How TikTok is Helping Korean Cosmetics Brands Dominate Social Media
Imagine posting a 15-second video on TikTok, and within hours, it’s sold out worldwide. That’s how powerful TikTok’s reach is—and this is […]
How to Choose The Right Metrics for Social Media Campaign Success – Ultimate Guide
When you’re trying to grow your brand online, whether through social media ads, SEO, or improving customer retention, it’s easy to get […]
The Rise of Influencer Politics: Power Shift from Newsrooms to Feeds (Election 2024 Edition)
“Influencers have become essential to modern campaigns, not just as amplifiers but as architects of public opinion,” says Inigo Rivero, founder […]
TikTok’s New Marketing Guide Helps Maximise Post-Holiday Sales
Overview After their previous holiday season guide TikTok introduced new post-holidays marketing guide that highlights this period as an ideal marketing opportunity […]
7 Ways Subscription-Based Businesses Can Convert Social Media Users into Subscribers
Your subscription business is gaining new followers every day—your top-of-funnel strategy is solid. But now you’re thinking, “Where are the customers?” A […]
The Ultimate Marketing Strategy for Subscription-Based Companies
The subscription model is booming, and it’s no surprise why. By 2028, the global subscription e-commerce market is expected to reach an […]
Google Implements AI Upgrades for Shopping Ads
Overview Google’s new AI update provides AI-generated shopping briefs, dynamic AR filters, personalised shopping feed, and price comparison tools This update will […]
TikTok Rolls Out Automated Ad Targeting Options
Overview TikTok introduced new campaign optimisation tools – Smart+ GMV Max, Conversion Lift Study (CLS), and Privacy-enhancing Technology. Smart+ will automate the […]
Meta Shares Reel Ads Tips in New Guide
Overview Meta introduces a new guide to help brands optimise Reels ads for the holiday season. This guide will include reel ads […]
6 Social Media Tips Every Subscription Brand Should Know
The subscription economy is skyrocketing, with predictions showing it could hit $1.5 trillion by 2025. Moreover, digital subscription companies already have a […]
Instagram Launches ‘Best Practices’ Tips: What You Need to Know
Overview Instagram launched a new in-app feature Best Practices offering guidance to help creators grow their audience and improve content. Offering practical […]
TikTok Ads vs. Instagram Ads: Which Platform Delivers Better Results
When it comes to choosing between TikTok Ads and Instagram Ads, the decision isn’t as straightforward as it might seem. Both platforms […]
TikTok’s New Search Ads Campaign Feature Explained for Marketers.
Overview TikTok introduces its new “TikTok Search Ads Campaign” featuring keyword targeting. This is going to help brands connect with users actively […]
How to do Social Media Influencer Marketing in 5 Simple Steps – Proven Strategy
Why sing your own praises when you can have someone else do it for you, often better than you ever could? […]
Meta Introduces New Tools for Advertisers Ahead of Holidays
Overview Meta Introduced new ad tools to help businesses reach customers with targeted holiday messages, integrating AI for optimised performance. New features […]
How our Micro-Influencer Campaign Led to 40K New Followers for a Hospitality Brand
The phrase “TikTok sensation” gets thrown around alot, but we turned a hospitality brand into a real TikTok phenomenon using the right […]
How Ulta Beauty Utilised Mobile App to Market Beauty Products
Ulta Beauty, a powerhouse in the beauty industry, has long been recognised for its expansive product offerings and customer-centric approach. Positioned alongside […]
Meta Shares Reels Marketing Tips in New Guide
Overview Meta released the 2024 Reels Performance Playbook packed with insights to help brands maximise their impact on their platforms. Meta’s “Reels […]
Google Unveils New Tools to Help Retailers Capitalise on Shopping Trends
Overview Google Prepares Retailers for the Holiday Season with new tools in the Google Merchant Center to help businesses. Highlights understanding search […]
TikTok’s 2024 Holiday Marketing Guide – Essential Strategies for Brands
Overview TikTok released the 2024 TikTok holiday marketing guide packed with insights to help brands maximise their impact during the holiday season. […]
Shifting Social Media Algorithms Demand a New Approach From Marketers
