Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
Only 28% of Consumers Trust AI Influencers. Here’s Where Influencer Marketing Is Heading
Since 2024, headlines have warned that AI is coming for the influencers. This year, AI-generated influencers became hard to ignore, and the
Influencer Marketing for AI Search Visibility
Overview SE Ranking found social links in 67.66% of Google AI Overviews and 32.39% of Google AI Mode answers Social platforms show
Livisto Partners with House of Marketers to Reach 8.8 Million Across Four European Markets
Livisto, a European pet care brand, partnered with House of Marketers, a global TikTok Marketing Agency, to strengthen brand awareness for three
House of Marketers Delivers 75% Brand Preference Uplift for Retail Brand Oriental Trading
House of Marketers, a global TikTok-specialist influencer marketing agency, partnered with Oriental Trading to strengthen its brand positioning in the crowded party
Best Buy Launches on TikTok Shop, Adds Affiliate Program
Overview Best Buy confirmed on September 22, 2026 that it’s opening an official TikTok Shop storefront, live in late October, with nearly
What Do Child Influencers Actually Earn? New Protection Laws & Ethics
If your brand works with, or is hoping to work with family creators or kid-adjacent content, the compliance ground just shifted twice
Cal AI’s Influencer Marketing Strategy for AI brands: $30M ARR From 250 Creators
What makes someone install an app after watching a 30-second video? Cal.ai mastered the answer to this one question that most AI
How Cluely Leveraged Influencer Attention to Build $5M+ AI Startup
Cluely didn’t out-build its competitors. It out-posted them. While most AI startups get hung up on polishing their product demo, Cluely was
YouTube To Start Auto-Labeling Undisclosed Branded Content
Overview YouTube is rolling out automated detection that flags sponsored videos which creators haven’t disclosed as sponsored. YouTube will be applying the
Instagram Introduces AI-Generated Profile Label, Limits Reach for Undisclosed AI Accounts
Overview Instagram has renamed its “AI creator” label to the “AI-generated profile label” and will now limit reach for profiles featuring
Best Agencies for Influencer-led Brand Storytelling
The global influencer marketing platform market is valued at USD 45.2 billion in 2026 and is projected to grow to USD 116.2
Best Influencer Marketing Agencies for SaaS
B2B influencer marketing is the fastest-growing subcategory in the creator economy, expanding 47% year-over-year — and SaaS is leading that charge. As
Influencer Marketing for AI Products: 5 Real Campaign Successes Analysed
In just four months, an AI language-learning app took its annual recurring revenue from $1M to $12M. The reason? Just a single
Instagram Says Captions Now Drive Discovery, Not Just Context
Instagram recently shared tips on writing captions showing how captions should be treated as a discovery signal rather than an afterthought to
Best Fashion Influencer Marketing Agencies in 2026
The global influencer marketing platform market was valued at USD 34.2 billion in 2025 and is projected to grow to USD 45.2
YouTube Is Changing How It Counts Views: What Marketers Need to Know
Overview From 24 August 2026, YouTube will count a view the moment any video starts playing, across every format. All formats
Best Beauty Content Marketing Agencies
The Beauty & Personal Care market worldwide is projected to generate a revenue of US$698.38bn in 2026, a scale that has turned
Micro Influencer Seeding, Gifting & Product Seeding [Full Guide]
Influencer seeding (also known as product seeding) is a marketing activity that involves strategically sending products to creators for free, with the
Social Search in 2026: What Adobe’s Latest Research Means for Marketers
Adobe Express’ recent research surveyed over 800 consumers and 200 small business owners across the US. The data they gathered will steer
Micro vs Macro Influencers: Which is better for Brands in 2026?
Do you put all your campaign spend on one macro influencer…or instead take your chance with multiple micro influencers instead? This
Staples Baddie Marketing Case Study: What UGC Marketing Can Do That Expensive Campaigns Cannot
“Why don’t we do something like this?” Everybody has had this conversation in their company, after witnessing another brand execute a powerful
How Chili’s Influencer Marketing Strategy Drove 11% of its Total Revenue
Heritage brands, include restaurant chains are facing a conundrum in today’s social media age. On one hand, they have decades of cultural
TikTok Streaming Ads & New Title Launch: New Ad Types for Entertainment Marketers
TikTok has recently launched two new ad formats i.e, Streaming Ads and New Title Launch, across Europe for entertainment marketers. This update
Highlighting TikTok’s Art and Science of Authenticity Report’s Major Influencer Marketing Insights
Overview TikTok’s whitepaper reports that creator-led content is increasingly influencing trust, consideration, and purchasing behaviour across the Asia Pacific. Audiences are responding
Meta is Using AI in Creator Discovery inside the Creator Marketplace
Meta has released a new set of updates to its Creator Marketplace. This update builds on changes Meta began rolling out in
How Meta’s 2026 AI Updates Are Reshaping Advertising, Content, and Discovery
Over the last two years, Meta has been integrating AI across every part of its ecosystem. Meta’s goal is to make
House of Marketers Turns Beauty of Joseon Into the #1 Bestselling Sunscreen Brand
House of Marketers, a global TikTok Marketing Agency, partnered with Beauty of Joseon to execute a top-tier K-beauty TikTok influencer campaign across
House of Marketers Drives 23M+ Views for LG H&H’s K-Beauty Brands on TikTok
House of Marketers, a global TikTok marketing agency, partnered with LG Household & Health Care to deliver a multi-brand K-beauty influencer and
Micro-Influencer Marketing Stats: Engagement, ROI & Platform Benchmarks
Most marketers agree that micro-influencers work. Far fewer can explain how well, where, or under what conditions they work best. Micro-influencer
House of Marketers Drives 2x Sales for COSRX Through K-Beauty TikTok Influencer Campaign
House of Marketers, a global TikTok marketing agency, partnered with COSRX to execute a large-scale K-beauty TikTok influencer campaign across TikTok, TikTok
How to Measure Influencer Marketing ROI
Summary Influencer marketing ROI measures the business value generated by creator campaigns compared to total campaign cost, including direct sales and
TikTok SEO Explained: How to Boost Visibility and Grow Audience on TikTok
Summary: How to Drive TikTok Views with Social SEO TikTok SEO is intent-driven, not trend-driven. To rank on TikTok, you should
Best TikTok Marketing Agencies for US Brands
You can hire an agency that delivers exactly what it promised and still regret the decision. Millions of views offer little reassurance
27 Best Social Media Marketing Agencies in Atlanta (2026)
From viral TikTok and Instagram campaigns to ROI-driven ad strategies, Atlanta is home to some of the most dynamic social media marketing
Influencer Marketing for Small Businesses: Guide for 2026
Are you a small business looking to try out influencer marketing in 2025? House of Marketers is an Influencer marketing agency and
Influencer Marketing Stats You Need to Know
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over 30 billion in
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