Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
TikTok UGC vs. Brand-Produced Creative: Which Actually Converts
Imagine that you are a creative strategist, and you have to choose between a creator-shot UGC video and a polished, brand-produced one.
Best 18 Gen Z Influencer Marketing Agencies in 2026
Targeting Generation Z is a must for every brand looking to steal market share from competitors. A recent study conducted by Statista
Meta’s 2026 Holiday Playbook: What SMBs Need to Know Before Black Friday
Overview Meta has opened its 2026 Holiday Insights Center, which provides access to marketing stats and ad tips to help marketers build
Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by
Cultural Relevance Beats AI Volume Says TikTok and Warc’s New Report
Overview TikTok partnered with Warc to examine how generative AI is reshaping creative work. AI is now embedded in most creative
Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for
How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered
TikTok Launches AI Literacy Tools to Help Users Spot AI-Generated Content
Overview TikTok launched an AI literacy guide to help users identify AIGC. An in-app learning hub is coming in the next few
Content Creation Agency London Review
The global digital agency market exceeds 200k agencies, making London’s content creation landscape fiercely competitive yet rich with opportunity. London sits at
Meta’s Muse Image Model Brings Designer-Level AI to Ad Creative
Overview Muse Image by Meta is the first image-generation model built in-house by Meta’s Superintelligence Labs AI research group. Muse Image is
House of Marketers Secures Investment from Ethos Partners and Appoints New Chairman and CFO
We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside
TikTok is Reshaping Campaign Creation with TikTok Symphony Agent
Overview Symphony Agent is an AI tool that builds complete video ad campaigns from text prompts, images, and reference videos, informed by
TikTok Shop Grows to New EU Merchant Countries
Overview TikTok Shop’s June 15 launch in Austria, Belgium, the Netherlands, and Poland. This timing lines up with a broader shift in
Inside Meta’s 2026 Holiday Guide
Overview Meta’s 2026 holiday guide argues that shoppers expect trust and convenience at the same time, and the guide shows how to
Google’s AI Ad Updates at I/O 2026 are Changing the Advertising Game
Google’s I/O announcements this week laid out a pretty clear vision of where advertising is heading. Advertising in 2026 and beyond will
Influencer Marketing Agencies for AI Brands
There are now over 212,230 active AI companies globally, including more than 62,184 AI-focused startups. The growth has been hugely driven by
Best Food Content Marketing Agencies
Today’s food consumer is more informed, more opinionated, and harder to impress than ever before. As a result, they want to know
Best TikTok Shop Agencies For DTC Brands
TikTok Shop has changed how DTC brands sell online. What used to take a full funnel, i.e., awareness, consideration, conversion, now happens
40+ Best Ever TikTok Dance Challenges and Trends!
There’s something about a catchy beat and a few slick moves that makes TikTok dance challenges impossible to resist. One minute, you’re
23 Social Media And Influencer Marketing Agencies in Philadelphia (2026)
In Philadelphia, a new generation of marketing agencies is changing the game blending influencer or creator partnerships, paid social, and razor-sharp strategy
47 TikTok Statistics + Facts You Need to Know [Updated 2026]
Most TikTok campaigns do not fail just at the execution stage. They fail much earlier. This is because marketers are planning TikTok
TikTok Announces End of Custom Identity Ads in 2026
TikTok is preparing to fully remove its Custom Identity option from Ads Manager in early 2026. This change will require all advertisers
Best 25 US TikTok Creators for 2026
Social media is no longer optional for businesses looking to dominate in their industries. TikTok has gained wide reverence among marketers. The
Ultimate TikTok Marketing Guide for 2026 [Updated: 2026]
It is no secret that TikTok is reshaping the marketing landscape. The social media platform has already captured the attention of over
5 Predictions That Will Reshape Influencer Marketing in 2026
Over the past year, something important has shifted. Creator-led content has started to outperform traditional brand ads at scale, not just in
10 Must-Try Strategies for Subscription Brands in 2026
The subscription business model is booming—and it’s easy to see why. By 2026, the global subscription e-commerce market is expected to hit
6 Mobile App Marketing Trends in 2026 [Agency Insights]
This year, it feels like we’re at a major turning point in mobile app marketing. On one hand, people are spending more
Influencer Marketing for SaaS: Best Practices and Strategies for 2026
Gone are the days when SaaS companies solely relied on traditional advertising methods. The rise of social media has propelled influencer marketing
House of Marketers Helps Azha Perfumes Drive 3.3M+ Views Through Creator-Led Influencer Marketing
House of Marketers, a global TikTok and social media marketing agency, partnered with Azha Perfumes to execute a creator-led influencer and UGC
House of Marketers Helps Dr. Hypes Scale AI-Designed Custom Sneakers Through UGC and Paid Social Performance Campaigns
House of Marketers, a Global TikTok Marketing Agency, partnered with Dr. Hypes to execute a high-impact UGC and paid social campaign across
Rare Beauty’s Creator-Led Marketing
Rare Beauty did not enter the beauty market to overtake it. It entered with a mission and a desire to give visibility
What is Social Search: How TikTok, Instagram & YouTube Are Rewriting the Marketing Funnel
Over the past year, social platforms have quietly rolled out changes that should make every marketer rethink how discovery actually works. TikTok’s
TikTok Is Pushing for Creator-Led Marketing in 2026
Overview TikTok is doubling down on influencer partnerships, as creator-led content now consistently outperforms traditional ads. The update adds stronger data and
Meta Shares New Performance Tips for Reels Ahead of 2026
Overview Meta analysed brand Reels with Toluna to identify the creative patterns most likely to land in the top 20% for
Shelby’s Shawarma Use of Lore, Skits, and Influencers to Find Global Fanbase
TikTok has turned into one of the easiest places for brands to grow, and the platform keeps shifting. First it was all
House of Marketers Helps Pulsenmore Build International Awareness Through a Multi-Market Paid Social Strategy
House of Marketers, a global TikTok and paid social marketing agency, partnered with Pulsenmore to execute a comprehensive multi-country awareness campaign across
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