In the world of social media, the only constant is change. Over the past quarter, significant algorithm updates on platforms like X […]
How ‘The Ordinary’ Uses Simple Social Influencer Strategy for Extraordinary Results
The Ordinary is a not-so-ordinary name in today’s skincare industry. They’re one of the leaders in the skincare arena with scientifically backed […]
Google Trends Just Got a Major Upgrade: Faster, Smarter, More Customisable Insights
Overview Google’s “Trending Now” tool has been upgraded with faster trend detection, updating every 10 minutes. The update aligns with Google’s broader […]
TikTok Introduces Group Chats and Custom Stickers
Overview TikTok introduces group chats (up to 32 participants) and custom stickers in direct messages. The update aims to transform TikTok from […]
Rihanna’s Fenty Beauty Social Media Strategy Case Study
‘There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to […]
Instagram Upgrades Algorithm to Focus on ‘Views’ as the Primary Metric
Overview Instagram’s latest update prioritises “Views” as the main metric over follower counts and likes. The update aligns with a shift towards […]
How Mobile Game Influencers Turn Likes into Downloads (and Big Bucks!)
Are you looking to turn your mobile game into the next big hit? Traditional ads can easily get lost in the noise, […]
Instagram Shares Tips on How to Maximise Your Live Streams
Overview Instagram published a new guide to live streaming. Update includes tips on scheduling broadcasts, incorporating co-hosts, and using new features. House […]
TikTok Marketing for Beauty Brands: 7 Top Beauty Brands Marketing Analysis
Did you know, the beauty industry is on track to hit a jaw-dropping $758.4 billion by 2025? And guess what? TikTok is […]
Instagram Adds New Status for Creators Called “Open to Collaborating”
Overview Instagram introduced a new “Open to Collaborating” status in its Professional Dashboard. This status appears on profiles and in direct messages, […]
Instagram Shares Tips for Boosting Reels Performance
Overview Instagram shares new tips to enhance Reels performance via the Professional Dashboard. Key tips include creating strong hooks, relatable content, and […]
How We Scaled Awareness and Installs for a Leading European Beauty Booking App
From makeup tutorials to skincare routines, TikTok has become the go-to platform for beauty enthusiasts seeking inspiration and recommendations. Recognising the immense […]
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How to Run a Google Ads Campaign for Your App [House of Marketers Guide]
Did you know that there are almost 50 thousand apps launched on Google store every month? And we are talking about the […]
Instagram New Algorithm Update Prioritises “Sends”
Overview Instagram is now prioritising “sends” — content shared directly via DMs — in its algorithm. Instagram’s head, Adam Mosseri, advises creators […]
Top 7 Beauty Brand Social Media Marketing Campaigns 2024
When it comes to utilising the power of social media, no other industry has thrived like the beauty and wellness sector. With […]
TikTok Launches New Support Program for Beauty Creators
Overview TikTok, launches a support program for emerging beauty creators called “The Catalysts” in collaboration with Estée Lauder’s New Incubation Ventures (NIV). […]
Here’s How Little Moons Mochi Conquered TikTok and the Freezer Aisle
Great products plus marketing leads to viral recognition. That’s how a simple dessert becomes a global sensation. Little Moons Mochi found its […]
This Strategy Helped An AI Image Generation App Generate 18,000+ Installs
We wouldn’t be wrong in saying that the world was unprepared for the incredible advancements AI has achieved with just a few […]
TikTok Launches TikTok Studio – A New Management Platform for Creators
Overview TikTok is launching TikTok Studio – a comprehensive creation and management platform. The tool is currently available as a beta app […]
Inigo Rivero joins the Influence Global Podcast, with Gordon Glenister
Running a Global Influencer Marketing Agency with Multi-Lingual Teams Listen as the House of Marketers Managing Director and Co-Founder, Inigo Rivero joins […]
TikTok is Testing Hour-Long Videos
Overview TikTok is testing the upload of 60-minute videos, currently available to a limited group of users. This follows the October 2023 […]
We Helped A Social Community App Get 85,000 Installs at €2.29 CPI!
