Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta
How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty
Pet Influencers: Product Awareness Step-by-Step Campaign Guide
In early 2026, a $19.99 stuffed toy sold out globally. There was no product launch or any paid campaign for it.
Social Search in 2026: What Adobe’s Latest Research Means for Marketers
Adobe Express’ recent research surveyed over 800 consumers and 200 small business owners across the US. The data they gathered will steer
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This
Staples Baddie Marketing Case Study: What UGC Marketing Can Do That Expensive Campaigns Cannot
“Why don’t we do something like this?” Everybody has had this conversation in their company, after witnessing another brand execute a powerful
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands, include restaurant chains are facing a conundrum in today’s social media age. On one hand, they have decades of cultural
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in
How Meta’s 2026 AI Updates Are Reshaping Advertising, Content, and Discovery
Over the last two years, Meta has been integrating AI across every part of its ecosystem. Meta’s goal is to make
House of Marketers Turns Beauty of Joseon Into the #1 Bestselling Sunscreen Brand
House of Marketers, a global TikTok Marketing Agency, partnered with Beauty of Joseon to execute a top-tier K-beauty TikTok influencer campaign across
House of Marketers Drives 23M+ Views for LG H&H’s K-Beauty Brands on TikTok
House of Marketers, a global TikTok marketing agency, partnered with LG Household & Health Care to deliver a multi-brand K-beauty influencer and
Micro-Influencer Marketing Stats: Engagement, ROI & Platform Benchmarks
Most marketers agree that micro-influencers work. Far fewer can explain how well, where, or under what conditions they work best. Micro-influencer
House of Marketers Drives 2x Sales for COSRX Through K-Beauty TikTok Influencer Campaign
House of Marketers, a global TikTok marketing agency, partnered with COSRX to execute a large-scale K-beauty TikTok influencer campaign across TikTok, TikTok
How to Measure Influencer Marketing ROI
Summary Influencer marketing ROI measures the business value generated by creator campaigns compared to total campaign cost, including direct sales and
TikTok SEO Explained: How to Boost Visibility and Grow Audience on TikTok
Summary: How to Drive TikTok Views with Social SEO TikTok SEO is intent-driven, not trend-driven. To rank on TikTok, you should
Best TikTok Marketing Agencies for US Brands
You can hire an agency that delivers exactly what it promised and still regret the decision. Millions of views offer little reassurance
YouTube Is Changing How It Counts Views: What Marketers Need to Know
Overview From 24 August 2026, YouTube will count a view the moment any video starts playing, across every format. All formats
Best Beauty Content Marketing Agencies
The Beauty & Personal Care market worldwide is projected to generate a revenue of US$698.38bn in 2026, a scale that has turned
Micro Influencer Seeding, Gifting & Product Seeding [Full Guide]
Influencer seeding (also known as product seeding) is a marketing activity that involves strategically sending products to creators for free, with the
TikTok UGC vs. Brand-Produced Creative: Which Actually Converts
Imagine that you are a creative strategist, and you have to choose between a creator-shot UGC video and a polished, brand-produced one.
Best 18 Gen Z Influencer Marketing Agencies in 2026
Targeting Generation Z is a must for every brand looking to steal market share from competitors. A recent study conducted by Statista
Meta’s 2026 Holiday Playbook: What SMBs Need to Know Before Black Friday
Overview Meta has opened its 2026 Holiday Insights Center, which provides access to marketing stats and ad tips to help marketers build
Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by
Cultural Relevance Beats AI Volume Says TikTok and Warc’s New Report
Overview TikTok partnered with Warc to examine how generative AI is reshaping creative work. AI is now embedded in most creative
Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for
How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered
TikTok Launches AI Literacy Tools to Help Users Spot AI-Generated Content
Overview TikTok launched an AI literacy guide to help users identify AIGC. An in-app learning hub is coming in the next few
Content Creation Agency London Review
The global digital agency market exceeds 200k agencies, making London’s content creation landscape fiercely competitive yet rich with opportunity. London sits at
Meta’s Muse Image Model Brings Designer-Level AI to Ad Creative
Overview Muse Image by Meta is the first image-generation model built in-house by Meta’s Superintelligence Labs AI research group. Muse Image is
House of Marketers Secures Investment from Ethos Partners and Appoints New Chairman and CFO
We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside
TikTok is Reshaping Campaign Creation with TikTok Symphony Agent
Overview Symphony Agent is an AI tool that builds complete video ad campaigns from text prompts, images, and reference videos, informed by
TikTok Shop Grows to New EU Merchant Countries
Overview TikTok Shop’s June 15 launch in Austria, Belgium, the Netherlands, and Poland. This timing lines up with a broader shift in
Inside Meta’s 2026 Holiday Guide
Overview Meta’s 2026 holiday guide argues that shoppers expect trust and convenience at the same time, and the guide shows how to
Google’s AI Ad Updates at I/O 2026 are Changing the Advertising Game
Google’s I/O announcements this week laid out a pretty clear vision of where advertising is heading. Advertising in 2026 and beyond will
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