how to sell using TikTok? You are at the right place. We at House of Marketers are helping brands […]
TikTok’s Economic Impact and the Potential Consequences of a Ban
Overview Economic Engine at Risk – TikTok contributes $24.2 billion to the U.S. GDP and support for 224,000 jobs in 2023. What […]
TikTok Launches NEW Creator Rewards Program
Overview Launch of the new Creator Rewards Program to elevate content monetisation and engagement. Program Rewards creators for originality, engagement, and innovative […]
Is TikTok Going to be Banned?
Overview Legislation vs. Liberty – Overview of the “Protecting Americans from Foreign Adversary Controlled Applications Act” and its implications for TikTok. Exploration […]
Influencer Marketing Brief Template
Want to get started with TikTok Influencer Marketing? To run a successful campaign, no matter how big or small, clarity and direction […]
Proven Strategies to Lower CPMs & Increase Engagement Using UGC
Struggling with high CPMs on social media? You’re not alone. It seems like everyone’s trying to crack the code of creating brand […]
How Brands Curate UGC for Success – Examples + Case Study
Want to learn how to utilise User-generated content (UGC) in your content strategy? UGC is a powerful tool that plays an essential […]
How to Engage App Users: Duolingo & Merge Mansion Case study
Looking for ways to increase your app’s user engagement? For app marketers and growth teams, the challenge isn’t just to introduce a […]
12 TikTok Fashion Influencers For Your Next Campaign
Fashion influencers have been a mainstay of the internet ever since the invention of social media. When TikTok arrived on the scene, […]
TikTok for Business: Using Music for Effective Brand Marketing
TikTok has become a modern-day jukebox, playing the tunes that get people talking, dancing, and engaging. The secret sauce behind this is […]
20+ Top UK TikTok Creators for Your Next Marketing Campaign
The world of Influencer marketing is stronger than ever. Marketers and sales teams have fully embraced the marketing methodology for a number […]
The Best TikTok Paid Ads Guide for Beginners
In the rapidly evolving digital advertising landscape, TikTok has emerged as a formidable challenger to long-established PPC giants such as Meta and […]
30+ TikTok Trends that took Brands Viral (Viral Marketing Guide)
These Successful TikTok Marketing examples will inspire your TikTok Strategy. #K-Beauty. #SoftPinchBlush. #Barbie. The biggest cultural moments of the last few years didn’t […]
The Current TikTok Engagement Rate For Brands and Influencers
TikTok has been the fastest-growing social media channel for a while now. And there’s no sign of this trajectory flattening anytime soon. […]
TikTok Reach And Frequency Campaigns For Brands (R and F)
Reach & Frequency (R&F) campaigns on TikTok Ads Manager are a type of ad campaign that lets you control the audience reach […]
7 TikTok Secrets You Can Learn from Big Brands and Agencies
TikTok is a unique platform offering vast potential for finding an audience and virality. However, finding success on the platform can be […]
Top 21 Brainstorming Techniques That Work (For Marketing Campaigns)
In the world of business, being innovative and creative is the key to staying ahead of your competition. At House of Marketers, […]
46 TikTok Content Ideas for B2C Brands
Wondering if TikTok is the right platform for your B2C business? TikTok has stormed the world of online marketing. It’s not just […]
Can’t Target the US/ Europe with your TikTok Ads Manager? Here’s Help
Let’s say you run a business based in Israel, Singapore or Hong Kong but you have an app or website that is […]
UGC on TikTok – Build Authentic Connections through Social Proof
How can a brand stand out in the digital crowd and build genuine connections? This is a question many of our clients […]
TikTok is Piloting 15-Minute Long Videos for Selected Users
Overview: TikTok is testing a 15-minute video upload feature with select users, marking a transition towards long-form content. The move aims to […]