At House of Marketers, we specialise in turning influencer marketing campaigns across TikTok, Instagram, Facebook and YouTube into major success stories. Our […]
TikTok’s Latest Initiative Calls for AI Transparency
Overview TikTok introduces automatic labelling for AI-generated content (AIGC), enhancing transparency. Collaboration with the Coalition for Content Provenance and Authenticity (C2PA) and […]
How Gymshark Grew a £100M Business in 7 years with Influencers!
Valued at an astonishing £1 billion, Gymshark has revolutionised the fitness apparel industry! What began as an idea in a Birmingham student […]
Stop Duplicate Content: Go Viral with the TikTok Algorithm
What is the TikTok algorithm, and how do you utilise it fully to succeed on TikTok? Have you ever asked yourself this […]
Instagram Revamps Reels Algorithm to Boost ‘Original Content’
Overview Instagram’s new update will prioritise original over reposted content in Reels. Algorithms will reduce visibility for unoriginal content sharers leading to […]
How we Gained 2K Subscribers for Fintech App
Small businesses today are caught in a digital dilemma. On one hand, a TikTok marketing campaign presents an unparalleled opportunity to amplify […]
12 Ways to Effectively Leverage Digital Marketing for FinTech Brands
The FinTech industry, valued at approximately $226.76 billion, has experienced explosive growth, nearly doubling its global revenue since 2017. FinTech companies now […]
Learn How We Helped 3 Games Apps get 82,000 Game Installs using Influencer Partnerships!
TikTok, Instagram and YouTube have a vast and diverse user base, and have proven to be a game-changer for brands looking to […]
Learn How #FinTok Can Rapidly Grow Your FinTech App
As the fintech landscape continues to evolve, financial brands are increasingly seeking innovative ways to forge deeper, more meaningful connections with their […]
Top 7 Successful Fintech Marketing Campaigns (Real-Life Examples)
Fintech companies operate in an intensely competitive landscape, competing not only with each other but also with established financial institutions. Afterall, finding […]
Chrome’s Third-Party Cookie Phaseout Delayed Until 2025
Overview Google delays its plan to remove third-party cookies from Chrome. The delay allows more time for industry engagement and regulatory review. […]
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Artificial intelligence’s Impact on Influencer Marketing [Agency Insights]
“Artificial Intelligence only adds to marketing, and is incredibly positive for the influencer marketing industry.” Inigo – Founder of House of Marketers […]
TikTok Revamps Community Guidelines
Overview TikTok has updated its guidelines, adding clarity especially around hate speech and health misinformation. The platform introduces stricter eligibility standards to […]
17 Ways to Use UGC to Increase Your Brand’s Engagement
We, at House of Marketers are implementing a shift in the way brands and businesses are marketing, as well as consuming content […]
TikTok Set to Launch Instagram like Photo App
Overview TikTok is developing a new app codenamed TikTok Notes, aiming to broaden its offerings. The app is set to directly compete […]
9 Best TikTok Ads to Inspire your Strategy in 2024
TikTok’s Top Ads and Trend Insights Library continues to be an indispensable tool for businesses and marketers. It allows businesses and marketers […]
9 Influencer Marketing Latest Trends (Agency Insights)
Influencer marketing is dominating the conversation even more this year, and for good reason. It’s a strategy that has proven its worth […]
The Ultimate Guide to Selling on TikTok – Psychology of TikTok’s Shopping Phenomenon
Want to learn how to sell using TikTok? You are at the right place. We at House of Marketers are helping brands […]
TikTok’s Economic Impact and the Potential Consequences of a Ban
Overview Economic Engine at Risk – TikTok contributes $24.2 billion to the U.S. GDP and support for 224,000 jobs in 2023. What […]