Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
Meta’s “Ad” Label Swap and Original Content Push is Affecting Influencer Marketing Campaigns
Meta has recently come out with two new updates in its ecosystem. Firstly, Meta is taking crediting original creators very seriously. Secondly,
Pet Influencers: Product Awareness Step-by-Step Campaign Guide
In early 2026, a $19.99 stuffed toy sold out globally. There was no product launch or any paid campaign for it.
Social Search in 2026: What Adobe’s Latest Research Means for Marketers
Adobe Express’ recent research surveyed over 800 consumers and 200 small business owners across the US. The data they gathered will steer
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This
Staples Baddie Marketing Case Study: What UGC Marketing Can Do That Expensive Campaigns Cannot
“Why don’t we do something like this?” Everybody has had this conversation in their company, after witnessing another brand execute a powerful
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands, include restaurant chains are facing a conundrum in today’s social media age. On one hand, they have decades of cultural
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in
How Meta’s 2026 AI Updates Are Reshaping Advertising, Content, and Discovery
Over the last two years, Meta has been integrating AI across every part of its ecosystem. Meta’s goal is to make
House of Marketers Turns Beauty of Joseon Into the #1 Bestselling Sunscreen Brand
House of Marketers, a global TikTok Marketing Agency, partnered with Beauty of Joseon to execute a top-tier K-beauty TikTok influencer campaign across
House of Marketers Drives 23M+ Views for LG H&H’s K-Beauty Brands on TikTok
House of Marketers, a global TikTok marketing agency, partnered with LG Household & Health Care to deliver a multi-brand K-beauty influencer and
TikTok Avoids U.S. Shutdown With New Compliance Structure
Overview TikTok’s U.S. operations are now formally secured allowing the platform to continue operating in its largest market. Data, governance, and
Micro-Influencer Marketing Stats: Engagement, ROI & Platform Benchmarks
Most marketers agree that micro-influencers work. Far fewer can explain how well, where, or under what conditions they work best. Micro-influencer
House of Marketers Drives 2x Sales for COSRX Through K-Beauty TikTok Influencer Campaign
House of Marketers, a global TikTok marketing agency, partnered with COSRX to execute a large-scale K-beauty TikTok influencer campaign across TikTok, TikTok
How to Measure Influencer Marketing ROI
Summary Influencer marketing ROI measures the business value generated by creator campaigns compared to total campaign cost, including direct sales and
TikTok SEO Explained: How to Boost Visibility and Grow Audience on TikTok
Summary: How to Drive TikTok Views with Social SEO TikTok SEO is intent-driven, not trend-driven. To rank on TikTok, you should
30+ Best TikTok Marketing Agencies in the USA (2026)
TikTok is a powerhouse platform reshaping how brands connect with consumers. And despite recent controversies regarding the potential TikTok ban, we’re extremely
Meta Releases 2025 Festive Season Guide Highlighting AI, Reels, and Data-Driven Sales
Overview Meta has published its 2025 Festive Season Guide, sharing how brands can prepare for peak shopping months using automation, first-party data,
Insurance Influencer Marketing: Unique Strategies for 2026
Most insurance ads still sound like they were written in the 1950s, formal, fear-driven, and packed with jargon. It’s a message that
TikTok Releases New AI Advertising Guide Featuring Smart+, GMV Max, and Symphony
Overview TikTok has published new guidance highlighting how advertisers can utilise AI tools such as Smart+, GMV Max, and Symphony for stronger
How Influencer Content, Paid Media Boosting & Paid Social Ads Work Together
The way brands invest in social content has changed dramatically. What once fit neatly into “organic influencer marketing” or “paid ads” now
House of Marketers Helped NN Insurance Win Gen Z & Millennials Trust Across Europe
The insurance industry is known for its complexity. Policies are filled with technical language, products can feel impersonal, and younger generations often
Instagram Adds Downloadable Creator Account Summaries
Overview: Instagram has announced a new feature: downloadable performance summaries of content creators. This is designed to make brand collaborations easier,
48+ Social Media Top Tech Influencers in the U.S (& Global)
The right creator can make even the most complex product feel effortless and indispensable. Tech creators have built audiences that trust
Top Marketing Agencies in Miami Florida (2026)
Miami’s business scene is buzzing as everyone is chasing attention. The challenge isn’t just finding a social media marketing agency; it’s cutting
TikTok Rolls Out Content Insights Update: What Marketers Need to Know
Overview TikTok launches Content Insights within creator analytics, giving brands trend data to guide content ideation. Different from Creator Search Insights by
TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)
Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the
Micro-Influencer Marketing Strategy: The Only Guide You’ll Ever Need
Truth be told, attention doesn’t live with the blue-check celebrities anymore. Micro-influencer marketing strategy is the reason brands with smaller budgets
Meta Announces New Reels and Threads Ad Options for 2025
Overview: Meta has announced some new ad options at its annual Brand Building Summit Reels Trending Ads lets brands appear alongside
TikTok Is Turning Search Into a Marketing Growth Engine
Overview: TikTok is evolving into a search destination where users look for ideas, inspiration, and trusted perspectives, not just answers. Search
Instagram Adds Reels Linking for Multipart Short-form Content
Overview Instagram recent update lets Creators link Reels together. Advertisers can now build multipart stories, tutorials, or campaigns that audiences can follow
How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]
Who created CeraVe, and how did it turn into one of Gen Z’s favorite skincare brands? The story begins in 2005 when
Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights
Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-first platform where the right soundtrack can make or break your ad campaigns. Music is not just a background
Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights
Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels,
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